Nu Niet Zwanger
Nu Niet Zwanger is a Dutch national public health program, commissioned by the Ministry of Health (VWS) and managed by GGD GHOR Nederland, that trains healthcare and welfare professionals to conduct structured conversations about pregnancy, contraception, and family planning with people in vulnerable circumstances, with 92% municipal coverage via 25 GGD teams.
- Company typePrivate
- Founded2014
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Nu Niet Zwanger does
Nu Niet Zwanger (NNZ) is a Dutch national public health program established in 2014 by Connie Rijlaarsdam, commissioned by the Dutch Ministry of Health, Welfare and Sport (VWS) and managed by GGD GHOR Nederland. Its core function is to prevent unintended pregnancies among people in vulnerable circumstances (addiction, homelessness, psychiatric vulnerability, or intellectual disabilities) by training healthcare, social work, and welfare professionals to conduct structured "kinderwensverkenning" (childwish exploration) conversations covering Sexuality, Contraception, Childwish, Pregnancy and Parenthood (SAKZO). The program delivers no commercial products; instead it provides a methodology, a toolkit, organizational handbooks, and a published research base, all provided free of charge to municipalities and citizens as a publicly funded initiative.
NNZ operates through a national program office housed at GGD GHOR Nederland and 25 regional GGD teams, one per municipal health service, giving it operational reach across 318 of the approximately 345 Dutch municipalities (92% coverage) plus Bonaire in the Caribbean Netherlands since 2025. The core product is the NNZ-methodiek itself, complemented by a Toolkit & Resultaten resource library, a Handreiking voor Organisaties implementation guide, a video content library, and a complaint procedure (Klachtenprocedure). The methodology is being progressively institutionalized through the Aanvullend Zorg- en Welzijnsakkoord (AZWA) framework, with the June 2026 release of the AZWA Handreiking Basisfunctionaliteit formalizing NNZ as a basic functionality across municipalities. Peer-reviewed validation has been published in AJOG Global Reports (Tranzo, Tilburg University) and the Journal of Reproductive and Infant Psychology.
NNZ is structurally a government-funded program rather than a commercial enterprise. Its revenue model is a single grant stream from the Dutch Ministry of Health, distributed via the public health service system, with no direct pricing, no venture or private-equity ownership, and no commercial revenue mechanics. The organization is legally operated by GGD GHOR Nederland as a public entity. Primary customers for program outputs are municipalities and the network of trained professionals, while end beneficiaries are individuals in vulnerable circumstances reached through professional referrals. There are no customer logos, no commercial pricing, no app distribution, and no API/SDK surface; the program's only technology assets are its content library, training materials, and registered "Nu Niet Zwanger®" trademark.
Nu Niet Zwanger firmographics
Firmographics- Name
- Nu Niet Zwanger
- Legal name
- GGD GHOR Nederland
- Website
- https://nunietzwanger.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nu Niet Zwanger is a Dutch national public health program, commissioned by the Ministry of Health (VWS) and managed by GGD GHOR Nederland, that trains healthcare and welfare professionals to conduct structured conversations about pregnancy, contraception, and family planning with people in vulnerable circumstances, with 92% municipal coverage via 25 GGD teams.
- Ownership category
- akta.pro rank
Nu Niet Zwanger industry classification
Industry- Product category
- Public Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Maternal, Newborn & Child Health (MNCH) Programs (BPADAIAC)
Keywords
Where Nu Niet Zwanger is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nu Niet Zwanger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding: Nu Niet Zwanger is a national program commissioned by the Dutch Ministry of Health, Welfare and Sport (VWS) and managed by GGD GHOR Nederland. The program is publicly funded and provided free of charge to municipalities and citizens.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nu Niet Zwanger product offering
Product offeringCore offering
Nu Niet Zwanger (NNZ) is a national Dutch public health program that trains healthcare, social work, and welfare professionals to conduct structured conversations (kinderwensverkenning/SAKZO) about child wishes, sexuality, contraception, pregnancy, and parenthood with clients in vulnerable situations. The program operates through 25 regional GGD teams that implement the NNZ methodology locally, supporting informed reproductive health choices and preventing unintended pregnancies. It is funded by the Dutch Ministry of Health, Welfare and Sport and managed nationally by GGD GHOR Nederland.
Product overview
Nu Niet Zwanger (NNZ) is a unified national public health program rather than a modular platform. The core offering is the NNZ-methodiek—a structured conversation methodology that trains professionals to discuss child wishes, sexuality, and contraception with people in vulnerable situations. The program operates through 25 regional GGD teams that deliver services locally, supported by the national program office at GGD GHOR Nederland. Key supporting resources include a Toolkit with practical implementation materials, organizational handbooks, and an extensive video library featuring professional testimonials. In 2026, the program released the AZWA Handreiking as part of the Aanvullend Zorg- en Welzijnsakkoord framework to institutionalize NNZ as a basic public health functionality. The program has reached 92% coverage of 318 Dutch municipalities, with Bonaire joining in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Nu Niet Zwanger Program National Dutch public health program that trains professionals to have structured conversations (kinderwensverkenning) about child wishes, sexuality, and contraception with clients in vulnerable situations. Commissioned by the Ministry of Health, Welfare and Sport and managed by GGD GHOR Nederland.
- Lokaal NNZ Programma Locally delivered NNZ programs operated by 25 regional GGD teams across 318 Dutch municipalities (92% participation rate), with regional teams providing professional training, support, and direct client services. Bonaire joined in 2025.
Quantifiable outcome
- 92% of Dutch municipalities participate in the program
- +2 more outcomes
Companies that use Nu Niet Zwanger
Customer profileSegments3 records
Ideal customer profiles2 records
Nu Niet Zwanger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nu Niet Zwanger partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AZWA (Aanvullend Zorg- en Welzijnsakkoord) partnerscoreThe AZWA handreiking basisfunctionaliteit was developed through a joint approach of all parties involved in the AZWA, aligning with national healthcare and welfare ambitions.
- Tranzo, Tilburg UniversityminorResearchers Mariëlle Cloin and Wendy Kaandorp-Jeeninga from Tranzo, Tilburg University conducted and published research on professional experiences with Nu Niet Zwanger in AJOG Global Reports.
- Ministerie van Volksgezondheid, Welzijn en Sport (VWS)coreThe Dutch Ministry of Health, Welfare and Sport commissioned Nu Niet Zwanger as a national program. VWS provides the mandate and funding for the program's nationwide implementation.
- GGD GHOR NederlandcoreGGD GHOR Nederland manages the national rollout of Nu Niet Zwanger. The organization coordinates activities across all 25 GGDs and houses the national NNZ team.
- RutgersminorRutgers is a partner organization contributing to sexual and reproductive health expertise. Their logo appears on the NNZ website as a partner.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Nu Niet Zwanger competitors and assessment
Company assessmentDirect peers
- Movisie: Dutch knowledge institute for the social domain. Comparable as a publicly funded national organization that develops methodologies and trains professionals in welfare, social work, and vulnerable-population care.
- Sense: Dutch information platform (run by Rutgers) on sexuality, contraception, and relationships for young people. Comparable SRHR mission with overlapping professional education and public-facing components.
- Pharos: Dutch national centre of expertise on health disparities for vulnerable populations. Comparable target audience (vulnerable groups) and similar government-commissioned operating model.
- Rutgers: Dutch center of expertise on sexual and reproductive health and rights; existing NNZ partner contributing SRHR methodology and content. Directly comparable in mission, geography, and target populations.
- Soa Aids Nederland: Dutch national organization focused on STI/HIV prevention and sexual health. Comparable as a nationally commissioned, public-health-focused SRHR organization working through regional networks.
Regional players
- British Pregnancy Advisory Service (BPAS): UK reproductive health charity providing pregnancy advisory and contraception services, including for vulnerable women. Comparable focus on reproductive autonomy for at-risk groups in a different (UK) jurisdiction.
Others
- GGD GHOR Nederland: Parent coordinating body that houses the national NNZ team and coordinates the 25 regional GGDs. Directly comparable as the institutional backbone through which NNZ is administered and funded.
Broad incumbents
- Planned Parenthood Federation of America: Major US reproductive health provider and advocacy organization. Comparable mission in pregnancy prevention and contraception, particularly for underserved populations, though operating as an NGO rather than a government program.
- MSI Reproductive Choices: Global reproductive health NGO operating contraception and safe-abortion services across multiple countries. Comparable mission in family planning for vulnerable women, with a broader international footprint.
- RIVM (National Institute for Public Health and the Environment): Dutch national public health institute that develops population-level reproductive and maternal health programs. Comparable as the broad public-health incumbent under which NNZ-scale initiatives are often coordinated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nu Niet Zwanger social profiles
Digital presenceNu Niet Zwanger compliance and trust
Trust signalCompliance2 records
Nu Niet Zwanger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nu Niet Zwanger leadership team
Management profileNumber of profiles
Profiles1 record
Nu Niet Zwanger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nu Niet Zwanger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nu Niet Zwanger
What does Nu Niet Zwanger do?
Nu Niet Zwanger (NNZ) is a national Dutch public health program that trains healthcare, social work, and welfare professionals to conduct structured conversations (kinderwensverkenning/SAKZO) about child wishes, sexuality, contraception, pregnancy, and parenthood with clients in vulnerable situations. The program operates through 25 regional GGD teams that implement the NNZ methodology locally, supporting informed reproductive health choices and preventing unintended pregnancies. It is funded by the Dutch Ministry of Health, Welfare and Sport and managed nationally by GGD GHOR Nederland.
Is Nu Niet Zwanger a public or private company?
Nu Niet Zwanger is a private company. It is classified as state government owned and is currently operating.
When was Nu Niet Zwanger founded?
Nu Niet Zwanger was founded in 2014. It employs 101 to 250 people.
Where is Nu Niet Zwanger based?
Nu Niet Zwanger is headquartered in Utrecht, Netherlands, in the Europe region.
How does Nu Niet Zwanger make money?
One revenue line is on record: government Funding.
Who are Nu Niet Zwanger's main competitors?
Direct peers on record are Movisie, Sense, Pharos, Rutgers and Soa Aids Nederland. British Pregnancy Advisory Service (BPAS) is listed as a regional player. GGD GHOR Nederland is listed as an others. Broad incumbents are Planned Parenthood Federation of America, MSI Reproductive Choices and RIVM (National Institute for Public Health and the Environment).
Does Nu Niet Zwanger have an API?
No public API is recorded for Nu Niet Zwanger.
What industry is Nu Niet Zwanger in?
Nu Niet Zwanger's product category is Public Health Services. Its primary akta.pro industry code is BPADAIAC, Maternal, Newborn & Child Health (MNCH) Programs. Its NAICS code is 621420 and its SIC code is 8000.