Geertsema Staal

What Geertsema Staal does

Geertsema Staal BV is a 150-year-old regional wholesaler of steel, stainless steel (RVS), aluminum, and glass fiber reinforced plastic products headquartered in Winschoten, Netherlands. Founded in 1873 by Albert Geertsema as a supplier to local blacksmiths, the company has grown into the largest iron and steel wholesaler in Northeast Netherlands. Its core operation centers on maintaining an inventory of over 2 million kg of metal stock — including bar steel, beams, plates, concrete and construction steel, cold-rolled profiles, pipes, flanges, fittings, and pipe accessories — across carbon steel, stainless steel, aluminum, and special steel grades. Value-added processing includes custom cutting and miter sawing of beams and profiles, and sandblasting and priming (gestraald en gemenied) for immediate-use steel products. The business operates under a hybrid go-to-market combining an e-commerce webshop with direct phone, WhatsApp, and in-person sales, supported by an owned fleet of three trucks (one with crane capability) that delivers across Groningen, Drenthe, parts of Friesland, and the northern German border region, with next-day delivery for orders placed before 15:00.

The company serves a diversified B2B customer base — construction companies, metalworking and machine builders, industrial piping companies, and certified-materials buyers in food, petrochemical, and paper sectors — alongside private individuals and small contractors. Pricing combines unit pricing visible in the webshop for smaller items with quote-based project pricing for larger orders, leveraging collective purchasing power through sister companies in the O. de Leeuw Groep. Since 1985 Geertsema Staal has been a wholly-owned subsidiary of the O. de Leeuw Groep family business, which preserves the original family-business culture. The company holds ISO 9001 certification (one of the first Dutch steel companies to do so), FPC certifications under EN 10219-1 and EN 10025-1, CE marking, and supplies products with NEN-EN-10204 3.1 and 3.2 mill certificates, supporting its position with industrial and safety-critical buyers.

Name

Geertsema Staal

Legal name

Geertsema Staal BV

Website

https://geertsema-staal.nl

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Geertsema Staal is a 150-year-old regional Dutch wholesaler of steel, stainless steel, aluminum, and GRP products with over 2 million kg of own inventory, custom cutting and sandblasting services, and next-day delivery across Northeast Netherlands for construction, industrial, and piping customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Winschoten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and Metal Product Sales: Geertsema Staal generates revenue through the sale of steel, stainless steel (RVS), aluminum, and glass fiber reinforced plastic products. Products include bar steel, beam steel, steel plates, concrete and construction steel, cold-rolled profiles, pipes, pipe components, flanges, fittings, floor grates, step treads, and accessories. Revenue is transaction-based with one-time purchases, though the company serves returning customers over many years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Geertsema Staal is a Dutch steel wholesaler supplying carbon steel, stainless steel (RVS), aluminum, and glass fiber reinforced plastic products from an in-house warehouse holding over 2 million kilograms of inventory. The company complements distribution with value-added processing services including custom cutting/sawing (straight and mitered cuts) and sandblasting/priming (gestraald en gemenied), delivering via its own fleet of three trucks across Northeast Netherlands and northern Germany.

Product overview

Geertsema Staal is a steel wholesale company operating as a single-platform business with an integrated e-commerce webshop. The product portfolio centers on comprehensive metal stock and supplies, organized into core product categories: carbon steel products (bar steel, beams, plates, concrete/construction steel, cold-rolled profiles, and pipes); stainless steel (RVS) products including plates, bars, tubes, and fittings; aluminium in various forms; special/blank steels; glass fiber reinforced plastics; and pipe system components (flanges, fittings, gaskets, ball valves, weld fittings). The offering is complemented by value-added processing services such as shot-blasting and priming, and custom miter cutting. Products are sold primarily through a proprietary webshop with delivery throughout Northeast Netherlands, supported by a warehouse inventory exceeding 2 million kilograms.

Differentiator

Problem solved

Functional benefit

Products and services

• Stafstaal (Bar Steel)
• Balkstaal (Beam Steel)
• Stalen Platen (Steel Plates)
• Beton- en Bouwstaal (Concrete and Construction Steel)
• Koudgewalste Profielen (Cold-Rolled Profiles)
• Buizen (Pipes and Tubes)
• Buiscomponenten (Pipe Components)
• Flenzen (Flanges)
• Fittingen (Fittings)
• RVS (Stainless Steel)
• Aluminium
• Speciaal Staal (Special Steel)
• Glasvezelversterkt Kunststof (GRP)
• Vloerroosters en Traptreden (Floor Gratings and Stair Treads)
• Gestraald en Gemenied Staal (Blasted and Primed Steel)
• Verstek Zagen (Miter Sawing)

Quantifiable outcome

• Orders placed before 15:00 delivered next day in Northeast Netherlands
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• O. de Leeuw GroepcoreStrategic or Co-development Partner · 1 January 1985O. de Leeuw Groep is a family business from Zwolle that acquired Geertsema Staal in 1985. The acquisition preserved the family business culture. Geertsema Staal works closely with sister companies within the O. de Leeuw Group, sharing inventory knowledge and broad expertise. They also refer customers to partners for quick delivery in other regions. Joint purchasing provides scale advantages.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• SSAB: Nordic-based specialty steel producer with European-wide distribution of high-strength steels and wear plates. Comparable in the broader steel supply chain for construction and industrial applications, particularly for special/blank steels that Geertsema also stocks.
• Salzgitter AG: European steel and technology group with integrated steel production, processing, and trading activities. Comparable as a major European steel supplier with overlapping customer base in construction, piping, and industrial end markets.
• ThyssenKrupp Materials Services: European materials distribution arm of ThyssenKrupp, supplying steel, stainless, aluminum, and engineering materials with extensive processing services. Overlaps with Geertsema across product range and processing services but at vastly greater scale and geographic reach.
• Tata Steel Nederland: Integrated steel producer with major operations in the Netherlands (IJmuiden) supplying construction, automotive, and industrial customers across Europe. Comparable as a Netherlands-anchored steel supplier; serves as an upstream counterparty to distributors like Geertsema and competes on direct mill-to-buyer relationships.
• Kloeckner Metals: One of Europe's largest independent metals and steel service center operators, with broad multi-metal distribution and processing capabilities. Comparable as a much larger, multi-country distributor serving overlapping industrial/construction customers with similar product breadth.

Direct peers

• Voortman Steel Group: Dutch structural steel processor and supplier serving the construction and infrastructure markets. Comparable as a Netherlands-based steel processor/distributor with processing capabilities and a focus on construction/structural applications, overlapping with Geertsema's beam and profile offering.
• Van Leeuwen Pipe and Tube Group: Dutch-headquartered specialist distributor of steel pipes, tubes, and fittings serving industrial, energy, and construction customers across Europe. Closely comparable in product mix (pipes, flanges, fittings, value-added processing) and B2B industrial customer base, though larger and more internationally diversified than Geertsema.
• Roval Aluminium: Dutch aluminium processor and distributor offering cut-to-size, coated, and anodised aluminium products to construction and industrial customers. Directly comparable on the aluminium side of Geertsema's portfolio, with similar processing-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geertsemastaal
• LinkedInlinkedin.com/company/geertsema-staal-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geertsema Staal