Lao Bai Gan Jiu

What Lao Bai Gan Jiu does

Hengshui Laobaigan (Hebei Hengshui Laobaigan Liquor Industry Co., Ltd., ticker 600559.SH) is a state-heritage Chinese baijiu manufacturer with brewing origins dating to the Han Dynasty and a corporate founding in 1946, when 18 private breweries were consolidated into the first state-owned distillery under CPC leadership. The company was listed on the Shanghai Stock Exchange in October 2002 and operates as the largest producer of Laobaigan aroma baijiu, with a premium annual production capacity of 120,000 tons across a 4,000+ mu integrated campus in Hengshui, Hebei Province. Its core technical assets include traditional ground-clay-pot fermentation, the national-intangible-cultural-heritage 老五甑工艺 (old five-pot process), an intelligent baijiu blending system, a 24m automated warehouse (14,000 storage locations, 800,000 box capacity), and the self-developed '8+1' mechanized production control system.

The company's revenue model is centered on multi-brand, multi-aroma baijiu production and sales, executing the '一树三香，五花齐放' (one tree, three fragrances, five flowers blooming) strategy that spans Laobaigan, Luzhou, and Maotai aroma categories. Core brand Hengshui Laobaigan anchors the mass-to-mid premium segment with the Gufa 16 product positioned at the 200-yuan business-banquet price point, while the 十八酒坊 (Shijiu Jiufang) sub-brand targets the premium segment via high-end and banquet alliance programs. Four acquired subsidiaries — Wuling, Bancheng, Wenwang, and Kongfu Jia — extend the portfolio across Jiang-flavor and Nong-flavor baijiu since the 2018 Fenglian acquisition. Distribution operates through multi-tier distributor networks with dedicated 高端联盟 and 宴席联盟 alliance programs, the annual 518 Dealer Forum, participation in the National Sugar and Wine Fair, the official Tmall storefront, and digital media channels.

The company serves three primary customer segments: business banquet consumers (professional/corporate occasions at the 200-yuan tier), young rational/Gen Z drinkers (low-alcohol 36° Zhuolian Chenpi SKU), and celebration/occasion drinkers (wedding banquets, family gatherings, where the brand is positioned as 'national celebration drink'). Marketing relies on event-driven activations including the annual 印象·衡水老白干封藏大典 (sealing ceremony), wedding banquet ambassador programs, and influencer partnerships. Secondary revenue includes an AAAA-level industrial tourism operation.

Name

Lao Bai Gan Jiu

Legal name

河北衡水老白干酒业股份有限公司

Website

https://hengshuilaobaigan.net

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hengshui Laobaigan is a Shanghai-listed Chinese baijiu manufacturer (600559.SH) producing the namesake Laobaigan aroma plus Luzhou and Maotai aroma spirits across a multi-brand portfolio, serving business banquet, Gen Z social, and celebration occasion consumers via distributor networks and direct channels.

Ownership category

akta.pro rank

Product category

Chinese Baijiu (Baijiu / Distilled Spirits)

NAICS

Beverage Manufacturing (3121), Distilleries (31214), Distilleries (312140)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

Keywords

• Chinese baijiu production
• White liquor manufacturing
• Distilled spirits portfolio
• Aroma baijiu brands
• Baijiu distribution

Headquarters

HQ city

Hengshui

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baijiu Manufacturing and Sales: Core revenue from production and sale of baijiu products across multiple brands and price segments including Laobaigan main series, Shijiu Jiufang premium brand, and subsidiary brands (Wuling, Bancheng, Wenwang, Kongfu).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lao Bai Gan Jiu manufactures and sells traditional Chinese baijiu (white liquor) under a multi-brand, multi-fragrance portfolio spanning Lao Bai Gan aroma, sauce (Maotai) aroma, and strong (Luzhou) aroma styles. The offering covers premium business banquet baijiu at the 200-yuan price point, low-alcohol light-social beverages, and traditional Gufa series, alongside an AAAA-level industrial tourism cultural experience.

Product overview

Lao Bai Gan Jiu (衡水老白干) is a traditional Chinese baijiu manufacturer with a multi-brand, multi-flavor portfolio. The company operates as a unified platform with core products under the Lao Bai Gan Jiu brand (including 古法16, 酌恋陈皮酒, and the 古法 series), premium sub-brand 十八酒坊, and acquired brands 武陵酒业, 板城酒业, 文王酒业, and 孔府家酒业 that collectively deliver the '一树三香，五花齐放' strategy covering laobaigan, jiangjiang, and nongxiang flavor profiles. The company also operates an AAAA-level industrial tourism scenic spot.

Differentiator

Problem solved

Functional benefit

Brands

• 古法16: Baijiu product targeting 200-yuan business banquet market, crafted by over 200 master brewers and 20+ national-level baijiu judges
• 酌恋陈皮酒
• 十八酒坊
• 古法系列

Products and services

• 39° Hengshui Lao Bai Gan · Gufa 16 Baijiu (39°衡水老白干·古法16酒) Premium 39° baijiu positioned at the 200-yuan business banquet price point. Crafted using nationally recognized intangible cultural heritage techniques, with a 'rich and full-bodied' (醇厚丰满) flavor profile featuring floral and fruity aromas interwoven with date and aged fragrances. Targets business banquets, corporate receptions, and traditional professional dining occasions.
• 36° Hengshui Lao Bai Gan · Zhuolian Chenpi Baijiu (36°衡水老白干·酌恋陈皮酒) Low-alcohol 36° baijiu brewed with aged tangerine peel, positioned as a 'new-style premium plain-bottle liquor' (新派轻奢光瓶酒) under the 'love life, love moderate drinking' philosophy. Sweet and mellow (甘甜绵润) taste profile with reduced irritation, targeting younger Generation Z and millennial consumers for light social and self-reward occasions.
• Shijiu Jiufang (十八酒坊) premium sub-brand Premium high-end sub-brand of Lao Bai Gan Jiu with the philosophy 'true to itself, more at ease' (真自在，更从容). Targets premium consumers and banquet occasions through high-end alliances (高端联盟) and banquet alliances (宴席联盟).
• Hengshui Lao Bai Gan Gufa Series (衡水老白干古法系列) Traditional brewing series positioning for business banquets and traditional consumption scenarios; embodies the company's old five-pot process and traditional brewing heritage.
• 80th Anniversary Commemorative Baijiu (八十周年纪念酒) Limited edition 800ml commemorative baijiu released for the company's 80th anniversary of state-owned operation. Crafted using national intangible cultural heritage techniques and meeting five-star premium standards; suitable for drinking, gifting, and collection.
• Wuling Liquor (武陵酒业) — Jiangxiang (sauce aroma) brand Wholly-owned subsidiary brand producing Jiangxiang (sauce aroma, Maotai-style) baijiu. Result of the 2018 acquisition of Fenglian Liquor Industry; contributes to the 'one tree, three fragrances' multi-flavor portfolio strategy.
• Bancheng Liquor (板城酒业) — Nongxiang (strong aroma) brand Wholly-owned subsidiary brand producing Nongxiang (strong aroma, Luzhou-style) baijiu. Acquired in 2018 as part of Fenglian Liquor Industry; part of the multi-flavor portfolio strategy.
• Wenwang Liquor (文王酒业) Wholly-owned subsidiary baijiu brand acquired as part of the 2018 Fenglian acquisition, contributing to the company's diverse aroma-type portfolio.
• Kongfu Jia Liquor (孔府家酒业) Wholly-owned subsidiary brand producing Kong family-style baijiu, acquired as part of the 2018 Fenglian acquisition and contributing to the 'five flowers blooming' multi-brand strategy.
• Hengshui Lao Bai Gan Tourist Scenic Area (衡水老白干旅游景区) National AAAA-level industrial tourism scenic spot offering visitors experience of traditional baijiu production at Workshop No. 8 (八号工坊), the Gongheguo First Wine Cellar (共和国第一酒库), the 1915 Square, the Wine Bank (酒银行), and other cultural attractions. Also operates as a Patriotic Education Demonstration Base.

Quantifiable outcome

• 2018 Las Vegas World Spirits Competition - Double Gold Medal and Best in Show Award
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• 冀酒企业 (Hebei Baijiu Enterprises)coreStrategic or Co-development Partner · 14 March 2026Hosted the '冀酒2026年发展共识交流会暨冀酒专委会2026年第一次会议' (Hebei Baijiu 2026 Development Consensus Exchange Meeting) to promote collaborative development among Hebei baijiu enterprises, sharing adjustment strategies and promoting the '这么近，那么美，好酒在河北' regional branding initiative.
• 武陵酒业、板城酒业、文王酒业、孔府家酒业coreStrategic or Co-development Partner · 1 March 2026Subsidiary brands under the company's '一树三香、五花齐放' (one tree, three fragrances, five flowers blooming) strategy. These acquisitions in 2018 expanded the company from single Laobaigan aroma to covering Maotai, Luzhou, and other fragrance types.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sichuan Shuijingfang Co., Ltd. Premium-positioned baijiu producer owned by Diageo; comparable as a mid-sized listed baijiu platform focused on the premium and high-end banquet occasion, similar to Lao Bai Gan Jiu's Shijiu Jiufang sub-brand positioning.
• Jiangsu Yanghe Distillery Co., Ltd. Multi-brand strong-aroma baijiu platform with national premium brands (Maojian, Su, Hai, Tian, Miao) and a strong private-sector governance model; comparable as a multi-flavor, multi-tier Chinese listed baijiu group.
• Wuliangye Yibin Co., Ltd. Largest strong-aroma (Luzhou Xiang) baijiu producer and one of China's top listed distillers; directly comparable to Lao Bai Gan Jiu as a multi-flavor, multi-brand baijiu platform with national distribution and premiumization strategy.
• Jiugui Liquor Co., Ltd. Mid-tier Hunan-based baijiu producer pursuing national premiumization through a distinct aroma category (Furong Xiang); comparable as a regional listed baijiu platform using heritage storytelling to expand nationally, similar to Lao Bai Gan Jiu's approach.
• Luzhou Laojiao Co., Ltd. Leading Luzhou-aroma baijiu producer with strong heritage positioning; directly comparable as a regional-origin, time-honored brand pursuing premium tier expansion, analogous to Lao Bai Gan Jiu's Laobaigan-aroma category leadership.
• Shede Spirits Co., Ltd. Sichuan-based strong-aroma baijiu producer executing a strategic transformation toward premium tier (品味舍得); comparable as a regional listed baijiu company repositioning its brand portfolio and channel model, similar to Lao Bai Gan Jiu's 一树三香 strategy.
• Shanxi Fenjiu Co., Ltd. Light-aroma baijiu leader based in Shanxi; comparable as a regional-heritage listed producer using Intangible Cultural Heritage assets and multi-brand strategy to drive national expansion, similar to Lao Bai Gan Jiu.
• Jiangsu King's Luck Brewery (Jingzhi): Jiangsu-based soft-aroma baijiu producer with strong Jiangsu provincial grip expanding into national premium and high-end banquet occasions; comparable as a regional listed baijiu platform with banquet-occasion positioning analogous to Lao Bai Gan Jiu's 十八酒坊 brand.

Broad incumbents

• Kweichow Moutai Co., Ltd. China's dominant sauce-aroma (Jiangxiang) baijiu producer; comparable through the company's wholly-owned Wuling sauce-aroma subsidiary and benchmark for premium baijiu pricing, though Moutai is materially larger and category-defining.
• Anhui Gujing Distillery Co., Ltd. Large Anhui-based strong-aroma baijiu producer with a multi-brand portfolio (Gujing Tribute, Laobai) and national distribution; comparable as a time-honored, multi-brand listed Chinese baijiu group pursuing premium expansion, though materially larger than Lao Bai Gan Jiu.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lao Bai Gan Jiu