Wato Events

Name

Wato Events

Legal name

Wato Events

Website

https://wato-events.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

's-gravenzande

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Activity Fees: Individual activity fees charged per person for beach, water, wind, team, and indoor activities. Prices vary by activity type and duration, with combination packages offered at discounted rates.
2. Event Packages / Arrangements: Complete day packages bundling multiple activities with horeca (catering, barbecue, dinner). Custom proposals are created for groups, with pricing based on group size, activities selected, and catering choices.
3. Horeca / Catering: Food and beverage sales at Beachclub Breez including breakfast, brunch, lunch, borrel (drinks reception), dinner, and barbecue. Offered as part of event packages or standalone for customers using the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wato Events organizes and delivers turnkey beach, water, wind, and indoor group activities along the Westland coast of the Netherlands, combined with on-site catering through its own Beachclub Breez venue. The company sells activity-based packages and event arrangements (corporate outings, bachelor parties, family days, school trips, children's parties, meetings) for groups ranging from 5 to 1,000 persons, with all equipment, instruction, and hospitality managed in-house. More than 25 distinct activities are offered in-house alongside complete horeca arrangements including barbecue, buffet, lunch, and dinner options.

Product overview

Wato Events is a Dutch beach events company founded in 2011, operating along the Westland coast (from Monster to Hoek van Holland, near The Hague). It offers a unified platform-plus-services model combining more than 25 beach, water, wind, and indoor activities (core products) with integrated horeca/hospitality arrangements through its own Beachclub Breez. The activity portfolio spans five categories: Wind activities (Blokarten, Powerkiten, Flyboarden), Sea/Water activities (Raften, Kajakken, Suppen, Suppen XXL, Golfsurfen), Beach activities (Bubblesoccer, Boogschieten, Shoot Out, Beachvolleybal, Discgolf, Strandgolfen, Beachgames, Wandeltocht, Djembe, Knotshockey, Lacrosse, YouFo, Speedminton, Zeskamp, Highland Games, Expeditie Robinson, Yoga Workshop, Cocktail Workshop), Indoor activities (I Love Holland, Bedrijvenquiz, Escapegame Deadline), and team-building programs. These activities are packaged into themed arrangement products (Bedrijfsuitje, Vergaderen op het Strand, Relatiedag, Teambuilding, Vrijgezellenfeest, Familiedag, Kinderfeestje, Scholen) that combine one or more activities with catering/horeca services through Beachclub Breez.

Differentiator

Problem solved

Functional benefit

Products and services

• Blokarten (Strandzeilen) Wind-powered land sailing in a three-wheeled blokart vehicle on the beach; suitable for ages 8+ with no prior experience required and professional on-site instruction.
• Powerkiten Kite flying with controllable 2-4 line power kites of various sizes matched to wind conditions and participant weight; suitable for ages 8+ with no prior experience required.
• Flyboarden Combination of powerkiten and mountainboarding where participants ride a board with large wheels while holding a kite, propelled by wind across the beach; suitable for ages 8+; 1-1.5 hour programs.
• Raften Rafting through the North Sea's breaking waves in groups, competing as teams to paddle through the surf and around buoys; full equipment including helmets, wetsuits, and life jackets provided.
• Kajakken (Surf Kayak) Surf kayaking in the North Sea, paddling through breaking waves and attempting to surf back over them; wetsuits and anoraks available in cold weather.
• Suppen (Stand Up Paddle Surfen) Stand-up paddle surfing on a stable longboard exceeding 3 meters with minimum 80-liter volume; suitable for all ages; can be done in big waves, small waves, or inland waters.
• Suppen XXL (Mega SUP) Group paddle boarding where 5 to 8 people balance together on a 5-meter by 2-meter mega supboard; positioned as a team-building water activity.
• Golfsurfen (Surf Clinic) Surfing clinic where participants paddle into the sea, wait for the perfect wave, and attempt to ride it standing to shore; taught by professional surf instructors.
• Bubblesoccer Football played while wearing inflatable bubble suits, providing full protection and resulting in bouncing and tumbling collisions; suitable for all ages.
• Boogschieten (Archery) Archery on the beach with professional instructors covering technique and shooting posture, progressing from practice arrows to competitive team scoring.
• Shoot Out Team-based archery game (also known as Hunger Games) where two teams compete with bows and arrows, shooting at targets and opponents while hiding behind bunkers.
• Beachvolleybal Beach volleyball tournaments organized by Wato for groups, with complete tournament structures including semi-finals and finals; played on Westland beaches.
• Discgolf Golf played with a frisbee where participants throw discs into basket targets in as few attempts as possible.
• Strandgolfen (Beach Golf) Golf clinic on the beach with experienced instructors teaching ball striking and swing technique; suitable for all ages and skill levels.
• Westlandse Wandeltocht Guided 5-kilometer hike combining Westland greenhouses and coastal dune areas, led by a professional nature guide covering local history, flora, fauna, and greenhouses.
• Djembé Workshop African drum workshop led by a professional percussionist, serving as a team-building activity where rhythm and synchronization between participants are essential.
• Zeskamp Six-activity beach event combining six different Wato beach activities for one price; fun, playful, and oriented at group laughter.
• Highland Games Scottish-style team competition featuring nine games focused on strength, cooperation, and endurance, including shot put, hammer throwing, sack races, and log throws.
• Expeditie Robinson Challenging beach team game where groups earn points through tasks such as flag-making, rope pulling, and fire-making, focused on teamwork and problem-solving; 3-3.5 hour programs available.
• Yoga Workshop Beach yoga workshop offered in three styles: Ashtanga Vinyasa (body and mind strengthening), Kundalini (awareness), and Pilates (balance and body strengthening).
• Cocktail Workshop Cocktail-making workshop led by an experienced bartender, where participants learn materials, ingredients, and how to shake their favorite cocktail on the beach.
• I Love Holland (Spelprogramma) Dutch-themed interactive game show loosely based on the TV program, covering Dutch music, current events, sports, language, and general Dutch trivia, led by a quizmaster.
• Bedrijvenquiz (Company Quiz) Custom indoor quiz with questions and tasks focused on workplace and company topics; positioned as a winter or team-building activity.
• Escapegame Deadline Indoor escape-room-style game where teams solve a 60-minute scenario involving a locked briefcase with clues and codes to stop a fictional data breach; team-based puzzle solving.
• Beachclub Breez Wato Events' own beach pavilion providing all hospitality services including breakfast, brunch, lunch, drinks, dinner, and elaborate buffets; serves as the base location for activities and offers a private terrace for groups with changing rooms, showers, and lockers.
• Horeca Arrangementen (Catering Arrangements) Catering and hospitality add-ons including barbecue, warm/cold buffet, dinner, and drinks, available as part of any activity booking or event package.
• Bedrijfsuitje (Corporate Outing Package) Fully organized company outings with more than 20 beach, water, and indoor activities, combined with catering packages; customizable for any budget.
• Vergaderen op het Strand (Beach Meeting Package) Meetings and conferences held in a private space overlooking the beach and sea, with WiFi, flipovers, TV screens, flexible room configurations, and optional activity breaks.
• Relatiedag (Client Relationship Day Package) Complete client relationship day package including activities such as powerkiten, strandgolfen, and archery, combined with lunch and optional dinner or barbecue; accommodates 5 to 1,000 persons.
• Teambuilding (Team Building Package) Team-building programs designed around purposefulness, cooperation, and motivation, requiring participants to work closely together to strengthen group cohesion and productivity.
• Vrijgezellenfeest (Bachelor/Bachelorette Party Package) Bachelor/bachelorette party package for groups of 8 or more, including activities such as blokarten, powerkiten, kayaking, and rafting, with complimentary drinks for groups over 10.
• Familiedag (Family Day Package) Family day package with activities suitable for all ages, including kite coloring, trampolines, blokarten, powerkiten, and rafting, with a full-day program including barbecue dinner.
• Kinderfeestje (Children's Birthday Party Package) Children's birthday party packages for children aged 8 and older, featuring golfsurfen, beachgames, and zeskamp, with a sample program of activities followed by snacks and drinks.
• Scholen (School Activity Package) School activity programs for primary schools, secondary education, and higher education introductions, including sport days and class outings with fully insured participants and free teacher accompaniment.

Quantifiable outcome

• 98% of customers recommend Wato Events
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VeBON (Vereniging Branchevereniging Evenementen)coreOthersVeBON is the Dutch industry association for event and activity companies. Wato Events is a member of VeBON, which provides quality standards, industry representation, and a trust signal for corporate buyers concerned with professional and safe event delivery.
• TÜVcoreOthersTÜV is a multinational testing and certification organization. Wato Events is TÜV-certified, confirming compliance with safety and quality management standards for its activities and operations.
• SIE – Sport Institute EuropecoreOthersSIE is a quality and safety certification body for sports and activity providers. Wato Events is affiliated with SIE and uses its digital portal to manage documentation covering insurance, personnel qualifications, material standards, and environmental compliance from A to Z.
• Outdoor-SafetyminorOthersOutdoor-Safety provides safety certification for outdoor activities. Wato Events holds Outdoor-Safety certification for specific activities including blokarten and flyboarden, confirming adherence to safety protocols and qualified instruction standards.
• Partner Paviljens (Beach Pavilions)minorChannel Partner/ Reseller/ DistributorWato Events works with partner beach pavilions along the Westland coast that remain open outside the main summer season (March-October). These venues enable Wato to operate year-round by providing indoor/back-up locations when conditions require.

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Others

• Eventbrite: Global online event ticketing and discovery platform enabling event organizers to reach audiences and accept bookings. Comparable to Wato as an events-distribution and bookings enabler, but does not compete directly on activity delivery or catering.

Regional players

• Boat Bike Tours: Amsterdam-based active holiday operator offering water-based tours and group excursions in the Netherlands. Comparable to Wato's water/sports activity offering (SUP, kayak, rafting) and in using the Dutch coast as a destination, though focused on multi-day tours rather than single-day corporate events.

Direct peers

• Cool2Play: Dutch provider of active outdoor group activities and team-building events for corporate and private groups. Overlaps with Wato on activity catalogue (beach/outdoor games, water and sports events) and on selling bundled group packages to Dutch corporate clients.
• Donjon Events: Dutch full-service events agency organizing company outings, team-building, and incentive events. Comparable to Wato in targeting Dutch corporates with bundled activity-plus-hospitality packages, though Donjon operates more broadly across the Netherlands rather than being beach-centric.
• Q-Active Events: Dutch active events agency organizing outdoor corporate outings, games, and team-building programs. Comparable to Wato in activity-led event product and Dutch enterprise target segment, with a slightly broader geographic reach.
• New Eden Events: Dutch events and team-building company offering multi-activity day packages for corporate groups. Comparable to Wato in target market (Dutch corporate outings), package structure, and breadth of activity portfolio.
• Effect Events & Incentives: Dutch events agency focused on corporate outings, team-building, and incentive trips for groups. Directly comparable in business model (group event packages, multiple activity types, catering bundled) and in serving the same Dutch enterprise and SMB customer base.

Broad incumbents

• Center Parcs Netherlands: Large Dutch/Belgian holiday park operator offering multi-activity family and group experiences across parks. Comparable as a scaled, multi-activity leisure operator in the same region and country, though it operates lodging-based parks rather than day-only beach events.
• Landal GreenParks: Leading Dutch holiday park chain with extensive activity programming for families, schools, and corporate groups. Comparable to Wato at the activity-experience layer and in the same Dutch market, but Landal operates lodging-based parks across Europe rather than coastal day events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/watoevents
• YouTubeyoutube.com/channel/UCWRrQPq4wz6rsK0mK-0XoRQ
• Facebookfacebook.com/watoevents
• Instagraminstagram.com/wato_events
• LinkedInlinkedin.com/company/wato-events

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wato Events