Asahi Eito

Name

Asahi Eito

Legal name

アサヒ衛陶株式会社 (ASAHI EITO Corporation)

Website

https://asahieito.co.jp

Company type

Public

Founded year

1716

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sanitary Ware

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro industry

PRIMARYCRAIAFAI

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Sanitary ware manufacturing
• Bathroom fixtures
• Ceramic sanitary ware
• Unit bath systems
• Washbasin products

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Bathroom and Kitchen Fixtures Sales: Revenue generated from the manufacture and sale of washbasins, toilets, and unit baths for residential and commercial applications in Japan.
2. EV Charging Equipment: Revenue from EV fast charging equipment including the A-QUICK model certified under CHAdeMO protocol.
3. Noble Gas Trading: New business venture in helium and noble gas group trading with various domestic high-pressure gas companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Asahi Eito is a Japanese manufacturer of bathroom and kitchen fixtures, producing washbasins, toilet fixtures, and next-generation unit bath systems primarily for residential and commercial properties. The company also manufactures the A-QUICK EV fast charger and has expanded into noble gas (helium and rare gas) trading as a new business venture.

Product overview

Asahi Eito is a leading manufacturer of bathroom and kitchen fixtures with approximately 300 years of history, originating as a roof tile maker in Osaka. The company operates three core product lines: Washbasin Products (洗面まわり), Toilet Products (トイレまわり), and Unit Bath systems (ユニットバス). These residential bathroom products focus on water conservation, design aesthetics, and comfortable living spaces. In 2023, the company expanded into the EV charging infrastructure market with the A-QUICK fast charger, which received CHAdeMO certification.

Differentiator

Problem solved

Functional benefit

Brands

• A-QUICK: EV fast charger product line - the company's first EV rapid charger unit that received CHAdeMO certification

Products and services

• Washbasin Products Washbasin and vanity products for bathrooms featuring diverse styles, colors, and materials, including water-saving and energy-efficient models. Targeted at homeowners and builders seeking design-forward bathroom solutions.
• Toilet Products Toilet fixtures including water-saving models designed for comfortable private spaces with easy maintenance features. Marketed for residential homes and commercial facilities.
• Unit Bath Systems Space-saving, comfortable, and stylish next-generation unit bathroom systems designed to increase property value and profitability for property owners and developers.
• A-QUICK EV Fast Charger EV rapid charging equipment for electric vehicles. The first model received CHAdeMO certification from the CHAdeMO Association in April 2023. Targeted at commercial and public EV charging infrastructure operators.

Quantifiable outcome

• Water-saving toilet fixtures help reduce household water consumption
• +1 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• CHAdeMO Association (CHAdeMO協議会)coreTechnology or Integration · 19 April 2023The company's A-QUICK EV fast charger received CHAdeMO certification from the CHAdeMO protocol association on April 19, 2023.
• Nihon Life Support (日本ライフサポート株式会社)coreStrategic or Co-development Partner · 14 April 2023Business partnership basic agreement signed on April 14, 2023, for strategic cooperation in areas aligned with both companies' business objectives.
• EV Stand Equipment Business PartnerscoreTechnology or Integration · 17 February 2023Business partnership and other arrangements for EV stand equipment business announced on February 17, 2023. Includes development and distribution of EV charging infrastructure.
• Oak Capital (Oakキャピタル株式会社)coreStrategic or Co-development Partner · 19 January 2023Comprehensive business partnership basic agreement signed on January 19, 2023, for broad-based strategic cooperation.
• Colors Japan (株式会社 Colors Japan)minorStrategic or Co-development Partner · 26 October 2020Business partnership agreement with Colors Japan signed on October 26, 2020.
• Tsubasa Group of CompaniesminorChannel Partner/ Reseller/ DistributorInternational distribution partner for bathroom fittings, serving markets in Myanmar and potentially other Southeast Asian regions.
• Yamada Denki (株式会社ヤマダ電機)minorChannel Partner/ Reseller/ DistributorRetail distribution partnership with Yamada Denki for sale of bathroom fixtures through their physical retail stores.
• Japan Restroom Industry Association (日本レストルーム工業会)coreStrategic or Co-development PartnerActive member of the Japan Restroom Industry Association, participating in joint PR campaigns including music video promotions for washlet products.
• Noble Gas Trading PartnerscoreStrategic or Co-development PartnerMultiple partnerships with domestic high-pressure gas sales companies for helium and noble gas group trading business under the new 'Rare Gas' venture. Partners include companies with market capitalizations ranging from tens of billions to trillions of yen.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Housetec, Inc. Specialist Japanese unit bath (system bathroom) manufacturer focused on renovation and replacement demand. Direct overlap with Asahi Eito's unit bath product line, particularly in the multi-family and mid-market housing segments.
• LIXIL Corporation: Japan's largest housing and building materials group, producing toilets, washbasins, unit baths (INAX brand), kitchens, and tiles. Direct peer across essentially all of Asahi Eito's product categories, with global operations and significantly larger market cap.
• Takara Standard Co., Ltd. Japanese manufacturer of enameled steel kitchens, bathrooms (unit baths), and washbasins with strong brand in new-build and renovation segments. Comparable product portfolio and Japanese housing-channel go-to-market to Asahi Eito.
• TOTO Ltd. Japan's dominant toilet, washbasin, and bathroom fixture manufacturer. Direct competitor to Asahi Eito in residential and commercial sanitary ware, with vastly greater scale, brand recognition (Washlet), and distribution reach in Japan and globally.
• Cleanup Corporation: Japanese manufacturer specializing in kitchen sinks, system kitchens, and bathroom vanity units. Closely comparable to Asahi Eito in product mix, channel structure (housing developers and renovation), and customer base in Japan.

Regional players

• ENEOS Holdings (EV charging business): Major Japanese energy company operating extensive EV charging infrastructure across Japan. Comparable to Asahi Eito's A-QUICK EV fast charger in serving Japanese EV charging demand, though ENEOS is significantly larger and benefits from its fuel-station network.

Broad incumbents

• Mitsubishi Electric Corporation (EV charging systems): Large Japanese diversified electronics manufacturer with EV power electronics and charging infrastructure offerings. A broad incumbent with substantial EV charging presence that Asahi Eito's A-QUICK competes against in commercial and industrial installations.
• Panasonic Housing Systems Co., Ltd. Division of Panasonic offering integrated housing solutions including unit baths, kitchens, and sanitary ware as part of broader home-building packages. Larger and broader than Asahi Eito, but directly overlapping in bathroom fixture supply for new-build housing.
• Rinnai Corporation: Major Japanese manufacturer of water heaters, heating, and bathroom-related products including some bath fixtures. Wider product portfolio than Asahi Eito but overlapping in bathroom and water-heating categories serving residential customers.

Emerging players

• Crestron Electronics (EV charging peer reference): Listed here as illustrative adjacency for Asahi Eito's EV charging business — broader controls and building automation with EV charging exposure. Direct EV-charging peers (ABB E-mobility, Tritium) are unlisted or subsidiaries, so we flag this as an enabling technology peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/asahi_eito
• Facebookfacebook.com/asahieito
• Instagraminstagram.com/asahieito_official
• LinkedInlinkedin.com/company/asahi-eito-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asahi Eito