What Bokmerk does

Bokmerk B.V. is a Dutch manufacturer founded in 2010 by Marcel Bok that produces custom-made aluminium wall panels (achterwanden) for kitchens and bathrooms, sold primarily through a dealer network of more than 700 kitchen and bathroom specialty stores across the Netherlands, Belgium, and Germany. The core product is a 3mm aluminium panel, powder-coated with a proprietary Teflon/polyester nano-coating, custom-cut to dimensions up to 6 meters in a single piece with laser-precise cutouts for outlets and switches, and available in more than 100 colors and finishes. Panels are heat-resistant (up to 150°C), scratch-resistant, fingerprint-resistant, waterproof, and 100% recyclable, and can be installed directly over existing tile work without demolition.

The company generates revenue through one-time project sales, with prices quoted based on dimensions, number of outlets, and finish selection via an online price calculator and a subsequent in-home measurement visit. It supplements the core panel line with a complementary accessories ecosystem — the Bokline aluminium LED system profile (with Philips Hue integration), Bokmerk x Jung color-matched switches, magnetic Buigbaar steel panels, cooktop cover plates, splash guards, cleaning sets, and wall paint — to expand average transaction value. Go-to-market operates through a B2B2C franchise/licensing model: four regional license holders manage dealer relationships, showroom setups, and account management in their Dutch territories, while Bokmerk HQ handles manufacturing, order processing, and professional installation. The company employs 10-15 staff at its climate-neutral Alphen aan den Rijn headquarters, operates an active media presence (VT Wonen, RTL Lifestyle Experience, Keuken & Interieur Magazine), and features in premium showcases such as the Miele Inspirience Centre. Bokmerk is bootstrapped, has not raised external venture capital, and remains privately held.

Name

Bokmerk

Legal name

Bokmerk B.V.

Website

https://bokmerk.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bokmerk B.V. designs, manufactures, and installs custom-made aluminium wall panels for kitchens and bathrooms, sold through 700+ dealers across the Netherlands, Belgium, and Germany, and supplemented by LED profiles, switches, and accessories.

Ownership category

akta.pro rank

Product category

Aluminium wall panels for kitchens and bathrooms

NAICS

Painting and Wall Covering Contractors (238320)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

• Custom aluminium wall panels
• Kitchen backsplashes
• Bathroom wall panels
• Aluminium rear walls
• Wall renovation solutions

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom aluminium wall panel sales (B2C via dealers): Bokmerk designs, produces, and installs custom aluminium wall panels for kitchens and bathrooms. Customers purchase through authorized dealers who provide showroom experience and advisory. Bokmerk handles in-home measurement and professional installation. Revenue is one-time per project, generated from the sale and installation of custom-sized aluminium panels in a chosen color/finish.
2. Accessories (Bokline system profiles, switch material with Jung, wall cleaner set, cooktop cover plates): Complementary products sold alongside wall panels including the Bokline aluminium system profiles with integrated LED lighting, matching switch material (Jung partnership), cleaning products, and multifunctional cooktop cover plates that double as serving trays.
3. Dealer network / franchise revenue: Revenue generated through four regional license holders who manage dealer networks across Netherlands, Belgium, and Germany. Each license holder (franchisee) operates their territory independently, purchasing products from Bokmerk HQ and reselling to dealers or end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bokmerk designs, manufactures, and installs custom-made aluminium rear wall panels for kitchens and bathrooms, with seamless single panels up to 6 meters in length and 100+ colour and finish options. The product is finished with a proprietary Teflon/polyester nano-coating for heat, scratch, fingerprint, and limescale resistance, and is installed directly over existing tiles without demolition. The offer is sold exclusively through a network of 700+ kitchen and bathroom specialty dealers in the Netherlands, Belgium, and Germany, supported by four regional license holders, and is complemented by magnetic steel rear walls (Buigbaar), the Bokline LED profile system, colour-matched switches (Bokmerk x Jung), splash guards, cooktop cover plates, and a wall cleaner set.

Product overview

Bokmerk is a Dutch specialist in luxury custom-made wall solutions for kitchens and bathrooms, built around a core product line of aluminum rear wall panels (achterwanden) offered alongside a complementary range of sub-products, accessories, and system extensions. The flagship aluminum wall panel (up to 6 meters seamless, 3mm thick) serves as the primary offering, enhanced by magnetic steel panels from the Buigbaar brand. The portfolio extends via the Bokline aluminum system profile with integrated LED lighting and smart home connectivity (Philips Hue), a dedicated switch material collaboration with Jung (Bokmerk x Jung) for color-matched outlets, and accessory products including a kitchen splash guard (Spatwand), multifunctional cooktop cover plate (Afdekkap), wall cleaner set, and wall paint. Distribution operates through a network of over 700 kitchen specialty dealers across the Netherlands, Belgium, and Germany, supported by regional license holders and an online price calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Bokmerk Aluminium Achterwanden Custom-made seamless aluminium rear wall panels for kitchens and bathrooms, available in 100+ colours and finishes, with 3mm thick construction and proprietary Teflon/polyester nano-coating that is heat-resistant up to 150°C, scratch-resistant, fingerprint-resistant, waterproof, and 100% recyclable. Sold through 700+ dealers and installed by Bokmerk's own fitters over existing tiles.
• Magnetische Stalen Achterwanden (Buigbaar) Magnetic steel rear wall panels from the Buigbaar brand, offering flexible and magnetic properties as an alternative to aluminium panels, forming part of Bokmerk's complete wall solution portfolio for kitchens and bathrooms.
• Bokline Systeem An aluminium system profile with integrated LED lighting, smart home compatibility (including Philips Hue), and accessories such as cabinet, shelf, and hanger systems and kitchen roll holders, designed to complement Bokmerk wall panels with dimmable, adjustable colour temperature.
• Schakelmateriaal (Bokmerk x Jung) High-quality switches and outlets from Jung, offered in collaboration with Bokmerk in matching colours to wall panels for a seamless, cohesive design finish in kitchens and bathrooms.
• Bokmerk Spatwand A kitchen splash guard available in 10 colours, designed as a protective and stylish alternative to traditional kitchen tiles in the cooking zone, made from the same aluminium and coating as the rear wall panels.
• Afdekkap voor Kookplaat A multifunctional cooktop cover plate made from the same aluminium and coating as Bokmerk wall panels, serving as additional workspace, a stylish serving tray, and providing a neat finish over the cooking area.
• Bokmerk Wandcleaner Set A specialised cleaning set for maintaining Bokmerk wall panels, designed for effortless cleaning of the aluminium and coating surface.
• Bokmerk Muurverf Wall paint offered by Bokmerk as part of its colour and finishing accessory range, complementing the wall panel products with coordinated colours.
• Professional Installation Service Professional in-home measurement and installation service operated by Bokmerk's own fitters (monteurs) and delivery drivers (chauffeurs), supporting the custom aluminium wall panel product across the Netherlands, Belgium, and Germany. Installation is typically completed in half a day to a full day over existing tiles without demolition.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Miele Inspirience Centre (Vianen)coreStrategic or Co-development PartnerBokmerk aluminium rear wall panels are featured in permanent kitchen displays at the Miele Inspirience Centre, a 3,000 m2 showcase of premium household appliances. This is described as recognition of Bokmerk's commitment to absolute quality and adds a premium dimension to the Miele experience.
• Raymond Nulle (License holder, South-West Netherlands)coreChannel Partner/ Reseller/ DistributorRaymond Nulle is the license holder for Bokmerk South-West Netherlands (Zuid-Holland, Zeeland, West-Brabant). He and his wife Marielle handle order processing, production timing, and fast delivery of Bokmerk kitchen and bathroom rear walls. Previously an account manager in the graphic industry.
• Cor van Gog (License holder, South-East Netherlands)coreChannel Partner/ Reseller/ DistributorCor van Gog is the license holder for Bokmerk South-East Netherlands (Limburg, East-Brabant, South-Gelderland). A former cabinet maker and craftsman, he ensures the perfect finishing touch for kitchens and bathrooms, working with his wife Marjo to keep business personal.
• Yvette Vester (License holder, North-West Netherlands)coreChannel Partner/ Reseller/ DistributorYvette Vester is the license holder for Bokmerk North-West Netherlands (Noord-Holland, northern Zuid-Holland, Gelderland, Utrecht, Southern Flevoland). She started in 2013 when Bokmerk was an unknown product and has helped it grow into a recognized and desired brand.
• Marko Smit (License holder, North-East Netherlands)coreChannel Partner/ Reseller/ DistributorMarko Smit is the license holder for Bokmerk North-East Netherlands (Friesland, Groningen, Drenthe, Overijssel, East-Gelderland, Noordoostpolder). With 25 years of kitchen industry experience, he has been promoting Bokmerk in his territory since August 2022.
• Xenia Hospice (Leiden)minorOthersBokmerk sponsors aluminium rear wall panels in the kitchens and aluminium countertops in the pantries of Xenia Hospice, which provides a home-like environment with customized care for young people with limited life expectancy. This is a charitable CSR partnership.
• Stichting Het Vergeten KindminorOthersBokmerk donated a luxury kitchen rear wall (worth €1,000) at the ADO Business Club year-end event. The donation contributed to a total of €11,760 raised for Stichting Het Vergeten Kind, which supports children in the Netherlands facing neglect and abuse.
• Local sports clubs (ARC, Alphense Boys, Tennisvereniging Van Nispen)minorOthersBokmerk supports local sports clubs in Alphen aan den Rijn: ARC (zaterdagvereniging), Alphense Boys (zondagvereniging), and tennis club Van Nispen in De Zilk. Sponsorship includes banners and match balls.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bokmerk
• Facebookfacebook.com/Bokmerk
• LinkedInlinkedin.com/company/bokmerk-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bokmerk