Tendance Ouest

What Tendance Ouest does

Tendance Ouest is a privately-held regional media company headquartered in Saint-Lô, Normandy, France, organized as a SARL with 100,000 EUR of registered capital. Founded in 1982, the company operates a multi-platform hyperlocal news and entertainment business serving primarily Normandy and selected neighboring departments in Brittany, Hauts-de-France, and Pays de la Loire. Its core product is a regional radio station broadcasting across more than 20 licensed FM frequencies under the Tendance Ouest brand, complemented by four thematic webradios (Années 80, Club, Pop Rock, Urban), a comprehensive news website (tendanceouest.com), native iOS and Android mobile applications, and a podcast library covering departmental agendas, horoscopes, and specialty series such as Tour de France coverage.

The company's underlying technology consists of a regional news media platform with radio broadcasting capabilities, live streaming, a content management system, and digital content distribution across web and mobile. Its portfolio also includes interactive radio games (La Cagnotte, Lunch Quiz, La Boîte à Gants), a classifieds marketplace (Petites Annonces), a digital newspaper kiosk, a legal notices platform (Annonces Légales), and a premium subscription offering. Website development and technical infrastructure are outsourced to La News Company.

Tendance Ouest generates revenue across four streams: advertising (banner ads, sponsored content, 'Publireportage' sections), games and contests (SMS fees at 0.75 EUR per message and phone participation), a freemium premium subscription tier, and classifieds/announcements (real estate, employment, legal notices). The company serves a B2C audience of general consumers in Normandy seeking local news, weather, traffic, sports, cultural event listings, and community engagement through contests. The go-to-market approach is event-driven, combining live radio broadcasts, website content, mobile applications, podcasts, newsletters, and active social media presence across Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.

Name

Tendance Ouest

Legal name

Tendance Ouest SARL

Website

https://tendanceouest.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Tendance Ouest is a privately-held regional media company based in Saint-Lô, Normandy, operating a multi-platform hyperlocal news, radio, and entertainment business for consumers across Normandy and neighboring French departments. It generates revenue through advertising, interactive SMS-based games, classifieds, and a premium subscription tier.

Ownership category

akta.pro rank

Product category

Regional Radio and News Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Regional radio broadcasting
• Local news media
• Classified advertising platform
• Podcast content publishing
• Community radio contests

Headquarters

HQ city

Saint-lô

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The company generates revenue through advertising on its radio broadcasts, website, and mobile applications. The site features promotional content, banner advertisements, and sponsored sections including 'Publireportage' content.
2. Games and contests: Tendance Ouest organizes games and contests (concours) with prizes including cash (100-1500 euros for La Cagnotte), event tickets, products, and travel packages. Participation involves SMS and phone calls, generating revenue through participation fees and sponsorship of prizes.
3. Premium content subscription: The company offers a 'Tendance Ouest premium' subscription tier with enhanced features and content access.
4. Classifieds and announcements: The platform hosts classified advertisements (petites annonces), real estate listings, employment announcements, and legal notices through dedicated portals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tendance Ouest is a Normandy-based regional media company that broadcasts FM radio programs across multiple local frequencies in departments including Manche, Calvados, Orne, Seine-Maritime, Eure, and Mayenne, alongside thematic webradios. It operates the news website tendanceouest.com, native iOS and Android mobile applications, and a podcast library covering regional news, sports, culture, and lifestyle topics. The company also runs interactive on-air games and contests (La Cagnotte, Lunch Quiz, La Boîte à Gants), a classified advertising portal, a digital newspaper kiosk, and a legal notices publishing service.

Product overview

Tendance Ouest is a regional media company based in Normandy, France, operating as a multi-platform news and entertainment provider. The core offering consists of regional radio broadcasting (with dedicated stations for each Normandy department plus webradios) and a news website covering local news across society, politics, economy, health, environment, heritage, and sports. The company extends its reach through mobile applications, podcasts, and interactive radio games (La Cagnotte, Lunch Quiz, La Boîte à Gants). Additional services include a classifieds marketplace, digital newspaper kiosk, legal notices platform, and horoscope content. The portfolio represents a unified media ecosystem combining traditional radio, digital content, and interactive engagement features.

Differentiator

Problem solved

Functional benefit

Brands

• La Cagnotte: A game show where listeners can win cash prizes between 100 and 1500 euros by guessing the correct amount of the 'cagnotte' (pot).
• Lunch Quiz

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La News CompanyminorOthersThe website mentions 'Site créé par La News Company' indicating that La News Company provides website development and technical infrastructure services for Tendance Ouest.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Actu.fr: Network of local digital news sites covering French departments and cities including parts of Normandy — a digitally-native emerging player competing for the same local news audience with a lower-cost operating model.

Broad incumbents

• NRJ: National radio network with regional stations across France including Normandy. Competes for the same regional advertising and listener attention with a much larger brand and budget.
• France 3 Normandie: Public regional TV news service covering Normandy with local newsrooms, weather, and event coverage. A broader incumbent in the same regional news and advertising market, offering overlapping capabilities across video, web, and social.

Direct peers

• France Bleu Normandie: Public regional radio service of Radio France broadcasting across the same Normandy footprint as Tendance Ouest, with comparable local news, music, and event coverage — competing directly for the same local audience and advertising budgets.
• Ouest-France: France's leading regional daily newspaper, dominant in western France including Normandy. Operates a multi-platform news and advertising business in the same geographic market, competing for the same readers and local SMB ad spend.
• La Manche Libre: Regional newspaper covering the Manche department in Normandy, the same core geography as Tendance Ouest. Operates a local news and digital media model with strong regional ties — a directly comparable community-media peer.
• Paris Normandie: Regional newspaper covering Rouen and Seine-Maritime in Normandy, providing hyperlocal news and digital content to a geography that overlaps substantially with Tendance Ouest's coverage.
• Hit West: Regional radio station in western France (Brittany, Pays de la Loire) operating an identical model: local FM frequencies, webradios, news portal, and interactive programming — the closest structural analog to Tendance Ouest in an adjacent region.
• Vibration: Independent regional radio group in western/central France operating local FM frequencies, webradios, and digital content. Comparable independent regional broadcaster model with similar monetization mix.
• Alouette: Independent regional radio group in western France combining FM broadcasting, local news, contests, and digital content — closely matching Tendance Ouest's multi-platform regional media business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tendanceouest
• YouTubeyoutube.com/c/tendanceouest
• Facebookfacebook.com/tendanceouest
• LinkedInlinkedin.com/company/tendance-ouest
• Instagraminstagram.com/tendanceouest
• TikToktiktok.com/@tendanceouest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tendance Ouest