Stage Right Home Staging

What Stage Right Home Staging does

Stage Right Home Staging is a privately-held, 100% woman-owned professional services company founded in 2007 by Theresa Vallier-Thomas in Wilmington, Delaware. The company provides full-service home staging, design consultations, project management, and move coordination to home sellers, realtors, and real estate investors across Delaware, Pennsylvania, and Maryland. Core offerings include in-home staging consultations (1.5-2 hours), paint color consultations, the Dazzle Home Enhancement Package for furnished properties, vacant home staging packages, and custom staging plans, with project management and move coordination offered as add-on services targeting out-of-town sellers and investors.

The business operates from two warehouses in Wilmington containing the largest staging furniture and accessory inventory in the Delaware area, capable of supporting dozens of concurrent staging projects. All team members hold at minimum the Accredited Staging Professional designation, with founder credentials spanning ASP, ASPM, IAHSP, IAHSP-CB, and LHSS certifications. The company has earned the IAHSP Trifecta Award for Staging Excellence every year since 2016 and received a historic 2025 Pentafecta nomination.

Revenue is generated through project-based professional service fees, with pricing varying by home size, scope, and service tier. Distribution is sales-led and consultative, with customer acquisition driven by realtor referrals, direct phone and email contact, and an active social media presence across Facebook, Instagram, LinkedIn, and Pinterest. The company is bootstrapped with no external funding, no parent company, and a small two-person core team plus contracted service providers.

Name

Stage Right Home Staging

Legal name

Stage Right Home Staging, LLC

Website

https://juststageright.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Stage Right Home Staging is a woman-owned Wilmington, Delaware-based home staging company founded in 2007 that provides staging consultations, vacant home staging, project management, and move coordination to home sellers, realtors, and real estate investors across DE, PA, and MD.

Ownership category

akta.pro rank

Product category

Home Staging Services

NAICS

Interior Design Services (54141)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Staging & Pre-Listing Organization (HSAFAFAJ)

akta.pro secondary industries

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Renovation & Staging Full-Service Storage (HSAKAHAI)

Keywords

• Home staging services
• Vacant home staging
• Real estate staging
• Home seller preparation
• Interior redesign

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Staging Services: Full-service home staging including consultations, vacant home staging, occupied home staging, and custom staging plans. Revenue generated through service fees for consultation and staging implementation, with pricing varying based on home size, needs, and scope of work.
2. Project Management Services: Coordination and oversight of home preparation projects including scheduling contractors, painters, electricians, plumbers, handymen, cleaners, and movers. Service includes making appointments, getting estimates, and coordinating schedules on behalf of out-of-town sellers or busy investors.
3. Move Coordination/Management: Assistance with packing, sorting, moving items to storage or donation. Partners with Habitat for Humanity for donations, helping clients declutter while supporting charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stage Right Home Staging is a full-service home staging company that prepares residential properties for sale. Services include in-home staging consultations, paint color consultations, vacant home staging using the company's owned furniture inventory, the "Dazzle" enhancement package for furnished homes, custom staging plans, project management coordinating painters, electricians, cleaners and movers, and move coordination with donation support.

Product overview

Stage Right Home Staging is a full-service home staging company offering a comprehensive suite of services centered around preparing homes for sale. The core product portfolio includes Home Staging Consultation, Paint Color Consultation, Vacant Home Staging Package, and Custom Home Staging Plans. These core offerings are complemented by add-on services including the 'Dazzle' Home Enhancement Package for furnished homes needing enhancement, Project Management for out-of-town sellers and investors, and Move Coordination/Management. Founded in 2007, the company operates from two warehouses with enough furniture and accessories to stage dozens of homes simultaneously, serving Delaware and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Staging Consultation
• Paint Color Consultation
• "Dazzle" Home Enhancement Package
• Vacant Home Staging Package
• Custom Home Staging Plan
• Project Management
• Move Coordination/Management

Quantifiable outcome

• Homes sell up to 20% higher with staging in 2023-2024 seller's market
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Habitat for HumanityminorStrategic or Co-development PartnerStage Right partners with Habitat for Humanity for donation coordination during move management services. When helping clients move, items can be donated to Habitat for Humanity, where more donation dollars go directly to the charity and help the needy in the client's home state.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Home Staging Concepts: Home Staging Concepts is a regional staging company operating in select Northeast U.S. markets with vacant-home staging and design services. Comparable to Stage Right in service mix and SMB/realtor customer base, but in different geographies.
• Design Bar Chicago: Design Bar Chicago is a regional home staging and interior styling firm serving realtors and sellers in the Chicago metro. Comparable to Stage Right as a similarly positioned regional staging operator with design-led service offerings.

Direct peers

• Curbio: Curbio is a tech-enabled home staging and pre-listing renovation platform serving realtors and sellers nationwide with on-demand staging, project management, and contractor coordination. It is the closest national-scale competitor to Stage Right's service offering.
• Showhomes: Showhomes operates a national home staging franchise network offering vacant-home staging, redesign, and model-home merchandising. It competes directly with Stage Right in the vacant-home staging category but at much larger national scale.
• Roomik: Roomik provides professional home staging services with curated furniture collections for vacant listings in select U.S. metros. It directly competes with Stage Right's vacant-home staging package in the same target customer segment.
• Refresh Design: Refresh Design provides home staging, interior redesign, and styling services for sellers and investors across multiple U.S. markets. Comparable to Stage Right in offering staged vacant and occupied home makeovers with realtor referrals as a key channel.

Broad incumbents

• Decorating Den Interiors: Decorating Den Interiors is a long-established interior design and home staging franchise with hundreds of franchise owners across North America. It overlaps with Stage Right on staging consultations but operates primarily as an interior design brand.
• Realtor.com (Move Marketplace): Realtor.com operates a national home-services marketplace connecting sellers with stagers, photographers, and other listing-prep providers. It is comparable as an incumbent distribution channel that competes for the same realtor-relationship-driven demand Stage Right relies on.

Emerging players

• Stuccco: Stuccco is an emerging digital marketplace that connects homeowners and realtors with local home stagers and interior designers. It is comparable as a distribution layer that competes for the same realtor-driven demand Stage Right serves.

Others

• Hayneedle (staging marketplace): Hayneedle is a large online home furnishings retailer whose inventory and logistics capabilities underpin staging-as-a-service offerings. It is comparable as an enabling infrastructure provider that could supply or disrupt traditional local staging businesses like Stage Right.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stagerightstaging
• LinkedInlinkedin.com/in/theresa-vallier-thomas-34a5548
• Instagraminstagram.com/stagerighths
• Pinterestpinterest.com/stageright01

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage Right Home Staging