What Bluestone Label does

BlueStone Label Company is a privately held designer and manufacturer of custom labels, nameplates, and panel overlays, founded in 1986 and based in Morristown, Tennessee. The company operates three core product lines — Labels (consumer packaging, custom, and warehouse sub-categories), Nameplates (model/serial, promotional, barcode/UID, and asset tags), and Panels (sub-surface screen-printed overlays) — printed via in-house flexographic presses (up to 16" x 24", 4-color process or 9 PMS spot colors, UV coating) and digital presses (variable imaging, variable barcodes, short-run capability), with UL/CSA-approved pressure-sensitive and imprintable label options.

The underlying production platform is built around in-house pre-press (a full-time graphic artist working in Adobe Illustrator on Mac plus an in-house plate maker for fast-turn printing plates), multi-shift press operations staffed by pressmen with 20+ years of experience, and a 100% final visual inspection step tied to a stated Total Satisfaction Guarantee. Capacity spans short runs of 500 units to multi-million-unit industrial runs, and the company is positioned as UL/CSA approved for relevant label categories.

BlueStone generates revenue on a quote-based, factory-direct basis with no public pricing, selling to a diversified set of use-case segments (food & beverage packaging, wholesale, industrial/manufacturing, pharmacy, warehouse/logistics) nationwide from a single Tennessee site. The company is owner-operated: Brad L. Shuff acquired the business and serves as CEO, bringing 30+ years of industry experience. GTM is sales-led via the website, phone, and email, with no disclosed funding, M&A, partnerships, or enterprise anchor customers.

Name

Bluestone Label

Legal name

BlueStone Label Co.

Website

https://bluestonelabel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueStone Label Company is a privately held Tennessee-based printer founded in 1986 that designs and manufactures custom labels, nameplates, and panel overlays for consumer packaging, industrial, warehouse, and pharmacy buyers nationwide using flexographic and digital presses.

Ownership category

akta.pro rank

Product category

Custom Label and Nameplate Manufacturing

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Custom label printing
• Nameplate manufacturing
• Panel overlays
• Flexographic printing services
• Digital label printing

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Sales: Sale of custom and stock labels including consumer packaging labels (food & beverage, nutritional, wholesale, household/industrial chemicals, supplements), custom labels (long run prime, direct thermal, thermal transfer, weigh scale, pharmacy, barcodes), and warehouse labels (case, rack, shipping, specialty film). Orders range from short runs of 500 to millions of units.
2. Nameplate Sales: Sale of custom nameplates including model and serial plates, promotional plates, barcode and UID plates, and inventory and asset tags.
3. Panel Overlay Sales: Sale of custom panel overlays with single or multi-colored, sub-surface screen-printed designs for product aesthetics and durability.
4. Graphic Design Services: In-house graphic design assistance for creating or modifying artwork for print, including color, font, design, and message consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BlueStone Label Company is a full-service manufacturer of custom labels, nameplates, and panel overlays, producing orders ranging from short runs of 500 to millions of units. Products are printed via flexographic and digital methods on pressure sensitive, paper, imprintable, and specialty film materials, with in-house graphic design, pre-press, plating, and quality inspection supporting the offering.

Product overview

BlueStone Label Company offers a complete selection of custom printed products organized into three core product lines: Labels (encompassing consumer packaging, custom, and warehouse labels), Nameplates (model/serial plates, asset tags, barcode plates), and Panels (sub-surface screen-printed overlays). Their service portfolio includes pre-press design support, flexographic printing (up to 16" x 24", 4-color process or 9 PMS spot colors with UV coating), and digital printing with variable imaging and barcode capabilities. The company has operated since 1986 in Tennessee and emphasizes in-house graphic design, quick turnaround times, and quality control inspection of every product.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom and Stock Labels Custom and stock labels printed via flexographic or digital methods, available in various sizes, shapes, and materials including pressure sensitive, paper, imprintable, and static cling options. Used by consumer packaged goods brands, industrial buyers, and warehouse/logistics operators.
• Nameplates Custom nameplates including model and serial plates, promotional plates, barcode and UID plates, and inventory and asset tags, backed by a Total Satisfaction Guarantee. Sold to manufacturers and equipment OEMs for product identification, branding, and asset tracking.
• Panel Overlays Panel overlays using sub-surface screen-printing for single or multi-colored applications, designed for powder-coated surfaces with long-lasting adhesives. Used by manufacturers and equipment OEMs for product aesthetics and durability.
• Flexographic and Digital Printing Services Full-service printing including pre-press (in-house graphic artist and plate maker), flexographic printing up to 16" x 24" with 4-color process or 9 PMS spot colors and UV coating, and digital printing with variable imaging, variable barcodes, and short-run capabilities. Provided to business customers needing labels, nameplates, and related printed products.
• Graphic Design Services In-house graphic design assistance for creating or modifying artwork for print, including consultation on color, font, design, and message. Provided to business customers ordering custom labels, nameplates, and panel overlays.

Quantifiable outcome

• 100% final visual inspection on every piece before shipping
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Hub Labels: Family-owned custom label printer with flexographic and digital capabilities serving consumer products. Smaller-scale peer with similar product mix and customer base to BlueStone.
• Resource Label Group: Multi-site label printing platform serving consumer products, food/beverage, and industrial customers. Comparable to BlueStone's product mix and customer base, but with significantly broader geographic footprint.
• WS Packaging Group: Label printing company serving consumer brands with pressure-sensitive, shrink sleeve, and specialty labels. Direct overlap with BlueStone's label product line and end markets.
• Multi-Color Corporation: Large label converter serving consumer products with pressure-sensitive, shrink sleeve, and in-mold labels. Direct competitor to BlueStone in custom label printing for consumer packaging applications.
• Smyth Companies: US-based label manufacturer and converter specializing in pressure-sensitive labels for consumer products. Closely matches BlueStone's flexographic and digital printing capabilities and customer focus.
• Fort Dearborn Company: North American label manufacturer producing pressure-sensitive labels, shrink sleeves, and flexible packaging for consumer goods. Directly comparable to BlueStone in product offerings and target markets.
• Inland Label: Mid-market label converter producing prime labels, specialty labels, and nameplates for consumer products. Comparable scale and product offering to BlueStone Label.

Broad incumbents

• Bemis Company: Major flexible packaging company producing labels and packaging materials for consumer goods. Larger incumbent with overlapping label offerings but broader packaging portfolio.
• CCL Industries: Global leader in specialty labels serving consumer products, healthcare, and industrial markets. Operates massive scale with similar flexographic and digital printing capabilities, making it a broad incumbent competitor to BlueStone Label.
• Avery Dennison: Major manufacturer of pressure-sensitive label materials and labels serving consumer goods and industrial markets. While much larger and material-focused, it competes with BlueStone in label printing and supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestone Label