IM Marketing
IM Marketing is a Dutch boutique recruitment bureau based in Zeist that places interim communication, marketing, and digital professionals from a network of 700+ vetted candidates. It serves Dutch enterprise, government, and educational clients with placement, permanent recruitment, and advisory services.
- Company typePrivate
- Founded2004
- HeadquartersZeist, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What IM Marketing does
IM Marketing is a Dutch boutique recruitment bureau headquartered in Zeist, Netherlands, that specializes in placing interim communication, marketing, and digital professionals. Founded in 2004 by Inge Meilink and actively placing candidates since 2005, the firm maintains a curated network of more than 700 vetted interim professionals and claims more than 20 years of operating experience, with an average placement time of 5 to 10 working days depending on role requirements. It operates as a privately-held, single-office specialist with no disclosed external ownership or institutional funding.
The company's service portfolio comprises three core offerings: Interim Management, which supplies directly deployable interim professionals for project-based and complex assignments; Werving & Selectie (Recruitment & Selection), which handles permanent placements with emphasis on expertise, personality, and cultural fit; and Advies & Consultancy, where senior advisors provide strategic advisory engagements grounded in their own practitioner experience. A complementary Trainingen & Workshops offering supports team development. Pricing for interim engagements is structured on an hourly basis, with disclosed rates of EUR 60 to 70 per hour excluding VAT for specialist roles such as social media experts. The firm does not operate a proprietary technology platform and does not disclose AI, automation, or data assets underpinning matching.
IM Marketing's go-to-market is sales-led and relationship-driven, relying on direct inbound enquiries via the company website, email, LinkedIn (Managing Director profile), and a dedicated WhatsApp channel. The customer base spans enterprise retail, government and municipal bodies, and educational institutions across the Netherlands, including cases such as a national retailer (Manager Corporate Communicatie), a municipality in Flevoland for city marketing, and a large educational institution in Rotterdam for a brand manager engagement. Operations remain confined to the Netherlands, with no disclosed international expansion, M&A, or fundraising activity.
IM Marketing firmographics
Firmographics- Name
- IM Marketing
- Legal name
- IM Marketing
- Website
- https://immarketing.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IM Marketing is a Dutch boutique recruitment bureau based in Zeist that places interim communication, marketing, and digital professionals from a network of 700+ vetted candidates. It serves Dutch enterprise, government, and educational clients with placement, permanent recruitment, and advisory services.
- Ownership category
- akta.pro rank
IM Marketing industry classification
Industry- Product category
- Staffing & Recruitment Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD)
- akta.pro secondary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where IM Marketing is headquartered
LocationHeadquarters
- HQ city
- Zeist
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
IM Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Interim Management: Placement of directly deployable interim professionals for complex challenges and specific projects. Revenue is generated through professional fees for successful placements, typically structured as hourly rates or project-based fees for temporary staffing engagements.
- Werving & Selectie (Recruitment & Selection): Permanent placement services matching professionals to organizations based on expertise and cultural fit. Revenue generated through placement fees for successful permanent hires.
- Advies & Consultancy: Strategic and practical advice services from senior advisors with extensive experience in communication, marketing, and digital domains. Billed as consultancy engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly rate for social media expert role |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
IM Marketing product offering
Product offeringCore offering
IM Marketing is a Dutch recruitment bureau that places interim and permanent professionals in communication, marketing, and digital roles for client organizations. The firm maintains a curated network of more than 700 vetted interim professionals and matches candidates to client needs based on expertise, personality, and cultural fit, with an average placement lead time of 5-10 working days. In addition to placement, the firm offers strategic consultancy and team training/workshops in the same domains.
Product overview
IM Marketing is a recruitment bureau offering a portfolio of three core services: Interim Management (providing over 700 directly deployable interim professionals for communication, marketing & digital projects), Werving & Selectie (permanent recruitment matching professionals on expertise and cultural fit), and Advies & Consultancy (strategic advice from senior practitioners). The company also offers training and workshops as an add-on service to strengthen client teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Interim Management Placement of directly deployable interim professionals with proven experience for complex challenges and projects in communication, marketing, and digital. The firm's network of more than 700 vetted interim professionals is offered to client organizations for temporary capacity needs.
- Werving & Selectie (Recruitment & Selection) Permanent placement service that matches professionals to organizations based on expertise as well as personality and cultural fit, with a personalized approach to ensure the right long-term match.
- Advies & Consultancy (Advice & Consultancy) Strategic and practical advice delivered by senior advisors with extensive communication, marketing, and digital experience, who work in practice daily and provide tailored recommendations.
- Trainingen & Workshops (Training & Workshops) Training programs and workshops designed to strengthen and develop client teams in skills and communication within the marketing, communication, and digital domains.
Quantifiable outcome
- Average placement time of 5-10 working days
Companies that use IM Marketing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
IM Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IM Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Van Luyken (Communicatieadviesbureau)minorManaging Director Inge Meilink serves as a management team member at Van Luyken communication advisory firm, where she is responsible for Communication Advice and Crisis Communication pillars. This is a personal professional affiliation rather than a formal corporate partnership between IM Marketing and Van Luyken.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
IM Marketing competitors and assessment
Company assessmentDirect peers
- HeadFirst SourceOne: Dutch interim recruitment specialist focused on marketing, communication, and digital professionals. Directly comparable to IM Marketing in niche, geography, customer base (Dutch mid-market and enterprise), and service offering (interim placement plus selection).
- Michael Page: Global recruitment firm with a dedicated marketing, communications, and digital practice and Dutch operations. Overlaps with IM Marketing on permanent and interim placement of marketing/communication professionals, though at larger scale and broader sector coverage.
- Jefferson Wells: ManpowerGroup subsidiary focused on interim management and professional consulting in the Netherlands, including marketing and communications domains. Comparable on the interim management/consultancy hybrid model that IM Marketing also offers.
- Yacht: Randstad subsidiary providing interim management and professional staffing in the Netherlands, including marketing and communications roles. Closely comparable business model (interim desk) and target buyers (Dutch organizations seeking project-based marketing talent).
Broad incumbents
- Robert Half: Global specialized staffing firm with a dedicated marketing & creative practice and Dutch presence. Comparable on placing marketing and communications talent on a contract and permanent basis, but with broader portfolio (finance, admin, technology) and deeper resourcing.
- Hays: Global recruitment group with established marketing & digital and account & consulting practices in the Netherlands. Competes with IM Marketing for the same marketing/communications interim mandates but operates across many functions and geographies at significantly larger scale.
- Brunel International: Dutch-origin global staffing and project-services firm with Netherlands operations placing specialists in marketing, communications, and digital roles. Comparable on placing high-skill Dutch professionals on interim/project engagements, though its core is engineering and energy.
- Randstad: Dutch-headquartered global staffing leader whose Netherlands organization covers interim marketing, communications, and digital roles via Yacht and other labels. Directly competes for the same Dutch demand pool as IM Marketing but at vastly larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
IM Marketing social profiles
Digital presenceIM Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
IM Marketing leadership team
Management profileNumber of profiles
Profiles1 record
IM Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IM Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IM Marketing
What does IM Marketing do?
IM Marketing is a Dutch recruitment bureau that places interim and permanent professionals in communication, marketing, and digital roles for client organizations. The firm maintains a curated network of more than 700 vetted interim professionals and matches candidates to client needs based on expertise, personality, and cultural fit, with an average placement lead time of 5-10 working days. In addition to placement, the firm offers strategic consultancy and team training/workshops in the same domains.
Is IM Marketing a public or private company?
IM Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IM Marketing founded?
IM Marketing was founded in 2004. It employs 501 to 1,000 people.
Where is IM Marketing based?
IM Marketing is headquartered in Zeist, Netherlands, in the Europe region.
How does IM Marketing make money?
Three revenue lines are on record. Interim Management is the primary driver. The others are werving & Selectie (Recruitment & Selection) and advies & Consultancy.
Who are IM Marketing's main competitors?
Direct peers on record are HeadFirst SourceOne, Michael Page, Jefferson Wells and Yacht. Broad incumbents are Robert Half, Hays, Brunel International and Randstad.
Does IM Marketing have an API?
No public API is recorded for IM Marketing.
What industry is IM Marketing in?
IM Marketing's product category is Staffing & Recruitment Services. Its primary akta.pro industry code is BPACAFAD, Sales, Marketing & Customer Success Direct Hire, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 561311 and its SIC code is 7361.