Wickii
- Company typePrivate
- Founded2023
- HeadquartersCaloundra, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Wickii firmographics
Firmographics- Name
- Wickii
- Legal name
- Wickii
- Website
- https://wickii.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wickii industry classification
Industry- Product category
- Candle Making Supplies
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industry
- Natural & Clean Fragrance (CRABADAG)
Keywords
Where Wickii is headquartered
LocationHeadquarters
- HQ city
- Caloundra
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wickii business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct online sales through wickii.com.au with wholesale pricing. Products include candle making supplies (waxes, wicks, jars, fragrances), soap bases, body care products, diffuser supplies, and starter kits. Tiered bulk pricing rewards larger orders.
- Wholesale Bulk Orders: Volume-based pricing for commercial makers. Bulk pricing thresholds include: Waxes at 100kg+, Bases (soap, lotion, room spray) at 100kg+, Fragrance oils at 2.5L+. Custom quotes for orders exceeding 350kg+ for waxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Candle Making Starter Kit - $50.00 AUD |
| One time/ perpetual license | Pay-as-you-go | Discovery Kits - $22.27 to $26.82 AUD |
| Unit Pricing | Pay-as-you-go | Simply 100% Soy Wax - $6.87 to $14.09 per kg |
| Unit Pricing | Pay-as-you-go | Room & Linen Spray Base - $6.59 to $14.91 per litre |
| Unit Pricing | Pay-as-you-go | Premium 3-in-1 Body Wash Base - $12.98 to $24.95 per kg |
| Unit Pricing | Pay-as-you-go | Cosmo Candle Tins (230ml) - $1.58 to $1.89 per unit |
| Unit Pricing | Pay-as-you-go | Wax Melters - $115.45 to $261.81 |
| Unit Pricing | Pay-as-you-go | Supreme Stickums - $0.03 to $0.05 per sticker |
| Unit Pricing | Pay-as-you-go | Aluminium Tea Light Cups - $0.12 to $0.18 per cup |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wickii product offering
Product offeringCore offering
Wickii is an Australian wholesale supplier of premium supplies for handmade candle, soap, body care, and diffuser/fragrance makers. The company sells waxes, wicks, jars and containers, fragrance oils, melt-and-pour soap bases, body wash and room spray bases, dye chips, cosmetic micas, essential oils, candle-making equipment, and starter/discovery kits through its own e-commerce store and a physical Sunshine Coast showroom, with tiered bulk/wholesale pricing available to all customers.
Product overview
Wickii is an Australian-owned wholesale supplier serving handmade candle and body care creators. The business operates across four core product verticals: (1) Candle Making Supplies — covering waxes (Simply 100% Soy Wax, Simply CocoSoy Wax, Simply Gel Wax, Pillar Soy Blend Wax), fragrance oils (200+ scents), cotton and wood wicks, jars and glassware (Cosmo Tins, Ascot, Luna, Regent, Vegas, Carousel ranges), lids, dyes, moulds, and tools; (2) Soaps & Body Care — including melt & pour soap bases (Goat's Milk, Triple Butter, Hemp), Premium 3-in-1 Body Wash Base, Foaming Bath Whip, lip balm supplies, and cosmetic micas; (3) Diffuser & Perfume Making — encompassing diffuser base, perfume base, room & linen spray base, glassware, reeds, and packaging; and (4) Fragrances & Oils — with over 200 fragrance oils, essential oils, blends, and carrier oils. Starter kits (Candle Making, Soap Making, Diffuser Making) and Discovery Kits provide entry points for beginners, while bulk and wholesale pricing supports growing businesses. The company offers Australia-wide delivery and local pickup from its Sunshine Coast showroom in Baringa, QLD.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply 100% Soy Wax 100% pure hydrogenated soybean wax in flake form, paraffin-free and palm-free, suitable for container candles and wax melts with recommended 6-10% fragrance load. Available in 1kg, 5kg, 15kg, and 25kg sizes with tiered bulk pricing.
Quantifiable outcome
- Candles cure in 1-2 weeks for optimal scent throw
- +2 more outcomes
Companies that use Wickii
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Wickii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wickii partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ToAuto AUminorWickii resells ToAuto wax melters (4L and 10L capacity) as part of their candle making equipment range. Products ship directly from Wickii's warehouse with nationwide delivery. This partnership extends Wickii's equipment catalogue without manufacturing investment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wickii competitors and assessment
Company assessmentDirect peers
- Nature's Garden: Nature's Garden is a US supplier of candle and soap making supplies including hundreds of fragrance oils, waxes, and bases. Comparable to Wickii in catalog depth (especially fragrance SKUs) and B2B/wholesale maker customer focus.
- The Flaming Candle: The Flaming Candle is a US-based candle and soap supply retailer offering waxes, fragrances, wicks, and bases via e-commerce. Directly comparable to Wickii in product mix and customer base of small business and hobbyist candle/soap makers.
- CandleScience: CandleScience is a US specialty supplier of candle making supplies, fragrance oils, and equipment targeting both hobbyists and commercial makers. Highly comparable to Wickii in assortment (waxes, wicks, fragrance oils, jars) and DTC + wholesale model.
- Bramble Berry: Bramble Berry is the largest US-based specialty retailer of candle, soap, and personal care making supplies, offering waxes, fragrance oils, colorants, and bases. It is the closest direct global comparable to Wickii in business model (wholesale + DTC, hobbyist + small business maker focus) and product breadth, though at significantly larger scale.
- Wholesale Supplies Plus: Wholesale Supplies Plus is a US-based wholesale supplier of soap, candle, and cosmetic making ingredients and supplies. Comparable to Wickii in dual candle + soap/body care focus, wholesale pricing structure, and small-business customer segment.
- Rustic Escentuals: Rustic Escentuals is a US supplier specializing in fragrance oils for candles, soaps, and personal care, alongside bases and supplies. Closely comparable to Wickii's fragrance-led assortment and small business maker customer base.
Broad incumbents
- TKB Trading: TKB Trading is a US-based supplier of cosmetic raw ingredients, colorants (including micas), and bases to DIY makers and small brands. Comparable to Wickii's body care, lip balm, and cosmetic mica lines, but focused on cosmetic colorants and broader formulation ingredients rather than candle supplies.
- New Directions Aromatics: New Directions Aromatics is a larger, broader raw ingredient and essential oils supplier serving cosmetics, personal care, and aromatherapy manufacturers. Comparable to Wickii in handling fragrance and body care inputs, but operates at significantly greater scale and across wider end markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wickii social profiles
Digital presenceWickii compliance and trust
Trust signalCompliance3 records
Wickii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wickii leadership team
Management profileNumber of profiles
Profiles1 record
Wickii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wickii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wickii
What does Wickii do?
Wickii is an Australian wholesale supplier of premium supplies for handmade candle, soap, body care, and diffuser/fragrance makers. The company sells waxes, wicks, jars and containers, fragrance oils, melt-and-pour soap bases, body wash and room spray bases, dye chips, cosmetic micas, essential oils, candle-making equipment, and starter/discovery kits through its own e-commerce store and a physical Sunshine Coast showroom, with tiered bulk/wholesale pricing available to all customers.
Is Wickii a public or private company?
Wickii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wickii founded?
Wickii was founded in 2023. It employs 1 to 10 people.
Where is Wickii based?
Wickii is headquartered in Caloundra, Australia, in the Oceania region.
How does Wickii make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale Bulk Orders.
Who are Wickii's main competitors?
Direct peers on record are Nature's Garden, The Flaming Candle, CandleScience, Bramble Berry, Wholesale Supplies Plus and Rustic Escentuals. Broad incumbents are TKB Trading and New Directions Aromatics.
Does Wickii have an API?
No public API is recorded for Wickii.
What industry is Wickii in?
Wickii's product category is Candle Making Supplies. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its SIC code is 2844.