Nu Niet Zwanger

What Nu Niet Zwanger does

Nu Niet Zwanger (NNZ) is a Dutch national public health program established in 2014 by Connie Rijlaarsdam, commissioned by the Dutch Ministry of Health, Welfare and Sport (VWS) and managed by GGD GHOR Nederland. Its core function is to prevent unintended pregnancies among people in vulnerable circumstances (addiction, homelessness, psychiatric vulnerability, or intellectual disabilities) by training healthcare, social work, and welfare professionals to conduct structured "kinderwensverkenning" (childwish exploration) conversations covering Sexuality, Contraception, Childwish, Pregnancy and Parenthood (SAKZO). The program delivers no commercial products; instead it provides a methodology, a toolkit, organizational handbooks, and a published research base, all provided free of charge to municipalities and citizens as a publicly funded initiative.

NNZ operates through a national program office housed at GGD GHOR Nederland and 25 regional GGD teams, one per municipal health service, giving it operational reach across 318 of the approximately 345 Dutch municipalities (92% coverage) plus Bonaire in the Caribbean Netherlands since 2025. The core product is the NNZ-methodiek itself, complemented by a Toolkit & Resultaten resource library, a Handreiking voor Organisaties implementation guide, a video content library, and a complaint procedure (Klachtenprocedure). The methodology is being progressively institutionalized through the Aanvullend Zorg- en Welzijnsakkoord (AZWA) framework, with the June 2026 release of the AZWA Handreiking Basisfunctionaliteit formalizing NNZ as a basic functionality across municipalities. Peer-reviewed validation has been published in AJOG Global Reports (Tranzo, Tilburg University) and the Journal of Reproductive and Infant Psychology.

NNZ is structurally a government-funded program rather than a commercial enterprise. Its revenue model is a single grant stream from the Dutch Ministry of Health, distributed via the public health service system, with no direct pricing, no venture or private-equity ownership, and no commercial revenue mechanics. The organization is legally operated by GGD GHOR Nederland as a public entity. Primary customers for program outputs are municipalities and the network of trained professionals, while end beneficiaries are individuals in vulnerable circumstances reached through professional referrals. There are no customer logos, no commercial pricing, no app distribution, and no API/SDK surface; the program's only technology assets are its content library, training materials, and registered "Nu Niet Zwanger®" trademark.

Name

Nu Niet Zwanger

Legal name

GGD GHOR Nederland

Website

https://nunietzwanger.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Nu Niet Zwanger is a Dutch national public health program, commissioned by the Ministry of Health (VWS) and managed by GGD GHOR Nederland, that trains healthcare and welfare professionals to conduct structured conversations about pregnancy, contraception, and family planning with people in vulnerable circumstances, with 92% municipal coverage via 25 GGD teams.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro primary industry

Maternal, Newborn & Child Health (MNCH) Programs (BPADAIAC)

Keywords

• Public health program
• Reproductive health services
• Pregnancy prevention
• Contraception counseling
• Sexual health education

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: Nu Niet Zwanger is a national program commissioned by the Dutch Ministry of Health, Welfare and Sport (VWS) and managed by GGD GHOR Nederland. The program is publicly funded and provided free of charge to municipalities and citizens.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nu Niet Zwanger (NNZ) is a national Dutch public health program that trains healthcare, social work, and welfare professionals to conduct structured conversations (kinderwensverkenning/SAKZO) about child wishes, sexuality, contraception, pregnancy, and parenthood with clients in vulnerable situations. The program operates through 25 regional GGD teams that implement the NNZ methodology locally, supporting informed reproductive health choices and preventing unintended pregnancies. It is funded by the Dutch Ministry of Health, Welfare and Sport and managed nationally by GGD GHOR Nederland.

Product overview

Nu Niet Zwanger (NNZ) is a unified national public health program rather than a modular platform. The core offering is the NNZ-methodiek—a structured conversation methodology that trains professionals to discuss child wishes, sexuality, and contraception with people in vulnerable situations. The program operates through 25 regional GGD teams that deliver services locally, supported by the national program office at GGD GHOR Nederland. Key supporting resources include a Toolkit with practical implementation materials, organizational handbooks, and an extensive video library featuring professional testimonials. In 2026, the program released the AZWA Handreiking as part of the Aanvullend Zorg- en Welzijnsakkoord framework to institutionalize NNZ as a basic public health functionality. The program has reached 92% coverage of 318 Dutch municipalities, with Bonaire joining in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Nu Niet Zwanger Program National Dutch public health program that trains professionals to have structured conversations (kinderwensverkenning) about child wishes, sexuality, and contraception with clients in vulnerable situations. Commissioned by the Ministry of Health, Welfare and Sport and managed by GGD GHOR Nederland.
• Lokaal NNZ Programma Locally delivered NNZ programs operated by 25 regional GGD teams across 318 Dutch municipalities (92% participation rate), with regional teams providing professional training, support, and direct client services. Bonaire joined in 2025.

Quantifiable outcome

• 92% of Dutch municipalities participate in the program
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AZWA (Aanvullend Zorg- en Welzijnsakkoord) partnerscoreStrategic or Co-development Partner · 1 June 2026The AZWA handreiking basisfunctionaliteit was developed through a joint approach of all parties involved in the AZWA, aligning with national healthcare and welfare ambitions.
• Tranzo, Tilburg UniversityminorStrategic or Co-development Partner · 31 March 2026Researchers Mariëlle Cloin and Wendy Kaandorp-Jeeninga from Tranzo, Tilburg University conducted and published research on professional experiences with Nu Niet Zwanger in AJOG Global Reports.
• Ministerie van Volksgezondheid, Welzijn en Sport (VWS)coreStrategic or Co-development PartnerThe Dutch Ministry of Health, Welfare and Sport commissioned Nu Niet Zwanger as a national program. VWS provides the mandate and funding for the program's nationwide implementation.
• GGD GHOR NederlandcoreStrategic or Co-development PartnerGGD GHOR Nederland manages the national rollout of Nu Niet Zwanger. The organization coordinates activities across all 25 GGDs and houses the national NNZ team.
• RutgersminorStrategic or Co-development PartnerRutgers is a partner organization contributing to sexual and reproductive health expertise. Their logo appears on the NNZ website as a partner.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Movisie: Dutch knowledge institute for the social domain. Comparable as a publicly funded national organization that develops methodologies and trains professionals in welfare, social work, and vulnerable-population care.
• Sense: Dutch information platform (run by Rutgers) on sexuality, contraception, and relationships for young people. Comparable SRHR mission with overlapping professional education and public-facing components.
• Pharos: Dutch national centre of expertise on health disparities for vulnerable populations. Comparable target audience (vulnerable groups) and similar government-commissioned operating model.
• Rutgers: Dutch center of expertise on sexual and reproductive health and rights; existing NNZ partner contributing SRHR methodology and content. Directly comparable in mission, geography, and target populations.
• Soa Aids Nederland: Dutch national organization focused on STI/HIV prevention and sexual health. Comparable as a nationally commissioned, public-health-focused SRHR organization working through regional networks.

Regional players

• British Pregnancy Advisory Service (BPAS): UK reproductive health charity providing pregnancy advisory and contraception services, including for vulnerable women. Comparable focus on reproductive autonomy for at-risk groups in a different (UK) jurisdiction.

Others

• GGD GHOR Nederland: Parent coordinating body that houses the national NNZ team and coordinates the 25 regional GGDs. Directly comparable as the institutional backbone through which NNZ is administered and funded.

Broad incumbents

• Planned Parenthood Federation of America: Major US reproductive health provider and advocacy organization. Comparable mission in pregnancy prevention and contraception, particularly for underserved populations, though operating as an NGO rather than a government program.
• MSI Reproductive Choices: Global reproductive health NGO operating contraception and safe-abortion services across multiple countries. Comparable mission in family planning for vulnerable women, with a broader international footprint.
• RIVM (National Institute for Public Health and the Environment): Dutch national public health institute that develops population-level reproductive and maternal health programs. Comparable as the broad public-health incumbent under which NNZ-scale initiatives are often coordinated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NuNietZwanger
• LinkedInlinkedin.com/company/nu-niet-zwanger
• Xx.com/NNZwanger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu Niet Zwanger