Balans & Impuls

What Balans & Impuls does

Balans & Impuls is a privately held, Netherlands-based psychological services practice headquartered in Den Haag, operating nationwide and founded around 2000 under the leadership of Dr. Heilwine Bakker (GZ-psycholoog NIP). The firm delivers psychological help, career trajectories, group trainings, online training, Mental First Aid (Mentale EHBO) courses, psychodiagnostics, and occupational PTSD research, with a particular specialisation in demanding professions and rescue workers (firefighters, police, ambulance personnel). Service delivery is supported by an in-house team of psychologists, trainers, trouble-shooters, and a psychiatrist, plus a proprietary self-management methodology ('Jezelf Besturen') codified in a published book and a companion mobile app called the Traffic Light Tool (trafficlighttool.eu).

The core technology stack is a conventional digital services platform: a customer portal with multiple structured intake forms (Coaching, Verzuim, Preventie, Participatie, Mental Check-up, ingrijpende gebeurtenis), online training modules, e-health apps, and a monthly educational content series ('Handvat van de Maand'). Operational tooling includes Mailchimp for split B2B/B2C newsletters, Zivver for privacy-compliant client communications, Google Analytics for site measurement, and distribution via a YouTube channel and Spotify podcast. The firm is ISO 9001 / HKZ certified and registered with CRKBO, enabling accredited Mental EHBO certification.

The business model is predominantly B2B2C and B2C professional services, billed per trajectory, session, or cohort. Go-to-market combines direct sales outreach with a strong referral engine through bedrijfsarts (company doctors), Dutch municipalities (participatie and Mental Check-up programmes), and occupational health services, supplemented by content marketing, expert meetings, and self-service online intake. Ancillary revenue comes from book sales ('Jezelf Besturen' at €20.62 ex-VAT), the Traffic Light Tool app, and certified Mental EHBO courses; a €5-per-session donation is routed to the Rescue Workers' Foundation under a core partnership.

Name

Balans & Impuls

Legal name

Balans & Impuls

Website

https://balans-en-impuls.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Balans & Impuls is a Netherlands-based, founder-led psychological services practice in Den Haag delivering coaching, training, and Mental First Aid to professionals, employers, municipalities, and rescue workers nationwide.

Ownership category

akta.pro rank

Product category

Psychological Services & Occupational Mental Health

NAICS

Educational Support Services (61171), Vocational Rehabilitation Services (624310), Educational Services (61), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Psychological coaching services
• Occupational mental health
• Career coaching trajectories
• Mental first aid training
• Group resilience training

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychological coaching and training services: Individual coaching, personal training, and specialized trajectories for psychological recovery and career support, billed per trajectory or session.
2. Group training programs: Group training sessions on topics such as mental resilience, self-management, and leadership, offered to organizations and individuals.
3. Book sales - Jezelf Besturen: Sale of the book 'Jezelf Besturen' by Heilwine Bakker, priced at €20.62 excluding VAT, as a published self-help product.
4. Mental EHBO training courses: Certified training programs (Mental First Aid) for rescue workers/helpers and office professionals, with annual follow-up sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Balans & Impuls provides psychological coaching, training, and consultancy services in the Netherlands. Core offerings include individual psychological help (personal training, mental conditioning, recovery from psychological complaints, reintegration, occupational PTSD research), career trajectory services, group trainings (self-management, resilience, leadership), Mental First Aid (Mentale EHBO) training, and psychological testing.

Product overview

Balans & Impuls is a nationwide Dutch psychological service provider offering a portfolio of interconnected services: individual psychological help (personal training, mental conditioning, PTSD treatment, reintegration support), career trajectory services (selection research, career coaching, career training), group trainings (self-management, resilience, people-centered management), online training, Mental First Aid training, and psychological testing. Its product range also includes a published self-help book ('Jezelf Besturen'), a mobile app (Traffic Light Tool), a monthly educational resource ('Handvat van de Maand'), a podcast, and customer workshops. Services are accessible via a customer portal and are complemented by a free YouTube channel and newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Mentale EHBO: Mental First Aid training program for rescue workers, helpers, and office workers to maintain mental health in demanding times and intensive work.

Products and services

• Psychologische Hulp (Psychological Help) A core service covering personal training, mental conditioning training, recovery from psychological complaints, reintegration consultation, psychodiagnostics, and occupational PTSD research, targeted at individuals who have fallen out of work due to disturbed balance, stress, or psychological complaints.
• Loopbaan Traject (Career Trajectory) Career coaching and guidance services including selective research, career check, brief and intensive career coaching, and group-based career training, for individuals seeking to strengthen personal effectiveness and self-reflection.
• Groepstrainingen (Group Trainings) Group training programs covering self-management, resilience for rescue workers and managers, people-centered management, work-life balance, and senior career self-management, offered to organizations and individuals.
• Online Training Online training programs for mental health maintenance and skill development, accessible through the customer portal.
• Mentale EHBO (Mental First Aid) Training A two-day certified training program teaching mental health first aid skills, including recognizing psychological complaints, handling difficult emotions, and providing post-incident support. Offered separately for rescue workers/first responders and office professionals. Participants receive a CRKBO-registered certificate, with annual follow-up training available.
• Jezelf Besturen (Self-Steering) Book A self-help book by Dr. Heilwine Bakker priced at €20.62 excluding VAT that teaches readers to manage themselves according to their personal 'user manual' across four personality types (serious thinker, impulsive action-taker, charismatic/pseudo strong person, open sensitive type), covering thinking, feeling, and doing.
• Traffic Light Tool App A mobile app for people with demanding work and private lives that helps users monitor and manage their mental health, stress levels, and energy resources using a traffic light framework.
• Psychologische Testen (Psychological Tests) Tests and checklists developed to provide insight into mental health, stress levels, energy resources, and life tasks in private life.
• Klantenworkshops (Customer Workshops) Online workshops available to clients during an ongoing personal training or coaching trajectory, covering stress signaling, relaxation, reintegration, weekly structure, and grief and loss, conducted in small groups of 5 to 8 participants and led by psychologists.

Quantifiable outcome

• €5 per training/coaching session donated to Rescue Workers' Foundation

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Rescue Workers' FoundationcoreStrategic or Co-development PartnerBalans & Impuls has a close partnership with the Rescue Workers' Foundation, which supports the improvement of preventive and curative care for rescue workers and their families. Balans & Impuls donates €5 from every training or coaching session to the Foundation. The Foundation receives and executes a 'thank you gesture' crowdfunding initiative for first responders, organized by citizen Irene Nollen.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OpenUp: Amsterdam-based mental health platform offering online psychological support to employees of Dutch companies. Directly comparable in serving occupational mental health for demanding professions, but with a digital-first delivery model.
• iPractice: Dutch online psychology practice providing psychological treatment, coaching, and therapy via video sessions. Comparable in psychological services delivery for individuals and corporate clients across the Netherlands.
• Mindler: Swedish-founded digital mental health provider active in the Netherlands, offering app-based cognitive behavioral therapy and psychologist sessions. Overlaps with Balans & Impuls in self-management tools and psychologist-led interventions.
• Interapy: Dutch e-mental health provider offering online therapy protocols including PTSD treatment. Direct overlap with Balans & Impuls's occupational PTSD research and psychological recovery offerings.

Broad incumbents

• PsyQ: Large Dutch mental healthcare provider (Parnassia Groep subsidiary) offering specialized treatment for psychological complaints. Comparable in clinical psychological services but at significantly greater scale and broader scope.
• ArboNed: Major Dutch occupational health service provider working with company doctors (bedrijfsarts). Directly comparable as an occupational health partner that drives referrals into psychological care services.
• Headspace: Global mental health and mindfulness platform with Dutch employer clients. Comparable in mindfulness, stress management, and self-management content offerings via digital channels.

Emerging players

• Solved: Dutch workplace mental health platform focused on prevention and resilience for employees. Comparable in targeting organizational resilience, mental conditioning, and prevention programming.
• Open: Dutch digital mental health platform offering employer-sponsored psychological support and self-help tools. Comparable in B2B mental health delivery and content-based self-management resources.

Others

• NIP (Nederlands Instituut van Psychologen): Dutch professional association for psychologists that provides the NIP accreditation referenced by Balans & Impuls's expertmeetings. Comparable as the governing professional body whose standards shape the company's service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@balansimpuls4739
• Xx.com/balansenimpuls
• LinkedInlinkedin.com/company/balans-impuls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balans & Impuls