Quality Produce Packers
Quality Produce Packers is a New Zealand-owned Auckland contract packhouse that packs, grades, and labels fresh produce for growers, wholesalers, exporters, and retailers across nine produce categories plus FMCG multi-packs using automated packing lines and controlled atmosphere storage.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Quality Produce Packers does
Quality Produce Packers (QPP) is a New Zealand-owned contract packhouse headquartered in Auckland (3 Monahan Road, Mt Wellington) that provides packing, grading, weighing, processing, packaging, labeling, bagging, and punnet-filling services for fresh produce. The company operates across nine specialty produce categories — apples, avocados, cherries, citrus, kiwifruit, tomatoes, beans, and grapes — plus adjacent fresh vegetable packing (asparagus, squash, yams) and FMCG/consumer goods multi-pack and specialty pack work. Headcount is 51–100 employees and the firm is described as actively operating and recruiting, with a year-founded reference of 2020 in firmographic data although the company does not disclose a founding date on its website.
The underlying technology is industrial automation rather than software IP: weighing, grading, processing, packaging, labeling, bagging, and punnet systems supported by flexible storage that includes controlled atmosphere capability, enabling produce to be packed at peak ripeness and held under optimal conditions or packed conventionally. The company does not disclose any proprietary software, AI/ML, or data platform; differentiation is positioned around consistent execution, food-safety handling, and ability to pack to retailer/exporter specifications, not software moats.
QPP earns revenue on a transactional, quote-based contract packing model with pay-as-you-go billing and no long-term contracts or restrictive agreements. Pricing is custom per packing run and is not publicly disclosed. The go-to-market is direct B2B sales targeting mid-market growers, wholesalers, exporters, and retailers in New Zealand, supported by a website that publishes produce-specific service pages (each with its own SEO-optimized URL) and content marketing. Operations are domestic-only; the company explicitly describes itself as a flexible packhouse partner rather than a vendor.
Quality Produce Packers firmographics
Firmographics- Name
- Quality Produce Packers
- Legal name
- Quality Produce Packers
- Website
- https://qualityproducepackers.co.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Quality Produce Packers is a New Zealand-owned Auckland contract packhouse that packs, grades, and labels fresh produce for growers, wholesalers, exporters, and retailers across nine produce categories plus FMCG multi-packs using automated packing lines and controlled atmosphere storage.
- Ownership category
- akta.pro rank
Quality Produce Packers industry classification
Industry- Product category
- Contract Produce Packing Services
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)
- akta.pro secondary industries
- Apple/Pear Packing & Controlled-Atmosphere Prep (AFAOAGAC), Stone Fruit & Tropical Fruit Packing Facilities (AFAOAGAE)
Keywords
Where Quality Produce Packers is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Quality Produce Packers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Contract Packing Services: B2B contract packing services where the company packs produce into crates, boxes, punnets, and bags for growers, wholesalers, exporters, and retailers. Revenue is generated through per-contract or per-job pricing based on packing volume and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Quality Produce Packers product offering
Product offeringCore offering
Quality Produce Packers provides B2B contract packing services for fresh produce in Auckland, New Zealand. The company packs and grades produce for growers, wholesalers, exporters, and retailers into crates, boxes, punnets, and bags using automated weighing, grading, processing, packaging, labeling, and bagging capabilities. Coverage spans apples, avocados, cherries, citrus, kiwifruit, tomatoes, beans, and grapes, plus fresh fruit, fresh vegetable, and FMCG multi-pack categories, with flexible controlled atmosphere and conventional storage.
Product overview
Quality Produce Packers is a New Zealand owned and operated contract packing company offering a centralized core Contract Packing service augmented by nine specialty packing services (Apple, Avocado, Cherry, Bean, Grape, Citrus, Kiwifruit, and Tomato Packing). The company also provides Fresh Fruit Packing, Fresh Vegetable Packing, and Multi-Pack Services for FMCG/consumer goods. Services include weighing, grading, processing, packaging, labeling, bagging, and punnets. They operate with flexible storage capabilities using both controlled atmosphere and conventional methods, serving orchards, retailers, wholesalers, exporters, and marketers.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Packing Auckland-based contract packing service that packs and delivers produce to exact requirements for orchards, marketers, and retailers, handling both large and small packing runs into crates, boxes, punnets, and bags.
- Apple Packing Auckland-based packhouse service for apples that packs and grades apples for orchards, retailers, and export customers.
- Avocado Packing Auckland-based packhouse service for avocados that packs and delivers avocados to exact requirements for orchards, retailers, and export customers.
- Cherry Packing Auckland-based packhouse service for cherries that packs and grades cherries for orchards, retailers, and export customers.
- Bean Packing Auckland-based packhouse service for beans that packs and grades beans for orchards, retailers, and export customers.
- Grape Packing Auckland-based packhouse service for grapes that packs and grades grapes for orchards, retailers, and export customers.
- Citrus Packing Auckland-based packhouse service for citrus fruits including oranges, mandarins, and lemons that packs and grades for orchards, retailers, and export customers.
- Kiwifruit Packing Auckland-based packhouse service for kiwifruit that packs and grades kiwifruit for orchards, retailers, and export customers.
- Tomato Packing Auckland-based packhouse service for tomatoes including truss and cherry tomato varieties that packs and grades for orchards, retailers, and export customers.
- Fresh Fruit Packing Packing services for fresh fruit including apples, avocados, berry fruit, cherries, citrus, summer fruit, and subtropical fruit.
- Fresh Vegetable Packing Packing services for fresh vegetables including asparagus, squash, tomato, and yams.
- Multi-Pack Services FMCG and consumer goods packing including mixed packs and specialty packs.
Quantifiable outcome
- Automation and efficiency at the heart of operations
Companies that use Quality Produce Packers
Customer profileSegments4 records
Ideal customer profiles1 record
Quality Produce Packers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Quality Produce Packers partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Quality Produce Packers competitors and assessment
Company assessmentDirect peers
- Mr Apple: Large NZ apple grower and packhouse operator exporting globally. Comparable to QPP in apple packing and grading operations and serves a similar grower/export customer base in the upper North Island.
- Freshmax New Zealand: NZ produce company providing packing, marketing, and distribution services for growers across multiple categories. Comparable to QPP in offering contract packing to growers and wholesalers in the NZ market.
- Bostock Group: NZ family-owned grower and packer specializing in apples and organic produce with packing and export operations. Comparable to QPP as an integrated NZ packhouse serving orchards and export markets with similar apple-focused capabilities.
- Seeka Limited: NZ-listed post-harvest company providing kiwifruit, avocado, apple, and stone fruit packing and coolstorage services. Directly comparable to QPP as a multi-category packhouse serving NZ growers with similar contract-based packing offerings.
- Apata Group: NZ packhouse and post-harvest operator providing packing, coolstorage, and supply-chain services across kiwifruit, apples, avocados, and cherries. Closely comparable scale and service mix to QPP's Auckland-based multi-category contract packing model.
Broad incumbents
- Zespri International: World's largest kiwifruit marketer with significant NZ post-harvest and packhouse infrastructure for grower supply. Broad incumbent rather than direct competitor because Zespri operates as grower/marketer, but its kiwifruit packing operations overlap with one of QPP's core categories.
- T&G Global: Major NZ-headquartered fresh produce company with vertically integrated growing, packing, and marketing operations across apples, citrus, grapes, and tomatoes. Larger, more diversified incumbent offering overlapping packing services across QPP's category mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Quality Produce Packers social profiles
Digital presenceQuality Produce Packers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quality Produce Packers leadership team
Management profileNumber of profiles
Quality Produce Packers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quality Produce Packers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quality Produce Packers
What does Quality Produce Packers do?
Quality Produce Packers provides B2B contract packing services for fresh produce in Auckland, New Zealand. The company packs and grades produce for growers, wholesalers, exporters, and retailers into crates, boxes, punnets, and bags using automated weighing, grading, processing, packaging, labeling, and bagging capabilities. Coverage spans apples, avocados, cherries, citrus, kiwifruit, tomatoes, beans, and grapes, plus fresh fruit, fresh vegetable, and FMCG multi-pack categories, with flexible controlled atmosphere and conventional storage.
Is Quality Produce Packers a public or private company?
Quality Produce Packers is a private company. It is classified as unknown and is currently operating.
When was Quality Produce Packers founded?
Quality Produce Packers was founded in 2020. It employs 51 to 100 people.
Where is Quality Produce Packers based?
Quality Produce Packers is headquartered in Auckland, New Zealand, in the Oceania region.
How does Quality Produce Packers make money?
One revenue line is on record: contract Packing Services.
Who are Quality Produce Packers's main competitors?
Direct peers on record are Mr Apple, Freshmax New Zealand, Bostock Group, Seeka Limited and Apata Group. Broad incumbents are Zespri International and T&G Global.
Does Quality Produce Packers have an API?
No public API is recorded for Quality Produce Packers.
What industry is Quality Produce Packers in?
Quality Produce Packers's product category is Contract Produce Packing Services. Its primary akta.pro industry code is AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables), with a secondary code of AFAOAGAC, Apple/Pear Packing & Controlled-Atmosphere Prep. Its NAICS code is 3114 and its SIC code is 2000.