Vegilantes

What Vegilantes does

Vegilantes operates in the market as Spiced, a UK-headquartered plant-based food company founded in 2018 and incorporated as Global Spiced UK Ltd, with a European operating subsidiary Global Spiced BV in the Netherlands. The company manufactures frozen plant-based faux-meat meals, ingredients, and snacks under the Super Plants product umbrella, using handmade production processes and a skilled workforce rather than extrusion-based commodity methods. Product development is led by an award-winning Michelin Star Head Chef (Sanjay), with extended development cycles for complex items such as plant-based steak, and the company emphasizes distinctive look, texture, and taste as its technical differentiator.

The company sells exclusively on a B2B white-label / OEM basis, positioning itself as the brand behind retailers' and restaurant chains' own-brand plant-based ranges. Distribution is international, with products supplied as own-brand SKUs to major retailers and as own-brand or menu-ingredient items to restaurant chains globally. Pricing is quote-based and not publicly disclosed. The firm markets itself on three reinforcing pillars: chef-led food design innovation, specialized handmade manufacturing, and sustainability leadership (100% carbon offset UK and European operations, with a stated industry-low emissions supply chain).

The business is privately held with no disclosed funding rounds, no parent company, and no subsidiary acquisitions. Headcount is reported in the 11-50 range, and the company operates from two offices in London and Hall, Netherlands. Customer logos, revenue figures, and dated strategic events are not disclosed in the source material, which limits visibility into commercial scale and growth cadence.

Name

Vegilantes

Legal name

Global Spiced UK Ltd

Website

https://thevegilantes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegilantes (DBA: Spiced) is a UK-based plant-based food company that manufactures handmade frozen faux-meat meals, ingredients, and snacks under the Super Plants range, supplying them as own-brand private-label products to major retailers and restaurant chains internationally.

Ownership category

akta.pro rank

Product category

Plant-based frozen food manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Plant-based foods
• Private label manufacturing
• Frozen food production
• Faux-meat products
• Food brand partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Own Brand/Private Label Frozen Foods: Provides innovative faux-meat meals, ingredients and snacks as own brand products to major retailers and restaurant chains internationally. Revenue generated through wholesale/supply relationships with retail and foodservice partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Vegilantes (trading as Spiced) manufactures innovative plant-based frozen foods under the "Super Plants" portfolio, including faux-meat meals, ingredients, and snacks. These are produced as own-brand/private-label products for major retailers and restaurant chains internationally, using handmade production techniques developed by a Michelin Star Head Chef to deliver distinctive textures and taste.

Product overview

Spiced is a brand-behind-the-brand company delivering innovative frozen plant-based food products. The company operates a single unified product offering under the Super Plants brand, which encompasses faux-meat meals, ingredients, and snacks manufactured as own-brand products for major retailers and restaurant chains internationally. The portfolio is developed by an award-winning Michelin Star Chef and emphasizes handmade production with unique textures and taste profiles that differentiate from commodity plant-based alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Plants Innovative faux-meat meals, ingredients and snacks developed as own-brand/private-label products for major retailers and restaurant chains internationally. Made with handmade production processes led by a Michelin Star Head Chef, targeting retailers and restaurant chains seeking differentiated plant-based offerings.

Quantifiable outcome

• 11-month development cycle for complex plant-based steak products

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Major Retailers (Unnamed)coreChannel Partner/ Reseller/ DistributorProvides own-brand plant-based frozen food products to major retailers. No specific retailer names disclosed in source material.
• Restaurant Chains (Unnamed)coreChannel Partner/ Reseller/ DistributorSupplies innovative plant-based foods to restaurant chains internationally as own-brand products or menu ingredients. No specific chain names disclosed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alpha Foods: Frozen and prepared plant-based meals and snacks brand selling through grocery retail and foodservice channels in North America and Europe. Directly comparable product mix (frozen plant-based meals, snacks, fingers) and channel strategy.
• THIS: UK-based plant-based meat brand supplying retailers and restaurants across Europe with frozen and chilled plant-based products. Closely comparable on geography, customer base (UK retailers), and product category overlap.
• Good Catch: Plant-based seafood and frozen meals brand supplying grocery retail and foodservice. Similar frozen plant-based product positioning with a focus on innovative, non-commodity meat and seafood alternatives targeting retailers and restaurants.
• Strong Roots: Frozen plant-based food brand selling into major retailers and foodservice. Strong Roots is the closest direct peer to Spiced: frozen plant-based meals and sides distributed internationally through grocery and food-service channels.
• Cauldron Foods: UK-based pioneer of tofu and plant-based protein products sold through major UK retailers. Historically comparable to Spiced on UK private-label/own-brand tofu and plant-based meals, though with a more mature and narrower product range.

Broad incumbents

• Quorn: UK-headquartered global leader in meat-alternative products, including frozen meals and ingredients sold through major retailers and foodservice. A broad incumbent with similar B2B retail-channel exposure but a much larger brand and product portfolio.
• Impossible Foods: Plant-based meat company supplying restaurants and retailers globally with branded products. Overlapping customer base (major restaurant chains and retailers) but competes as a branded supplier rather than private label.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand offering frozen and chilled plant-based meals, burgers, and pieces across European retailers. A broad incumbent with significantly larger scale and broader product portfolio that competes with Spiced for the same retailer shelf space.
• Beyond Meat: Public US plant-based meat company selling into retail and foodservice globally. Broad incumbent with overlapping frozen and refrigerated plant-based offerings and similar retailer customer base, though focused on branded rather than private-label.

Regional players

• LikeMeat: German plant-based brand selling frozen and chilled plant-based meat alternatives primarily in DACH retailers. Comparable product category and private-label/brand mix, but geographically focused on Germany and not directly competing with Spiced in UK/NL.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheVegilantes
• LinkedInlinkedin.com/company/the-vegilantes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegilantes