Ter Beke
What's Cooking Group (formerly Ter Beke) is a Belgian B2B fresh-food manufacturer of ready meals operating across Belgium, France, Poland, Spain, and the UK, serving retail chains, butchers and caterers, and food-service operators under the Come a Casa, Vamos, and What's Cooking Professionals brands.
- Company typePublic
- Founded1986
- HeadquartersWaarschoot, Belgium
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ter Beke does
What's Cooking Group (formerly Ter Beke, Euronext Brussels: WHATS, formerly TERB) is a Belgian fresh-food manufacturer that produces ready meals — including lasagnes, pastas, pizzas, world cuisine, plant-based meals, and local dishes — for European retailers, butchers and caterers, and food-service operators. The company operates through a multi-brand portfolio (Come a Casa for Italian-style meals, Vamos for world cuisine, and What's Cooking Professionals for food service) and also manufactures private-label and co-manufactured products for external brands, as stated in its "growing family of brands" positioning.
The underlying business is a B2B industrial food operation: production facilities deliver directly to retail chains, butcher and caterer counters, and professional kitchens across at least five European geographies (Belgium, France, Poland, Spain, and the UK). Its go-to-market is sales-led, segmented into Retail (category management, value-added logistics, packaging innovations), Butchers & Caterers (craftsmanship / home-cooked care positioning), and Food Service (ready-made or custom chef creations). Pricing is not publicly disclosed and is negotiated bilaterally with business customers.
Revenue is generated primarily through manufactured-goods sales (one-time license-style product revenue) augmented by professional services to retail and food-service customers. The company employs 1,001–5,000 people and is currently subject to a voluntary and conditional public takeover bid announced in 2025, with the shareholder acceptance period having commenced.
Ter Beke firmographics
Firmographics- Name
- Ter Beke
- Legal name
- What's Cooking Group
- Website
- https://terbeke.be
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- What's Cooking Group (formerly Ter Beke) is a Belgian B2B fresh-food manufacturer of ready meals operating across Belgium, France, Poland, Spain, and the UK, serving retail chains, butchers and caterers, and food-service operators under the Come a Casa, Vamos, and What's Cooking Professionals brands.
- Ownership category
- akta.pro rank
Ter Beke industry classification
Industry- Product category
- Prepared/Ready Meals
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)
Keywords
Where Ter Beke is headquartered
LocationHeadquarters
- HQ city
- Waarschoot
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Ter Beke business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Prepared/Ready Meals: Manufacturing and sale of ready meals including lasagnes, pastas, pizzas, world cuisine, plant-based meals, and local dishes under company brands (Come a Casa, Vamos, What's Cooking Professionals) and potentially private label/customer brands.
- B2B Services: Professional services for retail and food service customers including category management, value added logistics, shopping experiences, and packaging innovations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ter Beke product offering
Product offeringCore offering
What's Cooking? (formerly Ter Beke) manufactures and sells fresh ready meals — including lasagnes, pastas, pizzas, world cuisine, plant-based meals, and local dishes — under its own brands (Come a Casa, Vamos, What's Cooking Professionals) and for external/private-label customers. It complements these products with B2B services such as category management, value-added logistics, and packaging innovations for retail, butcher, and food-service customers across Belgium, the Netherlands, France, Poland, Spain, and the UK.
Product overview
What's Cooking? is an innovative food group that offers a wide choice of tasty ready meals including lasagnes, pastas, pizzas, world cuisine, plant-based meals and local dishes. The company operates as a platform of distinct sub-brands: Come a Casa (Italian-style meals), Vamos (world cuisine), and What's Cooking Professionals (Food Service). Beyond own-brand products, the company crafts foods for a growing family of brands. Business services include Retail (category management, value added logistics, packaging innovations), Butchers & Caterers (craftsmanship products), and Food Service (custom chef creations).
Differentiator
Problem solved
Functional benefit
Brands
- Come a Casa: Brand offering authentic Italian-style meals
- Vamos
- What's Cooking Professionals
Products and services
- Come a Casa A sub-brand offering authentic Italian-style ready meals focused on traditional recipes and home-cooked quality for retail and food service customers.
- Vamos A sub-brand offering world cuisine ready meals, part of What's Cooking?'s diverse ready meal portfolio.
- What's Cooking Professionals A sub-brand focused on food service solutions, providing bold ready-made or custom creations from skilled chefs delivered straight to professional kitchens.
- Retail Solutions Retail offering combining ready meal manufacturing with services such as category management, value-added logistics, shopping experiences, and packaging innovations for supermarket and grocery chain partners.
- Butchers & Caterers Offering Products and services for butchers and caterers featuring craftsmanship-rooted, home-cooked-care ready meal products to elevate counters and win customers.
- Food Service Offering Bold ready-made or custom ready meal creations prepared by skilled chefs and delivered straight from What's Cooking?'s kitchens to food service customers via the dedicated professional portal.
Companies that use Ter Beke
Customer profileSegments3 records
Ideal customer profiles3 records
Ter Beke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ter Beke partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Ter Beke competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
Ter Beke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ter Beke leadership team
Management profileNumber of profiles
Ter Beke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ter Beke M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ter Beke
What does Ter Beke do?
What's Cooking? (formerly Ter Beke) manufactures and sells fresh ready meals — including lasagnes, pastas, pizzas, world cuisine, plant-based meals, and local dishes — under its own brands (Come a Casa, Vamos, What's Cooking Professionals) and for external/private-label customers. It complements these products with B2B services such as category management, value-added logistics, and packaging innovations for retail, butcher, and food-service customers across Belgium, the Netherlands, France, Poland, Spain, and the UK.
Is Ter Beke a public or private company?
Ter Beke is a public company. It is classified as public and is currently operating.
When was Ter Beke founded?
Ter Beke was founded in 1986. It employs 1,001 to 5,000 people.
Where is Ter Beke based?
Ter Beke is headquartered in Waarschoot, Belgium, in the Europe region.
How does Ter Beke make money?
Two revenue lines are on record. Prepared/Ready Meals are the primary driver. The others are B2B Services.
Does Ter Beke have an API?
No public API is recorded for Ter Beke.
What industry is Ter Beke in?
Ter Beke's product category is Prepared/Ready Meals. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of AFANAFAI, Prepared Meat & Seafood Entrées with Sides (Complete Meals). Its NAICS code is 311991 and its SIC code is 2000.