Radio Tønsberg

What Radio Tønsberg does

Radio Tønsberg AS is a privately held local commercial radio station founded in 1985 and headquartered in Tønsberg (Sem), Norway. The company operates 24/7 radio programming serving the Vestfold region — including Tønsberg, Sandefjord, Horten, Færder, Larvik, and Holmestrand — across six FM transmitter sites, five DAB+ digital transmitters in Region 10 (Channel 13C), and internet streaming via Radioplayer, TuneIn, and dedicated iOS/Android mobile apps. The station is the only local commercial radio service specifically serving the Vestfold region, designated as an emergency broadcast radio for the coverage area, and reaches 19,000 daily and 36,000 weekly listeners (Kantar Q1/2022) within a regional population of approximately 200,000. Programming consists of local news, traffic, weather, sports, and music content.

The business is structured as a wholly owned subsidiary of Jærradiogruppen AS, one of Norway's largest local radio groups operating nine stations nationally. Revenue is generated primarily through local and regional radio advertising (20-30 second radio spots, program sponsorships, combined network advertising), supplemented by digital subscriptions, podcast production services, job/employment announcements, and event marketing through the Radiopatruljen mobile promotional unit. A small core team of 3-5 staff (Station Manager, Program Leader, Marketing Consultant, and additional program hosts) manages operations. The company holds government-issued broadcast concessions — DAB valid through 2031 and FM through 2026 — providing regulatory protection in its geographic niche. The station's underlying technology platform is a conventional radio broadcast infrastructure augmented by a WordPress CMS-based website with WooCommerce subscription management, with no disclosed AI/ML or proprietary technology components.

The go-to-market is sales-led and event-driven, targeting local SMBs, retail chains, and event organizers in the Vestfold region. Pricing is quote-based and not publicly disclosed. The station participates in official Kantar radio surveys and is a member of the Norsk Lokalradioforbund industry association, leveraging group-level scale through the parent company for combined local/national advertising packages. No external funding rounds, institutional investors, or revenue figures are publicly disclosed.

Name

Radio Tønsberg

Legal name

Radio Tønsberg AS

Website

https://radiotonsberg.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Tønsberg AS is a private Norwegian local commercial radio station, broadcasting on FM, DAB+, and internet across the Vestfold region since 1985. It serves local residents with news, traffic, and weather programming, and generates revenue from regional advertising, event services, podcast production, and digital subscriptions as a subsidiary of Jærradiogruppen AS.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local radio broadcasting
• Radio advertising services
• Digital audio streaming
• Podcast production services
• Event marketing services

Headquarters

HQ city

Sem

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Core revenue stream from radio spots and sponsorships. Radio Tønsberg offers advertising packages including 20-30 second radio ads, sponsorship of programs and segments (weather, traffic, sports), and combined local/national advertising through Jærradiogruppen network.
2. Digital Subscriptions: Digital subscription service for enhanced content access. Subscriptions are managed by parent company Jærradiogruppen AS and automatically renew.
3. Job/Employment Announcements: Radio advertising service targeting employed individuals who are not actively job searching, reaching a distinct audience compared to traditional job boards.
4. Promotional Events and Radiopatruljen: Event marketing services including the Radio Patrol unit that provides live radio presence, competitions, and prizes for store openings and events.
5. Podcast Production Services: Audio production services for clients wanting to create podcasts, utilizing the station's recording facilities and expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Radio Tønsberg operates a local commercial radio station broadcasting 24/7 across the Vestfold region of Norway via FM (six transmitters), DAB+ (Region 10, Channel 13C), and internet streaming. The station delivers local news, traffic updates, weather forecasts, sports coverage, and music programming to approximately 19,000 daily and 36,000 weekly listeners. Core commercial offerings include radio advertising spots, program sponsorships, job advertisements, podcast production services, Radiopatruljen event marketing, and a digital subscription service managed through the parent company Jærradiogruppen AS.

Product overview

Radio Tønsberg operates as a local radio station offering a unified platform combining traditional broadcast services (FM and DAB), digital streaming (internet radio and mobile apps), and supplementary advertising/promotional products. The core offering is radio broadcasting with news, traffic, and weather services, supplemented by commercial products including radio advertising spots, program sponsorships, job advertisements, podcast production, event services (Radiopatruljen), and digital subscription access to archived content. The station serves the Vestfold region through six FM frequencies, DAB channel 13C, and multiple internet streaming platforms including Radioplayer and TuneIn.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Advertising Spots Production and placement of 20-30 second radio advertising spots on Radio Tønsberg. Targeted at local and regional businesses seeking to reach Vestfold consumers, sold as standalone spots or as part of bundled local and national advertising campaigns through the Jærradiogruppen network.
• Program Sponsorships Sponsorship of fixed radio programming segments including weather reports, traffic updates, sports coverage, and other scheduled content. Targeted at local businesses seeking brand association with high-frequency content that listeners consume daily.
• Job Advertisements on Radio Radio-based recruitment advertising targeting employed individuals who are not actively searching for new jobs, reaching a distinct audience compared to traditional online job boards. Targeted at local employers seeking to broadcast vacancies to a passive candidate audience.
• Podcast Production Services Audio production services utilizing the station's recording studio facilities and expertise to produce high-quality podcast content for clients. Targeted at local businesses, organizations, and individuals who want to launch podcasts without investing in their own production infrastructure.
• Radiopatruljen Event Service Mobile promotional broadcasting unit providing live radio presence at store openings, product launches, and community events. The service includes competitions, music, prizes, and on-site marketing activation. Targeted at local businesses and event organizers seeking live radio activation at physical events.
• Digital Subscription Service Recurring digital subscription providing listeners with enhanced access to archived radio content. Managed through the Jærradiogruppen AS customer portal with monthly billing and automatic renewal that can be cancelled anytime. Targeted at listeners seeking extended on-demand access to station content.

Quantifiable outcome

• Less than 1 in 10 radio listeners change channels during advertisements
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Jærradiogruppen AScoreOthers · 1 January 1985Radio Tønsberg is wholly owned by and part of Jærradiogruppen AS, one of Norway's largest local radio groups with stations across the country including Radio Tønsberg, Radio Sandefjord, Radio Horten, Radio Grenland, Radio Nordsjø, JærRadioen, Radio Sandnes, Radio Atlantic, and Radio Ålesund. Jærradiogruppen has operated since commercial radio began in Norway in 1985.
• Norsk LokalradioforbundminorOthersRadio Tønsberg is a member of Norsk Lokalradioforbund (Norwegian Local Radio Association), participating in official radio surveys conducted by Kantar and benefiting from industry representation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NRK (Norsk rikskringkasting): Norway's public-service broadcaster operating nationwide radio channels (NRK P1, P2, P3); competes for the same listener hours and emergency-broadcast role as Radio Tønsberg, with substantially greater resources.
• P4 Radio Hele Norge: One of Norway's largest nationwide commercial radio networks, competing for the same local and national SME advertising budgets that Radio Tønsberg targets in the Vestfold region.
• Radio Norge: Larger Norwegian commercial radio network (owned by Bauer Media) with nationwide coverage; competes for national advertising budgets that might otherwise flow through the Jærradiogruppen group including Radio Tønsberg.
• Bauer Media Norge: Norwegian media group operating Radio Norge and several local stations through acquired networks; an incumbent multi-station operator analogous to Jærradiogruppen's role for Radio Tønsberg.

Direct peers

• Radio Horten: Another Jærradiogruppen-owned sister station in Vestfold, operating with a comparable local radio proposition, advertiser base and multi-platform (FM/DAB+/streaming) delivery.
• Radio Grenland: Jærradiogruppen-owned local station in Grenland (Telemark region) using the same group operating model, technology stack and multi-platform local radio approach as Radio Tønsberg.
• Radio Sandefjord: Sister station within Jærradiogruppen AS, serving the adjacent Sandefjord market in Vestfold with the same local-news/traffic/weather format, FM and DAB+ distribution, and advertising-led revenue model.
• Radio Atlantic: One of the eight other local stations in the Jærradiogruppen group, providing a near-identical template (FM/DAB+ local radio + advertising) on Norway's Atlantic coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/radiotonsberg
• Xx.com/radiotonsberg
• LinkedInlinkedin.com/company/radiotonsberg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Tønsberg