Saranacentral Bajatama
PT. Saranacentral Bajatama, Tbk. (IDX: BAJA) is an Indonesian public manufacturer of galvanized and aluminum-zinc coated steel products (SARANALUME® and SARANACOLOR®), serving construction, automotive, and industrial customers across Indonesia.
- Company typePublic
- Founded1996
- HeadquartersJakarta Pusat, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Saranacentral Bajatama does
PT. Saranacentral Bajatama, Tbk. (IDX: BAJA) is an Indonesian publicly-listed manufacturer of high-performance coated steel products, established in 1996 as part of the Sarana Steel Group. Headquartered in Jakarta, the company specializes in hot-dip galvanized steel and 55% aluminum-zinc coated steel (GALVALUME) for infrastructure/construction, automotive, and industrial manufacturing customers across the Indonesian domestic market. The firm is a single-country, manufacturing-led operation with a public listing on the Indonesia Stock Exchange.
The company's product portfolio centers on two registered brands: SARANALUME® (55% Al-Zn alloy coated steel, introduced at founding) and SARANACOLOR® (zinc or 55% Al-Zn coated steel with an amino-cured polyester outer layer, introduced in 2013 and designed by Japanese technology partners). Production is supported by three integrated galvanizing lines, a Japanese-designed Vertical Chem Coater, High Efficient Oven curing systems, and balanced paint coating thickness application equipment. All products carry SNI certification through the Indonesian National Standardization Agency, and multiple coating thickness options (AS100, AS150) are offered in compliance with Indonesian standards.
The business model is direct sales-led B2B with a national distributor network. Customers include construction companies, automotive manufacturers, and industrial enterprises served through direct sales relationships and wholesale distribution. Pricing is not publicly disclosed and is provided via quotation request, with multi-year contracts and unit pricing based on product specifications and order volume. Marketing channels are conventional: corporate website, LinkedIn, Instagram, YouTube, and a structured investor relations function publishing annual reports, financial reports, material facts, and general meeting materials. No technology integrations, APIs, mobile applications, AI/ML modalities, or data flywheels are evident in the disclosed product or platform architecture.
Saranacentral Bajatama firmographics
Firmographics- Name
- Saranacentral Bajatama
- Legal name
- PT. Saranacentral Bajatama, Tbk.
- Website
- https://saranacentral.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PT. Saranacentral Bajatama, Tbk. (IDX: BAJA) is an Indonesian public manufacturer of galvanized and aluminum-zinc coated steel products (SARANALUME® and SARANACOLOR®), serving construction, automotive, and industrial customers across Indonesia.
- Ownership category
- akta.pro rank
Saranacentral Bajatama industry classification
Industry- Product category
- Coated Steel Manufacturing
- NAICS
- Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Sheet Metal Work Manufacturing (332322)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)
- akta.pro secondary industry
- Protective Coatings, Galvanizing & Metal Finishing for Structural Steel (IMADACAK)
Keywords
Where Saranacentral Bajatama is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Saranacentral Bajatama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Coated Steel Products: Manufacture and sale of high-performance coated steel products including SARANALUME (55% Al-Zn coated steel) and SARANACOLOR (polyester coated steel) for infrastructure, automotive, and industrial applications. Products are sold directly to customers and through distributor network with pricing based on product specifications and order volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard product pricing based on specifications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Saranacentral Bajatama product offering
Product offeringCore offering
PT. Saranacentral Bajatama, Tbk. manufactures high-performance coated steel products in Indonesia, including galvanized steel, SARANALUME® (55% aluminum-zinc alloy coated steel), and SARANACOLOR® (polyester color-coated steel). The company operates three integrated galvanizing lines with Japanese-designed coil coating technology, serving infrastructure, automotive, and industrial applications such as roll-formed roofing, walling, and pressing.
Product overview
PT Saranacentral Bajatama, Tbk is an Indonesian manufacturer of high-performance coated steel products, established in 1996 and part of Sarana Steel Group. The company's product portfolio consists of two main offerings: SARANALUME® (aluminum-zinc alloy coated steel serving as the corrosion-resistant base material) and SARANACOLOR® (color-coated steel using SARANALUME® as substrate with a polyester outer layer). The products target infrastructure, automotive, and industrial applications, with applications including roll formed roofing, walling, and pressing.
Differentiator
Problem solved
Functional benefit
Brands
- SARANACOLOR: Zinc coated steel or 55% Al-Zn coated steel with a polyester outer layer introduced in 2013, designed by Japanese experts with amino-cured polyester-based coatings for indoor or outdoor use.
- SARANALUME
Products and services
- SARANALUME® High-performance 55% aluminum-zinc alloy coated steel providing superior corrosion resistance, heat reflectivity, and durability for roofing, walling, automotive, and industrial applications. Serves as the base substrate material for SARANACOLOR®.
- SARANACOLOR® Color-coated steel product using SARANALUME® substrate with amino-cured polyester-based outer coating. Designed for indoor or outdoor use with varying levels of hardness, formability, and chemical resistance properties for infrastructure, construction, and industrial applications.
- Galvanized Steel Standard zinc-coated (galvanized) steel products produced through hot-dip galvanizing for construction and industrial applications requiring corrosion resistance.
Companies that use Saranacentral Bajatama
Customer profileSegments3 records
Ideal customer profiles3 records
Saranacentral Bajatama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Saranacentral Bajatama partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Saranacentral Bajatama competitors and assessment
Company assessmentBroad incumbents
- BlueScope Steel Limited: Australian steel major that pioneered 55% Al-Zn GALVALUME coating technology. Operates globally with coated steel products comparable to SCB's portfolio and the parent of NS BlueScope Indonesia.
- Tata Steel Limited: Major Indian-based global steel producer with extensive galvanized and coated steel product lines. Comparable in coated steel technology and multi-sector end-market exposure.
- Nippon Steel Corporation: Japan's largest steelmaker and source of the Japanese-designed coating technology used by SCB. Comparable in advanced coated steel technology and quality-grade offerings.
- POSCO: South Korean global steel major with substantial galvanized and coated steel product portfolio. Comparable in advanced coating technology and serves similar construction/industrial end-markets.
- JSW Steel Limited: India's largest steel producer with galvanized and color-coated product lines serving construction and automotive markets. Comparable scale and product mix to SCB.
- ArcelorMittal: World's largest steel producer with global galvanized and value-added coated steel operations. Indirect peer given global scale but competes in same underlying coated steel category.
Direct peers
- PT Krakatau Steel (Persero) Tbk: Indonesia's largest state-owned steel producer, manufacturing hot-rolled coil, cold-rolled coil, and galvanized steel products. Direct competitor in the Indonesian coated steel market serving construction, automotive, and industrial customers.
- NS BlueScope Indonesia: Subsidiary of BlueScope Steel operating in Indonesia, producing GALVALUME and color-coated steel under the ZACS and Clean Colorbond brands. Direct peer competing head-to-head with SCB's SARANALUME and SARANACOLOR.
- Gunung Steel Group: Indonesian privately-held steel manufacturer producing galvanized and cold-rolled steel products. Domestic competitor in the same coated steel category serving construction and industrial customers in Indonesia.
Regional players
- PT Steel Pipe Industry of Indonesia (Spindo): Indonesian manufacturer of steel pipes and galvanized steel products. Regional peer with overlapping galvanized steel product lines serving similar downstream applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Saranacentral Bajatama social profiles
Digital presenceSaranacentral Bajatama compliance and trust
Trust signalCompliance1 record
Saranacentral Bajatama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saranacentral Bajatama leadership team
Management profileNumber of profiles
Saranacentral Bajatama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saranacentral Bajatama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saranacentral Bajatama
What does Saranacentral Bajatama do?
PT. Saranacentral Bajatama, Tbk. manufactures high-performance coated steel products in Indonesia, including galvanized steel, SARANALUME® (55% aluminum-zinc alloy coated steel), and SARANACOLOR® (polyester color-coated steel). The company operates three integrated galvanizing lines with Japanese-designed coil coating technology, serving infrastructure, automotive, and industrial applications such as roll-formed roofing, walling, and pressing.
Is Saranacentral Bajatama a public or private company?
Saranacentral Bajatama is a public company. It is classified as public and is currently operating.
When was Saranacentral Bajatama founded?
Saranacentral Bajatama was founded in 1996. It employs 101 to 250 people.
Where is Saranacentral Bajatama based?
Saranacentral Bajatama is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Saranacentral Bajatama make money?
One revenue line is on record: coated Steel Products.
Who are Saranacentral Bajatama's main competitors?
Broad incumbents on record are BlueScope Steel Limited, Tata Steel Limited, Nippon Steel Corporation, POSCO, JSW Steel Limited and ArcelorMittal. Direct peers are PT Krakatau Steel (Persero) Tbk, NS BlueScope Indonesia and Gunung Steel Group. PT Steel Pipe Industry of Indonesia (Spindo) is listed as a regional player.
Does Saranacentral Bajatama have an API?
No public API is recorded for Saranacentral Bajatama.
What industry is Saranacentral Bajatama in?
Saranacentral Bajatama's product category is Coated Steel Manufacturing. Its primary akta.pro industry code is IMAKABAG, Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated), with a secondary code of IMADACAK, Protective Coatings, Galvanizing & Metal Finishing for Structural Steel. Its NAICS code is 332812 and its SIC code is 3444.