Locor

What Locor does

Locor (郑州乐彩科技股份有限公司), founded in 2005 and headquartered in Zhengzhou High-Tech Development Zone, is a Chinese manufacturer of wide-format digital printing equipment. The company designs, develops, produces, and sells piezoelectric photo printers, UV flatbed printers, UV roll-to-roll printers, banner/flag printers, laminators, vinyl cutters, and related consumables such as weak solvent inks, operating under two self-developed brands — "乐彩" (Locor) and "武腾" (Wuteng). Core technology is built around piezoelectric inkjet printing and UV LED flatbed printing, integrating third-party printhead components from Epson (for photo/textile printers) and Ricoh Gen5/Gen6 (for UV flatbed printers), combined with in-house mechanical frame design, printhead drive analysis, and control system development supported by 51 patents including 3 invention patents. Notable product features include magnetic levitation platforms, multi-zone vacuum adsorption, smart power-off resume printing, and multi-head configurations supporting 2-12 printheads with simultaneous white-color-varnish printing.

The company operates a three-tier distribution model: a national distributor/agent network covering all 31 Chinese provinces, an international distributor network reaching 80+ countries, and direct-to-consumer e-commerce storefronts on Taobao and Tmall. Revenue is generated primarily through hardware sales of wide-format printing equipment, supplemented by recurring consumables (inks, media, parts) sales. Customer acquisition leverages participation in major trade exhibitions (APPPEXPO Shanghai, Spain International Advertising Exhibition, US SGIA, Central China and Changsha advertising exhibitions), annual national dealer conferences, and direct sales hotlines. The customer base of 10,000+ cooperative customers spans advertising/signage (primary), building materials and interior decoration, textile and digital printing, and flag/banner manufacturing segments.

The company completed joint-stock reform in June 2010 and was among the first batch of NEEQ (New Third Board) listings in Zhengzhou High-tech Zone, though NEEQ is not a public stock exchange. Certifications include High-Tech Enterprise recognition (2008) and EU CE certification (2008), and the company established the Zhengzhou Digital Wide-Format Printing Equipment Engineering Research Center in 2010 under the national 12th Five-Year Plan. No public revenue figures, headcount, or external funding rounds are disclosed; registered capital is 26 million RMB.

Name

Locor

Legal name

郑州乐彩科技股份有限公司

Website

https://locor.com.cn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Locor is a Chinese manufacturer of wide-format digital printing equipment — including UV flatbed printers, piezoelectric photo printers, and banner/laminator machines — serving advertising, signage, textile, and building materials customers across China and 80+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wide-Format Printing Equipment Sales: Sale of UV flatbed printers, piezoelectric photo printers (写真机), banner/flag printers (旗帜机), laminators (覆膜机), and vinyl cutters (刻字机). This is the primary revenue stream. Machines range from desktop models to industrial-grade multi-head high-speed printers.
2. Consumables and Supplies: Sale of related consumables including ink (弱溶剂墨水, UV ink), print media, coatings, and replacement parts. Ink and consumables are recurring revenue drivers for the business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Locor (郑州乐彩科技股份有限公司) designs, manufactures, and sells wide-format digital printing equipment under two proprietary brands — 乐彩 (Locor) and 武腾 (Wuteng). The product range covers piezoelectric photo printers, UV flatbed printers, banner/flag printers, laminating machines, vinyl cutters, and compatible consumables such as inks. The equipment serves the advertising, signage, decoration, and textile printing industries, sold through a domestic and international distributor network plus direct online channels.

Product overview

Locor (郑州乐彩科技股份有限公司) is a manufacturer of wide-format digital printing equipment based in Zhengzhou, China, founded in 2005. The company operates two core product brands: '乐彩' (Locor) and '武腾' (Wuteng), offering a comprehensive portfolio of printing hardware. The main product categories include: (1) Piezoelectric Photo Printers (压电写真机) such as the Deluxejet series with Epson printheads and the Easyjet series; (2) UV Flatbed Printers (UV平板打印机) including the Locor2513 series with Ricoh Gen5/Gen6 printheads and the magnetic levitation UV flatbed printers; (3) UV Roll-to-Roll Printers for flexible materials; (4) Banner/Flag Printers (旗帜机) such as the FLY-195; (5) Laminators (覆膜机) including manual, automatic, and linerless models; and (6) Vinyl Cutters (刻字机) and consumables including weak solvent inks. The company also develops associated control systems and printer technologies, holding 51 patents related to digital printing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• 武腾: 公司旗下自主研发的品牌系列智能数码打印机，与乐彩品牌并列。

Products and services

• Piezoelectric photo printers (压电写真机)

Quantifiable outcome

• Maximum print width of 1800mm achieved with piezoelectric printer (2009)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• 爱普生 (Epson)coreTechnology or IntegrationEpson is listed as a key technology partner supplying printhead components for Locor's piezoelectric photo printers. Products include models with Epson original multi-head configurations (e.g., Deluxejet1804 with 4 Epson original heads).
• 理光 (Ricoh)coreTechnology or IntegrationRicoh is a key technology partner supplying industrial printheads (Gen5/Gen6) for Locor's UV flatbed printers. Locor's flagship UV flatbed models use Ricoh printheads as a core differentiator.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• HP: Global printing solutions leader with HP DesignJet and HP Latex wide-format printer lines serving commercial printing, signage, and graphics markets. Competes with Locor in wide-format printing but at a vastly larger scale with proprietary printhead technology.
• Roland DG: Japanese manufacturer and global leader in wide-format inkjet printers, UV flatbed printers, and printer/cutters. Directly competes with Locor in UV flatbed and roll-to-roll printer categories, but operates at much larger global scale with substantially deeper R&D investment.
• Mimaki: Japanese manufacturer of industrial inkjet printers, cutting plotters, and UV flatbed printers serving signage, textile, and industrial printing markets. Comparable product portfolio to Locor in UV flatbed and textile printers, but with stronger global brand presence and distribution.
• Epson: Japanese printer manufacturer that is both a key technology partner (supplying printheads for Locor's piezoelectric photo printers) and a competitor in the broader inkjet printer market. Overlaps with Locor's photo printer and signage printer categories.
• Canon: Global printing and imaging company with production printers, large format printers, and UV flatbed systems. Competes broadly with Locor in commercial and industrial printing applications, particularly through Canon Océ product lines.

Emerging players

• Durst: Italian/German manufacturer of industrial digital printing systems, including UV inkjet, water-based, and dye-sublimation printers. Targets similar high-end industrial printing applications as Locor, particularly in ceramics, textiles, and signage.
• Mutoh: Japanese-Belgian manufacturer of wide-format inkjet printers for signage, graphics, and industrial applications. Direct product overlap with Locor's UV flatbed and eco-solvent printer lines, particularly in the European and Asian markets.
• Agfa: European imaging and printing technology company with inkjet printing systems for industrial applications including signage, textiles, and decorative printing. Competes with Locor in selected industrial inkjet segments with proprietary printhead technology.

Direct peers

• Flora Digital: Chinese manufacturer of UV flatbed printers and digital printing equipment with a similar product portfolio to Locor. Direct domestic competitor serving the same advertising, signage, and industrial printing customer segments in the Chinese market.
• Docan: Chinese manufacturer specializing in UV flatbed printers and digital printing solutions. Direct domestic peer to Locor competing in similar product categories and customer segments within China and international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locor