Naito & Co

What Naito & Co does

Naito & Co., Ltd. (株式会社NaITO, ticker 7624) is a Japan-based specialty trading company founded in 1945 that distributes cutting tools, measurement instruments, industrial equipment, and machine tools to the manufacturing sector. It sources from approximately 800 manufacturers, offering more than 100,000 SKUs, and claims the top domestic share in Japan for cutting tool handling. The company monetizes almost entirely through transactional resale (no disclosed SaaS or recurring fees), with pricing negotiated per quote, and monetizes proprietary value through its NR private brand covering end mills, deburring tools, coolant-management equipment, and grinding materials.

The company goes to market primarily through a route sales model: field representatives across 34 domestic offices (19 branches, 12 sales offices) and three overseas subsidiaries in Vietnam, Thailand, and China call on approximately 2,000 dealers and end-user manufacturers, supported by an inside sales function. Approximately 73% of employees hold specialized certifications from major manufacturers, which underpins the company's solution-proposal positioning. It is a consolidated subsidiary of Okaya & Co., Ltd. (approximately 45.65% ownership since 2005), which provides access to a broader global trading network.

FY2026 (year ending February 28, 2026) revenue stood at JPY 43.5 billion with ordinary income of JPY 0.4 billion and an equity ratio of 74.7%; the medium-term plan targets JPY 50 billion in revenue and JPY 1 billion in ordinary income by FY2030. Recent product expansion includes factory-automation adjacencies such as the kachaka Pro autonomous transport robot and the LiveOn Wearable remote-support solution, signaling incremental diversification beyond traditional cutting-tool distribution.

Name

Naito & Co

Legal name

Naito & Co., Ltd.

Website

https://naito.net

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Naito & Co. is a Japan-based specialty trading company (founded 1945, TSE: 7624) that distributes cutting tools, measurement instruments, industrial equipment, and machine tools to ~2,000 manufacturing customers from approximately 800 suppliers, holding top domestic share in cutting-tool handling.

Ownership category

akta.pro rank

Product category

Industrial Tools Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Cutting tools distribution
• Machine tools trading
• Industrial measurement instruments
• Factory automation equipment
• Manufacturing supply solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sale of Cutting Tools: Sales of cutting tools including end mills, drills, taps, and other metal cutting implements. Cutting tools are NaITO's top share product category in Japan.
2. Sale of Measurement Instruments: Sales of measurement devices and instruments for quality control, inspection, and testing in manufacturing processes. Includes 3D measuring machines, coordinate measuring machines, optical measurement devices, and precision measuring tools.
3. Sale of Industrial Equipment: Sales of industrial equipment including tooling, pneumatic equipment, hydraulic equipment, environmental equipment, and production support tools.
4. Sale of Machine Tools: Sales of machine tools (mother machines) including lathes, milling machines, machining centers, grinding machines, EDM machines, robots, and CAD/CAM systems.
5. Private Brand NR Products: Sales of proprietary NR brand products including ILNEX cutting tools, NR grinding materials, NR sludge recovery units, NR Barinaito deburring tools, NR floating oil recovery equipment, NR belt skimmers, and other specialized tools.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Naito & Co. is a specialized trading company that wholesales cutting tools, measurement instruments, industrial equipment, and machine tools to manufacturing customers, sourcing more than 100,000 items from approximately 800 manufacturers. The company also markets the proprietary NR private brand (end mills, deburring tools, coolant management equipment, grinding materials) and offers solution-based technical consultation through its route sales network.

Product overview

NaITO is a specialized trading company (wholesale distributor) for machine tools and cutting tools, offering four core product segments — cutting tools (drills, taps, end mills, milling cutters, lathe tools, cutting-off wheels), measurement (measuring instruments, gauges, coordinate measuring machines), industrial equipment (tooling, hydraulics/pneumatics, safety, environmental), and machine tools (lathes, machining centers, robots, CAD/CAM) — sourced from approximately 800 domestic and overseas manufacturers. The company operates the NR (NaITO Renovation) private brand, which encompasses end mills (Victory), deburring tools (BARINAITO), coolant management equipment (NR浮上油回収装置, NRベルトスキマー, NRスラッジ回収装置), and grinding materials (NR研磨材), among others. NaITO distributes through a network of 19 branches and 12 offices in Japan, with 3 overseas locations in Vietnam, Thailand, and China. The company also resells the LiveOn Wearable remote assistance solution (combining smart glasses with web conferencing software) as a featured product.

Differentiator

Problem solved

Functional benefit

Brands

• NR: NaITO's private brand (NR = Renovation). Includes cutting tools such as ILNEX, Victory end mills, NR研磨材, NRスラッジ回収装置, NR Soft Jaw, NRバリナイト, NR浮上油回収装置, NRベルトスキマー, NRミキシングガン, NR面取りバー, SuperX, NEOCUT-PRO, as well as manufacturer brands ウルトラツール, オヂヤセイキ, G-FA, TUSA, T&Tプレシジョン, and Pokolm.

Products and services

• Cutting Tools (切削工具) Cutting tools including drills, taps, end mills, milling cutters, lathe tools, and cutting-off wheels for metal cutting operations. NaITO holds the top domestic share in Japan for cutting tool distribution and supplies these to manufacturers across automotive, aerospace, semiconductor, and precision equipment sectors.
• Measurement Instruments (計測) Measuring instruments and measurement tools including measuring gauges, measurement/inspection/sensor equipment, and coordinate measuring machines for shape, quality, and performance measurement across manufacturing, research, and 3P industries (food, pharmaceutical, cosmetics).
• Industrial Equipment (産業機器) Industrial equipment including tooling, vises, clamps, chucks, compressors, hydraulic/pneumatic equipment, electric tools, safety equipment, chemical supplies, environmental improvement products, material handling, and grinding supplies.
• Machine Tools (工作機械) Machine tools (mother machines) including lathes, milling machines, machining centers, grinding machines, electrical discharge machines, robots, and CAD/CAM systems essential to industrial manufacturing.
• NR VICTORY End Mill High-performance end mill series manufactured by Michihira Co., Ltd. and distributed exclusively in Japan by NaITO under the NR brand. Includes square end mills, radius end mills, roughing end mills, and ball end mills with unequal division/unequal lead designs for steel and aluminum processing, available in various helix angles and flute lengths.
• NR Barinaito (BARINAITO) Deburring Tool Deburring tool attachment for CNC machines and robots that uses a spring-loaded axial contraction follower mechanism to trace workpiece profiles and remove burrs along edges. Models include BARINAITO-Z10 for aluminum/steel and BARINAITO-Z20 for die-cast aluminum and cast iron, achieving uniform quality and reduced processing time versus manual work.
• NR Sludge Recovery Unit NRC Series Circulation-type sludge recovery device for machining center coolant tanks. Uses compressed air to simultaneously suction settled sludge and coolant, filtering the coolant through a stainless steel strainer for reuse. Models include NRC-052A (5L strainer capacity) and NRC-102A (10L strainer capacity). Made in Japan.
• NR Floating Oil Recovery Unit Floating oil recovery unit for coolant tanks that removes floating oil from coolant to prevent degradation, odor, and quality loss. Available in standard (up to 40°C) and high-temperature (up to 80°C) models, with processing capacities of 48L/hr and 100L/hr.
• NR Belt Skimmer Belt-type oil skimmer for coolant tanks using a 60mm wide belt with a built-in 24-hour timer. Efficiently recovers floating oil from coolant at scheduled intervals, with optional belt lengths of 700mm, 900mm, and 1200mm.
• LiveOn Wearable Remote Assistance Solution Remote work assistance tool combining LiveOn web conferencing software with RealWear Navigator 500 and VUZIX M400 smart glasses, enabling real-time video-based remote guidance and inspection support for manufacturing, maintenance, and monitoring in industrial settings.

Quantifiable outcome

• 73% employee qualification rate with manufacturer-specific certifications

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SHANGHAI FUJINAKA TOOL CO.,LTD. (藤中工具（上海）有限公司)minorStrategic or Co-development Partner · 1 May 2012Subsidiary in China for machine tool sales. Located in Shanghai's Jing'an District. Capital: 500,000 RMB.
• NAITO VIETNAM CO., LTD.coreStrategic or Co-development Partner · 1 April 2012Wholly-owned subsidiary for selling machines and tools in Vietnam. Headquarters in Ho Chi Minh City with additional office in Hanoi. Capital: 500,000 USD. Provides sales and consulting services for machinery, tools, and consumables.
• SOMAT CO.,LTD. (Thailand)coreStrategic or Co-development Partner · 1 September 2006Joint venture established with Okaya & Co. for selling machines and tools in Thailand. Located in Bangkok with additional offices in Rayong and Prachinburi. Capital: 20 million Thai baht. Focus on machinery, tools, and consumables sales.
• Okaya Group Global NetworkcoreChannel Partner/ Reseller/ DistributorAccess to Okaya Group's worldwide network across North America (USA, Canada, Mexico), East Asia (China, Hong Kong, Taiwan, South Korea), and Southeast/South Asia (Thailand, Indonesia, Malaysia, Myanmar, Singapore, Vietnam, India) for international customer coverage.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Sandvik: Sandvik is a global engineering group with major cutting tool and mining/rock processing divisions — a multinational incumbent whose direct sales and digital platforms (Sandvik Coromant) compete with NaITO's distribution and supply role in Japan.
• Okaya & Co. Okaya & Co. is NaITO's parent (45.65% shareholder), a diversified Japanese trading company with global reach — provides shared services and global network access to NaITO while operating in broader industrial trading categories.

Emerging players

• Tungaloy: Tungaloy is a major manufacturer of cutting tools (carbide inserts, end mills, drills) — one of NaITO's named certification partners and a principal whose direct-to-customer strategy directly affects NaITO's distribution economics.
• Union Tool: Union Tool is a Japanese cutting tool manufacturer (end mills, drills) and one of NaITO's named certification partners — an upstream principal whose channel decisions shape NaITO's product portfolio.
• Mitutoyo: Mitutoyo is Japan's leading measurement instrument manufacturer (coordinate measuring machines, gauges, sensors) and a named certification partner for NaITO's measurement segment — overlap as both supplier and adjacent competitor.
• Nachi-Fujikoshi: Nachi-Fujikoshi manufactures cutting tools, bearings, and machine tools — a principal supplier relationship candidate for NaITO and a vertically integrated competitor whose direct sales may overlap with NaITO's distribution role.

Direct peers

• Misumi Group: Misumi Group is a Japanese B2B distributor of mechanical components, factory automation parts, and indirect materials with strong e-commerce and catalog sales — directly competing with NaITO in serving manufacturing customers for tooling and consumables, though with broader FA focus.
• MonotaRO: MonotaRO is a leading Japanese online B2B platform for industrial MRO supplies, consumables, and tools, serving manufacturing customers with a digital-first catalog model that overlaps with NaITO's cutting tool, measurement, and industrial equipment offerings.

Regional players

• Yamawa Manufacturing: Yamawa is a Japanese specialty manufacturer of taps, end mills, and threading tools — a regionally focused principal that competes and partners with NaITO in the cutting tool segment.
• Kaga Electronics: Kaga Electronics is a Japanese distributor of electronic components and industrial automation products — a regional industrial distribution peer with overlapping manufacturing customer base and similar B2B route-sales coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naito & Co