De Rooy Steel Doors
De Rooy Steel Doors is a Netherlands-based custom metalwork manufacturer, founded in 1893 and headquartered in Veenendaal, that designs and fabricates bespoke steel interior doors including pivot and sliding models for architectural and design clients.
- Company typePrivate
- Founded1893
- HeadquartersVeenendaal, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Rooy Steel Doors does
De Rooy Steel Doors, also known as G. de Rooy Metaaldesign, is a Netherlands-based custom metalwork manufacturer headquartered in Veenendaal that has been operating continuously since 1893. The company specializes in the design and fabrication of custom steel interior doors, with product offerings including pivot doors and sliding door systems. Its core capability is bespoke metalwork — each product is built to order rather than mass-produced — and the company serves customers seeking architecturally distinctive steel door solutions for interior applications.
The firm operates with a small team of between 11 and 50 employees, consistent with a workshop-scale custom fabricator rather than an industrial producer. Leadership is anchored by Marein Rooy, identified as founder/owner. The business maintains a web presence at derooysteeldoors.com to showcase its portfolio and reach prospective buyers, though detailed product specifications, pricing, distributor relationships, and project pipeline data were not accessible from public sources.
The revenue model is implicitly project-based: customers commission custom steel doors, with pricing driven by design complexity, dimensions, hardware selection, and finishing. The addressable customer base likely consists of architects, interior designers, luxury residential developers, and commercial property owners specifying distinctive interior doors, though no customer references or case studies were available to confirm segment mix. The company's competitive positioning relies on craft expertise, customization capability, and 130+ years of operating heritage rather than scale or technology differentiation.
De Rooy Steel Doors firmographics
Firmographics- Name
- De Rooy Steel Doors
- Legal name
- De Rooy Steel Doors
- Website
- https://derooysteeldoors.com
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Rooy Steel Doors is a Netherlands-based custom metalwork manufacturer, founded in 1893 and headquartered in Veenendaal, that designs and fabricates bespoke steel interior doors including pivot and sliding models for architectural and design clients.
- Ownership category
- akta.pro rank
De Rooy Steel Doors industry classification
Industry- Product category
- Custom Steel Interior Doors
- NAICS
- Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Interior Doors (IMADAIAB)
- akta.pro secondary industry
- Custom Window & Door Fabrication & Replacement (HSAPAJAI)
Keywords
Where De Rooy Steel Doors is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Rooy Steel Doors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
De Rooy Steel Doors product offering
Product offeringCore offering
G. de Rooy Metaaldesign manufactures custom steel interior doors, including pivot and sliding models, tailored for diverse interior styles. The company produces bespoke metal door solutions combining heritage metalworking with contemporary interior design requirements.
Product overview
De Rooy Steel Doors is a steel door manufacturer. The source data available consists only of a loading/verification page with no substantive content about the company's specific product portfolio, modules, or service offerings. No product details, product names, or product descriptions could be extracted from the provided source.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Steel Interior Doors
Companies that use De Rooy Steel Doors
Customer profileIdeal customer profiles1 record
De Rooy Steel Doors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Rooy Steel Doors partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
De Rooy Steel Doors competitors and assessment
Company assessmentBroad incumbents
- Rimadesio: Established Italian premium interior systems brand offering sliding and pivot doors alongside full interior collections. Comparable as a broader incumbent competing for the same architect-led luxury interior projects, though with a much wider product portfolio.
- Piero Lissoni / Lualdi: Italian premium interior door manufacturer with designer collaborations. Comparable as an established European design-led door maker competing for the same architect-specified interior projects as De Rooy.
- Allegion (Steel Door portfolio): Global building products company with a meaningful steel door and hardware portfolio. Comparable as a broad incumbent in steel doors, though competing primarily at commercial scale rather than De Rooy's custom luxury interior niche.
Direct peers
- Kuma Doors: Specialist manufacturer of steel pivot doors and steel door systems for residential and commercial interiors. Comparable because Kuma targets the same pivot-steel interior niche with custom sizing and modern design language.
- Linvisibile: Italian maker of flush, minimal-thickness interior doors including pivoting and sliding systems with metal finishes. Comparable because Linvisibile serves the same premium architectural interior segment with emphasis on slim profiles and bespoke finishes.
- HenryGlass (Henry Glass Srl): Italian maker of premium interior glass and metal door systems including pivot and sliding configurations. Comparable as a European custom interior door specialist serving high-end residential and architectural specifications.
- Bartels Staalbouw (Bartels Steel Doors): Netherlands-based custom fabricator of steel interior doors, partitions, and architectural metalwork. Highly comparable given overlapping Dutch origin, custom steel interior door focus, and architectural-specifier customer base.
- Portapivot: Dutch manufacturer of custom pivot doors, including steel and glass interior variants. Directly comparable because Portapivot operates from the Netherlands in the same premium pivot-door niche targeting architects and luxury interiors.
Regional players
- Steel Door & Partition Systems (SDPS): Specialist UK supplier of steel internal doors, screens, and partitions. Comparable as a regional steel interior door specialist, though more commercial/industrial in orientation than De Rooy's bespoke residential focus.
- Glass & Steel (Steel & Glass interior systems): UK-based custom fabricator of steel-framed interior doors, partitions, and screens. Comparable as a regional custom steel interior door maker serving the same architectural-specifier use cases across Northern Europe.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
De Rooy Steel Doors social profiles
Digital presenceDe Rooy Steel Doors financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Rooy Steel Doors leadership team
Management profileNumber of profiles
Profiles1 record
De Rooy Steel Doors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Rooy Steel Doors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Rooy Steel Doors
What does De Rooy Steel Doors do?
G. de Rooy Metaaldesign manufactures custom steel interior doors, including pivot and sliding models, tailored for diverse interior styles. The company produces bespoke metal door solutions combining heritage metalworking with contemporary interior design requirements.
When was De Rooy Steel Doors founded?
De Rooy Steel Doors was founded in 1893. It employs 11 to 50 people.
Where is De Rooy Steel Doors based?
De Rooy Steel Doors is headquartered in Veenendaal, Netherlands, in the Europe region.
Who are De Rooy Steel Doors's main competitors?
Broad incumbents on record are Rimadesio, Piero Lissoni / Lualdi and Allegion (Steel Door portfolio). Direct peers are Kuma Doors, Linvisibile, HenryGlass (Henry Glass Srl), Bartels Staalbouw (Bartels Steel Doors) and Portapivot. Regional players are Steel Door & Partition Systems (SDPS) and Glass & Steel (Steel & Glass interior systems).
Does De Rooy Steel Doors have an API?
No public API is recorded for De Rooy Steel Doors.
What industry is De Rooy Steel Doors in?
De Rooy Steel Doors's product category is Custom Steel Interior Doors. Its primary akta.pro industry code is IMADAIAB, Interior Doors, with a secondary code of HSAPAJAI, Custom Window & Door Fabrication & Replacement. Its NAICS code is 332321 and its SIC code is 3442.