Verplank Enterprises

Name

Verplank Enterprises

Legal name

Verplank Enterprises, Inc.

Website

https://verplank.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Iron City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Metal Casket Sales: Verplank manufactures and sells fine metal caskets (bronze, copper, stainless steel, and steel gauges) to funeral homes through funeral directors. Sales are transactional per unit with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Verplank Enterprises manufactures fine metal caskets — bronze, copper, stainless steel, and 16/18/20 gauge steel — for the U.S. funeral industry. Products are sold exclusively through licensed funeral directors and funeral homes, not directly to consumers. The lineup includes specialty lines for veterans, oversize caskets, rental caskets, and value-priced options, supported by same-day shipping on in-stock inventory.

Product overview

Verplank Enterprises, Inc. is a manufacturer of fine metal caskets serving the funeral industry. Their product portfolio spans multiple metal types including Bronze (Hallmark 48oz/96oz, Winchester), Copper (Agean, Corinthian, Phoenix), and Stainless Steel (Monarch, Franklin, Blue Mist, Tapestry Rose, and 20+ other models). They offer caskets in various gauges: 16 gauge (premium), 18 gauge (standard, with over 80+ models including Freedom Line value-priced options), and 20 gauge (entry-level). Specialty offerings include Oversize caskets (Magnum, Majestic), Veterans Line caskets (Patriot, multiple Veteran models), and Rental caskets. Products are organized by metal type, gauge thickness, specialty lines (Freedom Line, Veterans, Oversize), and color collections. The company provides Ready-to-Ship same-day shipping for in-stock items and maintains a Close-Out section for discounted inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Line: Value priced 18 gauge caskets product line
• Veterans Line
• Oversize Caskets

Products and services

• Bronze Caskets Premium bronze burial caskets including the Hallmark line (48oz and 96oz with glass variants), Winchester, and Twin Seal 48oz Bronze models, sold through funeral homes for bereaved families seeking premium metal caskets.
• Copper Caskets Copper casket collection including Agean Copper, Corinthian Copper, and Phoenix Copper models, distributed through funeral homes.
• Stainless Steel Caskets Stainless steel casket collection including Monarch, Franklin, Blue Mist, Tapestry Rose, Angel, Autumn Harvest, Chatham, Countryside, Falling Leaves, Forest, Hyacinth, Leaf, Mansfield, Onyx, Pillar, Regency, Ridgely, Sonoma, Tiger Eye, Tuscany, Violet, and other models, distributed through funeral homes.
• 16 Gauge Caskets Premium 16 gauge steel caskets including Crystal, Hallmark Glass, India Star, Masterpiece, Masterpiece Silver, Olympia, Sapphire, Wheatland, Worth, Folk Sau, Spiritual, and Tiger Eye models, sold to funeral homes.
• 18 Gauge Caskets 18 gauge steel casket collection with over 80 models including Angel, Bishop, Black Pearl, Capri, Carnation, Carrington, Chelsea, Concord, Eucharist, Florence, Horizon, Hyacinth, Jersey, Lexington, Magnum, Memory, Olympia, Pieta, Pine Bough, Quant, Quantum, Queen, Quincy, Ranir, Redemption, Rental, Rosary, Silver Rose, Sportsman, Titan, Trojan, Violet, Wildwood, and others, distributed through funeral homes.
• 20 Gauge Caskets Value-priced 20 gauge steel caskets including Adams, Angel (20 ga.), Ashley, Garland, Jefferson, Shiloe, Suffix Rose, and Testament models, sold to funeral homes for budget-conscious families.
• Freedom Line Value-priced 18 gauge steel casket sub-brand including Chelsea, Concord, and Lexington models in various color combinations, aimed at budget-conscious families while maintaining metal casket quality.
• Oversize Caskets Specialty oversized burial caskets including Magnum and Majestic models designed for larger individuals, sold to funeral homes serving that specialty need.
• Veterans Line Specialized line of caskets for U.S. military veterans featuring Patriot, Veteran (multiple variants), and Veteran Stainless Steel models with patriotic design elements appropriate for VA burial honors.
• Rental Caskets Rental-grade 18 gauge caskets designed for multiple-use funeral arrangements, supplied to funeral homes for cremation or other reuse scenarios.
• Colors Collection Color-themed casket collection including Horizon, La Follette, Lexington, Memory, Monroe, and Shiloe models in various color combinations, giving funeral homes choice in finish aesthetics.
• Ready To Ship Service Same-day shipping service for in-stock Verplank caskets with nationwide delivery within a few days, available to funeral homes needing rapid fulfillment.
• Close-Out Inventory Discounted close-out casket inventory offered to funeral homes when stock is available.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boyertown Casket Company: Manufacturer of metal and wood burial caskets for the funeral industry, distributed through licensed funeral directors. Comparable size and channel as Verplank.
• Yorktowne Caskets: U.S.-based metal casket manufacturer offering bronze, copper, and steel caskets distributed through funeral directors. Same B2B channel and product category as Verplank.
• Aurora Casket Company (Matthews International): Major U.S. casket manufacturer owned by Matthews International, producing metal and wood caskets sold through funeral homes. Competes head-to-head with Verplank for funeral director accounts across bronze, copper, and steel casket categories.
• Service Casket Company: U.S. metal casket manufacturer serving funeral homes with a product lineup spanning gauges and metal types. Same customer segment and product category as Verplank.
• Maddox Casket Company: Family-owned metal casket manufacturer producing a full line of burial caskets sold exclusively to funeral homes, directly comparable in size, channel, and product mix to Verplank.
• Batesville Casket Company: Largest U.S. manufacturer of metal and wood burial caskets, serving the same funeral home channel with a broad product lineup across metal types and price points. Directly comparable as a casket manufacturer for the funeral industry.

Emerging players

• Titan Caskets: Direct-to-consumer metal casket retailer that bypasses the funeral home channel with online ordering and lower pricing. Doesn't directly compete head-to-head, but represents a structural threat to channel-dependent manufacturers like Verplank.
• Homestead Caskets: Smaller specialty casket manufacturer serving funeral homes with both metal and alternative offerings. Less scale and breadth than Verplank but competes for the same funeral home accounts in regional markets.

Broad incumbents

• Wilbert Funeral Services: Long-established provider of burial products including burial vaults and related funeral services with a license-network model that includes burial containers. A broader incumbent in the death care supply chain with overlapping but wider-scope products versus Verplank's casket-only focus.
• Matthews International (Casket & Memorialization segment): Public death care conglomerate that owns Aurora Casket and other memorialization brands. A broader incumbent operating across casket manufacturing and adjacent memorial products, financially powerful compared to private Verplank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verplankcaskets
• LinkedInlinkedin.com/company/verplank-enterprises-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verplank Enterprises