Technology and Innovation

What Technology and Innovation does

Technology and Innovation (TIE), founded in 2012 and headquartered in Riyadh after entering the Saudi Arabian market in 2023 as a foreign investment, is a small private IT services and software solutions provider operating with 1-10 employees. The company delivers IT consulting, digital transformation, cloud migration, ERP implementation (notably Odoo), GRC advisory, software testing, DevOps, network infrastructure, AI/ML, and staff augmentation services to enterprise and mid-market clients. Its two named software products are Jira Workflow Management for project management and RFID Asset Management for asset tracking and inventory.

TIE monetizes primarily through professional services and consulting engagements, managed services and staff augmentation, and software product / licensing revenue, with quote-based, non-public pricing. Its go-to-market is direct enterprise field sales supplemented by inside sales, supported by content marketing (blog, social) and a bilingual Arabic/English website. Disclosed customers include SMB and mid-market names such as Bianko (retail), Perfumetica (perfume manufacturing), and Selselatech (hospitality), with reported outcomes including 30% operational cost reductions and 40% repeat-booking increases. The company is independent and privately held, with no disclosed funding rounds, patents, awards, or institutional investors.

Name

Technology and Innovation

Legal name

Tie innovated Solutions for Information Technology

Website

https://tie.com.eg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Technology and Innovation (TIE) is a privately held IT services and software solutions provider founded in 2012 and headquartered in Riyadh, Saudi Arabia. It delivers ERP, Jira workflow, RFID asset management, cloud, AI/ML, and digital transformation consulting to SMB and mid-market clients across the Middle East.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

akta.pro secondary industries

Digital Workplace & Collaboration Consulting (BPAHAEAH), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• IT consulting services
• Digital transformation
• Enterprise software solutions
• ERP implementation services
• Cloud migration services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services & Consulting: Revenue generated from consulting engagements, IT advisory services, GRC consultation, digital transformation consulting, and implementation services for enterprise clients.
2. Managed Services & Staff Augmentation: Providing specialized talent to meet project demands, ensuring right expertise is available when and where needed. Recurring revenue from ongoing managed services and staff augmentation engagements.
3. Software Solutions & Products: Product offerings including Jira workflow management services and RFID asset management solutions, providing software licensing and implementation revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TIE provides IT consulting and enterprise software solutions including Odoo ERP implementation, Jira workflow management, RFID asset management, cloud migration, AI/ML, data analytics, software testing, DevOps, staff augmentation, and digital transformation services for enterprise and mid-market clients in the Middle East. The company delivers end-to-end services from consultation through implementation and ongoing support across retail, manufacturing, hospitality, and professional services sectors.

Product overview

TIE for Technology and Innovation operates as a services and solutions provider rather than a unified software platform. The company offers two main named products: Jira Workflow Management for project management and RFID Asset Management for asset tracking. These products are complemented by a broad portfolio of IT services including GRC Consultation, DevOps Engineering, Automation Services, Artificial Intelligence & Machine Learning, Data Science & Advanced Analytics, Data Analytics & Business Intelligence, Software Testing (Automation, Mobile & Web, Performance, Usability), Cloud Solutions (Advisory and Migration), Enterprise Solutions (Electronic Content Management, Service Management, ERP, ITSM), Staff Augmentation, Digital Transformation, and Network Infrastructure Services. The company also provides ERP implementation services, specifically Odoo ERP solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Jira Workflow Management End-to-end Jira workflow management solution for streamlining project management, team collaboration, and business operations for enterprise clients.
• RFID Asset Management RFID-based asset management solution using cutting-edge RFID technology for streamlined asset tracking and inventory management for enterprise clients.
• Odoo ERP Implementation Services Customized Odoo ERP solutions for integrating and managing core business processes including sales, accounting, inventory, HR, production, and supply chain management.
• Digital Transformation Services End-to-end digital transformation consulting and implementation services enabling organizations to modernize operations and adopt new technologies.
• Cloud Solutions and Migration Cloud advisory and migration services to help organizations transition workloads to cloud platforms and modernize their infrastructure.
• Artificial Intelligence and Machine Learning Services AI and ML services for process automation, predictive analytics, and intelligent decision-making for enterprise clients.
• Data Science and Advanced Analytics Data science and advanced analytics services using ML models to forecast outcomes from historical data for enterprise clients.
• Staff Augmentation Services Specialized talent and staff augmentation services providing the right expertise for project demands on an ongoing managed services basis.
• GRC Consultation Services Governance, Risk, and Compliance consultation services to help organizations meet regulatory and operational standards.
• DevOps Engineering Services DevOps engineering services supporting software development and IT operations, including continuous integration, deployment, and infrastructure automation.
• Software Testing and Quality Management Software testing services covering automation, mobile and web, performance, and usability testing to ensure software quality.
• Network Infrastructure Services Network infrastructure design, deployment, and management services for enterprise IT environments.
• Enterprise Solutions (ECM, Service Management, ITSM) Enterprise solutions including Electronic Content Management, Service Management, and IT Service Management implementations for enterprise clients.

Quantifiable outcome

• 30% reduction in operational costs for retail clients
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Infosys: Infosys is a global IT services and consulting firm offering digital transformation, ERP, cloud, and AI/ML services. Its expanding Middle East presence and broad digital services portfolio make it a relevant competitor for TIE's enterprise digital transformation opportunities.
• Wipro: Wipro is a global IT services firm providing digital transformation, cloud, ERP, and managed services across industries. Its Middle East operations and enterprise digital transformation capabilities position it as a comparable competitor for TIE's target engagements.
• Deloitte Digital: Deloitte's technology consulting arm offers ERP implementation, digital transformation, cloud, and AI/ML services to enterprise clients globally. With a strong Middle East practice, Deloitte competes with TIE for the same enterprise digital transformation engagements across consulting and systems integration.
• Accenture: Accenture is a global IT services and consulting powerhouse offering digital transformation, ERP implementation, cloud migration, and managed services across all major industries. It represents the broad incumbent player that TIE competes against for enterprise digital transformation mandates, particularly in Saudi Arabia where Accenture has a major regional presence.
• Capgemini: Capgemini is a global IT services firm with deep capabilities in digital transformation, ERP (SAP, Oracle), cloud, and managed services. Its presence in Saudi Arabia and the broader Middle East makes it a direct competitor for TIE's target enterprise digital transformation engagements.
• Cognizant: Cognizant provides IT consulting, digital transformation, and systems integration services globally, with strong capabilities in enterprise applications, cloud, and AI/ML. It competes with TIE across the broader IT services landscape, particularly for mid-market and enterprise digital transformation projects.
• Tata Consultancy Services (TCS): TCS is one of the largest global IT services firms with extensive ERP, digital transformation, and managed services capabilities. Its Middle East presence and Saudi Arabia growth investments put it in direct competition with TIE for enterprise consulting and implementation work.

Direct peers

• Odoo: Odoo is the open-source ERP platform that TIE specializes in implementing. While Odoo is also a platform vendor, its global partner network includes many implementation firms like TIE that provide Odoo customization, integration, and deployment services — making TIE functionally a peer in the Odoo implementation ecosystem.

Regional players

• Ejada Systems: Ejada is a Saudi-headquartered IT services and consulting firm offering digital transformation, ERP, managed services, and BPO across the Middle East. As an established local player with deep Saudi relationships, it represents a direct regional competitor for TIE's target enterprise clients in KSA.
• Gulf Business Machines (GBM): GBM is a leading regional IT solutions provider across the Gulf, offering digital transformation, cloud, managed services, and cybersecurity. With deep Saudi roots and an IBM heritage, it competes directly with TIE for Saudi enterprise IT services engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tieis_sa
• Facebookfacebook.com/Tieapps.sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technology and Innovation