My Money Securities

What My Money Securities does

My Money Securities Ltd. is a SEBI-registered Indian stock broking firm incorporated in 1992 (originally as Felicitate Investment Private Limited) and headquartered at 10A, Under Hill Lane, Civil Lines, Delhi-110054. The company operates across multiple Indian market segments through corporate memberships with the National Stock Exchange (NSE) Capital Market and Futures & Options segments (member code 08847), the Metropolitan Stock Exchange of India (MSEI) Currency Segment (member code 27900), the Multi Commodity Exchange of India (MCX) and National Commodity and Derivatives Exchange (NCDEX) for commodities, and Central Depository Services India Limited (CDSL) as a Depository Participant (DP ID 12087100). The integrated service offering covers equities and derivatives trading, commodities trading, currency derivatives, depository services, treasury operations, and corporate advisory including private equity / bought-out-deals.

The business model rests on three revenue streams: (i) transaction-fee-based commissions from broking across equity, derivatives, commodity and currency segments; (ii) fee-based income from corporate advisory, capital market financing, and promoters' funding / bought-out deals; and (iii) proprietary treasury trading in equities, money, and bond markets. Distribution is direct-to-client through the mymoneyviews.com platform with online account opening and a client login portal; no mobile app, API, or third-party channel integrations are offered. Customer segments span individual retail investors, corporate clients seeking capital market access, and financial institutions requiring treasury and trading services. Named clients historically include State Bank of India, Punjab National Bank, IFCI Ltd., Bharti Televentures, Zuari Investments, Chambal Fertilizer & Chemicals, Nucleus Software Exports, and Paramount Communications.

The firm is a publicly listed public limited company, family-controlled by the Seth family (Vikas Seth as Managing Director, Sanjai Seth as Executive Director and CFO, Rajni Seth as non-executive director), with an independent-director-led board and standard SEBI-mandated committees (Audit, Nomination and Remuneration, Stakeholder Relationship, Risk Management). The company discloses quarterly results, shareholding patterns, and corporate governance reports but does not publish revenue or headcount figures. Capital base is cited at Rs.1.40 million, and no private equity or venture capital ownership is indicated.

Name

My Money Securities

Legal name

My Money Securities Ltd.

Website

https://mymoneyviews.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

My Money Securities Ltd. is a SEBI-registered, publicly listed Indian stock broking firm offering equities, derivatives, commodities, currency, and depository services across NSE, MSEI, MCX, NCDEX, and CDSL to retail, corporate, and institutional clients.

Ownership category

akta.pro rank

Product category

Stock Broking and Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Treasury & Risk Management Solutions (FX/MM, hedging, TMS integration) (FSABAIAE)

Keywords

• Stock broking services
• Equity derivatives trading
• Commodities futures trading
• Currency derivatives trading
• Depository participant services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Stock Broking Commissions: Commission-based revenue from equity, derivatives, commodities, and currency trading executed through NSE and MSEI exchanges on behalf of clients.
2. Advisory and Investment Banking: Fee-based income from corporate advisory services including financing arrangements, capital market transactions, promoters funding, and bought-out-deals.
3. Treasury Trading: Proprietary trading in equities, money and bond markets generating trading profits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

My Money Securities is a SEBI-registered stock broking company offering trading and depository services across equities, derivatives, commodities, and currencies through NSE, MSEI, MCX, NCDEX, and CDSL. It also provides corporate advisory, private equity, promoters funding, and treasury trading services to retail and institutional clients.

Product overview

My Money Securities is a SEBI-registered stock broking company offering a unified platform of financial services. The core product portfolio includes Equities & Derivatives Trading (NSE Capital Market and F&O segments), Commodities Trading (via MCX and NCDEX), Currencies Trading (currency futures), supplemented by Private Equity services, Treasury Services, and Depository Participant services through CDSL. The company serves retail and institutional clients with integrated advisory, financing and trading capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Equities & Derivatives Trading SEBI-registered broker-dealer service for trading in equity-linked securities including spot and derivative trading on NSE Capital Market and F&O segments. Includes advisory, financing, and trading activities integrated for clients to benefit from the full range of products.
• Commodities Trading Comprehensive commodities futures trading services offered through Multi Commodity Exchange of India (MCX) and National Commodity and Derivatives Exchange Ltd. (NCDEX), providing investment and trading opportunities for market participants.
• Currencies Trading Currency futures trading services providing high liquidity, low transaction costs, and competitive commissions. Allows traders to trade in multiple lots in the currency futures market through MSEI.
• Private Equity Services Capital market services for closely held companies raising funds, including promoters funding and bought-out-deals that provide fee-based income and investment opportunities.
• Treasury Services Treasury division trading in equities, money and bond markets providing comprehensive risk management and creative advice with competitive pricing over a full spectrum of products.
• Depository Services Depository Participant services through CDSL enabling electronic securities holding and management for clients.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Central Depository Services India Limited (CDSL)coreTechnology or Integration · 3 October 2018CDSL Depository Participant membership acquired on October 3, 2018. CDSL DP ID: 12087100. Enables demat account services and electronic securities management.
• Metropolitan Stock Exchange of India Limited (MSEI)coreChannel Partner/ Reseller/ Distributor · 29 September 2008MSEI Currency Segment membership acquired on September 29, 2008. MSEI Member Code: 27900. Enables currency derivatives trading.
• NSE Futures & Options SegmentcoreChannel Partner/ Reseller/ Distributor · 25 May 2005NSE F&O segment membership acquired on May 25, 2005 enabling derivatives trading services.
• National Commodity and Derivatives Exchange Ltd. (NCDEX)coreChannel Partner/ Reseller/ Distributor · 1 December 2003NCDEX commodity exchange platform enables agricultural and commodity futures trading services.
• Multi Commodity Exchange of India (MCX)coreChannel Partner/ Reseller/ Distributor · 1 November 2003MCX commodity exchange platform enables commodities futures trading services.
• National Stock Exchange of India Limited (NSE)coreChannel Partner/ Reseller/ Distributor · 27 February 1996Corporate member of NSE Capital Market Segment since February 27, 1996. NSE Member Code: 08847. Enables equity and derivative trading services.
• Mas Services LimitedcoreImplementation/ SI/ Consulting PartnerRegistrar and Transfer Agent (RTA) providing share registry and transfer services. SEBI Registration No. INR000000049. Address: T-34, IInd Floor, Okhla Industrial Area, Phase-II, New Delhi-110020.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• ICICI Securities: Large bank-backed Indian retail and institutional broker with equities, derivatives, commodities, currency, mutual funds and investment banking under the ICICI brand. Broad incumbent offering overlapping with MyMoney across trading and advisory segments, but at materially larger scale and with embedded banking distribution.
• HDFC Securities: Bank-affiliated Indian broker providing equities, derivatives, commodities, currencies, IPO and mutual fund distribution, integrated with HDFC Bank's retail customer base. Direct overlap with MyMoney's trading and investment services at much larger scale.
• Axis Direct: Bank-affiliated Indian retail broker (Axis Bank) offering equities, derivatives, commodities, currencies, mutual funds and research-led advisory. Comparable trading and advisory product scope with bank-led distribution that MyMoney lacks.
• Kotak Securities: Bank-affiliated Indian broker-dealer offering equities, derivatives, currencies, commodities, mutual funds and investment banking. Comparable full-stack broker with the strategic advantage of Kotak Bank distribution and larger balance sheet.

Emerging players

• 5paisa Capital: Listed Indian discount broker with mobile/API-first equities, derivatives, commodities and mutual fund distribution. Demonstrates the digital cost-structure benchmark that traditional full-service brokers like MyMoney are competing against on retail pricing.
• Zerodha: India's largest discount broker offering equities, derivatives, commodities and currencies via a fully digital platform with no advisory. Represents the disruptive tech-first model that traditional brokers like MyMoney must defend against in retail broking.

Direct peers

• Sharekhan (BNP Paribas subsidiary): Traditional full-service Indian retail and institutional broker offering equities, derivatives, commodities, currencies, and depository/advisory services through NSE/BSE. Closely comparable multi-asset brokerage model targeting both retail traders and corporate clients, similar to MyMoney's vertically integrated offering.
• Angel One (formerly Angel Broking): Listed Indian stock broker that has transitioned from traditional to tech-enabled discount-plus-advisory model across equities, derivatives, commodities, mutual funds and IPOs. Comparable core product set with added digital scale; useful peer for understanding the transition MyMoney has yet to make.
• SMC Global Securities: Mid-sized Indian broker offering equities, derivatives, commodities, currency, depository and investment banking services via NSE/BSE/MCX/NCDEX/CDSL. Closely matches MyMoney's diversified traditional brokerage model and small-to-mid cap scale.
• Motilal Oswal Financial Services: Traditional Indian broker-dealer providing equities, derivatives, commodities, currencies, investment banking and treasury services. Highly comparable product breadth across trading segments and capital markets advisory, with a longer-running institutional client franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Money Securities