Kri Kri
Kri Kri is a Greek dairy producer founded in 1954, manufacturing ice cream, yogurt, and fresh milk from 100% Greek milk at its Serres facility and exporting to 24 countries across Europe, the Balkans, and the Middle East.
- Company typePublic
- Founded1954
- HeadquartersSérres, Greece
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kri Kri does
Kri Kri (KRI KRI VIOMIHANIA GALAKTOS ABEE) is a Greek dairy producer founded in 1954, headquartered in Serres, Northern Greece, and publicly listed on the Athens Stock Exchange (ticker: KRI / KRIKRI). The company manufactures ice cream, yogurt, and fresh milk at a single integrated production site using 100% Greek milk sourced locally from the Serres region. Its portfolio spans multiple sub-brands and product tiers — Master and Rodeo (mainstream ice cream cones and sticks), Royal (cup ice cream), Super Spoon (functional high-protein and lactose-free yogurt), Kri Kri Heartmade (premium family-pack and Horeca ice cream), licensed-character children's yogurts, and infant/children's dairy lines — addressing mass-market, health-conscious, family, and foodservice consumer segments.
The business model is a conventional consumer packaged goods (CPG) hardware-sales model, monetized through unit sales of branded dairy products rather than subscriptions or services. Distribution combines Greek retail with international supermarket chains across 24 countries in Europe, the Balkans, and the Middle East, supplemented by a Greek-diaspora go-to-market and a dedicated Horeca/catering line. Marketing relies on owned channels (website, social media, newsletter) and trade-show presence (Anuga 2025). Revenue concentration is low given the diversified retail and geographic mix, and the company's recent 40% export growth in Greek yogurt plus a EUR 7.7M expansion-financing bond point to an active international scaling phase.
Kri Kri firmographics
Firmographics- Name
- Kri Kri
- Legal name
- KRI KRI VIOMIHANIA GALAKTOS ABEE
- Website
- https://krikri.gr
- Company type
- Public
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kri Kri is a Greek dairy producer founded in 1954, manufacturing ice cream, yogurt, and fresh milk from 100% Greek milk at its Serres facility and exporting to 24 countries across Europe, the Balkans, and the Middle East.
- Ownership category
- akta.pro rank
Kri Kri industry classification
Industry- Product category
- Dairy products
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Milk Kefir & Cultured Dairy Drink Production (AFAFAHAC)
Keywords
Where Kri Kri is headquartered
LocationHeadquarters
- HQ city
- Sérres
- HQ country
- Greece
- HQ region
- Europe
Offices4 records
Markets served
Kri Kri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ice Cream Sales: Production and sale of ice cream products including cones, sticks, cups, sandwiches, ice lollies, family packs, and catering/Horeca products under brands Master, Rodeo, Super Cone, Royal, and Kri Kri Heartmade.
- Yogurt Sales: Production and sale of yogurt including plain/strained, flavored, functional (Super Spoon high protein), infant/ybaby products, kids desserts with licensed characters (Peppa Pig, PJ Masks, Justice League, Scooby Doo), traditional varieties, and lactose-free options.
- Milk Sales: Production and sale of milk including full fat, light, Ayrian, and ChocoLatte chocolate milk, all from 100% Greek milk from Serres.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kri Kri product offering
Product offeringCore offering
Kri Kri produces and sells ice cream, yogurt, and fresh milk products manufactured from 100% Greek milk sourced from the Serres region. The portfolio spans consumer ice cream (cones, sticks, cups, sandwiches, family packs), a full yogurt range (plain strained, flavored, functional, infant, and kids), and fresh milk (full-fat, light, Ayrian, chocolate). It also operates a Horeca/professional catering line for food service businesses.
Product overview
Kri Kri is a Greek dairy company (Kri Kri S.A. / Κρι Κρι ΑΕ) producing ice cream, yogurt, and milk products from 100% Greek milk from Serres since 1954. The portfolio centers on three core product lines: (1) Ice Cream featuring multiple sub-brands including Master (mainstream cones, sticks, cups), Rodeo (premium cones), Royal (cup desserts), Super Cone (protein-focused), Greek Frozen Yogurt, and Kri Kri Heartmade (premium artisan family packs and Horeca/catering); (2) Yogurt & Desserts spanning plain strained yogurt, functional Super Spoon (high-protein, lactose-free, puddings), infant/baby lines (Babies, Grow), licensed character kids' desserts (Peppa Pig, PJ Masks, Scooby Doo, Justice League), and traditional sheep/cow/goat yogurts; (3) Fresh Milk including full-fat, light, Ayrian, and ChocoLatte chocolate milk. Products are produced at the company's Serres facility and exported to 24 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Super Spoon: High protein yogurt and pudding product line including Super Spoon High Protein and Super Spoon Active Plus variants.
- Master
- Rodeo
- Royal
- Top
- Greek Frozen Yogurt
- Kri Kri Heartmade
- Kri Kri Babies
- Kri Kri Grow
- Kri Kri Kids
- ChocoLatte
- Salatino
Products and services
- Kri Kri Ice Cream
- Kri Kri Yogurt & Desserts
- Kri Kri Milk
- Super Spoon
- Kri Kri Heartmade
- Greek Frozen Yogurt
- Master
- Rodeo
- Royal
- Kri Kri Kids
- Kri Kri Babies & Grow
- Kri Kri Horeca/Catering
- ChocoLatte
- Ayrian
Quantifiable outcome
- 40% export growth reported in 2025
Companies that use Kri Kri
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Kri Kri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kri Kri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Supermarket ChainscoreKri Kri exports products to 24 countries and products are listed in some of the big international supermarket chains. This partnership forms the core of their international distribution strategy, targeting both mainstream markets and Greek diaspora communities abroad.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Kri Kri competitors and assessment
Company assessmentBroad incumbents
- Lactalis: Lactalis is the world's largest dairy group, producing milk, yogurt, cheese, and ice cream across Europe and global markets. Its scale and vertical integration position it as a key incumbent competitor across Kri Kri's dairy and ice cream categories.
- General Mills (Häagen-Dazs): General Mills owns the Häagen-Dazs premium ice cream brand, directly competing with Kri Kri's Heartmade premium line and Greek Frozen Yogurt in international retail. It sets the price umbrella for super-premium ice cream segments.
- Danone: Danone is a global dairy and plant-based nutrition leader whose Greek-style yogurt products (Oikos, Danio) compete with Kri Kri internationally. It has far broader scale, R&D resources, and retailer relationships, making it the principal multinational incumbent.
- Unilever (Ice Cream): Unilever owns leading ice cream brands (Algida, Wall's, Magnum) across Europe and emerging markets. It directly competes with Kri Kri's Heartmade, Master, and Rodeo lines in supermarket chains across Kri Kri's 24 export countries.
- Nestlé: Nestlé is the world's largest ice cream and dairy conglomerate (brands include Häagen-Dazs, Mövenpick, Nestlé Ice Cream). It competes with Kri Kri's ice cream lines globally and has the marketing budget and distribution scale to dominate shelf space.
Regional players
- Müller: Müller is a major European dairy company producing yogurt, desserts, and ice cream across the UK, Germany, and other European markets. It competes with Kri Kri in European supermarket dairy aisles and represents a regional incumbent in export geographies.
Direct peers
- Mevgal: Mevgal is a major Greek dairy company producing milk, yogurt, and ice cream — directly overlapping Kri Kri's product portfolio and competing in both Greek retail and export markets across the Balkans and Europe.
- Olympos: Olympos is a Greek dairy brand producing milk, yogurt, and dairy desserts, directly overlapping with Kri Kri's core product lines. It competes in the domestic Greek market and selected export channels.
- Fage: Fage is the leading Greek yogurt producer globally, competing head-to-head with Kri Kri in strained Greek yogurt. Both brands leverage authentic Greek provenance and export internationally, making Fage the closest direct competitor in core yogurt SKUs.
- Delta (Vivartia): Delta, part of Vivartia Group, is one of Greece's largest dairy and food producers. It directly competes with Kri Kri in milk, yogurt, and ice cream categories across Greek retail and exports, with comparable scale and distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kri Kri social profiles
Digital presenceKri Kri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kri Kri leadership team
Management profileNumber of profiles
Profiles2 records
Kri Kri funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kri Kri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kri Kri
What does Kri Kri do?
Kri Kri produces and sells ice cream, yogurt, and fresh milk products manufactured from 100% Greek milk sourced from the Serres region. The portfolio spans consumer ice cream (cones, sticks, cups, sandwiches, family packs), a full yogurt range (plain strained, flavored, functional, infant, and kids), and fresh milk (full-fat, light, Ayrian, chocolate). It also operates a Horeca/professional catering line for food service businesses.
Is Kri Kri a public or private company?
Kri Kri is a public company. It is classified as public and is currently operating.
When was Kri Kri founded?
Kri Kri was founded in 1954. It employs 501 to 1,000 people.
Where is Kri Kri based?
Kri Kri is headquartered in Sérres, Greece, in the Europe region.
How does Kri Kri make money?
Three revenue lines are on record. Ice Cream Sales are the primary driver. The others are yogurt Sales and milk Sales.
Who are Kri Kri's main competitors?
Broad incumbents on record are Lactalis, General Mills (Häagen-Dazs), Danone, Unilever (Ice Cream) and Nestlé. Müller is listed as a regional player. Direct peers are Mevgal, Olympos, Fage and Delta (Vivartia).
Does Kri Kri have an API?
No public API is recorded for Kri Kri.
What industry is Kri Kri in?
Kri Kri's product category is Dairy products. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of CRADACAB, Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese). Its NAICS code is 311520 and its SIC code is 2024.