VietNam Herbs & Foods

Name

VietNam Herbs & Foods

Legal name

Công ty Cổ phần Dược liệu và Thực phẩm Việt Nam (VINAHERBFOODS.,JSC)

Website

https://vinaherbfoods.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

VietNam Herbs & Foods (VINAHERBFOODS) is a Vietnamese GMP-certified manufacturer of natural herbal beverages sold under the WEWELL brand, serving health-conscious consumers through retail, e-commerce, and social channels in Vietnam with active international expansion.

Ownership category

akta.pro rank

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Herbal beverages
• Traditional medicine drinks
• Health food supplements
• GMP certified manufacturing
• OEM beverage production

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Herbal Beverage Product Sales: Direct sales of packaged herbal beverage products including WEWELL Kool (liver detoxification), WEWELL NoNiQ (digestive support), WEWELL Yongchi (immune support), and specialty products like Nosay, Dinh Lang, and Fansipan Ginseng beverages. Products sold in both canned and bottled formats through retail and e-commerce channels.
2. OEM Manufacturing Services: Contract manufacturing services for domestic and international partners seeking custom herbal beverage production with proprietary formulas, supporting brand development for external companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

VietNam Herbs & Foods manufactures and sells natural herbal beverages and dietary supplements under the WEWELL brand, made from Vietnamese medicinal herbs such as Smilax Glabra, Ganoderma Lucidum, Polyscias Fruticosa, and Cinnamon. Products are produced on GMP-certified automated lines and sold in canned and bottled formats targeting health-conscious consumers seeking liver support, digestive wellness, and immune enhancement. The company also provides OEM contract manufacturing services for domestic and international brand partners seeking custom herbal beverage production.

Product overview

VietNam Herbs & Foods Joint Stock Company (VINAHERBFOODS., JSC) operates as a herbal beverage manufacturer under the WEWELL brand. The product portfolio consists of canned and bottled herbal beverages and dietary supplements made from 100% natural Vietnamese herbs. Core products include the WEWELL canned beverage line (Kool for liver detox, Yongchi for immune support, NoniQ for digestive health) launched in December 2020, along with standalone herbal drinks (Thổ Phục Linh, Đinh Lăng, Maxfit, Luck) and new product extensions like Sâm Fansipan and Nosay. All products are produced on GMP-certified manufacturing lines and are distributed in canned (250ml) and bottled (50ml) formats targeting health-conscious Vietnamese consumers.

Differentiator

Problem solved

Functional benefit

Brands

• WEWELL Kool: Herbal beverage supporting liver detoxification and heat clearance, made from Smilax Glabra, Solanum Procumbens, Pandan Leaf, and Honeysuckle.
• WEWELL Yongchi
• WEWELL NoniQ
• WEWELL Nosay
• WEWELL Luck
• Fansipan Ginseng Beverage
• WEWELL Dinh Lang
• WEWELL Maxfit

Quantifiable outcome

• Achieved 110% of 2020 revenue target and 207% of profit target
• +1 more outcomes

Named customers2 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Kumsungbio (South Korea)flagshipStrategic or Co-development Partner · 19 September 2024Meeting with Mr. Bang Seungwon from Kumsungbio company on September 19, 2024 to discuss herbal beverage cooperation. Discussions focused on combining Vietnamese herbal raw materials with Korean extraction technology. Future plans include R&D collaboration, technology transfer, export market expansion to Europe and North America, international brand building, and quality assurance to international standards.
• Professor Nguyen Lan DungcoreStrategic or Co-development Partner · 14 June 2024Chairman Bui Tien Vinh and product development team met with Professor Nguyen Lan Dung (renowned Vietnamese biologist) to discuss Smilax Glabra product development. Professor provided insights on product refinement and emphasized the importance of replacing harmful chemical drinks with healthy Vietnamese herbal products.
• HanoibaminorGTM or Marketing Partner · 1 January 2024WEWELL sponsored herbal beverages for the CEO Master event organized by Hanoiba, one of the most important events for the Hanoi business community. Event attracted hundreds of CEOs and business leaders, providing brand visibility among business professionals.
• MCV Group - Pan CGcoreGTM or Marketing Partner · 1 May 2021Strategic partnership signing ceremony for brand communication, advertising, and distribution system development. MCV Group and Pan CG partnered with Vinaherbfoods to expand WEWELL brand reach and establish distribution networks.
• VNBA (Vietnam Beauty Association)minorGTM or Marketing Partner · 25 January 2021WEWELL was proud sponsor for the VNBA Journey launch ceremony for southern provinces 2021 organized at Grand Palace Conference Center. Event aimed to develop and elevate Vietnam's beauty industry with hundreds of businesses, training institutions, and beauty professionals participating.
• International Yoga Day 21/6minorGTM or Marketing Partner · 1 June 2020WEWELL was a co-sponsoring companion for the yoga celebration event on International Yoga Day June 21st. Yoga is a 5,000-year-old physical, mental, and spiritual practice from India.
• National Hospital of Tropical Diseases 2minorGTM or Marketing Partner · 1 January 2020Donated WEWELL herbal beverages to frontline healthcare workers at National Hospital of Tropical Diseases 2 during COVID-19 pandemic to support their health and wellness.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Suntory Beverage & Food: Global beverage incumbent (Oolong Tea, BRAND's, Sting energy) with established Vietnamese distribution through Brand's Vietnam; represents the type of multinational OEM/white-label partner that could leverage VHE's herbal manufacturing capacity.
• TH Group (TH true MILK): Large Vietnamese F&B group (TH true MILK) entering herbal, functional and tea-based beverages with strong national cold-chain and retail reach; competes with VHE in the natural/healthy beverage category across modern trade.
• Otsuka Pharmaceutical (Pocari Sweat, Oronamin C): Japanese functional beverage leader (Pocari Sweat, Oronamin C) with deep presence across Southeast Asia including Vietnam; comparable as a globally scaled GMP manufacturer of herbal/electrolyte functional drinks.
• Vinamilk: Vietnam's largest dairy and beverage conglomerate; has expanded into functional and plant-based drinks with national distribution depth that dwarfs VHE, competing for the same wellness-conscious shelf space and consumer wallet share.
• Masan Consumer: Vietnamese CPG incumbent behind Vinacafé, Wake-up, and Omachi; owns deep national distribution and beverage R&D capabilities and is increasingly active in functional/energy drinks, making it a broad incumbent competitor.

Direct peers

• Kwangdong Pharmaceutical: South Korean manufacturer of herbal/functional beverages (e.g., Vita 500) and VHE's named international partner (Sept 2024); highly comparable in GMP-certified botanical beverage production and export-oriented strategy into Asian/European markets.
• Dược Hậu Giang (DHG Pharma): Listed Vietnamese pharma firm with a sizeable herbal/traditional medicine supplement business (e.g., Diệp Hạ Châu, Boganic) sold through pharmacy and modern trade channels, comparable in regulatory positioning and botanical functional product mix.
• Tân Hiệp Phát: Vietnam's largest herbal/functional beverage manufacturer (Number One, Dr. Thanh, Zero Green Tea) and the most direct competitor to WEWELL, competing for the same health-conscious Vietnamese consumer across canned functional drinks and bottled herbal teas.
• Traphaco: Vietnamese pharmaceutical and traditional-medicine company with branded herbal health products and functional beverages (e.g., Hoa Việt beverages), directly comparable as a GMP-certified herbal product brand selling health-claim SKUs through domestic channels.

Others

• Duy Tân Plastic & Packaging: Listed Vietnamese packaging supplier serving FMCG/beverage clients; relevant as an adjacent ecosystem player in Vietnam's CPG supply chain rather than a direct beverage competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vinaherbfoods
• TikToktiktok.com/@wewell.official
• LinkedInlinkedin.com/company/vinaherbfoods-jsc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VietNam Herbs & Foods