Nature's One

What Nature's One does

Nature's One, LLC, operating commercially as the Baby's Only brand, is a U.S.-based manufacturer of organic infant formula and toddler drinks founded in 1999 in Ohio. The company developed America's first organic toddler formula and has maintained a 20+ year operating history focused on clean-label, USDA Organic certified infant and toddler nutrition. Its product portfolio centers on five SKUs: A2 Organic Milk Infant Formula for 0–12 months, and four toddler drinks for ages 1+ — Goat Milk, Organic Plant-Based Pea Protein, Organic Sensitive (lactose-friendly), and Organic Dairy with Whey. Core technical capabilities include in-house formulation using specialized protein systems (A2 beta-casein, pea protein concentrate, goat milk whey) and complete vertical control of manufacturing at its state-of-the-art Heath, Ohio facility, covering sourcing through testing.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (babysonly.com) with monthly subscription mechanics and broad U.S. retail distribution across Amazon, Target, Whole Foods Market, and Sprouts Farmers Market. Pricing is positioned in the affordable-organic tier at $1.32–$1.42 per ounce, with products certified USDA Organic, Clean Label Project, and tested for heavy metals and antibiotics. All products are free of palm oil, corn syrup, GMOs, and artificial dyes. The customer base consists of parents of infants (0–12 months) seeking organic breast-milk alternatives and parents of toddlers (1+) seeking transitional nutrition, including those managing digestive sensitivities and dairy-free diets.

In July 2023, Nature's One was acquired by Bobbie Baby Inc., a U.S. organic infant formula company, as part of a $100 million commitment to expand U.S. infant formula access and quality by 2030. The acquisition tripled Bobbie's production capacity through Nature's One's Ohio manufacturing facility and positioned Nature's One as a wholly-owned subsidiary, retaining the Baby's Only brand and product lines. Nature's One continues to operate its DTC website, subscription program, and retail distribution network post-acquisition, while gaining access to Bobbie's expanded retail partnerships and capital for capacity expansion.

Name

Nature's One

Legal name

Nature's One, LLC

Website

https://naturesone.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's One (Baby's Only) is an Ohio-based organic infant formula and toddler drink manufacturer founded in 1999, producing USDA Organic, Clean Label certified products across five SKUs and distributing directly online and through Amazon, Target, Whole Foods, and Sprouts; the company was acquired by Bobbie Baby Inc. in July 2023.

Ownership category

akta.pro rank

Product category

Organic Infant Formula and Toddler Nutrition

NAICS

Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Standard Infant Formula Manufacturing (Cow Milk–Based) (AFAHAHAA), Baby Food & Infant Fruit/Vegetable Products (Purees, Pouches) (AFAKAFAJ), Toddler & Growing-Up Milk (12+ months) (CRADAEAC)

Keywords

• Organic infant formula
• Toddler nutrition drinks
• USDA Organic certified
• Baby formula manufacturing
• Clean label certification

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue from selling infant formulas and toddler drinks directly to consumers through the Baby's Only e-commerce website, including both one-time purchases and subscription orders.
2. Retail Distribution: Revenue from wholesale distribution through major retail partners including Amazon, Target, Whole Foods Market, and Sprouts Farmers Market.
3. Subscription Services: Recurring monthly subscription model for automatic delivery of infant formula and toddler drinks, with subscription renewal and cancellation terms outlined in service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Nature's One manufactures and sells organic infant formula and toddler drinks under the Baby's Only brand, produced in-house at its Ohio facility. The product line includes an A2 Organic Milk Infant Formula for infants 0-12 months and four toddler drink variants (Goat Milk, Plant-Based Pea Protein, Sensitive, and Dairy with Whey) for children aged 1+. All products are USDA Organic certified, Clean Label certified, and positioned as affordable, clean-label nutrition alternatives without palm oil, corn syrup, GMOs, or artificial dyes.

Product overview

Nature's One operates the Baby's Only brand, offering organic infant formulas and toddler drinks. The product portfolio includes the A2 Organic Milk Infant Formula for infants 0-12 months, and four toddler drinks for ages 1+: Goat Milk Toddler Drink, Organic Plant Based Pea Protein Toddler Drink, Organic Sensitive Toddler Drink, and Organic Dairy with Whey Toddler Drink. All products are USDA Organic certified with Non-GMO ingredients, manufactured in-house at the company's Ohio facility. The company positions itself as offering affordable, organic nutrition alternatives with no palm oil, no corn syrup, and no added growth hormones.

Differentiator

Problem solved

Functional benefit

Products and services

• A2 Organic Milk Infant Formula USDA Organic certified infant formula made with A2 beta-casein proteins for easier digestion, designed for infants 0-12 months not breastfed or partially breastfed.
• Goat Milk Toddler Drink Easy-to-digest goat milk toddler drink with DHA, ARA, and naturally occurring prebiotics designed for toddlers 1 year and older.
• Organic Plant Based Pea Protein Toddler Drink Non-dairy and plant-based pea protein recipe for toddlers 1+ who have trouble digesting traditional cow dairy drinks; soy-free formulation.
• Organic Sensitive Toddler Drink No-soy, American dairy toddler drink with DHA and ARA formulated to support lactose sensitivities in toddlers 1 year and older.
• Organic Dairy with Whey Toddler Drink USDA Organic Certified classic dairy toddler drink with extra whey to support digestion, designed for toddlers 1 year and older.

Quantifiable outcome

• Infant formula market growth to $3.34 billion by 2030 at 6.3% CAGR
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bobbie Baby Inc.coreOthers · 1 July 2023Bobbie Baby Inc. acquired Nature's One in July 2023, enabling Bobbie to expand production capacity through Nature's One's advanced manufacturing facility in Ohio. The acquisition was part of a $100 million commitment to increase infant formula access and quality in the U.S. by 2030. Nature's One's manufacturing capabilities tripled Bobbie's operations and enabled domestic manufacturing as part of addressing infant formula shortage vulnerabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Else Nutrition: Else Nutrition sells plant-based, dairy-free toddler nutrition. Comparable as a clean-label, plant-based alternative competing for the same dairy-sensitive and plant-based parenting segment that Nature's One's pea protein toddler drink serves.
• Kendamil: Kendamil is a UK-based premium infant formula brand expanding rapidly in the U.S. after the 2022 shortage. Comparable as a recently scaling premium formula brand competing on clean ingredients and European heritage versus Nature's One's organic and U.S.-manufactured positioning.
• Holle Baby Food: Holle is a European organic infant formula and baby food brand with growing U.S. distribution. Comparable in Demeter/bio-dynamic and organic clean-label positioning, though currently distributed in the U.S. through specialty channels rather than mass retail.

Broad incumbents

• Enfamil (Mead Johnson/Reckitt): Enfamil is the #2 U.S. infant formula brand. Comparable as a broad incumbent sharing the same category, retail channels, and customer base; competes mainly through hospital/recommendation networks rather than organic positioning.
• Plum Organics (Campbell Soup Company): Plum Organics is a U.S. organic baby food brand owned by Campbell. Comparable in organic positioning, retail distribution in Target/Whole Foods, and overlapping customer base of organic-focused parents, though focused on pouches rather than formula.
• Happy Baby Organics (Danone): Happy Baby Organics is the organic baby/toddler nutrition brand under Danone. Comparable in organic and clean-label positioning and overlapping on toddler drink SKUs and pouch foods, but operates as part of Danone's broader nutrition portfolio with global scale.
• Gerber (Nestlé): Gerber is Nestlé's flagship baby nutrition brand, the dominant U.S. baby food brand and a meaningful formula player. Comparable as a broad incumbent across baby nutrition, competing for the same parent customer base though with broader category and conventional positioning.
• Similac (Abbott Nutrition): Similac is the #1 U.S. infant formula brand owned by Abbott. Comparable as the dominant broad incumbent in the same category; competes with Nature's One on shelf space and pediatrician recommendation, though at a different price tier with conventional (non-organic) positioning.

Direct peers

• Bobbie Baby Inc. Bobbie is the parent company of Nature's One and a U.S. organic infant formula subscription brand. Direct comparison: Bobbie sells its own organic infant formula through similar D2C and retail channels, overlapping directly with Baby's Only in product, customer, and GTM motion.
• Earth's Best (by Hain Celestial): Earth's Best is one of the largest U.S. organic infant formula and baby food brands. Directly comparable: same organic positioning, similar retail footprint (Target, Whole Foods), and similar A1/A2 dairy and soy-based formula ranges that compete head-to-head with Baby's Only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Natures_One
• Facebookfacebook.com/naturesone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's One