Rica Hotels AS

What Rica Hotels AS does

Rica Hotels AS is a Norwegian private for-profit hotel company headquartered in Bodø, founded in 2002, with 11-50 employees per firmographic data. The entity operates within the Norwegian hotel sector and maintains an online presence at rica-hotels.com. Per firmographic classification it is a private operating company with no disclosed funding rounds, acquisitions, leadership changes, or regulatory actions in the input data.

A significant data caveat applies: the bulk of the substantive source content originates from scandichotels.com and describes Scandic Hotels Group — the largest hotel chain in the Nordics — rather than Rica Hotels AS specifically. That content describes a portfolio of over 280 hotels across six markets (Sweden, Norway, Denmark, Finland, Germany, and Poland), operating three distinct brands (Scandic main brand, Scandic Go budget essentials, and Signature by Scandic upscale), with revenue streams spanning accommodation, food and beverage, meetings and events, and coworking spaces. The platform is supported by direct booking channels (website, iOS and Android apps), a 7-tier loyalty program (Scandic Friends), and cross-brand partnership integrations including SAS EuroBonus.

Given the unresolved discrepancy between the small firmographic profile of Rica Hotels AS and the large-scale Scandic Hotels content, the business model described in the available sources reflects a multi-brand hospitality platform monetizing through unit-priced accommodation bookings, transaction-fee food and beverage and events, subscription-based loyalty engagement, and B2B corporate travel partnerships. Customer segmentation is horizontal, spanning business travelers, leisure travelers, event planners, and digitally mobile workers across Northern and Central Europe.

Name

Rica Hotels AS

Legal name

Scandic Hotels

Website

https://rica-hotels.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rica Hotels AS is a small private Norwegian hotel operator headquartered in Bodø, founded in 2002 with 11-50 employees. The firmographic profile indicates a local Norwegian hotel business, while available source content references the broader Scandic Hotels brand portfolio operating across the Nordics and select European markets.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel accommodation
• Conference venues
• Loyalty programs
• Hospitality services
• Food and beverage

Headquarters

HQ city

Bodø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across Scandic's portfolio of hotels in the Nordics, Germany, and Poland. Pricing varies by location, season, and booking channel with member-exclusive discounts available through Scandic Friends.
2. Food & Beverage: Revenue from on-site restaurants, bars, and breakfast services across hotel properties. Includes outlets such as Paul's (Stockholm), Seanery (Copenhagen), Restaurant Nova (Bergen), and Brasserie Grand (Helsinki).
3. Meetings & Events: Conference and meeting venue rentals, event planning services, and associated food & beverage catering for corporate events and gatherings.
4. Coworking Spaces: Flexible coworking space rentals offered at select hotel locations, targeting remote workers and business travelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rica Hotels AS operates the hotel business in Norway as part of the Scandic Hotels Group. The company sells overnight accommodation under three brands (Scandic, Scandic Go, Signature by Scandic), runs on-site restaurants and bars, rents meeting and conference venues with catering, and offers coworking spaces at select properties. Direct bookings are handled via a web platform and native iOS/Android apps, with the Scandic Friends loyalty program driving repeat stays.

Product overview

Scandic operates as a multi-brand hotel platform offering accommodations across three tiers: the flagship Scandic brand providing full-service hotels in the Nordics, Germany and Poland; Scandic Go as a budget-essential concept; and Signature by Scandic featuring upscale properties with dynamic event spaces and landmark dining. The platform encompasses a loyalty program (Scandic Friends), meeting and conference services, and restaurant/bars. The company also provides a mobile application for bookings and loyalty management.

Differentiator

Problem solved

Functional benefit

Brands

• Scandic: Main hotel brand - hotels across the Nordics, Germany and Poland
• Scandic Go
• Signature by Scandic

Products and services

• Scandic Hotels

Quantifiable outcome

• Largest hotel chain in the Nordics with market leadership position
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SAS (Scandinavian Airlines) - EuroBonuscoreGTM or Marketing PartnerScandic Friends loyalty program partner with SAS EuroBonus, enabling members to earn and redeem points across both brands. The partnership includes exclusive offers such as Scandic breakfast in SAS lounges for a limited time, cross-promotional marketing, and integrated loyalty benefits driving customer acquisition from SAS's frequent flyer base.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Strawberry (Nordic Choice Hotels): Major Norwegian-headquartered hotel group operating Clarion, Quality, Clarion Collection, and Comfort brands across the Nordics. Comparable mid-to-upscale Nordic chain competing for similar corporate and leisure demand.
• Thon Hotels: Norwegian-owned hotel chain with broad Nordic presence spanning budget to conference hotels. Closest direct Norwegian-headquartered competitor for both leisure and corporate travel segments.
• Elite Hotels: Swedish family-owned hotel chain with strong presence in major Nordic cities. Comparable mid-scale to upscale Nordic hotel operator with similar mix of corporate and leisure customers.

Broad incumbents

• Scandic Hotels Group: The largest hotel chain in the Nordics with 280+ hotels across Scandinavia, Germany, and Poland. Operates the Scandic, Scandic Go, and Signature by Scandic brands. Directly relevant as the network under which Rica Hotels AS appears to operate.
• Radisson Hotel Group: Global hotel group with a meaningful Nordic presence via Radisson Blu and Radisson brands. Comparable as a broader-incumbent competitor for upscale Nordic corporate and conference demand.

Emerging players

• Citybox: Norwegian-based budget hotel concept with self-service check-in and lean operations. Comparable as an emerging budget-focused Nordic operator potentially competing with Scandic Go.

Others

• Pandox: Swedish-listed hotel property investor and operator. Comparable as a Nordic hospitality capital partner and indirect competitor for property-level investment in regional Nordic hotels.
• Booking Holdings (Booking.com): Global OTA that is a key distribution partner and competitive force for Nordic hotels. Relevant as the dominant third-party channel shaping direct-vs-OTA booking economics.

Regional players

• First Hotels: Swedish-based hotel chain with properties across Scandinavia. Comparable as a regional Nordic chain serving business and leisure travelers with mid-scale positioning.
• Profil Hotels: Swedish hotel group operating branded hotels across Sweden and Norway. Comparable as a Scandinavian mid-scale chain targeting both corporate and leisure segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/scandicglobal
• Facebookfacebook.com/scandic
• LinkedInlinkedin.com/company/rica-hotel-hamar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rica Hotels AS