What The Outlet Shoppes at Atlanta does

The Outlet Shoppes at Atlanta is a physical outlet shopping center located at 915 Ridgewalk Parkway in Woodstock, Georgia, serving the greater Atlanta metropolitan area. The property hosts approximately 100+ retail and dining tenants across fashion, footwear, accessories, home goods, jewelry, beauty, and food categories, operating as a landlord/operator that leases space to outlet-format brand tenants rather than selling first-party merchandise. The asset is owned by Horizon Group Properties, a diversified real estate investment trust focused on outlet centers and value-oriented retail, and the digital customer-facing platform — including the website, store directory, VIP Club, deals/events listings, tourism services, gift cards, and leasing portal — is operated by Placewise LLC, which manages the Placewise Network of shopping-center websites. The site conforms to W3C Web Content Accessibility Guidelines WCAG 2.0 and 2.1 AA.

Revenue is generated through retail tenant leases (a managed-services landlord model), with no first-party e-commerce fulfillment of physical goods. Pricing is set by individual retail tenants; the property does not set its own product pricing and does not disclose financials. Customer-facing go-to-market is direct-to-consumer via physical footfall, supplemented by multi-channel digital marketing: branded social media presence (@OutletATL #OutletATL), email newsletters and a free VIP Club membership program, an events and deals calendar, a Trends lifestyle blog, military and senior discount programs, and tourism partnerships with accommodations, attractions, and group-tour operators. The primary customer segments are value-conscious shoppers seeking brand-name products at outlet pricing, tourists and group visitors to the Atlanta area, and retail brand tenants seeking physical storefronts and outlet-channel distribution.

Name

The Outlet Shoppes at Atlanta

Legal name

The Outlet Shoppes at Atlanta

Website

https://theoutletshoppesatatlanta.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Outlet Shoppes at Atlanta is a physical outlet shopping center in Woodstock, Georgia, hosting 100+ retail and dining tenants and serving value-conscious shoppers, tourists, and group visitors in the greater Atlanta metro area. It is owned by Horizon Group Properties and operated digitally by Placewise LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail Tenant Leases: Generates revenue through leasing retail space to outlet stores and brands. The mall acts as landlord/operator collecting rent from tenant retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Outlet Shoppes at Atlanta is a physical outlet shopping center in Woodstock, Georgia, featuring approximately 100+ retail stores, dining establishments, and theaters. It leases retail space to brand-name outlet tenants and serves value-conscious shoppers, tourists, and group tours through its physical premises and a digital platform (store directory, VIP Club, deals, events, gift cards, and tourism services) operated by Placewise LLC.

Product overview

The Outlet Shoppes at Atlanta is a physical outlet shopping center operated by Placewise LLC on behalf of Horizon Group Properties, located in Woodstock, Georgia. Its digital product offering is a multi-feature marketing and commerce platform centered on a Store Directory of approximately 100+ retail and dining outlets. The core platform is supplemented by a free VIP Club membership program, a Deals & Sales section, an Events calendar, and a Trends lifestyle blog. Additional services include Tourism & Group Tour coordination, Gift Cards, Leasing Services for prospective tenants, and a mobile-optimized site with optional location-based notifications. The Store Directory and VIP Club form the primary customer-facing product surface, while the Leasing portal serves as a B2B channel for tenant acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Directory A browsable directory of all retail stores and dining options at the outlet center, organized by category, with individual store pages containing contact information, location within the mall, and links to store websites. Targets shoppers looking to plan visits.
• VIP Club A free membership program that rewards users with insider information, stylish savings notifications, and invitations to special events at The Outlet Shoppes at Atlanta.
• Deals & Sales A curated section featuring current sales, promotions, military discounts, and senior discounts available at the outlet's retail stores.
• Events A listing of upcoming events and happenings at the outlet shopping center, promoting community engagement and experiential shopping.
• Leasing Services Commercial real estate leasing opportunities for businesses interested in operating at the outlet center, including a downloadable leasing brochure and direct contact with center management.
• Tourism & Group Services Services catering to tourists and groups, including group tours, accommodations listings, and local attractions information to encourage visitor traffic to the outlet center.
• Gift Cards Gift card program allowing visitors to purchase and redeem gift cards for use at participating retail stores within the outlet center.
• Trends (Lifestyle Blog/Articles) A lifestyle blog featuring articles on fashion, home decor, seasonal styling, and shopping tips, authored by outlet staff and contributors, covering topics such as holiday prep, summer fashion, self-care, and gift guides.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Horizon Group PropertiescoreOthersOwner of The Outlet Shoppes at Atlanta. Horizon Group Properties is a real estate investment trust (REIT) focused on outlet centers and value-oriented retail properties. Operates multiple outlet shopping centers across the United States.
• Placewise LLCcoreTechnology or IntegrationDigital platform operator powering the website and digital customer experience for The Outlet Shoppes at Atlanta. Manages the Placewise Network of shopping center websites. Provides web accessibility, digital marketing, and customer engagement technology.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Simon Premium Outlets: Outlet-center division of Simon Property Group (NYSE: SPG), the largest U.S. outlet operator with ~90 Premium Outlets globally. Direct format and tenant-mix competitor to The Outlet Shoppes at Atlanta, but operating at substantially greater scale and geographic breadth.
• Horizon Group Properties: The parent REIT/operator of The Outlet Shoppes at Atlanta. Horizon's other outlet centers in the network are direct property-level peers — same operating model, leasing team, and tenant economics — providing the cleanest internal comparable set for benchmarking.
• Tanger Inc. Publicly traded REIT (NYSE: SKT) that owns and operates factory outlet centers across the U.S. Tanger is the most direct publicly comparable operator to The Outlet Shoppes at Atlanta's landlord (Horizon Group Properties), with similar outlet-only tenant mix, lease economics, and shopper demographics.
• Woodbury Common Premium Outlets: Flagship Simon Premium Outlets property in Central Valley, NY — long considered the benchmark destination outlet mall in the U.S. Comparable because it is a single, large, destination-grade outlet mall with luxury/premium tenant mix and heavy tourism traffic, even though its scale and cachet exceed The Outlet Shoppes at Atlanta.
• Lee Premium Outlets: Simon Premium Outlets property in Lee, MA — a mid-sized destination outlet mall serving a multi-state catchment. Comparable on outlet-mall format, tenant mix, and tourist-driven traffic, though in a different region.

Emerging players

• American Dream: Mixed-use entertainment and retail megacomplex in East Rutherford, NJ, combining outlet-style retail, theme-park and water-park attractions, dining, and experiential tenants. Comparable on the experiential/destination/entertainment-plus-outlet-retail model described in The Outlet Shoppes at Atlanta's positioning (retail + theaters + restaurants).

Regional players

• North Georgia Premium Outlets: Simon Premium Outlets property in Dawsonville, GA — the closest direct geographic competitor to The Outlet Shoppes at Atlanta, ~40 miles away. Directly competes for the same Atlanta-metro value-conscious shoppers and tourist traffic.
• Gaffney Premium Outlets: Simon Premium Outlets property in Gaffney, SC — a regional outlet mall that pulls from parts of the same Carolinas/Georgia value-shopper pool. Comparable outlet format and tenant mix but different geography.
• Sugarloaf Mills: Simon-owned outlet-style shopping mall in Lawrenceville, GA (Atlanta metro). Regional retail destination that competes for some of the same value-conscious and tourist shoppers, even though its format is a hybrid outlet/strip rather than a pure outlet center.

Broad incumbents

• Macerich Outlet Centers: Macerich (NYSE: MAC) is a major U.S. mall REIT that operates outlet/center formats alongside traditional regional malls. While broader than a pure outlet operator, Macerich's outlet and value-oriented centers overlap with Horizon's positioning and compete for similar tenant dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OutletATL
• Facebookfacebook.com/OutletATL
• Instagraminstagram.com/OutletATL
• LinkedInlinkedin.com/company/the-outlet-shoppes-at-atlanta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outlet Shoppes at Atlanta