What Improve Academy does

Improve Academy s.r.o. is a privately held, Prague-based education provider founded in 2015 by Petr Neplech, specializing in accredited health, wellness, and fitness training across three Czech cities (Prague, Brno, Ostrava). The company delivers in-person certification courses in six core disciplines - Personal Fitness Training, Functional Training with Health Focus, Yoga Teaching (200-hour), Sports Massage, Nutrition Advising, and MMA Training - plus advanced add-on modules such as Rehabilitation in Training Practice and Deep Tissue I. All main courses carry accreditation from the Czech Ministry of Education, Youth and Sports (MŠMT), which enables graduates to obtain nationally recognized trade licenses and allows course fees to be reimbursed through Czech Labour Office (Úřad práce) retraining programs.

The business is anchored on a direct-to-consumer model: students enroll through the Academy's website, pay course fees upfront or in installments (typically 11,900-27,000 CZK per course), and receive 150-250 hours of tuition delivered by practicing professionals at partner gym venues across the three cities. Revenue is generated from one-time tuition (including extension-study cross-sells at discounted graduate rates), supplementary workshops (Crossfit, plyometrics, athletic training), repeat examination fees, certificate duplications, and - as of September 2025 - paid monthly course-extension fees for students requiring additional time.

Operations are run on a relatively lean 11-50 employee base with no proprietary technology platform, no mobile app, no API, and no software integrations disclosed. The Academy complements its physical delivery with a multi-channel digital marketing presence (website, Facebook, Instagram, YouTube, email newsletter, Google AdWords/Sklik paid search, and organic student referrals). A separate legal entity, IMPROVE plus s.r.o., handles invoicing for extension courses and workshops. The company has no institutional investors, no parent company, and no acquisitions or funding rounds on record; growth has been entirely organic, founder-funded, and concentrated on incremental curriculum and geographic expansion within the Czech market.

Name

Improve Academy

Legal name

IMPROVE ACADEMY s.r.o.

Website

https://improveacademy.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Improve Academy s.r.o. is a Czech MŠMT-accredited education provider, founded in 2015 in Prague, delivering in-person fitness trainer, yoga teacher, sports massage, nutrition advisor, and MMA trainer certification courses across Prague, Brno, and Ostrava to career changers and fitness professionals.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Education

NAICS

Sports and Recreation Instruction (611620), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Fitness trainer certification
• Yoga teacher training
• Sports massage education
• Nutrition advisor courses
• Personal trainer certification

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course fees: Primary revenue stream from tuition fees for accredited retraining courses. Courses are priced individually and students pay upfront or in installments. Courses can be funded through Czech Labour Office retraining programs.
2. Extension/follow-up studies: Additional revenue from extension programs for graduates who complete additional courses to gain complementary certifications.
3. Workshops and seminars: Revenue from specialized workshops (e.g., Plyometrie, Crossfit, Sports coaching, Athletic training) and seminars offered separately from main courses.
4. Examination fees: Fees for repeat examinations (2,000 CZK), professional qualification exams (5,000 CZK for external candidates), and certificate duplicates (500 CZK).
5. Course extension fees: Fees for extending course duration beyond standard period (5,000 CZK per month from September 2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Improve Academy is a Czech education provider offering accredited certification courses in fitness training, yoga teaching, functional training, sports massage, nutrition advising, and MMA coaching. Courses are delivered as in-person retraining programs at training venues across Prague, Brno, and Ostrava, with Ministry of Education (MŠMT) accreditation enabling graduates to obtain trade licenses. The academy also offers extension studies, advanced workshops, and specialized rehabilitation training for qualified trainers.

Product overview

Improve Academy is a Czech educational institution offering accredited certification courses in fitness, wellness, and sports training. The organization provides a portfolio of interconnected retraining courses leading to nationally recognized certifications. The core product lineup includes the Fitness Trainer Course, Yoga Teacher Course (200-hour), Functional Trainer Course, Sports Massage Course, Nutrition Advisor Course, and MMA Trainer Course. These courses are designed with a holistic approach, where students gain foundational knowledge from related disciplines. The academy also offers extension studies for graduates wanting to add qualifications, advanced workshops, and specialized rehabilitation training as add-on modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Trainer Course (Instruktor fitness) An accredited retraining course that prepares participants to become certified fitness instructors, covering training methodology, anatomy, and practical skills for working with clients. Priced at 14,900 CZK.
• Functional Trainer Course (Funkční trenér) An accredited course focusing on functional training with health emphasis, teaching trainers to work with rehabilitation exercises, musculoskeletal diagnostics, and corrective exercise programming. Priced at 17,900 CZK with 150-250 hours of tuition.
• Conditioning Trainer Course (Kondiční trenér) A conditioning and athletic preparation trainer certification course covering training programming for sports performance and conditioning.
• Yoga Teacher Course (Učitel jógy) A 200-hour accredited yoga instructor certification program that provides comprehensive training in yoga teaching methodologies, philosophy, and practice. Priced at 27,000 CZK for extension study.
• Sports Massage Course (Sportovní masáž) An accredited sports massage certification program that prepares graduates to provide therapeutic massage services for sports and rehabilitation purposes. Priced at 15,000-17,900 CZK.
• Nutrition Advisor Course (Poradce pro výživu) A professional qualification course training participants to become certified nutritional advisors, covering dietetics, meal planning, and nutrition science. Priced at 11,900 CZK.
• MMA Trainer Course (Trenér MMA) A comprehensive mixed martial arts trainer certification program covering coaching methodologies, fight preparation, nutrition, and psychology for martial arts training.
• Rehabilitation in Training Practice An advanced course for qualified trainers focusing on practical rehabilitation applications, covering post-surgical and post-trauma rehabilitation procedures. Priced at 18,900 CZK.
• Deep Tissue I Course An advanced massage techniques course for massage therapists who have mastered basic techniques, focusing on deeper muscle layers and nervous system anatomy.
• Workshops Various short-term educational workshops including Crossfit, Sports Coaching, Plyometrics, and Athletic Training offered as supplementary training.

Quantifiable outcome

• 90% graduation success rate
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• NASM (National Academy of Sports Medicine): U.S.-based personal trainer and nutrition coaching certification organization with strong international recognition; offers the same category of trade-license-style credentials Improve Academy provides.
• Yoga Alliance: Registry that sets the 200-hour Registered Yoga Teacher credential—the same benchmark Improve Academy's 200-hour Yoga Teacher course targets; dominant in the European yoga teacher training market.
• Polestar Pilates: International Pilates and movement education provider with comprehensive teacher trainings; comparable to Improve Academy's movement-and-rehabilitation course stack.
• ACE (American Council on Exercise): Major U.S. fitness certification body (CPT, Health Coach, etc.); competes for the same career-changer segment globally and is widely recognized by employers.
• ISSA (International Sports Sciences Association): Global online fitness trainer certification provider; directly competes with Improve Academy for aspiring fitness professionals by offering remote, self-paced credentials at comparable price points.
• NSCA (National Strength and Conditioning Association): Issues the CSCS and CPT credentials used by strength coaches and trainers worldwide; overlaps with Improve Academy's Personal Fitness Trainer and Functional Trainer offerings for serious practitioners.
• AFPA (American Fitness Professionals & Associates): Provides fitness, nutrition, and holistic wellness certifications; parallels Improve Academy's portfolio breadth across fitness + nutrition coaching.

Regional players

• Akademie sportu a zdraví (Czech sports/health academy peers): Loose category of other Czech private academies offering sportovní trenér and výživový poradce certifications in the same geographic and regulatory environment as Improve Academy.
• Fit Institut (Czech/Slovak fitness education): Czech- and Slovak-language fitness instructor school operating in the same geographic market; directly competes for the same Czech career-changer and retraining segments.

Others

• EUROPEACTIVE (formerly EHFA): European health & fitness sector body that defines occupational standards and the European Register of Exercise Professionals (EREPS); relevant ecosystem participant whose standards influence accreditation parity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrQEXCS4Y_WDLUzYU_P0UXA
• Facebookfacebook.com/ImproveAcad3my
• Instagraminstagram.com/improveacademy
• LinkedInlinkedin.com/company/improve-academy-s-r-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improve Academy