Sunshine and Sausages

What Sunshine and Sausages does

Sunshine and Sausages B.V. is an Amsterdam-based Below-The-Line (BTL) advertising agency operating under a 'Bring to Live' positioning that emphasizes making brands tangible through experiential, shopper, and activation-led campaigns rather than traditional above-the-line media. Founded in 2013, the firm is headquartered at KNSM-laan 65, Amsterdam, and is structured as a Dutch private limited company (B.V.) under independent partnership ownership led by Managing Partner Jeroen Huisman, Creative Partner Niels Streckfuss, and Creative Director Diederik van Kollem. The agency serves primarily enterprise FMCG clients, with the Heineken portfolio (Heineken, Birra Moretti, Amstel, Affligem, Desperados, Apple Bandit) representing a significant share of named case studies alongside SEAT, Red Bull, Five Guys, Schiphol, Lely, and select non-profits.

The service offering spans campaign design and strategy, brand identity and visual design, point-of-sale materials and in-store activations, social media content creation, experiential and event marketing, photography and videography production, packaging design, out-of-home advertising, and e-commerce/digital asset production. Deliverables are deployed across POSM, OOH, social, TV/video, radio, print, and live event channels. The firm operates without any proprietary technology platform; output is human-driven creative production supported by partnerships with specialty collaborators such as LePub (Heineken 150th anniversary campaign), Belly&Brain (Lely B2B storytelling), and Artbox (3D design for Heineken Star Glass). Geographic footprint is anchored in the Netherlands with project-based international reach driven by client campaign scope, including content deployed across 19 countries for Lely.

The business model is professional services: revenue is generated through creative service engagements billed to brand clients, with no disclosed pricing model, public rate cards, or contract structures. Customer segments are vertically organized, with primary focus on large FMCG brands (beer, beverage, food) and automotive, and secondary exposure to consumer goods, retail, and non-profit healthcare organizations. The agency actively recruits across account, design, and creative copywriting functions and publishes new case studies on an ongoing basis, indicating continuous capacity expansion. No funding rounds, acquisitions, or external investment are disclosed, and the firm operates independently.

Name

Sunshine and Sausages

Legal name

Sunshine and Sausages B.V.

Website

https://sunshine-sausages.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam-based BTL advertising agency specializing in brand activations, experiential marketing, and shopper marketing for major FMCG and enterprise clients, primarily the Heineken portfolio, SEAT, Five Guys, and Schiphol.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Brand activation services
• Experiential marketing agency
• Shopper marketing solutions
• BTL advertising agency
• Visual identity design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: As a BTL advertising agency, Sunshine and Sausages generates revenue through providing creative services including brand campaigns, activations, visual identity design, POSM materials, social media content creation, photography, video production, and campaign strategy for brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sunshine and Sausages is an Amsterdam-based BTL advertising agency that creates brand campaigns, brand activations, visual identities, point-of-sale materials, social media content, photography, video production, and experiential marketing for FMCG, beverage, automotive, and non-profit clients. The agency positions itself as a "Bring to Live" agency, working at the intersection of brand, shopper, and experience from concept to execution.

Product overview

Sunshine and Sausages is an Amsterdam-based advertising agency operating as a 'Bring to Live' agency that makes brands not only visible but tangible. They work at the intersection of brand, shopper, and experience—where strategy, creation, and conversion come together. Their service offering encompasses campaign design and strategy, brand identity and visual design, POS materials and point-of-sale activations, social media content creation, experiential marketing and brand activations, photography and videography production, packaging design, out-of-home advertising, and e-commerce/digital asset production. They serve clients primarily in retail, e-commerce, and hospitality sectors, working across channels from mobile screens to shop floors.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Design and Strategy Services End-to-end BTL campaign design and strategy services that create brand campaigns, brand activations, and experiential marketing for retail, e-commerce, and hospitality clients.
• Brand Identity and Visual Design
• POS Materials and Point-of-Sale Activations
• Social Media Content Creation
• Experiential Marketing and Brand Activations
• Photography and Videography Production
• Packaging Design
• Out-of-Home (OOH) Advertising
• E-commerce and Digital Asset Production

Quantifiable outcome

• Studystore campaign achieved 6.19% quarterly growth with 3 million reach
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Belly&BrainminorStrategic or Co-development PartnerCollaborated with Belly&Brain on the Lely B2B storytelling project, developing a new perspective on video content marketing for dairy farm technology brands. The partnership combined creative storytelling with strategic approach.
• LePubminorStrategic or Co-development PartnerCollaborated with LePub on the Heineken 150th anniversary campaign ('Celebration 150 years of good times'). Worked alongside photographer Lou Escobar on lifestyle imagery showcasing 'incorrect' ways to spell and enjoy Heineken.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wieden+Kennedy Amsterdam: Portland-headquartered creative agency with a prominent Amsterdam office serving Heineken globally. The most direct head-to-head competitor for marquee Heineken and European brand activation work.
• KesselsKramer: Independent Amsterdam creative agency known for brand identity, cultural campaigns and unconventional activations. Same Dutch indie-creative peer set as Sunshine and Sausages.
• TBWA\NEBOKO: Amsterdam-based creative agency in the TBWA global network with deep FMCG activation credentials. Directly competes for the same Heineken-class and Dutch brand activation briefs Sunshine and Sausages pursues.
• LePub: Global creative agency known for BTL brand activations and integrated campaigns. Listed as a confirmed collaboration partner on Heineken work, making it the closest comparable in size, geography and creative offering.
• Mother Amsterdam: Independent creative agency with an Amsterdam presence serving global brands. Comparable scale, similar 'independent creative' positioning, and overlapping pursuit of European brand-led briefs.
• Anomaly Amsterdam: Globally-networked independent creative agency with Amsterdam offices. Competes for the same integrated brand campaigns, activations and content production briefs Sunshine and Sausages targets.
• Belly&Brain: Dutch creative/content agency named as a confirmed collaboration partner on Lely B2B storytelling. Closely comparable boutique offering in content-led brand activations.
• 180 Kingsday: Amsterdam-based creative and brand activation agency (formerly 180). Operates in the same niche of integrated brand campaigns, activations and shopper marketing for European FMCG clients.

Broad incumbents

• DDB Amsterdam: Amsterdam office of the DDB Worldwide network. A larger incumbent offering integrated creative, media and shopper marketing that overlaps with Sunshine and Sausages' full-service BTL capabilities.
• Publicis Groupe: Global advertising holding company with significant Amsterdam presence (Publicis, Leo Burnett, Saatchi & Saatchi). Competes for the same integrated Heineken-class brand activation budgets but at vastly greater scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sunnysausages
• Facebookfacebook.com/sunshineandsausages
• LinkedInlinkedin.com/company/sunshine-and-sausages

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine and Sausages