Prešernovo gledališče Kranj

What Prešernovo gledališče Kranj does

Prešernovo gledališče Kranj (PGK) is a Slovenian public theater institution (javni zavod) headquartered at Glavni trg 6, Kranj, operating as a regional cultural anchor for the Gorenjska (Upper Carniola) region. It runs two physical venues — the main PGK hall and the secondary Stolp Škrlovec tower — and maintains a resident acting ensemble of nine core members supplemented by guest artists, directors, and technical staff. Its programming spans four principal streams: a season-based repertoire of contemporary Slovenian drama, classical works, and international contemporary plays; the annual Teden slovenske drame (Week of Slovenian Drama), the central national festival of Slovenian dramatic texts that PGK organizes with Ministry of Culture support; a dedicated children's program (titles including MUCA COPATARICA, KDO JE NAPRAVIL VIDKU SRAJČICO, and PU); and an active international festival circuit presence.

The institution generates revenue primarily through public grants from the City of Kranj (Mestna občina Kranj) and Slovenia's Ministry of Culture (Ministrstvo za kulturo), with supplementary income from ticket sales, annual season subscriptions (abonmaji — with a 10% early-bird discount offered through a June enrollment window), and coproduction revenue shares from partner theaters (Mestno gledališče Ptuj, SLG Celje, SNG Nova Gorica, Slovensko stalno gledališče Trst, Zavod Bunker, Mesto žensk). An EU Commission grant under the DoSEL project (2024-2026) adds a transnational funding layer. Distribution is direct: box office, online platform pgk.mojekarte.si, and local media partnerships (Radio Kranj, Radio Sora, Gorenjski glas). The current production slate through the 2026/2027 season includes eight scheduled premieres, including festival-opening productions for Teden slovenske drame. The theater is governed by a Svet PGK council and a Strokovni svet (professional council); Rok J. Bozovičar was appointed Director on 22 May 2025.

Name

Prešernovo gledališče Kranj

Legal name

Javni zavod Prešernovo gledališče Kranj

Website

https://pgk.si

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prešernovo gledališče Kranj is a Slovenian public theater institution in Kranj that operates two venues, a nine-member resident ensemble, and the annual Teden slovenske drame national drama festival, serving Gorenjska region audiences with contemporary, classical, and children's programming.

Ownership category

akta.pro rank

Product category

Performing Arts Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGABAH

Classical & Contemporary Theatre (Plays/Drama)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

Keywords

• Theatrical performances
• Live stage productions
• Drama festival
• Season subscriptions
• Children's theater

Headquarters

HQ city

Kranj

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding: Core operational funding from Mestna občina Kranj (City of Kranj) and Ministrstvo za kulturo (Ministry of Culture of Slovenia)
2. Ticket Sales: Direct ticket sales through box office (04/20 10 200) and online platform pgk.mojekarte.si. Season subscriptions (abonmaji) with various subscription types.
3. Coproduction Revenue: Coproduction partnerships with other theaters including Mestno gledališče Ptuj, SLG Celje, SNG Nova Gorica, Slovensko stalno gledališče Trst, and others

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prešernovo gledališče Kranj is a public theatre institution that stages a seasonal repertoire of contemporary and classical theatrical productions for general adult audiences and children. It also organizes the annual Teden slovenske drame (Week of Slovenian Drama) festival and sells tickets and season subscriptions through its box office and online platform.

Product overview

Prešernovo gledališče Kranj (PGK) is a public theatre institution offering a unified repertoire of theatrical productions organized around a seasonal program. The core offering consists of the Repertoar (repertoire of new premieres and revivals), the Teden slovenske drame (Week of Slovenian Drama) annual festival, a dedicated Program za otroke (children's programme), and Vstopnice in abonmaji (ticket sales and subscriptions). The theatre's resident Igralski ansambel (acting ensemble) performs across multiple venues including the main PGK hall and Stolp Škrlovec, with ticket sales managed through the online platform pgk.mojekarte.si.

Differentiator

Problem solved

Functional benefit

Brands

• Teden slovenske drame: Annual festival of Slovenian drama performances organized by Prešernovo gledališče Kranj with support from the Ministry of Culture and the City of Kranj.

Products and services

• Repertoar (Repertoire) Main programme of theatrical productions staged by Prešernovo gledališče Kranj across a season, including new premieres and revivals of contemporary and classical plays for general adult audiences.
• Teden slovenske drame (Week of Slovenian Drama) Annual central festival of Slovenian drama productions, organized by Prešernovo gledališče Kranj with support from the Ministry of Culture and the Municipality of Kranj. The festival promotes Slovenian dramaturgy and awards the Slavko Grum Prize and Young Dramatist Prize.
• Vstopnice in abonmaji (Tickets and Season Subscriptions) Ticket sales and season subscription packages for all theatrical performances, with online ticket purchasing via pgk.mojekarte.si and a 10% early-bird discount for subscription enrollment by 30 June 2026.
• Igralski ansambel (Acting Ensemble) Resident acting company of Prešernovo gledališče Kranj, consisting of nine professional actors who perform in the theatre's repertoire productions.
• Program za otroke (Children's Programme) Theatre productions specifically designed for children and youth audiences, including fairy tales and family-friendly performances such as MUCA COPATARICA, KDO JE NAPRAVIL VIDKU SRAJČICO, and PU.
• Dvorane (Performance Halls) Performance venues of the theatre, including the main PGK hall and the Stolp Škrlovec, used for theatrical productions and special events.

Quantifiable outcome

• Županova Micka reached 300th performance in 2023
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major and minor.

• Mestno gledališče PtujmajorStrategic or Co-development PartnerCoproduction partner for multiple productions including Boj na požiralniku (2024/2025), Vsa katerih sedem valov, Zaprta študija
• SLG CeljemajorStrategic or Co-development PartnerCoproduction partner for productions including In mnogi drugi... (2025)
• SNG Nova GoricamajorStrategic or Co-development PartnerCoproduction partner for multiple productions
• Slovensko stalno gledališče TrstmajorStrategic or Co-development PartnerCoproduction partner for Woyzeck (2024)
• Layerjeva hišaminorGTM or Marketing PartnerCultural venue partner in Kranj for events and presentations
• Radio KranjminorGTM or Marketing PartnerLocal radio partner for media coverage and promotion
• Radio SoraminorGTM or Marketing PartnerLocal radio partner for regional media coverage
• Gorenjski glasminorGTM or Marketing PartnerRegional newspaper media partner for press coverage
• Zavod BunkermajorStrategic or Co-development PartnerCoproduction partner for Zadnji Hamlet (2023)
• Mesto ženskmajorStrategic or Co-development PartnerCoproduction partner for Don Kihot, ki je bila sen (2025)
• Kino ŠiškaminorStrategic or Co-development PartnerCoproduction partner for Zadnji naj ugasne luč (2022)

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HNK Zagreb (Croatian National Theatre): Croatia's flagship national theater in Zagreb and a key player on the regional festival circuit where PGK productions compete. Comparable as a public institution producing South Slavic contemporary drama at greater scale.
• Narodno divadlo Brno (National Theatre Brno): Czech national theater operating a multi-ensemble drama program with similar repertoire structure. Comparable as a Central European public drama institution of similar scale and ensemble-based operating model.
• HNK Ivana pl. Zajca Rijeka: Croatian national theater in Rijeka whose festival (Mednarodni festival malih odrov) has hosted PGK productions. Comparable as a regional public drama theater with shared festival circuit presence.

Direct peers

• Mestno gledališče Ptuj: Ptuj's municipal theater and a coproduction partner with PGK on Boj na požiralniku (2024/2025), Vsa katerih sedem valov, and Zaprta študija. Comparable small regional public theater with shared artistic direction.
• SNG Drama Ljubljana (Slovenian National Theatre Drama): Slovenia's flagship national drama theater, also producing contemporary and classical Slovenian repertoire. Directly comparable as a public theater institution competing for the same national audience, festival slots (Borštnikovo srečanje), and Ministry of Culture funding.
• Slovensko stalno gledališče Trst: Slovenian minority theater in Trieste, Italy, and PGK's coproduction partner on Woyzeck (2024). Comparable as a Slovenian-language theater producing contemporary drama for a cross-border audience.
• SLG Celje (Slovensko ljudsko gledališče Celje): Public theater in Celje and recent coproduction partner with PGK on In mnogi drugi... (2025). Comparable regional public theater competing for the same festival circuit and national audiences.
• Narodno gledališče Maribor: Maribor's national theater — one of Slovenia's three major drama institutions. Comparable as a public theater producing a multi-genre repertoire including Slovenian contemporary drama, operating at a larger scale than PGK.
• Mestno gledališče Ljubljansko (MGL): Ljubljana's municipal theater producing a similar mix of contemporary drama and classic repertoire. Comparable in operating model (public cultural institution) and direct competition for Slovenian drama audiences and touring productions.
• Slovensko narodno gledališče Nova Gorica (SNG Nova Gorica): National theater in Nova Gorica and an active PGK coproduction partner on multiple recent productions. Directly comparable as a public Slovenian drama theater with similar ensemble-based repertoire model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/presernovo
• Facebookfacebook.com/presernovogledalisce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prešernovo gledališče Kranj