Pro's Choice

What Pro's Choice does

Pro's Choice is a US-based specialty chemical manufacturer that develops, formulates, and distributes professional-grade cleaning, stain removal, and odor control products for the cleaning and restoration industry. The company is operated by Chemical Technologies International Inc. (CTI), a California corporation established with over 25 years of cleaning and restoration science experience; the Pro's Choice brand was formally launched in 2020. The product portfolio spans more than 60 SKUs across pre-sprays, emulsifiers, stain removers, odor counteractants, fabric and stone protectors, hard-surface cleaners, and specialized equipment, addressing use cases from carpet and upholstery cleaning to stone, tile, grout, and wood restoration. Its proprietary two-part stain removal systems (Red Relief, Red 1, Stain Magic, Stain Magic for Wool) and an eight-mechanism odor control platform — combining enzymes, oxidizers, pairing agents, encapsulants, modification, emulsification, vapor, and masking chemistries — represent the technical core of the offering.

The underlying technology rests on proprietary specialty chemistry formulations rather than patented innovations, with the company emphasizing trade-secret blends and procedural know-how developed over more than two decades. Equipment such as the DCI Light (UV-A/UV-B detection and chemical activation), VDT-4200 vapor generator, and Ozone X-Series ozone generators are bundled with the chemistry to create integrated workflows for professionals.

Pro's Choice generates revenue primarily through one-time sales of its consumable chemical products, distributed via a network of 120+ professional distributors throughout the US and internationally, supplemented by direct-to-customer online ordering through proschoicesupply.com and recurring training-class fees from IICRC-certified courses. The primary customer segment is individual cleaning and restoration professionals (carpet cleaners, restoration technicians, stone/tile specialists), with secondary segments in property management and natural-fiber textile restoration. The go-to-market combines a channel-led distribution model with content marketing (video library, stain-removal guides, blog), in-person IICRC training classes, and direct technical support via phone and text. Pricing is not publicly disclosed and the company operates as a privately held entity with no disclosed external funding.

Name

Pro's Choice

Legal name

Chemical Technologies International Inc.

Website

https://proschoice.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro's Choice, operated by Chemical Technologies International Inc. (CTI), manufactures and distributes professional-grade specialty cleaning chemicals — including stain removers, odor control agents, and protectors — to cleaning and restoration professionals through 120+ US and international distributors and direct online sales.

Ownership category

akta.pro rank

Product category

Professional Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Carpet & Fabric Protectants & Stain Repellents (CRAJALAG)

akta.pro secondary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Professional cleaning chemicals
• Carpet stain removers
• Odor control products
• Stone tile cleaners
• Upholstery cleaning solutions

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Professional Cleaning Products: Manufacture and sale of professional-grade cleaning chemical formulations through a distributor network and direct online sales. Products include pre-sprays, emulsifiers, rinses, stain removers, odor control products, protectors, and specialty formulations for carpet, upholstery, stone/tile/grout, and hard surfaces.
2. Training and Education Services: IICRC-certified professional cleaning training classes offered in multiple formats (Basic, Advanced, Core) covering stain removal, odor control, carpet cleaning, upholstery cleaning, and hard surface cleaning. Classes qualify for IICRC Continuing Education Credit Hours.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pro's Choice, a brand of Chemical Technologies International Inc. (CTI), manufactures and sells professional-grade specialty cleaning chemicals for carpet, upholstery, stone, tile, grout, and hard surface applications. The product line spans pre-sprays, stain removers, odor control agents, protectors, and supporting equipment, formulated for cleaning and restoration professionals. Products are distributed through 120+ professional distributors across the US and internationally, complemented by direct online ordering and IICRC-certified training programs.

Product overview

Pro's Choice is a professional cleaning products manufacturer offering a comprehensive portfolio of specialty cleaning, stain removal, and odor control products for professional cleaners. The product line includes distinct categories: Pre-Sprays and Boosters (Power Gel, Dirt Chaser, Ultra TLC, Smartcap, Brush & Bonnet), Emulsifiers and Rinses, Stain Removal products (Red Relief, Red 1, Stain Magic, Pro-Solve Gel/Liquid/NE, Rust Away, Urine Stain Remover), Odor Control products (Molecular Modifier, Odor-Zyme, X-Cide, OSR, Air Fresh, Vapor Bars), Protectors (Protection Plus, Stain Guardian, Stone Guardian, Upholstery Guard, ARA), Hard Surface products (Grout Magic, Pro-Acid, pH Neutral Cleaner, Heavy Duty Pro Clean), Equipment (VDT-4200, Ozone Machines, DCI Light, Carpet Shark), and Specialty products. The company serves professional cleaning and restoration contractors through a network of over 120 distributors throughout the US and internationally. CTI (Chemical Technologies International Inc.) is the parent manufacturer of Pro's Choice Products.

Differentiator

Problem solved

Functional benefit

Brands

• Pro's Choice: Professional grade cleaning products for carpet, upholstery, stone, tile, grout and specialty cleaning applications

Products and services

• Pro-Solve Gel Thickened solvent spotter for professional stain removal; removes nail polish, ink, oil paint, latex paint, gum, tar, and other difficult spots from carpet and upholstery.
• Pro-Solve Liquid General adhesive, tar, and paint remover effective against ink, marker, graffiti, gum, lipstick, mascara, scuff marks, tree sap, and candle wax.
• Pro-Solve NE Non-flammable solvent spotter for adhesive, tar, and paint removal; also prepares fibers to accept color from Color Modifying Cosmetics.
• Red Relief Two-part red dye stain remover formulated to remove Kool Aid and other synthetic food dye stains from carpet via oxidation/reduction chemistry with heat activation.
• Red Relief for Wool Specialized red dye stain remover for wool and natural fibers; targets synthetic food dyes like Kool Aid and Gatorade on delicate textiles.
• Red 1 Improved red dye stain remover for synthetic food dyes; faster than Red Relief with VOC-compliant formulation and enhanced fragrance.
• Stain Magic Two-part stain removal solution for coffee, urine, tea, and other difficult discolorations; chemically alters stains to disappear with up to 8 hours dwell time.
• Stain Magic for Wool Specialized version of Stain Magic for natural fibers such as wool and cotton; removes organic stains including coffee, tea, wine, and urine.
• Stain 1 Universal stain and spot remover combining Stain Magic, ARA anti-soiling, and Dirt Chaser detergency; works on coffee, tea, urine, juice, vomit, blood, and plant stains.
• Rust Away Safer alternative to harsh rust stain removers; quickly removes rust stains from carpet, upholstery, and hard surfaces.
• Urine Stain Remover Specialized urine stain remover for carpet and upholstery with 3-8 hour dwell time for complete reaction and stain disappearance.
• Power Gel Concentrated blend of cleaning agents for stubborn spots and stains; removes ink, shoe polish, lipstick, mascara, grease, and more.
• Citra Quick CARB Ready-to-use citrus degreaser for adhesive residue, grease, scuff marks, tar, wax, crayon, lipstick, mascara, copy toner, fresh paint, and shoe polish.
• Pro-Zyme Super concentrate detergent/enzyme blend for digesting and breaking down heavy soil and grease; outcleans other degreasers and pre-sprays.
• Dirt Chaser Moderate pH enzyme pre-spray and spotter; functions as a protein spotter and effective for grease, oil, and organic stains.
• Ultra TLC Low pH hyperconcentrate pre-spray with maximum soil removal capability; safe for all wet-cleanable fiber types.
• Grout Magic High-performing alkaline oxidizing cleaner for grout, tile, cement, and hard surfaces; attacks dirt, grime, oily soil, smoke, and fire residue.
• Heavy Duty Pro Clean Powerful alkaline cleaner for stone, tile, and grout; ideal for cleaning smoke, soot, and other contaminants from hard surfaces.
• Pro-Acid Acid cleaner that restores ceramic tile and grout; removes hard water deposits, grout haze, efflorescence, and soap scum.
• pH Neutral Cleaner Gentle daily cleaner specifically formulated for stone, tile, and grout maintenance; safe alternative to acidic, alkaline, or bleach cleaners.
• Stone Guardian Advanced fluorochemical stone and grout sealer; protects from oil and water-based stains with coverage of 200-1500 square feet depending on porosity.
• Protection Plus Carpet and fabric protector that alters molecular charge on fibers to prevent stains and soil from sticking; one gallon protects 1700 square feet.
• Stain Guardian Advanced carpet and fabric protector using molecular charge alteration technology; highest level of protection from spills and tracked-in soils.
• Molecular Modifier Odor control product combining bacterial cultures, enzymes, and odor modifiers that break down odor-causing substances; effective for urine, vomit, feces, blood, mildew, and decaying food.
• Odor Eliminator Sophisticated odor counteractant for stubborn odors including urine, vomit, mildew, and dead body; based on odor modification supported by pairing agents.
• Odor-Zyme Enzyme-based odor killer for organic contamination from urine, feces, spoiled food; lighter version of Molecular Modifier with lower fragrance.
• OSR (Odor and Stain Remover) Combines natural oxygen power with biological odor modification; destroys odorous materials without strong artificial fragrances.
• X-Cide Integrates absorption, pairing, modification, and encapsulation science; eliminates urine, feces, vomit, skunk, and pet bed odors without fragrance or sticky residue.
• X-Cide for Smoke CT Specialized formulation for cannabis and tobacco odors; effective for cooking odors; applied via sponge, sprayer, or ULV fogger.
• VDT-4200 Vapor Dry Technology Generator Compact (4x4x15 inches, 1 lb 10 oz) vapor generator that holds up to 12 dry vapor concentrate squares for distributed odor-control application.
• Ozone X-Series Generators Professional ozone generators in three models (X5000, X8000, X16,000 mg/hr) for professional odor removal in restoration environments.
• DCI Light Multi-function detection, activation, and inspection light with pet urine detection (UV-A) and chemical activation (UV-A/UV-B) tubes; accelerates Stain Magic reactions.
• Dual Chamber Trigger Sprayer No-mix dual chamber sprayer for Stain Magic and Red Relief; automatically blends parts A and B as solution is dispensed.
• IICRC-Certified Training Classes Professional cleaning training classes offered in Basic, Advanced, and Core formats covering stain removal, odor control, carpet cleaning, upholstery cleaning, and hard surface cleaning; classes qualify for IICRC Continuing Education Credit Hours.

Quantifiable outcome

• Most challenging stains (Kool Aid, Gatorade, urine, coffee) can be completely eliminated through proper chemical application and dwell time
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IICRCcoreStrategic or Co-development PartnerPro's Choice training programs are IICRC certified and qualify for IICRC Continuing Education Credit Hours. IICRC (Institute of Inspection, Cleaning and Restoration Certification) is the standard-setting body for the cleaning and restoration industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CloroxPro: CloroxPro is the commercial/business division of Clorox offering disinfectants, sanitizers, and cleaners to facility services and restoration professionals. Adjacent competitor for institutional cleaning chemistry budgets that Pro's Choice also targets.
• Ecolab: Ecolab is the global leader in commercial cleaning, sanitization, and water treatment chemistry serving institutional and industrial customers. While broader in scope, Ecolab competes for the same professional cleaning dollar with much greater R&D, regulatory, and distribution resources than Pro's Choice.
• Legend Brands: Legend Brands is the parent company of Prochem, Chemspec, Bridgepoint, and Dri-Eaz - collectively the largest portfolio of professional restoration chemistry and equipment brands. As a multi-brand incumbent, Legend Brands competes with Pro's Choice through bundled chemistry-equipment-distributor offerings that independents cannot match.
• Karcher: Karcher is a global manufacturer of cleaning equipment and complementary cleaning chemistry serving commercial, industrial, and consumer markets. Comparable to Pro's Choice in combining chemistry with equipment but at much greater scale and broader category coverage.
• 3M Commercial Cleaning: 3M offers commercial cleaning products including floor cleaners, degreasers, and disinfectants sold through janitorial and industrial distribution. A broad-line competitor with overlapping hard surface and specialty cleaning chemistry categories where Pro's Choice also competes.

Direct peers

• Prochem: Prochem manufactures specialty cleaning chemicals for carpet, upholstery, and hard surface care targeted at professional cleaners - nearly identical product categories and customer base to Pro's Choice. Now owned by Legend Brands but operates as a standalone brand competing directly for distributor shelf space.
• Hydroforce: Hydroforce (Impact Products) manufactures specialty cleaning chemicals including carpet spotters, deodorizers, and restoration chemistry sold through janitorial and restoration distributors. Competes directly with Pro's Choice across stain removal, odor control, and hard surface categories.
• Chemspec: Chemspec produces professional-grade carpet and upholstery cleaning chemistry with a similar distribution model through specialty cleaning distributors. Competes head-to-head with Pro's Choice for the same restoration professional customer in stain removal and odor control categories.
• Sapphire Scientific: Sapphire Scientific manufactures truckmount extraction equipment and complementary cleaning chemistry for carpet restoration professionals. Closely comparable to Pro's Choice in serving the same professional customer with both chemistry and equipment, though with greater emphasis on hardware.
• Bridgepoint: Bridgepoint is a Legend Brands subsidiary offering professional carpet, upholstery, and hard surface cleaning chemistry under multiple sub-brands. Direct channel overlap with Pro's Choice through janitorial/restoration distributors in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/proschoicesupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro's Choice