Surf Guru

What Surf Guru does

SGuru, Inc., doing business as Surf Guru (SurfGuru.com), is a Florida-headquartered digital surf information platform founded in 1996 and operated out of West Melbourne, Florida. The company publishes a website providing real-time surf reports, live beach webcams, regional wave and swell forecasts (including dedicated Florida Atlantic, Florida Gulf, and Hurricane Atlantic wave models), tropical weather tracking, surf news, editorial photo and video content, and community forums. Surf reports cover 60+ Florida beach locations spanning North, Central, South, West Florida and the Panhandle, with one disclosed location in North Carolina. The underlying technology stack is a conventional web platform combining a content management system, embedded live webcam feeds, and visualization pages for proprietary wave models, with live event streaming powered through a LiveHeats integration. The platform is free to end users and operates ad-free for direct consumers; no native mobile app, no public API, and no developer SDK are offered. The advertising layer is served via Ezoic, supporting display ads and behavioral targeting, complemented by sponsored content placements and an opt-in email newsletter. Revenue is generated primarily through advertising and sponsored content aimed at local Florida businesses (surf shops, restaurants, hotels, entertainment venues) seeking to reach the beachgoing demographic, with the secondary persona being the individual Florida surfing enthusiast who consumes reports, cams, forecasts, and event coverage.

Name

Surf Guru

Legal name

SGuru, Inc.

Website

https://surfguru.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

SGuru, Inc. (Surf Guru) is a Florida-based digital surf information platform providing free real-time surf reports, live beach webcams, wave and tropical weather forecasts, and community content to surfing enthusiasts across 60+ Florida and North Carolina beach locations.

Ownership category

akta.pro rank

Product category

Surf Reporting and Forecasting Media

NAICS

Information (51)

akta.pro primary industry

Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Surf reports
• Surf cams
• Wave forecasting
• Surf news media
• Florida surfing

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advertising: Primary revenue stream. The platform generates advertising revenue by collecting user information and leveraging traffic data to attract higher advertising rates from advertisers. Uses Ezoic for advertising services including behavioral advertising.
2. Newsletter Subscriptions: Optional email newsletter subscription service for users who opt-in to receive periodic emails about company news, updates, and related product or service information.
3. Sponsored Content: The platform features sponsored content through local business spotlights and event coverage, providing marketing opportunities for local Florida businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Surf Guru is a Florida-focused digital surf information platform (eZine) that provides real-time surf reports, live beach webcams, wave and tropical weather forecasts, surf news, photos, videos, and community forums for 50+ beach locations across North, Central, South, and West Florida plus the Florida Panhandle and North Carolina. The platform is free to end users and monetized primarily through advertising and sponsored local business content.

Product overview

Surf Guru is a Florida-focused surf reporting platform that provides a unified surf information service combining real-time surf reports, live surf cams, and surf forecasting. The core platform consists of surf condition reports and webcam feeds for over 60 Florida beach locations across North, Central, South, and West Florida plus the Florida Panhandle. Supporting the core reporting features are wave models (East Florida, Gulf, and Hurricane Atlantic), tropical weather forecasts, surf news articles, photo galleries, video content, community forums, and user-generated photo sharing. The service is supplemented by a newsletter subscription and is monetized through advertising while keeping surf cams free for users.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Surf Reports

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Inertia: The Inertia is a digital surf media outlet producing news, features, and video content for the surf community. It overlaps with Surf Guru's surf news, photo, and video content verticals rather than its forecasting/cam products.
• BeachGrit: BeachGrit is a surf-focused digital publication producing editorial content, news, and video. It competes with Surf Guru for the attention of Florida surfers in the news/media category but does not offer cams or forecasting.

Broad incumbents

• Windy: Windy is a widely used weather visualization platform offering wind, wave, and swell forecasts globally. It overlaps with Surf Guru's wave-modeling and tropical-forecasting functionality, though it serves a broader weather audience rather than surfers specifically.
• Surfing Magazine: Surfing Magazine is a long-running surf media brand covering news, travel, and culture. It competes for surfers' content time and advertising dollars in the same way Surf Guru does, but at a national rather than Florida-specific scale.
• Surfline Cameras (Cam referral partners): Surfline's HD cam network, including cams across Florida, is the closest direct substitute for Surf Guru's 50+ cam locations. Any Surfline cam in a Florida market directly competes for the 'check-conditions' surfer use case Surf Guru's cams serve.

Direct peers

• Magicseaweed: Magicseaweed provides surf reports, webcams, and forecasting for surf spots worldwide with a strong mobile/web community. It competes directly with Surf Guru on the same product suite — reports, cams, and forecasts — though at much broader geographic scope.
• Surfline: Surfline is the dominant national/global surf forecasting and live cam platform, offering surf reports, HD cams, wave models, and a mobile app. It is the most direct competitor to Surf Guru's core product, scaled to a vastly larger geography with venture backing.
• Stormrider Surf: Stormrider Surf publishes detailed surf guides and forecasts covering global breaks. It overlaps with Surf Guru's surf reporting and forecasting content, serving a similar audience of serious surfers planning trips.
• MSW (Magicseaweed app, Surfline-owned): MSW continues to operate as a flagship surf forecasting brand under Surfline, competing head-to-head with Surf Guru for surfers checking reports, cams, and forecasts across the U.S. including Florida.
• Surf Forecast (surf-forecast.com): Surf-forecast.com offers global surf reports and forecasts with cams and break-level data. It is a direct competitor in the surf information/forecasting category that Surf Guru operates in, with comparable model-driven swell predictions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/surfgurufl
• Facebookfacebook.com/surfguru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Guru