What The DARE Network Group does

The DARE Network Group is a residential real estate team brokerage operating under the Keller Williams Plano franchise and headquartered at 3600 Preston Road, Plano, Texas. Founded by Denton Aguam in 2016 after his transition from individual agent to team-based real estate, the firm serves home buyers and sellers across 25+ Dallas-Fort Worth Metroplex submarkets including Plano, Frisco, McKinney, Allen, Southlake, Celina, Prosper, and the Dallas Uptown/East/North/West districts. It is staffed by 20+ licensed agents plus an operations team led by Director of Operations Bonnie Allen and Client Services Manager Maryanne Jolley.

The firm's product surface centers on a website-based platform (darexp.com) with a dedicated property search portal (find.darexp.com), per-agent subdomain landing pages for lead capture, and online calculators for mortgage, affordability, and home sale proceeds. Service offerings include traditional buyer and seller representation, free home valuation and equity reporting, an Instant Cash Offer channel via third-party landing pages (darexp.hifello.com), and mortgage pre-qualification routed through a referral partnership with CJ Moss at Benchmark Mortgage. Marketing is digital-first, with 25+ SEO-optimized community pages, email alerts, and Zillow testimonials supporting top-of-funnel lead generation.

The business model is transaction-fee: revenue is generated exclusively from residential real estate commissions on completed sales and purchases, with agents operating on standard industry split arrangements under the Keller Williams brand. Pricing is not publicly disclosed; customer segments are horizontal (individual home buyers and sellers) with no enterprise or institutional clients. The firm has no subsidiaries, no external funding, and operates as a privately held strategic operating unit of Keller Williams Plano.

Name

The DARE Network Group

Legal name

The DARE Network Group

Website

https://darexp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The DARE Network Group is a Keller Williams-affiliated residential real estate team in Plano, Texas, serving home buyers and sellers across 25+ Dallas-Fort Worth submarkets with 20+ licensed agents, a property search platform, home valuation tools, and an instant cash offer service.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Transaction-based revenue from residential real estate sales and purchases in the Dallas-Fort Worth Metroplex. Agents earn commissions on completed transactions for both buyers and sellers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The DARE Network Group is a residential real estate brokerage operating under Keller Williams Plano in the Dallas-Fort Worth Metroplex. It provides buyer and seller representation through a team of licensed agents, complemented by a property search platform, home valuation/equity analysis tools, instant cash offer services, and mortgage pre-qualification referrals through Benchmark Mortgage.

Product overview

The DARE Network Group is a Keller Williams franchise real estate brokerage operating in the Dallas-Fort Worth Metroplex, TX. The company offers a unified real estate services platform consisting of three primary service lines: (1) home buying services through the Home Search Platform (find.darexp.com) with email alert registration; (2) home selling services including property listings, instant cash offers, and free home analysis/equity reports; and (3) financing preparation through partnership with Benchmark Mortgage for pre-qualification. The product portfolio is supported by online tools including mortgage, affordability, and home sale calculators, all accessible through the main website (darexp.com) and individual agent subdomain landing pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Search Platform (find.darexp.com) A property search platform enabling users to browse real-time residential real estate listings in the Dallas-Fort Worth Metroplex, with user account creation, login functionality, and privacy policy documentation. Used by prospective buyers to find homes for sale across DFW communities.
• Free Home Analysis / Equity Report A lead generation service offering free home valuations, equity calculations, mortgage reduction estimates, buyer database access, and market trend analysis to homeowners considering selling their property in the DFW area.
• Instant Cash Offer A service enabling homeowners in the DFW Metroplex to request a quick cash offer for their property, bypassing the traditional listing and sale process for an expedited transaction.
• Financing / Pre-qualification Services Home buying preparation service delivered through partner loan officer CJ Moss at Benchmark Mortgage, providing pre-qualification guidance to give buyers a competitive advantage in the Dallas-Fort Worth real estate market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Benchmark MortgageminorStrategic or Co-development PartnerCJ Moss from Benchmark Mortgage provides financing services and pre-qualification guidance to The DARE Network Group clients. Located at 3604 Preston Road Suite 300, Plano, TX 75093.
• Keller Williams PlanocoreChannel Partner/ Reseller/ DistributorThe DARE Network Group operates as a team under the Keller Williams Plano brokerage brand. Website footer indicates copyright by Keller Williams Plano.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Offerpad: iBuyer operating in DFW with an instant cash offer model. Competes for sellers seeking speed, and overlaps with DARE's cash offer service line in the same metro.
• Real Brokerage: Tech-forward, agent-centric brokerage expanding in Texas. Comparable business model focused on attracting productive agents via a modern tech stack, directly competing for DFW agent recruitment.
• Opendoor: iBuyer offering instant cash offers for homes, directly overlapping with DARE's Instant Cash Offer product. Not a traditional brokerage peer, but competes for the same seller demand for speed and convenience.

Broad incumbents

• Redfin: Tech-enabled residential brokerage with a team-based agent model serving DFW and other metros. Comparable as a digital-first brokerage pursuing the same buyer/seller audiences with a similar mix of agent support and self-service tools.
• RE/MAX: Large franchise brokerage with significant DFW presence. Operates with a similar independent-agent and team structure, competing directly for listings, buyer leads, and productive agents in the same metro.
• Compass: National tech-enabled residential brokerage competing for the same agents and listings in DFW. Compass represents the broader incumbent that DARE competes against for agent recruitment and seller mandates in the same product category.
• eXp Realty: Cloud-based brokerage with a similar team/agent-attraction model. Operates as a broad incumbent competing for productive agents in DFW using a cloud commission structure, directly comparable to DARE's team-based service offering.
• Coldwell Banker Realty: Established residential brokerage brand with franchise teams across DFW. Closely comparable franchise model with team-based service delivery and similar commission-based revenue structure.
• Sotheby's International Realty: Luxury-leaning residential brokerage with DFW footprint (Texas-based affiliates). Comparable as a competing franchise for high-end listings and buyer representation in the same metro.
• Berkshire Hathaway HomeServices: National franchise brokerage competing for DFW agents and listings. Same product category (residential brokerage), comparable team/agent business model, and similar commission economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The DARE Network Group