Brooklyn Beauty/Fashion Labo

What Brooklyn Beauty/Fashion Labo does

Brooklyn Beauty/Fashion Labo (BBFL) operates a 25,000 square foot cultural exchange facility at 300 7th Street in Park Slope, Brooklyn, comprising a basement, floors 1-3, and rooftop. The venue is structured into four thematic "Labos" — Beauty (2F with a Shiseido showroom plus hair, nail, facial, and eyelash salons), Fashion (basement, featuring upcycled and Japanese designer goods), Food (1F cafe with Japanese grocery via Dainobu), and Art (gallery and co-working space on 1F and 3F) — and serves both individual Brooklyn consumers (workshops, festival admission, art purchases) and SMB vendors who operate rotating pop-ups inside the facility.

BBFL is owned and operated by a two-entity structure: J-Collabo, a New York State 501(c)(3) non-profit founded in 2008 that contributes nonprofit status, cultural programming expertise, and 17 years of community relationships, alongside BBFL Sustainable LLC, a joint venture between J-Collabo and approximately 35 Japanese companies that manages commercial facility operations and vendor relationships. Revenue is generated through a diversified mix of channels: pop-up vendor rent/revenue share in the physical facility, a 30% commission on exhibition artwork sales, $30 art submission fees, workshop ticket sales ($30-$50 range), e-commerce on shop.brooklyn-bbfl.com, and a bilingual virtual gallery on gallery.brooklyn-bbfl.com. The facility opened in June 2024 and is not a technology platform — the only disclosed technology integration is Google reCAPTCHA on web forms.

Go-to-market is community-led and event-driven, anchored by the bi-annual Brooklyn + Japan Festival (April and October), the BC2 (Better Communities with Creatives) community development project, the BC2 Art Expo Road to Japan jury exhibition, the Road to Osaka Open Mic competition, the Artist in Residency program, and the Own Your Beauty Award. Anchor partnerships include Shiseido (flagship showroom on 2F), BK Style Foundation (co-organizer since 2004), Taisho University (Brooklyn satellite campus launched 2025), IBFA, Ossam Gallery, and Brooklyn Made. Geographic footprint is currently domestic (Brooklyn) with cross-border programming extending to Tokyo and Osaka exhibitions in late 2025/early 2026, but no formal international operations.

Name

Brooklyn Beauty/Fashion Labo

Legal name

Brooklyn Beauty/Fashion Labo

Website

https://brooklyn-bbfl.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Brooklyn Beauty/Fashion Labo operates a 25,000 sq ft Park Slope cultural facility bridging Brooklyn and Japan through four themed lab spaces (Beauty, Fashion, Food, Art) hosting rotating vendor pop-ups, exhibitions, festivals, and workshops, and serving SMB brands and individual consumers.

Ownership category

akta.pro rank

Product category

Cultural Exchange Facility

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAHABAC

Consumer & Public Shows (B2C) Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHAHAM

Booth Maintenance, Refurbishment & Reuse Programs

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAGAFAE

Food, Wine & Beverage Festivals/Expos

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Cultural exchange facility
• Pop-up retail marketplace
• Beauty salon services
• Art gallery exhibitions
• Community event venue

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Retail and Pop-up Leasing: Operating a 25,000 square foot multi-floor facility (basement, 1-3 floors, rooftop) that hosts rotating pop-up vendors and retail tenants in beauty, fashion, food, and art categories. Vendors operate within the space and presumably pay rent or share revenue.
2. Art Commission: 30% commission retained on all exhibition-sold artwork through BC2 Art Expo and virtual gallery sales.
3. E-commerce Sales: Online store (shop.brooklyn-bbfl.com) selling products including tickets to workshops and cooking classes, and merchandise.
4. Event Ticket Sales: Ticket sales for workshops and classes such as candle making workshops ($50) and cooking classes.
5. Art Exhibition Submission Fees: $30 submission fee for artists submitting work to juried exhibitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BBFL is a 25,000-square-foot cultural exchange facility in Park Slope, Brooklyn, spanning basement, floors 1–3, and a rooftop. It hosts four themed "Labo" spaces — Beauty (salon services plus Shiseido showroom), Fashion (upcycled apparel and accessories), Food (cafe, Japanese grocery, cooking classes), and Art (gallery, artist residency, craft lab) — alongside rotating pop-up vendors. Revenue is generated through vendor leasing, salon service fees, ticket/workshop sales, a 30% commission on exhibited artwork, and an e-commerce store, while community-building programs (BC2, Brooklyn + Japan Festivals, Open Mic Road to Osaka, Own Your Beauty Award) drive engagement and vendor acquisition.

Product overview

Brooklyn Beauty/Fashion Labo (BBFL) is a 25,000 square foot cultural facility in Brooklyn Park Slope operated by J-Collabo (a 501(c)(3) non-profit founded in 2008). The venue functions as a Japan-Brooklyn cultural exchange hub with four integrated lab spaces: Beauty Labo (2nd floor with Shiseido showroom, hair/nail/facial/eyelash salons), Fashion Labo (basement with upcycled fashion and accessories), Food Labo (1st floor cafe with Japanese grocery), and Art Labo (galleries on 1F/3F with artist residency). The facility also houses BC2 (Better Communities with Creatives), a community development initiative organizing events including the biannual Brooklyn + Japan Festival, BC2 Art Expo Road to Japan, Open Mic Road to Osaka competitions, and the Own Your Beauty Award. An online store and virtual expo gallery complement the physical venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Labo Second-floor beauty services floor featuring a Shiseido showroom, hair salon, nail salon, facial salon, and eyelash salon, plus recurring beauty workshops and events aimed at Brooklyn consumers interested in Japanese skincare and beauty products.
• Fashion Labo Basement-level fashion space showcasing collaborative items, innovative designs, accessories, lifestyle goods, vintage items, and an upcycled fashion product showroom, with a runway venue for fashion shows and designer showcases.
• Food Labo First-floor cafe and food area offering Japanese groceries and daily necessities plus a rotating roster of food vendors (e.g., Empire Arancini, Hakkoan, CAFEN Park Slope, Dainobu, Bulls & Bears Coffee), with cooking classes and food-related workshops.
• Art Labo Gallery and artist residency space on floors 1 and 3 featuring exhibitions, co-working space for diverse creators, and a craft lab offering Japanese woodworking workshops and Nihonsan classes using Hinoki lumber from Japan.
• Brooklyn + Japan Festival Biannual festival (April and October) celebrating Brooklyn–Japan creative exchange through fashion shows, art exhibitions, workshops, and cultural programming across all four Labo spaces.
• BC2 Art Expo "Road to Japan" Juried art exhibition connecting Brooklyn, Japan, and the world, with selected works also exhibited and sold in Tokyo (November 12–18, 2025) and Osaka (November 2025–February 2026); BBFL retains a 30% commission on exhibition-sold artwork and charges a $30 submission fee per artwork.
• Open Mic Competition: Road to Osaka Performance competition running March–September 2025 giving Brooklyn artists the opportunity to perform in Osaka, Japan; 30 artists participated and winners received roundtrip travel and studio time in Japan.
• Artist in Residency (AiR) Program One-month creative residency program in Brooklyn for artists that culminates in exhibition opportunities at BBFL.
• Own Your Beauty Award Annual award program sharing American and Japanese beauty and wellness products globally, recognizing brands focused on sustainability and cultural exchange; the 2022 edition named Gold (Rice Force Premium Perfect Cream), Silver (KAMITSUREN, SINN PURETE, FAITH COSMETICS), and Bronze winners across participating brands.
• Online Store E-commerce platform (shop.brooklyn-bbfl.com) selling tickets to workshops, cooking classes, and events, plus BBFL merchandise and exhibition-related products such as art T-shirts available by donation.
• Virtual Expo Gallery Bilingual (Japanese and English) online gallery (gallery.brooklyn-bbfl.com) showcasing artworks from BC2 Art Expo participants for one year, supporting artwork sales and exhibition reach across Brooklyn, Tokyo, and Osaka.

Quantifiable outcome

• 500+ companies have utilized the platform for test marketing since 2020
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• J-CollabocoreStrategic or Co-development Partner · 21 June 2024501(c)(3) nonprofit organization founded in 2008, operating BBFL through joint venture BBFL Sustainable LLC with approximately 35 Japanese companies. J-Collabo provides nonprofit status, cultural programming expertise, and community connections.
• BBFL Sustainable LLCcoreStrategic or Co-development Partner · 21 June 2024Joint venture company formed with J-Collabo and approximately 35 Japanese companies to operate Brooklyn Beauty/Fashion Labo. Manages facility operations, vendor relationships, and commercial activities.
• ShiseidoflagshipGTM or Marketing PartnerOperates showroom on 2F Beauty Labo with workshops and events. Conducting R&D Expo featuring Foundation with Serum First Technology, beauty workshops, and product demonstrations. Major brand partner providing skincare innovation and educational programming.
• Brooklyn MadecoreGTM or Marketing PartnerBrooklyn Chamber of Commerce initiative representing Brooklyn designers and makers. Curated collection of locally made products in BBFL space through ribbon-cutting partnership, reflecting Brooklyn's vibrant maker community.
• Taisho UniversitycoreStrategic or Co-development PartnerLaunched satellite campus in Brooklyn in 2025, creating academic engagement opportunities. Collaborating on Japanese calligraphy exhibitions and educational programs. Masahiro Kashiwagi, Chairman of the Board, participated in Brooklyn + Japan Festival.
• BK Style FoundationflagshipStrategic or Co-development Partner501(c)(3) nonprofit operating Fashion Week Brooklyn since 2004. Co-organizer of BC2 project and Brooklyn + Japan Festival. Provided platform for emerging designers, particularly from underprivileged backgrounds. Fashion show partner.
• Bulls & Bears CoffeeminorGTM or Marketing PartnerBrooklyn-based specialty coffee roaster with financial literacy focus. Provides cafe beverages and education programming within BBFL food space.
• Empire AranciniminorGTM or Marketing PartnerBrooklyn pop-up serving Italian-Japanese fusion arancini and tramezzini. Operating from BBFL-1F cafe as limited-time pop-up.
• OverjoyedminorGTM or Marketing PartnerChef Takanori Sato from Tokyo creating sustainable Japanese-Brooklyn hybrid cuisine. Developing innovative menu concepts for BBFL food programming.
• DainobuminorGTM or Marketing PartnerJapanese grocery and prepared foods retailer. Operating in BBFL grocery section with fresh Japanese bento, deli, sushi, and household goods.
• HakkoanminorGTM or Marketing PartnerBrooklyn-based fermentation brand offering Japanese koji culture products and workshops. Operating amazake stand pop-up at BBFL during summer months.
• CAFEN Park SlopeminorGTM or Marketing PartnerSeasonal Japanese-inspired cafe operated by Nozomi. Offering gluten-free, dairy-free, caffeine-free menu items at BBFL-1F.
• NihonsanminorGTM or Marketing PartnerJapanese woodworking tools and hardware retailer. Operating brick-and-mortar shop in BBFL basement with classes and Hinoki lumber from Japan.
• Chicago Japan Film CollectiveminorGTM or Marketing PartnerNonprofit introducing Japanese independent cinema to Midwest audiences. Partnering for cultural programming at BBFL.
• Daily Information NY / J+B Showcase LabminorGTM or Marketing PartnerFoothold for Japanese companies to showcase products and conduct test marketing in US market. Managing product consignments and customer feedback.
• Tas+minorGTM or Marketing PartnerHair salon sister to Tokyo's SINDEN in Shibuya Omotesando. Merging Japanese techniques with Brooklyn fashion sensibility. Educational platform for young stylists.
• Ellie's Lash BarminorGTM or Marketing PartnerPark Slope eyelash extension and brow lamination services. Located in BBFL Beauty Labo.
• Robe JaponicaminorGTM or Marketing PartnerKimono and Yukata brand from Harajuku, Tokyo. Modern kimono combining traditional Japanese wear with contemporary designs.
• WaRLock69minorGTM or Marketing PartnerKimono brand from Kyoto established Oda Sho Co., combining traditional 150-year heritage with HYDE's modern aesthetics. Featured in Brooklyn + Japan Festival.
• Brooklyn KuraminorGTM or Marketing PartnerNew York's first sake brewery. Sponsoring sake tastings at BBFL events including calligraphy exhibition receptions.
• IBFA (International Beauty Fashion Association)coreStrategic or Co-development PartnerNonprofit supporting emerging talent in beauty and fashion. Co-organizing Beauty Art Month events and makeup artist workshops at BBFL.
• Ossam GallerycoreStrategic or Co-development PartnerGallery co-curating art exhibitions. Sachi Shimoda serves as co-founder. Co-organizer of Road to Japan Art Expo.
• Refugee AtelierminorStrategic or Co-development PartnerOrganization supporting refugee women and children. BBFL joint workshops teaching beauty and fashion skills including knitting and plush toy making.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brooklynbbfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Beauty/Fashion Labo