Heyen Makelaars

What Heyen Makelaars does

Heyen Makelaars is a third-generation, family-owned Dutch real estate services firm headquartered in Bussum, Netherlands, operating since 1939 under the Heyen Groep umbrella. The company serves residential property buyers, sellers, tenants, and landlords primarily in the Gooi region (Bussum, Naarden, Laren, Blaricum, Hilversum) with selective activity in Amsterdam. Its core offering is transaction-based brokerage (Makelaardij), supplemented by NRVT/RICS-routed property valuations starting at €499, VvE (homeowners' association) management for 50+ associations nationally at a €12.50 per-apartment per-month subscription floor, and full-service property management (Vastgoedbeheer) covering administrative, technical, and commercial management for property investors.

The firm's revenue mechanics span four streams: brokerage commissions on transactions (core), recurring VvE management subscriptions, managed-services fees on property portfolios, and professional-services fees for valuations. GTM is sales-led and direct, anchored at the Huizerweg 8 Bussum office with a named team of brokers, VvE managers, and back-office staff. Distribution combines the firm's own website, listings on Funda (the dominant Dutch residential platform), Realworks for brochure and listing workflow, and the TwinQ portal for 24/7 VvE owner self-service. Beyond traditional services, Heyen has extended into real estate development via Vastgoedprojecten and operates The Health Hub, a converted church in Bussum sub-leased as workspace to healthcare professionals — a notable diversification into healthcare real estate. The firm holds NVM certification, KVK 32031134, and BTW NL004447530B02.

Name

Heyen Makelaars

Legal name

Heyen Makelaars

Website

https://heyen.nl

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Heyen Makelaars is a third-generation, family-owned Dutch real estate firm in Bussum offering brokerage, valuations, VvE management, and property management to residential buyers, sellers, landlords, and homeowners' associations across the Gooi region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Real estate brokerage
• Property management
• VvE management
• Property valuations
• Residential sales

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Makelaardij (Real Estate Brokerage): Commission-based real estate services for buying, selling, and renting residential and commercial properties in the Gooi region.
2. VvE Beheer: VvE (Association of Owners) management services charged per apartment per month, starting from €12.50 per apartment per month.
3. Vastgoedbeheer (Property Management): Property management services including administrative/financial management, technical management, and commercial management.
4. Taxaties (Valuations): Property valuation services coordinated through certified NRVT and RICS appraisers in their network, starting from €499 per valuation report.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heyen Makelaars is a Dutch real estate brokerage and property services firm offering residential property sales, purchases, and rentals (Makelaardij); homeowners association (VvE) management; full-service property management (Vastgoedbeheer) covering administrative, financial, technical, and commercial management; and certified property valuations (Taxaties). It also develops real estate projects including The Health Hub, a multidisciplinary healthcare center in Bussum. Services are delivered through experienced NVM-certified brokers and managers serving the Gooi region.

Product overview

Heyen Makelaars operates as a diversified real estate services company offering three interconnected service lines: Makelaardij (real estate brokerage) as the core business, VvE Beheer (HOA management), and Vastgoedbeheer (property management under the Heyen Beheer brand). The brokerage provides full transaction services (buy, sell, rent, appraise) while the management divisions handle ongoing property and HOA administration. Additionally, the company has developed The Health Hub as a specialized real estate project—a converted church building serving as a multidisciplinary healthcare center.

Differentiator

Problem solved

Functional benefit

Products and services

• Makelaardij (Real Estate Brokerage) Full-service residential and commercial real estate brokerage covering buying, selling, renting, and silent sales (stille verkoop) of properties in Bussum, Naarden, Blaricum, Laren, Hilversum and the broader Gooi region. Services include buyer representation (aankoopmakelaar), seller representation (verkoopmakelaar), rental brokerage (verhuurmakelaar), and free property valuations. Targeted at individual homeowners, buyers, and tenants.
• VvE Beheer (Homeowners Association Management) Professional management services for Dutch Vereniging van Eigenaren (VvE / homeowners associations), covering financial administration, technical management, meeting organization (ALV), maintenance coordination, and compliance with Dutch VvE regulations. Includes digital access via TwinQ portal for owners. Pricing starts from €12.50 per apartment per month. Targeted at apartment building associations across the Netherlands.
• Vastgoedbeheer (Property Management under Heyen Beheer brand) Comprehensive property management services for landlords and real estate investors, including administrative/financial management, technical management, commercial management, and real estate project development. Manages property portfolios across residential and commercial segments. Targeted at property investors and landlords.
• Taxaties (Property Valuations) Professional property appraisal and valuation services for purposes including mortgages, inheritance, divorce, insurance, renovation projects, and legal disputes. Coordinated through a network of NRVT- and RICS-certified appraisers with NWWI validation where required. Pricing starts from €499 incl. VAT for properties in Blaricum, Laren, Eemnes and surrounding areas. Targeted at homeowners, investors, and legal/financial professionals.
• The Health Hub (Healthcare Center Real Estate Development) A real estate development project transforming the Verlosserskerk church building in Bussum into a multidisciplinary healthcare center. Offers flexible, custom-built workspaces for healthcare professionals including general practitioners, pharmacies, and physiotherapists, with shared facilities such as waiting rooms, kitchenettes, and collaborative spaces. Targeted at healthcare professionals and practitioners.

Quantifiable outcome

• Manages over 50 VvE's across the Netherlands
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM membership indicates professional certification and adherence to industry standards for real estate brokers in the Netherlands.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heyenmakelaars
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heyen-makelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyen Makelaars