Bredase Singelloop

What Bredase Singelloop does

Bredase Singelloop is a non-profit foundation (Stichting De Bredase Singelloop) that organized an annual urban running event in Breda, Netherlands, from 1986 through 2025, attracting over 25,000 participants and 85,000 visitors in its most recent edition. The event catalog spans recreational and competitive distances from 800m (Mini Singelloop) through 1,900m (Familieloop), 5km, 10km, half marathon, and a 40km endurance challenge, plus a Walking & Wheeling category for accessibility, a Business Run for corporate teams, a Club Battle for youth sports clubs, and a Talent Run for athletics association members competing against peers from the Netherlands and Belgium. The platform runs on timing chip technology embedded in bibs for checkpoint timing, a mobile app with GPS tracking for the virtual run component, and a third-party photo recognition service (witisi.photo) for participant photo lookup.

The business model rests on two revenue streams: one-time registration fees from individual, group (20+ persons), club, and corporate runner entries, and a multi-tier sponsorship program (main, distance, premium, top) headlined by AMGEN as title sponsor and 40+ corporate backers including Aartsen, Albert Heijn Breda, Royal Cosun, Flowserve, Kasparov Finance & BI, Moore DRV, and Rabobank. The event is volunteer-operated at approximately 600 volunteers per edition, with a slim management team of Voorzitter, Secretaris, and a Communications & PR board member.

In November 2025 the volunteer board decided the event was no longer sustainable on a fully voluntary basis, and in February 2026 Stichting Sportevenementen Le Champion — a non-profit that organizes over 60 cycling, running, and walking events and reaches 300,000 participants annually — acquired the organization. The 39th edition is scheduled for April 4, 2027, breaking from the traditional first-Sunday-of-October calendar. Customer segments span individual recreational runners, corporate teams, sports clubs, athletics talent, and inclusive walking/wheeling participants, with documented enterprise relationships including Amphia Hospital (vitality partner since 2004 with a 3-year contract; 270 employees participated in 2023) and the Fire Department Midden- en West-Brabant.

Name

Bredase Singelloop

Legal name

Stichting De Bredase Singelloop

Website

https://bredasesingelloop.nl

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bredase Singelloop is a non-profit foundation operating an annual mass-participation running event in Breda, Netherlands, offering 800m to 40km race distances for individual runners, corporate teams, sports clubs, and athletics talent. The 2025 edition drew 25,000+ participants and 85,000 visitors; the event was acquired by Le Champion in February 2026.

Ownership category

akta.pro rank

Product category

Mass Participation Running Events

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Annual running event
• Mass participation races
• Corporate team running
• Community running festival
• Charity running event

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Participants pay registration fees to join various race categories including individual runs, group registrations, club battles, and the Business Run.
2. Sponsorship: Multi-tiered sponsorship program including main sponsor (AMGEN), distance sponsors (Aartsen, Albert Heijn Breda, Royal Cosun, Flowserve, Kasparov Finance & BI, Kinderhulp, Moore DRV, Winters bouw & ontwikkeling), premium sponsors (OK, Run2Day Breda), and top sponsors (Anchr, Intratuin Breda, Kabonk, Lamb Weston, Van Ravels, Rabobank, Ritchie Bros, Van Der Valk Breda).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Bredase Singelloop organizes an annual multi-distance running event through Breda's historic city center, offering race categories ranging from an 800m Mini Singelloop and 1900m Familieloop up to a 40km endurance challenge, including competitive and recreational 5km, 10km, and half marathon races, a Business Run for corporate teams, a Club Battle for youth sports clubs, a Talent Run for athletics association members, and inclusive Walking & Wheeling categories. Supporting services include a schools package, a GPS-enabled mobile app for participant tracking, and a photo lookup service for race-day images.

Product overview

The Bredase Singelloop is an annual urban running event organized by Stichting de Bredase Singelloop (and from 2027 by Stichting Sportevenementen Le Champion). The event features multiple distance categories including Mini/Family runs (800m-1900m), Walking & Wheeling (5km-10km), performance runs (5km, 10km, Half Marathon), competitive races (5km Talent Run, Half Marathon Race), corporate events (Business Run), and the 40km endurance challenge. Supporting programs include a schools package and digital services for photo查找 and results tracking. The event takes place through the historic city center of Breda along canals, attracting approximately 20,000+ participants and 85,000 visitors annually.

Differentiator

Problem solved

Functional benefit

Brands

• Business Run: Corporate team running event organized in collaboration with Moore DRV for companies and institutions to participate with employees and business relations
• Flowserve Club Battle
• Singel Samen Loop

Products and services

• Mini Singelloop en Familieloop Family-oriented running event with an 800m Mini Singelloop for children and 1900m Familieloop for the whole family, organized under the Kinderhulp charity initiative; for families and children seeking an accessible, festive introduction to running.
• Walking & Wheeling 5km or 10km inclusive walking and wheelchair-accessible race for participants who prefer walking or use wheelchairs, racerunners, or baby transports.
• 5 KM Prestatieloop Recreational 5km running event through the historic city center of Breda, open to runners of all levels.
• 5 KM Club Battle 5km competition where sports clubs compete as teams against other clubs from greater Breda and Etten-Leur, with prizes for fastest finishers and most participants; for youth sports clubs with teams aged 10-15 years.
• 5 KM Talent Run Competitive 5km race for members of athletics associations affiliated with the Atletiekunie, racing against other talented runners from the Netherlands and Belgium.
• 10 KM Prestatieloop Recreational 10km running event through the atmospheric city center of Breda.
• Halve Marathon Prestatieloop Recreational half marathon (21km) event open to runners of all levels through Breda's city center.
• Halve Marathon Wedstrijd Competitive half marathon (21km) race, part of the national running calendar, with participants competing for official titles.
• Business Run Corporate team running event organized in collaboration with Moore DRV, where companies participate with employees and business relations as teams of 3-5 to promote vitality and team building.
• Singel Samen Loop Group running event providing motivation and training support for participants who prefer not to run alone, with free training sessions in partnership with MyHealth.
• 40 van Breda 40km endurance running event, described as the toughest event in Breda, challenging participants to complete all distances.
• Scholenpakket (Schools Package) Program package for schools designed to encourage youth participation in running events.
• Singelloop App Mobile application for the Singelloop Breda event featuring GPS tracking for the virtual run component, measuring distance between start and finish without persistent location storage.
• Foto's Dienst (Photo Service) Photo service allowing participants to find themselves in event photos by entering their bib number or uploading a selfie, powered by witisi.photo.

Quantifiable outcome

• Over 25,000 participants and tens of thousands of spectators annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Le Champion (Stichting Sportevenementen Le Champion)coreStrategic or Co-development Partner · 5 February 2026Stichting Sportevenementen Le Champion took over the organization of the AMGEN Breda Singelloop from Stichting de Bredase Singelloop. Le Champion is a non-profit sports organization that organizes over 60 cycling, running and walking events, including the NN Dam tot Damloop and TCS Amsterdam Marathon. The acquisition gives the running event a new future under professional management. The 39th edition is planned for Sunday, April 4, 2027.
• AMGENflagshipGTM or Marketing PartnerMain sponsor of the Breda Singelloop. AMGEN is a global biotechnology leader. The event is officially named 'AMGEN Breda Singelloop' or 'AMGEN Singelloop Breda'.
• Moore DRVcoreGTM or Marketing PartnerAnnual Business Run organizer in collaboration with Moore DRV. Companies and institutions participate with employees and business relations as teams in the Business Run.
• MyHealthminorStrategic or Co-development PartnerHealthcare partner offering free walking and running training sessions for Amphia hospital patients as part of the vitality partnership. Trainers prepare participants for Breda Singelloop activities.
• Amphia HospitalcoreGTM or Marketing PartnerVitality partner since 2004, with a 3-year contract. Hospital employees participate in the Singelloop for corporate wellness. Partnership promotes vitality inside and outside Amphia. In 2023, 270 Amphia employees participated.
• Municipality of BredacoreStrategic or Co-development PartnerThe municipality of Breda has been an engaged partner throughout the event's history. City aldermen Arnoud van Vliet and Eddie Förster expressed support for the event's continuation. The city provides traffic planning and road closures for the event.
• FlowservecoreGTM or Marketing PartnerDistance sponsor for the Club Battle, committing for 3 years. Flowserve is an international company that manufactures pumps, pumping systems, and valves, with its largest facility in Etten Leur. Company has participated in the Business Run for years and supports youth engagement with sports clubs.
• Atletiekunie (Athletics Union)minorStrategic or Co-development PartnerThe Athletics Union sets competition rules and guidelines. Talent Run categories are open to members of athletics associations affiliated with the Atletiekunie.
• Kinderhulp (National Fund for Children's Aid)minorGTM or Marketing PartnerCharity partner for 2024. The organization helps children growing up in poverty in the Netherlands, with over 3,000 children in Breda affected. In 2023, Kinderhulp helped children in Breda nearly 2,700 times with various needs.
• Jeugdfonds Sport en CultuurminorGTM or Marketing PartnerFrom every Club Battle registration, €2.50 goes to the Jeugdfonds Sport en Cultuur to support children who cannot afford club membership fees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Run2Day Breda: Run2Day Breda is a local running retail store and a premium sponsor of Bredase Singelloop. It is an ecosystem partner rather than a competitor, providing participant gear, training advice, and retail outlets that feed into the event's participant pipeline.

Direct peers

• Stichting Sportevenementen Le Champion: Le Champion is the parent organization that acquired Bredase Singelloop in February 2026 and operates the TCS Amsterdam Marathon, NN Dam tot Damloop, and 60+ other Dutch running, cycling, and walking events. As the acquirer and now operator, it is the closest structural peer and the most logical benchmark for organizing, sponsoring, and growing the event.
• NN Marathon Rotterdam: The NN Marathon Rotterdam is one of the largest annual road running events in the Netherlands, featuring a full marathon, half marathon, 10km, and 4-mile distances. It is a directly comparable mass-participation Dutch road running event with a similar mix of competitive and recreational categories, multi-tier sponsorship model, and city-wide road closures.
• Singelloop Leeuwarden: Another city-based 'Singelloop' road running event in the Netherlands, sharing the same historic-center running format and multi-distance recreational/competitive structure. It is a regional peer in the Dutch mass-participation running event calendar.
• Marathon Eindhoven: The Eindhoven Marathon is a Dutch road running event featuring full marathon, half marathon, and shorter distances, organized in collaboration with the Atletiekunie. It is a directly comparable Dutch competitive road running event within the same national running calendar.
• CPC Loop Den Haag: The City-Pier-City Loop in The Hague is a major Dutch road running event offering half marathon, 10km, and 5km distances through the city center. It is a directly comparable Dutch mass-participation running event with a multi-tier sponsorship structure and similar recreational-to-competitive participant mix.
• Utrechtse Singelloop: The Utrechtse Singelloop is a Dutch road running event held along the canals of Utrecht's historic city center, conceptually identical to Bredase Singelloop — same 'Singelloop' format, same urban-course identity, same multi-distance recreational and competitive categories. It is the most directly comparable event in terms of format, atmosphere, and city-center positioning.

Broad incumbents

• Atletiekunie (Royal Dutch Athletics Federation): The Atletiekunie is the governing body for athletics in the Netherlands. It sets competition rules for the Talent Run categories, sanctions competitive races like the Halve Marathon Wedstrijd, and connects Bredase Singelloop with affiliated clubs nationwide — a structural enabler and ecosystem incumbent rather than a direct competitor.

Regional players

• Brussels Marathon & Half Marathon: The Brussels Marathon is a major road running event in neighboring Belgium that draws participants from the Netherlands (including Breda's Talent Run category). It is a regional peer offering similar multi-distance road running experiences for the cross-border athletic community.

Emerging players

• Unicef Loop (and other charity-linked Dutch runs): Charity-linked mass participation runs in the Netherlands compete for the same pool of corporate vitality partnerships and amateur runners. They share a similar approach of tying run participation to charity fundraising (analogous to Bredase Singelloop's Kinderhulp partnership) but are not direct competitors in the same city geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SingelloopBreda
• Facebookfacebook.com/SingelloopBreda
• LinkedInlinkedin.com/company/stichting-de-bredase-singelloop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bredase Singelloop