Change Inc.

What Change Inc. does

Change Inc. is a Dutch-language digital media platform focused on sustainable business news and the transition to a sustainable economy, operating exclusively in the Netherlands. The platform, operated by the legal entity Club van 30 B.V. and headquartered in Amsterdam, delivers daily editorial content across eleven-plus sector verticals including Energy, Agriculture & Food, Finance, Industry & Chemistry, Construction, Mobility, Retail, Technology, and Circular Economy. Core product surfaces include a website (www.change.inc), a recurring newsletter subscription, a 'Changemakers' leader-profile section, a 'Bedrijven' (companies) directory of purpose-driven enterprises, an Events programming vertical, and a LABS research-oriented section. The underlying technology is described as a standard digital content management and distribution platform with sector-specific landing pages supporting organic SEO discovery; the platform has accumulated a content archive exceeding 800 pages across its main verticals.

The company serves two primary customer segments: business professionals and sustainability leaders consuming editorial content, and purpose-driven Dutch enterprises seeking visibility through the partnership/membership program. Named enterprise partners include NS (Nederlandse Spoorwegen), Atradius Dutch State Business, and MKB Brandstof, along with featured thought leaders such as Maurits Groen (WakaWaka, Kipster, Milieubende) and Changemakers at Social Finance NL and Spheer. The business model is a recurring partnership/subscription arrangement in which partner companies pay for visibility, testimonial placement, newsletter integration, and access to the sustainability community — pricing is not publicly disclosed. Go-to-market is content-led, relying on organic website traffic, sector landing pages, and partner testimonials rather than outbound sales or paid acquisition.

Change Inc. is a privately held company founded in 2011 (originally operating as DuurzaamBedrijfsleven.nl), with 11-50 employees, no disclosed institutional investors or parent company, and no funding rounds or M&A activity on record. The platform is actively operating with content publishing through 2026, but has not expanded beyond the Netherlands and shows no disclosed AI/ML capabilities, patents, or technology differentiators beyond content volume.

Name

Change Inc.

Legal name

Club van 30 B.V.

Website

https://change.inc

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Change Inc. is a Dutch-language digital media platform delivering daily news, sector coverage, and leader profiles on sustainable business, serving sustainability professionals and purpose-driven enterprises in the Netherlands through a recurring partnership and newsletter model.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership/Partnership Program: Change Inc. operates a partnership/membership model where companies join as partners. Partners receive visibility through the platform, testimonial placement, and access to the sustainable business community. The platform describes partners as taking the lead and being purpose-driven.

Distribution channels2 records

Marketing channels4 records

Core offering

Change Inc. is a Dutch-language digital media platform that publishes daily news, feature profiles, and sector-specific insights on the transition to a sustainable economy in the Netherlands. It covers energy, finance, agriculture, industry, construction, mobility, retail, technology/ICT, and circular economy, and generates revenue through a recurring partnership/membership program that gives companies visibility in the sustainable business community.

Product overview

Change Inc. is a Dutch-language online media platform and news outlet focused on sustainable business and the transition to a sustainable economy. The platform provides daily news coverage across multiple sustainability sectors including Leadership (Leiderschap), Circular Economy (Circulair), Construction (Bouw), Mobility (Mobiliteit), Food & Agriculture (Voedsel), Energy (Energie), Finance (Financiën), Industry & Chemistry (Industrie & Chemie), Retail, and Technology/ICT. The core offering is editorial content delivery through its website (www.change.inc), featuring a newsletter subscription service, Changemakers profiles highlighting sustainable leaders, a companies directory showcasing sustainable businesses, and event coverage. Change Inc. functions as a content aggregation and publishing platform rather than a software product with distinct modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Inc. Partnership Program A recurring partnership/membership program for purpose-driven companies that delivers visibility through the Change Inc. platform, including homepage testimonial placement, featured articles, newsletter inclusion, and access to in-person Business Lunch networking events. Partners cited include Atradius Dutch State Business, NS (Nederlandse Spoorwegen), and MKB Brandstof.
• Change Inc. Newsletter Subscription newsletter delivering daily and sector-specific Dutch sustainable business news, regulatory updates, and feature articles to individual subscribers and partner companies. Referenced by partner company MKB Brandstof as part of their daily morning routine.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• NS (Nederlandse Spoorwegen)coreStrategic or Co-development PartnerNS is a key partner featured on Change Inc.'s homepage with testimonial from Director Duurzaam Ondernemen Sacha Göddeke-Mulder. NS represents a major Dutch purpose-driven enterprise committed to sustainable transportation. The partnership reflects Change Inc.'s positioning with leading Dutch sustainability-focused organizations.
• Atradius Dutch State BusinesscoreStrategic or Co-development PartnerAtradius, a major Dutch credit insurance provider, partners with Change Inc. Marketing Communications Manager Guido Minnaert provided testimonial praising the Business Lunch networking events and peer learning opportunities facilitated through the platform.
• MKB BrandstofcoreStrategic or Co-development PartnerMKB Brandstof, an energy/fuel company focused on SMEs, is a partner with Marketing Manager Maaike Kammerman noting the newsletter as essential daily reading for staying informed on sustainable developments.
• Maurits Groen (WakaWaka, Kipster, Milieubende)flagshipStrategic or Co-development PartnerMaurits Groen, founder of multiple sustainable ventures including solar lighting (WakaWaka), solar-powered poultry farming (Kipster), and environmental education (Milieubende), is featured as a thought leader and partner. He describes Change Inc. as giving voice to companies driving necessary rapid sustainable transformation.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• edie: UK-based B2B media outlet for sustainability and resource efficiency professionals, with newsletters, awards, and a member community. Directly comparable in B2B sustainability news + community + event model to Change Inc., serving a single-region (UK) audience.
• GreenBiz: US-headquartered B2B media and events business focused on sustainable business news, analysis, and a peer community for sustainability professionals. Closely comparable in business model (B2B membership/sponsorship-driven sustainability media) to Change Inc., though at much larger scale and global reach.
• TriplePundit: Independent B2B/specialist media outlet covering sustainable business, ESG, and the responsible economy. Comparable to Change Inc. as a niche sustainability news + thought-leadership platform monetized through partnerships and content sponsorships.
• Environmental Leader: US B2B media brand covering sustainability, energy, and ESG for corporate executives. Comparable to Change Inc. in the B2B sustainability news + sponsored-content monetization model, though serving a US/global audience rather than Dutch.
• Sustainable Brands: Global B2B sustainability media network and conference business targeting brand and sustainability leaders. Comparable to Change Inc. as a B2B sustainability content + community + events business serving purpose-driven enterprises, though operating at multi-market scale.

Regional players

• MT/Sprout: Dutch B2B media platform for entrepreneurs, managers, and the startup/innovation ecosystem. Comparable to Change Inc. as a Dutch-language B2B online media outlet, but with a broader business/startup rather than sustainability-specific vertical focus.
• De Correspondent: Dutch member-funded journalism platform covering societal transitions including sustainability. Comparable to Change Inc. in the Dutch-language, member/subscription-funded online journalism model, though with a broader societal rather than sustainability-business lens.

Broad incumbents

• Het Financieele Dagblad (FD): Leading Dutch financial/business newspaper with a growing sustainability and ESG editorial vertical. Comparable as a Dutch B2B subscription/media outlet targeting the same senior business readership, but operates as a broad incumbent rather than a sustainability specialist.

Emerging players

• Circle Economy: Amsterdam-based impact organization producing the Circularity Gap Report, research, and a platform convening Dutch and global circular-economy leaders. Partially comparable to Change Inc.'s circular-economy editorial vertical and Amsterdam base, but operates more as a research/consulting organization than a media outlet.
• Springwise: Global innovation and sustainable business intelligence platform curating innovations, including in clean tech and circular economy. Comparable to Change Inc. in curating sustainable-business content and serving a B2B audience, but with global scope and a research/insights product layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/changeinctoday
• Facebookfacebook.com/ChangeInctoday
• LinkedInlinkedin.com/company/duurzaambedrijfsleven-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change Inc.