Name

The Kreeger Museum

Legal name

The David Lloyd Kreeger Foundation

Website

https://kreegermuseum.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art museum exhibitions
• Modern art collection
• Museum membership program
• Cultural education programs
• Private event venue

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Admission Tickets: The museum generates revenue from ticket sales for general admission, with tiered pricing for adults ($15), students/seniors/military ($10), and free admission for members, children under 18, and military through September 2026.
2. Membership Program: The museum sells annual memberships at multiple tiers (Individual, Dual, Kreeger Contemporaries, Family, Sustainer, Foxhall Circle, Patron's Circle, Director's Circle) providing unlimited free admission and various perks in exchange for annual fees.
3. Donations and Charitable Contributions: The museum accepts individual and corporate donations, stock transfers, and legacy gifts. The David Lloyd Kreeger Foundation partially funds operations. Special programs like The Collaborative and The Lichtman Family Fund support specific initiatives.
4. Private Events: The museum offers private event rentals including corporate events, with private weekday Director's tours available for Patron's Circle members.
5. Concert and Program Tickets: Revenue from classical music concerts, jazz events (Jazz at The Kreeger, DC JazzFest 2026), and special programs. Foxhall Circle and Patron's Circle members receive complimentary concert tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Kreeger Museum operates a private art museum in Washington D.C. featuring a permanent collection of 19th and 20th century modern art, displayed in a Philip Johnson-designed building on a five-acre sculpture garden. It sells admissions, guided tours, multi-tier annual memberships, ticketed cultural programs (jazz, meditation, yoga, art workshops), private event rentals, and free school education programs, supplemented by donations from individuals, corporations, and The David Lloyd Kreeger Foundation.

Product overview

The Kreeger Museum is a private art museum offering a single integrated experience centered on its permanent collection of 19th and 20th century modern art, architecture, and music. The museum operates as a unified physical and digital visitor experience with membership programs at multiple tiers (Individual, Dual, Kreeger Contemporaries, Family, Sustainer, Foxhall Circle, Patron's Circle, and Director's Circle), public and school educational programs, guided tours, and special events including jazz concerts, meditation, yoga, and art workshops. The collection encompasses paintings, sculpture, outdoor sculpture, prints, works on paper, illustrated books, and African, Asian, Roman, and Pre-Columbian art. Digital engagement is supported through Bloomberg Connects, while The Collaborative program showcases local Washington artists. The museum's Philip Johnson-designed building sits on five acres with gardens, terraces, and sculpture.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Museum Membership Program Multi-tier annual membership (Individual, Dual, Kreeger Contemporaries, Family, Sustainer, Foxhall Circle, Patron's Circle, Director's Circle) providing unlimited free admission, walk-in access, member receptions, NARM reciprocal access at 1,000+ museums, complimentary concert tickets, and private Director's tours for higher tiers.
• Gift Reservation Entry passes gifted to The Kreeger Museum, delivered via email within one business day.
• Public Guided Tours Guided gallery tours featuring highlights of the permanent collection, offered every Friday at 2:00pm and Saturdays at 11:30am and 2:00pm. Tours are 45 minutes and capped at 15 people.
• School Art Education Programs Art education programs for Washington-area students from underserved communities including gallery tours, art discussions, and hands-on art making workshops led by teaching artists. Programs provided at no cost with funding for bus transportation.
• Bloomberg Connects Digital Gallery Guides Digital gallery guides available through the Bloomberg Connects app, providing multimedia content and collection information for visitors on mobile and web platforms.
• The Collaborative Exhibition Program Exhibition program presenting dynamic exhibitions by Washington-area artists in partnership with DC-based art institutions, providing local artists a museum platform to show their work.
• Permanent Modern Art Collection Extensive collection of 19th and 20th century modern art including works by Monet, Picasso, Braque, Stella, Mitchell, Frankenthaler, Washington artists, plus African, Asian, Roman, and Pre-Columbian art displayed across multiple gallery spaces and the outdoor sculpture garden.
• Private Event Rentals Private event rentals at the museum for corporate functions, client entertainment, and special occasions, with weekday availability and private Director's tours available for Patron's Circle members.
• Jazz at The Kreeger Concert Series Ticketed jazz concert series held at the museum, including partnerships with DC JazzFest for annual jazz programming.
• Meditation in the Galleries Meditation program held inside the museum galleries, combining wellness practices with art appreciation.
• Yoga in the Sculpture Garden Outdoor yoga classes held in the museum's five-acre sculpture garden setting.
• Miró Art Workshops Hands-on art making workshops inspired by Joan Miró, offered as part of the museum's cultural programming.
• First Studio Pre-K Art Program Pre-K art program for young children, offering early art education experiences with priority registration for Family members.

Quantifiable outcome

• Free arts education provided to Washington-area students from underserved communities, including gallery tours, art discussions, workshops, and bus transportation funding

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DC-Based Art InstitutionscoreStrategic or Co-development PartnerThe museum partners with other Washington, D.C.-based art institutions to present The Collaborative exhibitions, championing local artists and providing opportunities to present their work in a museum setting for the first time.
• Blue Star MuseumscoreGTM or Marketing PartnerThe museum participates in the Blue Star Museums initiative, offering free walk-in admission to active duty military personnel and their families through September 7, 2026.
• American Alliance of Museums (AAM)minorGTM or Marketing PartnerAAM members receive up to two complimentary tickets with valid affiliate ID, part of the museum's affiliate admission program.
• International Council of Museums (ICOM)minorGTM or Marketing PartnerICOM members receive up to two complimentary tickets with valid affiliate ID.
• NARM (North American Reciprocal Museum Association)coreChannel Partner/ Reseller/ DistributorNARM members receive up to two tickets per qualifying membership at The Kreeger Museum. Sustainer-level members of The Kreeger enjoy NARM benefits at over 1000 participating museums.
• Dana Tai Soon Burgess Dance CompanyminorStrategic or Co-development PartnerDance company programming at The Kreeger Museum as part of the museum's performance and cultural events.
• Pyramid AtlanticminorStrategic or Co-development PartnerThe illustrated book 'The Creation' by Tim Rollins + K.O.S. was donated in recognition of Pyramid Atlantic's visual literacy programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Gallery of Art: Smithsonian-affiliated national art museum on the National Mall with vast Western art collection. Comparable to the Kreeger as a major D.C. art institution though with vastly larger scale, free admission, and government funding.
• Hirshhorn Museum and Sculpture Garden: Smithsonian museum of modern and contemporary art on the National Mall with sculpture garden. Comparable to the Kreeger as a modern/contemporary art institution though with much larger scale and free admission.

Direct peers

• Dumbarton Oaks: Washington D.C. research institution and museum with gardens, Byzantine and pre-Columbian collections. Comparable to the Kreeger as a single-location cultural estate with curated collections and limited public access hours.
• Hillwood Estate, Museum & Gardens: Washington D.C. estate museum featuring decorative arts and gardens in an intimate setting. Comparable to the Kreeger in operating as a converted private estate with art collections, gardens, and membership-driven operations.
• National Museum of Women in the Arts: Washington D.C. museum focused on women artists in a renovated historic building with tiered membership. Comparable to the Kreeger in collection-driven single-site museum model with membership and educational programming.
• The Phillips Collection: Washington D.C. art museum founded in 1921 focused on Impressionist, Post-Impressionist, and modern art with intimate-scale galleries. Directly comparable to the Kreeger in collection focus (19th-20th century modern), intimate scale, and tiered membership model.
• Anderson House (Society of the Cincinnati): Washington D.C. historic house museum with decorative arts collections and period rooms. Comparable to the Kreeger as an architecturally-significant private estate converted to a public museum with curated collection and membership model.
• The Textile Museum: Washington D.C. museum focused on textile arts collection, currently housed at GWU. Comparable to the Kreeger as a specialized D.C. art museum with niche collection focus and educational programming.
• Tudor Place: Historic D.C. estate with period collections and gardens open to the public through tours and events. Comparable to the Kreeger as a converted private estate museum with garden setting and ticketed tour access.

Regional players

• Renwick Gallery: Smithsonian craft and decorative arts museum near the White House. Comparable to the Kreeger as a smaller Smithsonian-affiliated D.C. art venue with curated exhibitions and free admission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kreegermuseum
• Facebookfacebook.com/TheKreegerMuseum
• Instagraminstagram.com/kreegermuseum
• LinkedInlinkedin.com/company/kreeger-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kreeger Museum