Campbell University, Lundy-Fetterman School of Business

What Campbell University, Lundy-Fetterman School of Business does

Campbell University's Lundy-Fetterman School of Business is the business school within Campbell University, a private institution headquartered in Buies Creek, North Carolina, with secondary operations in downtown Raleigh and online. Founded as part of Campbell University and operating since at least 1983, the school delivers undergraduate programs across nine majors (Accounting, Management, Economics, Finance, Healthcare Management, International Business, Marketing, PGA Golf Management, and Trust and Wealth Management) and a graduate portfolio anchored by a 37-credit-hour Master of Business Administration (MBA) and a 39-credit-hour Master of Trust and Wealth Management (MTWM). Supporting offerings include a 4+1 accelerated MBA, dual-degree pathways pairing the MBA with JD, MDiv, MSCR, MSPH, or PharmD degrees, a non-degree Professional Development Program, and the Trust Advisors Institute (TAI), a residential continuing-education program held annually for trust and wealth management professionals.

The school's technology stack centers on Canvas and Blackboard learning management systems, Microsoft Teams for synchronous online delivery, the Symplicity-based CUHIRED! CRM for employer recruiting and student placement, and BusinessCAS for centralized graduate application processing. All programs are ACBSP accredited and are offered at five North Carolina campuses (Buies Creek, Raleigh, Camp Lejeune, Fort Bragg, and Online), with the MBA and MTWM available fully online since Fall 2022. Specialized facilities include the First Citizens Wealth Management Center and the Risk Management Institute.

The revenue model is tuition-based, structured around per-credit-hour charges plus fixed general fees for both MBA (37 credits) and MTWM (39 credits) programs, with identical in-state and out-of-state pricing. Supplementary revenue streams include a $58 application fee (plus $75 for international applicants), $200 self-paced prerequisite modules, and the Trust Advisors Institute at $1,695 for Fiduciary Fundamentals, $900 for Advanced Practices, or $2,495 for both. The school does not offer graduate scholarships, but provides a 20% military/veterans discount and a Tuition Incentive Program (10% for two employees, 20% for three or more) routed through Triangle-area employer partnerships. Customers include working professionals pursuing career advancement, current Campbell undergraduates seeking accelerated graduate pathways, trust and wealth management industry practitioners, lifelong learners taking individual courses, and employers recruiting through the CUHIRED! platform.

Name

Campbell University, Lundy-Fetterman School of Business

Legal name

Campbell University

Website

https://business.campbell.edu

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Campbell University's Lundy-Fetterman School of Business is a private, ACBSP-accredited business school offering nine undergraduate majors plus MBA, MTWM, 4+1 MBA, dual-degree, and continuing-education programs across five North Carolina campuses and online. It serves working professionals, undergraduates, and the trust and wealth management industry.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Finance, Accounting & Economics Schools (EDAHAHAD)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Finance, Banking & Capital Markets (EDAAAPAG)

Keywords

• Business school education
• Graduate business degrees
• MBA degree programs
• Wealth management education
• Professional development courses

Headquarters

HQ city

Buies Creek

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Graduate program tuition: Graduate-level courses are assessed per credit hour tuition plus fixed-rate general fees. The MBA program is 37 credit hours and the MTWM program is 39 credit hours. Rates apply to in-state and out-of-state students equally and are published on the Bursar's Office Tuition & Fee Schedules. The 4+1 MBA students pay undergraduate tuition during year 4 and MBA tuition during year 5.
2. Application and processing fees: An application processing fee of $58 is charged per application cycle. An additional $75 international applicant fee applies. Fee waivers are available for applicants applying by the Preferred Application Deadline.
3. Trust Advisors Institute programs: Trust Advisors Institute (TAI) charges $1,695 for Fiduciary Fundamentals, $900 for Advanced Practices, or $2,495 for both programs combined. Fees cover tuition, room, board, meals, and classroom materials.
4. Graduate prerequisite modules: Self-paced online prep courses for students who need to satisfy undergraduate-level competency prerequisites cost $200 per course module.
5. GMAT/GRE test scores: Applicants submit GMAT (code 7G7-0L-18) or GRE (code 8567) scores as part of the application, with waivers available for eligible candidates.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

The Lundy-Fetterman School of Business delivers higher-education business programs centered on undergraduate majors (Accounting, Management, Economics, Finance, Healthcare Management, International Business, Marketing, PGA Golf Management, Trust and Wealth Management), the Master of Business Administration (MBA), the Master of Trust and Wealth Management (MTWM), and dual-degree pathways. Continuing-education and career-services offerings include the Trust Advisors Institute, the First Thursdays Professional Development Series, the Professional Development Program, and the CUHired! recruiting platform.

Product overview

Campbell University's Lundy-Fetterman School of Business offers a portfolio of graduate business programs centered around the Master of Business Administration (MBA) and Master of Trust and Wealth Management (MTWM) as its primary degree programs. The MBA is a 37-credit hour program with specialized focus areas in Accounting, Entrepreneurship, Financial Services, Healthcare Management, Leadership & Management, and Marketing, available at Main Campus, Raleigh Campus, and online. The MTWM is a 39-credit hour specialized program in trust and wealth management offered fully online or at the Raleigh Campus. Supporting programs include the 4+1 MBA (accelerated undergraduate-to-graduate pathway), Dual Degree Programs (MBA paired with JD, MDiv, MSCR, MSPH, or PharmD), and the Professional Development Program for non-degree seeking students. Continuing education offerings include the Trust Advisors Institute (annual professional development for trust officers) and the First Thursdays Professional Development Series (monthly webinars). Career services are delivered through the CUHired! platform powered by Symplicity.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Business Administration (MBA)
• Master of Trust and Wealth Management (MTWM)
• 4+1 MBA Program
• Dual Degree MBA Programs
• Professional Development Program
• Trust Advisors Institute (TAI)
• First Thursdays Professional Development Series
• CUHired! Career Services Platform
• Undergraduate Business Programs

Quantifiable outcome

• Average undergraduate GPA of 3.44 for Fall 2022 MBA cohort
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• Trust Education FoundationcoreStrategic or Co-development PartnerThe Trust Education Foundation is a leading provider of continuing education programs for the wealth management industry and is a key sponsor of the Trust Advisors Institute. Campbell's Trust and Wealth Management degree programs are closely associated with the Foundation, which also sponsors the Trust and Wealth Management Placement Bulletin listing graduating students for employers. The Foundation provides ongoing support for curriculum development and industry connections.
• Small Business and Technology Development Center (SBTDC)coreStrategic or Co-development PartnerThrough collaboration with the SBTDC in Raleigh, MBA students serve as consultants to local businesses as part of the MBA 790 Strategic Management Live Case Seminar. SBTDC Director Mike Seibert (Campbell MBA alumnus) serves on the MBA Advisory Committee, providing industry insight and curriculum guidance.
• TruistkeyGTM or Marketing PartnerTruist sponsors the Truist Business Scholars Program at Campbell Business and the Truist Emerging Leaders Certification awarded in MBA 700. Truist's leadership institute partners with Campbell to deliver professional leadership development content embedded in the MBA curriculum.
• First Citizens BankkeyGTM or Marketing PartnerFirst Citizens Bank sponsors the First Citizens Wealth Management Center at Campbell Business and the Trust Education Foundation. First Citizens employees may benefit from the Tuition Incentive Program for employee graduate education. Multiple Campbell alumni hold senior positions at First Citizens Bank.
• Raleigh FoundedkeyStrategic or Co-development PartnerRaleigh Founded is a co-working entrepreneurial workspace and accelerator in downtown Raleigh. Campbell University School of Business maintains a suite within this workspace as part of outreach to the Raleigh business community and entrepreneurial network. The school collaborates with Raleigh Founded through workshops and start-up tenant connections.
• MBA Advisory Committee (alumni employers)keyStrategic or Co-development PartnerThe MBA Advisory Committee, comprising Campbell MBA alumni from organizations including Bank of America, The Select Group, Capital Group, Duke University School of Law, RTG Wealth Advisors, PNC, NC Office of the Commissioner of Banks, SBTDC, CardinalGPS, and Fieldstone Perspectives, provides advice on curriculum development, industry insight, student engagement opportunities, and recommendations for growth.
• Triangle Area Companies (Tuition Incentive Program partners)minorChannel Partner/ Reseller/ DistributorCampbell's Tuition Incentive Program partners with Triangle area companies allowing employees to receive tuition discounts (10% for 2 employees, 20% for 3+ employees) for graduate study. This generates a pipeline of working professionals into the MBA and MTWM programs while providing a recruiting benefit for partner companies.
• Dual Degree Partner Programs (Law, Divinity, Clinical Research, Public Health, Pharmacy)keyStrategic or Co-development PartnerCampbell Business offers Dual Degree MBA programs in conjunction with Campbell Law School, divinity programs, MS in Clinical Research, MS in Public Health, and Doctorate of Pharmacy. These partnerships allow students to earn two graduate degrees concurrently, with test scores, transcripts, and letters of recommendation shared between programs.
• BusinessCAS (Centralized Application Service)Technology or IntegrationCampbell University participates in BusinessCAS, a centralized application service for business graduate programs. BusinessCAS handles application processing, transcript collection, and recommendation management for the MBA, MTWM, and Professional Development programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duke University Fuqua School of Business: Elite Durham, NC-based business school offering Daytime MBA, Executive MBA, and specialty master's including a Master of Quantitative Management. Competes for the same Triangle corporate recruitment partners and executive education budgets.

Direct peers

• Wake Forest University School of Business: Private North Carolina business school offering MBA and executive education. Comparable as a regional private NC business school competing for similar Triangle-area professionals and corporate employer partnerships, though at higher price points.
• East Carolina University College of Business: Public NC business school offering MBA with concentrations similar to Campbell's, including online and on-campus options. Competes for in-state professional students at typically lower price points than private NC schools.
• NC State University Poole College of Management: Public NC business school offering MBA, MSA, and undergraduate programs. Located in Raleigh, directly competing with Campbell's Raleigh campus for Triangle-area working professionals seeking graduate business credentials.
• Queens University of Charlotte McColl School of Business: Private Charlotte-based business school offering MBA programs. Comparable as a smaller private NC business school competing for similar working professional and corporate tuition reimbursement student segments.
• Elon University Martha and Spencer Love School of Business: Private North Carolina business school and the prior employer of Campbell's current Dean Kevin O'Mara. Offers MBA programs with similar focus on entrepreneurship and experiential learning, directly competing for NC professional students.
• Appalachian State University Walker College of Business: Public NC business school offering MBA programs including online format. Comparable in NC regional positioning, public-private competitive set, and focus on working professional student segments.
• High Point University Phillips School of Business: Private NC business school offering undergraduate business programs and an MBA. Competes with Campbell for private university NC students and shares the WSJ ranking competitive set referenced in Campbell's positioning.
• UNC Kenan-Flagler Business School: Flagship public NC business school offering MBA and specialty master's programs including concentrations relevant to financial services. Sets the dominant competitive standard for NC-based professional business education that Campbell competes against.

Others

• ABA (American Bankers Association) Professional Certifications: Administers the CTFA examination that Campbell's Trust Advisors Institute prepares students for. Functions as an industry credentialing body whose curriculum alignment decisions directly impact the value proposition of Campbell's MTWM and TAI programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/campbelledu
• YouTubevimeo.com/album/3065149
• Facebookfacebook.com/campbelluniversity
• LinkedInlinkedin.com/company/campbell-university-lundy-fetterman-school-of-business
• Instagraminstagram.com/campbell_business

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell University, Lundy-Fetterman School of Business