What Rdeči Križ Slovenije does

Rdeči Križ Slovenije (RKS), also known as the Slovenian Red Cross, is a nonprofit humanitarian organization founded in 1866 and headquartered in Ljubljana, Slovenia. It operates as a national society within the global Red Cross and Red Crescent Movement, delivering blood donation promotion, first aid training, disaster preparedness and response, social assistance programs, youth and volunteer engagement, a Tracing Service for missing persons, and humanitarian education across Slovenia. The organization coordinates 56 regional associations (Območna združenja) that provide local services and operates Zdravilišče RKS Debeli rtič, a health resort providing free vacation programs for children and elderly from socially disadvantaged backgrounds.

The organization's service infrastructure is primarily human-driven rather than technology-driven, relying on a network of thousands of volunteers. Key digital platforms include the main website (rks.si), a training portal (neustavljivi.rks.si), an e-commerce merchandise store (trgovina-rks.org), a mobile application for first aid guidance, and an online carbon footprint calculator. Technology is operational support rather than a core product differentiator.

RKS is funded through multiple donation streams — individual and corporate donations, SMS campaigns, the 1% income tax designation program, Solidarity Week postal surcharges (0.17 EUR per item via Pošta Slovenije), and EU grant funding including EU4Health (for the PiA prevention project) and European Social Fund+ programs for material deprivation elimination. The health resort generates service fee revenue. Programs are delivered free of charge to beneficiaries, with corporate sponsorships (e.g., Engrotuš for "Pričarajmo nasmeh") underwriting specific initiatives. The organization is governed by a General Assembly with no parent company, private equity, or public ownership structure.

Name

Rdeči Križ Slovenije

Legal name

Rdeči križ Slovenije

Website

https://rks.si

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

51–100 employees

Short description

Rdeči Križ Slovenije is a nonprofit humanitarian organization founded in 1866 that delivers blood donation promotion, first aid training, disaster response, social assistance, and youth programs across Slovenia through 56 regional associations and thousands of volunteers, serving over 101,000 beneficiaries annually.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH)

Keywords

• Humanitarian services
• Blood donation programs
• First aid training
• Disaster response
• Social welfare assistance

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices58 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Donations from Individuals: Individual donations through various channels including SMS campaigns, direct bank transfers, and the donate.redcrossredcrescent.org platform
2. Corporate Donations: Support from companies and businesses, including sponsorship of programs like Pričarajmo nasmeh (Engrotuš) and Peljimo jih na morje
3. 1% Income Tax Donation: Citizens can donate 1% of their income tax to the organization through official channels
4. EU Funding Programs: Funding from European Union programs including EU4Health for projects like PiA (Prevention in Action) and European Social Fund for material deprivation elimination
5. Solidarity Week Donations: Funds collected during annual Solidarity Week from postal services and transportation tickets (0.17 EUR per item)
6. Zdravilišče Debeli Rtič Services: Revenue from the health resort facility providing vacation services, partially funded through donations for social programs

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Rdeči Križ Slovenije is Slovenia's national Red Cross society, operating as a humanitarian organization delivering blood donation promotion, first aid training (including a mobile app and certified courses), disaster preparedness and emergency response, social welfare programs for vulnerable populations, youth and volunteer engagement, and a tracing service for missing persons. The organization also operates the Zdravilišče RKS Debeli rtič health resort, providing free vacation programs for approximately 1,700 children and 300 elderly annually from socially disadvantaged backgrounds.

Product overview

Rdeči Križ Slovenije (RKS) operates as a humanitarian organization with a portfolio of programs and services rather than a unified technology product. The core offerings include blood donation promotion (Krvodajalstvo), first aid training (Prva pomoč) with a mobile application, disaster preparedness (Pripravljenost in ukrepanje ob nesrečah), social activities, and youth/volunteer programs. Supporting services include the Health Resort Debeli rtič providing vacation programs for vulnerable populations, a Tracing Service (Služba za poizvedovanje) for family reunification, publishing operations, various training programs, a carbon footprint calculator, and an e-commerce store. The organization coordinates 56 regional offices (Območna združenja) across Slovenia.

Differentiator

Problem solved

Functional benefit

Brands

• Zdravilišče RKS Debeli rtič: Health resort and rehabilitation facility operated by Rdeči križ Slovenije, providing vacation programs for children and elderly from socially disadvantaged backgrounds, hosting international youth camps and therapeutic programs.

Products and services

• Krvodajalstvo (Blood Donation Promotion) Promotion and organization of voluntary blood donation campaigns across Slovenia, conducted every working day of the year through 56 regional associations; serves the general public as donors and the healthcare system as a stable blood supply.
• Prva pomoč (First Aid Training) First aid education for lay and semi-professional audiences, covering correct approach to injured or ill persons and essential measures until emergency medical services arrive; delivered via certified courses and complemented by a dedicated first aid mobile application.
• Pripravljenost in ukrepanje ob nesrečah (Disaster Preparedness and Response) First aid teams and emergency response units providing care for endangered and injured persons during natural disasters and other emergencies; the organization raised and distributed approximately 12 million EUR following the 2023 Slovenia floods.
• Socialna dejavnost (Social Welfare Programs) Multiple social programs assisting the most vulnerable individuals and groups, including food collection campaigns and material deprivation elimination programmes co-financed through EU and Slovenian government funds.
• Prostovoljstvo in delo z mladimi (Volunteering and Youth Programs) Volunteer engagement programs forming the foundation of the organization, including catalogued volunteer opportunities (Katalog prostovoljskih del RKS 2024), youth leadership programs, and school partnerships across kindergarten, primary, and secondary education.
• Zdravilišče RKS Debeli rtič (Health Resort Debeli rtič) Coastal health resort and rehabilitation facility operated by RKS, providing free vacation programs for approximately 1,700 children and 300 elderly from socially disadvantaged backgrounds annually and hosting international youth camps and therapeutic programs.
• Služba za poizvedovanje RKS (Tracing Service) Public-authority service for searching missing persons and supporting family reunification as part of the International Red Cross Restoring Family Links (RFL) network coordinated by ICRC; designated under Slovenian law.
• Izobraževanja (Certified Training Programs) Certified training and education programs including first aid instructor licensing, first aid team leader training, rescue training, and disaster response certifications, delivered via the neustavljivi.rks.si training portal.
• Založba RKS (Publishing) Publishing of books, brochures, leaflets, picture books, and posters related to humanitarian education and first aid, supporting the organization's knowledge-dissemination mission.

Quantifiable outcome

• 101,000+ people receive various forms of assistance annually
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Italian Red CrossminorStrategic or Co-development Partner · 1 January 2025Co-organizer of the 1st Cross-border Conference on International Humanitarian Law in Gorica, part of the European Capital of Culture 2025.
• Austrian Red CrossminorStrategic or Co-development Partner · 1 January 2025Co-organizer of the 1st Cross-border Conference on International Humanitarian Law in Gorica with Slovenian and Italian Red Cross.
• Blood Donor Association Doberdob (Italy)minorStrategic or Co-development Partner · 10 September 1988Sister organization relationship established in 1988, promoting blood donation cooperation and youth exchanges between RKS-OZ Kranj and blood donors in Doberdob, Italy.
• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerAs a member of the global Red Cross Movement, Rdeči križ Slovenije is part of the IFRC network comprising 191 national societies and 16 million volunteers. The partnership provides international cooperation, shared humanitarian standards, and global response capabilities.
• ICRC (International Committee of the Red Cross)coreStrategic or Co-development PartnerRKS participates in the Restoring Family Links (RFL) network coordinated by ICRC, providing tracing services and family reunification services. The Tracing Service is designated as a public authority under Slovenian law.
• Engrotuš d.o.o.minorGTM or Marketing PartnerCorporate sponsor of the 'Pričarajmo nasmeh' (Create a Smile) campaign enabling free vacation for children from socially disadvantaged families at Zdravilišče RKS Debeli rtič.
• Portuguese Red Cross (Project Coordinator)minorStrategic or Co-development PartnerCoordinating the international PiA (Prevention in Action) project with national societies from Spain, Italy, Hungary, and Slovenia.
• CCM (Center for Cooperation of National Societies in Mediterranean Region)minorStrategic or Co-development PartnerCCM organized the international training 'Care for Volunteers and Staff of the Red Cross and Red Crescent' hosted by RKS in Ljubljana with participants from 8 national societies.
• Ministry of Labour, Family, Social Affairs and Equal Opportunities (Slovenia)minorStrategic or Co-development PartnerCollaboration on the European Social Fund+ programme for material deprivation elimination, with Minister Luka Mesec participating in meetings with humanitarian organizations.
• Transfusion Center of General Hospital CeljeminorStrategic or Co-development PartnerSupporting the '(P)ostani del moštva' blood donation ambassador campaign, promoting youth blood donation.
• Institute for Transfusion Medicine of RSminorStrategic or Co-development PartnerSupporting blood donation promotion activities and youth ambassador programs.
• University Medical Centre MariborminorStrategic or Co-development PartnerSupporting blood donation promotion activities through the youth ambassador program.
• Pošta Slovenije (Slovenian Post)minorGTM or Marketing PartnerCollaboration during Solidarity Week where additional fees are collected on postal items for humanitarian purposes.
• Zveza tabornikov Slovenije (Scouts of Slovenia)minorStrategic or Co-development PartnerPartnership supporting the blood donation ambassador campaign '(P)ostani del moštva' with scout groups participating.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Croatian Red Cross: National Red Cross society in neighboring Croatia, operating the same portfolio of blood donation promotion, first aid training, disaster response, and social assistance programs through regional chapters and volunteers. Direct functional peer with comparable mandate and governance structure.
• Italian Red Cross: National Red Cross society in Italy and a strategic partner of RKS through cross-border humanitarian law cooperation and youth blood donation exchanges with Doberdob. Comparable scope of humanitarian programming including blood, first aid, disaster response, and tracing services.
• ADRA Slovenia: Slovenian branch of the Adventist Development and Relief Agency, delivering humanitarian aid, social assistance, and community development programs with overlapping target populations (vulnerable families, elderly, disaster-affected). Competes for corporate partnerships and EU project funding.
• Hungarian Red Cross: National Red Cross society in Hungary and co-participant with RKS in the EU4Health PiA (Prevention in Action) project. Operates an analogous program portfolio across social assistance, blood donation, first aid, and disaster preparedness in a Central European context.
• Austrian Red Cross: National Red Cross society in Austria, co-organizer with RKS of the 2025 Cross-border Conference on International Humanitarian Law. Operates an analogous mix of blood donation, first aid training, disaster response, and social services through a similar regional chapter model.
• Caritas Slovenia: Slovenia's largest Catholic humanitarian network, providing directly overlapping services including material assistance to socially disadvantaged families, refugee support, and disaster response. Operates in the same Slovenian donor pool and competes for the same individual and corporate giving.

Broad incumbents

• IFRC (International Federation of Red Cross and Red Crescent Societies): Global umbrella network of 191 national Red Cross and Red Crescent societies. RKS is a member; IFRC coordinates international disaster response, sets humanitarian standards, and channels cross-border resources, but does not directly compete with RKS for domestic Slovenian service delivery.

Regional players

• Slovenian Philanthropy: National association of Slovenian humanitarian and nonprofit organizations, providing coordination, advocacy, and capacity-building for the domestic third sector. Tangentially comparable as a regional platform organizing overlapping humanitarian actors in Slovenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rdecikrizslo
• YouTubeyoutube.com/@rdecikrizslovenijeslovenia5628
• Facebookfacebook.com/rdeci.kriz.slo
• LinkedInlinkedin.com/company/rdeci-kriz-slovenije
• Instagraminstagram.com/rdecikrizslovenije

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries57 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rdeči Križ Slovenije