GPG

What GPG does

GPG SAS is a pharmaceutical wholesale distributor (grossiste-répartiteur) headquartered in Abymes, Guadeloupe, founded in 1975 and operating since 2016 as a wholly-owned subsidiary of Groupe CERP Bretagne-Atlantique, a French pharmacist cooperative founded in 1938 that spans 12 countries with 70 establishments serving 40,000 pharmacies. The company delivers pharmaceutical products to independent pharmacies across Guadeloupe under the tagline of delivering the right product to the right place at the right time, operating three service lines: core wholesale distribution (Répartiteur pharmaceutique), the Dépositaire subsidiary created in 2005 for warehousing and invoicing on behalf of pharmaceutical laboratories under consignment, and GPG Mad for home medical equipment covering hospital beds, mobility, hygiene, well-being, and childcare. A fourth offering, the Aelia Outre-Mer pharmacist grouping launched in September 2016, supports independent pharmacists with procurement, marketing, and professional development. The revenue model is transaction-fee based across all service lines. GPG operates a single logistics hub at Parc d'activités La Providence Dothémare, distributes exclusively through direct pharmacy delivery in Guadeloupe, and generates no publicly disclosed revenue. The business model is captive to a small, regulated Caribbean market and derives its primary competitive strength from regulatory licensing as a French pharmaceutical wholesaler and from the scale of the cooperative parent.

Name

GPG

Legal name

GPG SAS

Website

https://gpg-cerpba.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

GPG SAS is a Guadeloupe-based pharmaceutical wholesale distributor and wholly-owned subsidiary of French pharmacist cooperative Groupe CERP Bretagne-Atlantique, delivering medicines, depositary services, and home medical equipment to independent pharmacies across Guadeloupe since 1975.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Abymes

HQ country

Guadeloupe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Pharmaceutical wholesale distribution: GPG operates as a pharmaceutical wholesaler-distributor serving pharmacies in Guadeloupe. They deliver pharmaceutical products ensuring the right product reaches the right place at the right time, supporting the public health mission of pharmacies.
2. Depositary services: The Depositary subsidiary (created in 2005) provides warehousing, distribution, and invoicing services on behalf of pharmaceutical laboratories under consignment arrangements, offering pharmacies attractive commercial conditions.
3. Home medical equipment (MAD): GPG Mad covers all domains of medical equipment and home maintenance including hospital beds, mobility aids, bathroom safety, pediatric care, and wellness products for home care patients.

Distribution channels1 record

Marketing channels3 records

Core offering

GPG is a pharmaceutical wholesale distributor (grossiste-répartiteur) delivering pharmaceutical products to pharmacies across Guadeloupe, ensuring the right product reaches the right place at the right time. Beyond its core distribution service, GPG operates the Dépositaire subsidiary (warehousing and invoicing on behalf of laboratories) and GPG Mad (home medical equipment), while supporting the Aelia Outre-Mer pharmacist grouping for local cooperative services.

Product overview

GPG operates as a pharmaceutical wholesale distributor offering a portfolio of interconnected services. The core offering is the GPG Répartiteur pharmaceutique distribution service, supported by the Dépositaire sub-product (created 2005) which handles warehousing, distribution, and invoicing on behalf of pharmaceutical laboratories. GPG Maintien à domicile (MAD) provides home medical equipment across six domains (beds, mobility, transfer, hygiene, comfort, childcare). The Aelia Outre-Mer pharmacist network, launched September 2016, connects pharmacists for mutual support and patient care enhancement. All services are delivered under the CERP Bretagne Atlantique cooperative group umbrella, which acquired 100% of GPG in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• GPG Mad: Home medical equipment and home care service covering hospital beds, mobility, transfer, bathroom and hygiene, well-being, and childcare.
• Aelia
• GPG Dépositaire

Products and services

• GPG Répartiteur pharmaceutique Pharmaceutical wholesale distribution service operating since 1975, delivering the right product to the right place at the right time for pharmacy teams across Guadeloupe. Serves independent pharmacies as a grossiste-répartiteur, supporting their public health mission.
• Dépositaire GPG Subsidiary service created in 2005 that enables pharmacists to benefit from attractive commercial conditions and local delivery. Warehouses, distributes, and invoices products on behalf and for the account of pharmaceutical laboratories under consignment arrangements.
• GPG Maintien à domicile (MAD) Home medical equipment and home maintenance service covering medical beds and environment, mobility, transfer, bathroom and hygiene, well-being and comfort, and childcare (puériculture). Targets home-care patients and caregivers requiring medical equipment for home use.
• Aelia Outre-Mer Pharmacist network created in September 2016 to enhance the pharmacist's role in proximity patient support, aiming for patient satisfaction and long-term pharmacy sustainability. Provides group purchasing power, marketing support, and professional development to member pharmacies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe CERP Bretagne-AtlantiquecoreStrategic or Co-development Partner · 1 January 2016In 2016, GPG was fully integrated as a subsidiary of Groupe CERP Bretagne-Atlantique, a French cooperative of pharmacists established since 1938. The Group operates across 12 countries with 70 establishments and serves 40,000 pharmacies, providing GPG with the backing of a major pharmaceutical distribution network while maintaining local service excellence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Giphar: French pharmacist cooperative grouping independent pharmacies. Operates a groupement model (Aelia-type) that aggregates purchasing power and provides support services, structurally parallel to GPG's Aelia Outre-Mer offering.
• Pharmactiv: French pharmacist grouping network serving independent pharmacies with group purchasing, marketing, and professional services. Closely comparable to GPG's Aelia Outre-Mer pharmacy grouping and parent-cooperative relationship.
• OCP Répartition: France's largest pharmaceutical wholesale distributor (grossiste-répartiteur). Operates the same core business of distributing pharmaceutical products to community pharmacies, directly comparable in product, customer base, and regulatory environment.
• CERP Bretagne Atlantique: Direct parent and pharmacist cooperative founded in 1938. Operates across 12 countries with 70 establishments serving 40,000 pharmacies; GPG is its Guadeloupe wholesale-distribution subsidiary, executing the same core business model.

Emerging players

• Bastide Le Confort Médical: French home medical equipment (MAD) provider specializing in respiratory care, perfusion, nutrition, and mobility equipment. Comparable to GPG's GPG Mad subsidiary covering hospital beds, mobility, and home-care equipment.
• LVL Médical: French home medical equipment provider focused on respiratory care, sleep apnea, and mobility solutions. Comparable to GPG's GPG Mad subsidiary in the home medical equipment segment.

Broad incumbents

• McKesson France: French operations of McKesson, a global pharmaceutical distribution and healthcare services company. Operates pharmaceutical wholesale distribution serving French pharmacies at significantly larger scale.
• Phoenix Pharma France: French arm of Phoenix Group, a major European pharmaceutical distributor. Competes with GPG in pharmaceutical wholesale distribution serving pharmacies across multiple European geographies.
• Alliance Healthcare France: French subsidiary of Alliance Healthcare (Walgreens Boots Alliance). Operates pharmaceutical wholesale and pre-wholesale distribution across France with much broader scale; overlapping capability set and customer base.

Regional players

• Catapharma: Smaller French pharmaceutical distributor serving regional pharmacy networks. Comparable in business model (wholesale-distribution to community pharmacies) but at smaller regional scale and different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gpggroupecerpbretagneatlantique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPG