Rocky Mountain Assn of Student Financial Aid Administrators

What Rocky Mountain Assn of Student Financial Aid Administrators does

Rocky Mountain Assn of Student Financial Aid Administrators (RMASFAA) is a regional professional association founded in 1968 that serves student financial aid administrators across eight western and midwestern states: Colorado, Kansas, Montana, Nebraska, North Dakota, South Dakota, Utah, and Wyoming. The association operates as a volunteer-governed nonprofit with a Board of Directors and elected state delegates, providing professional development, training, networking, and leadership development resources to its members. Its core offerings include the Summer Institute (a week-long intensive training program following NASFAA U module curriculum with registration fees of $700-$1,000), an Annual Conference rotating among member states, and the Leadership Pipeline—a structured 12-month mentoring and leadership development program that has graduated over 75 members since its inception in 2007.

The association's technology infrastructure is centered on the MemberLeap membership management platform, which powers the member portal, event registration, directory search, listserv discussions, and payment processing. RMASFAA's revenue model is diversified across four streams: recurring membership dues (individual and institutional), Summer Institute registration fees, Annual Conference registration fees, and corporate development/sponsorships. The Go-to-market approach is event-driven and community-led, with member acquisition and retention driven by annual conferences, the Summer Institute, the Leadership Pipeline program, and professional networks within the financial aid administration community. Marketing channels include the website (rmasfaa.org), the Rocky Mountain Exchange WordPress blog, email communications, Facebook, and a member listserv.

RMASFAA serves higher education institutions (colleges, universities, community colleges, and technical schools) that employ financial aid professionals, with member institutions including Colorado State University, University of Wyoming, University of Nebraska Lincoln, Montana State University, Wichita State University, North Dakota State University, Black Hills State University, Salt Lake Community College, Creighton University, and Johnson County Community College. The association is recognized by NASFAA (National Association of Student Financial Aid Administrators) as a regional affiliate and received the NASFAA Regional Training Award in 2008 for its Leadership Pipeline program.

Name

Rocky Mountain Assn of Student Financial Aid Administrators

Legal name

Rocky Mountain Assn of Student Financial Aid Administrators

Website

https://rmasfaa.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Regional nonprofit professional association founded in 1968 serving student financial aid administrators across eight western and midwestern states, providing training, conferences, leadership development, and networking through membership dues and event-based revenue.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

akta.pro secondary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Professional association services
• Financial aid training
• Higher education membership
• Leadership development programs
• Annual conference services

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual and institutional membership dues fund association operations. The Membership committee manages member records and conducts annual invoicing for dues.
2. Summer Institute Registration: Week-long intensive training program with registration fees ranging from $700-$1000 depending on membership status and attendance type (commuter vs on-campus). Includes meals and housing for on-campus participants.
3. Annual Conference Registration: Annual conference generates registration revenue from attendees across the eight-state region. Conference rotates among member states annually.
4. Corporate Development/Sponsorships: The Corporate Development committee solicits donations to support training activities, annual conference, membership directory, multi-cultural scholarships, and website advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Regional nonprofit professional membership association founded in 1968 serving student financial aid administrators across eight Rocky Mountain states, delivering training, an annual conference, a summer institute, and structured leadership development programs, and operating as an affiliated regional chapter of the National Association of Student Financial Aid Administrators (NASFAA).

Product overview

RMASFAA is a professional membership association for financial aid administrators, not a technology product company. The association offers membership services as its core offering, along with structured training programs including the Summer Institute, Leadership Pipeline mentoring program, and an Annual Conference. The membership services are powered by MemberLeap member management software for online membership database, directory, calendar, payment processing, and event registration functions.

Differentiator

Problem solved

Functional benefit

Products and services

• RMASFAA Membership
• RMASFAA Annual Conference
• RMASFAA Summer Institute
• RMASFAA Leadership Pipeline Program
• RMASFAA Emerging Leaders Program

Quantifiable outcome

• Over 75 Leadership Pipeline graduates developed as future leaders since 2007
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wichita State UniversitycoreOthers · 7 June 2026Host institution for Summer Institute 2026, providing campus facilities, housing, and logistical support for the week-long training program. Located in Wichita, KS.
• NASFAA (National Association of Student Financial Aid Administrators)coreStrategic or Co-development PartnerNational parent organization for regional financial aid associations. RMASFAA follows NASFAA U module curriculum for Summer Institute training. The association coordinates on Regional Leadership Awards and other national initiatives.
• VisaminorChannel Partner/ Reseller/ DistributorCredit card payment processor for membership dues and event registration fees
• MastercardminorChannel Partner/ Reseller/ DistributorCredit card payment processor for membership dues and event registration fees
• American ExpressminorChannel Partner/ Reseller/ DistributorCredit card payment processor for membership dues and event registration fees
• DiscoverminorChannel Partner/ Reseller/ DistributorCredit card payment processor for membership dues and event registration fees
• MemberLeapcoreTechnology or IntegrationWebsite and membership management platform provider powering the association's website, member portal, event registration, and online services

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NASFAA (National Association of Student Financial Aid Administrators): National umbrella professional association for student financial aid administrators; sets NASFAA U curriculum that RMASFAA's Summer Institute follows and awards the Regional Training and Leadership Awards RMASFAA competes for and receives.
• NACUBO (National Association of College and University Business Officers): National association for higher education business and finance officers, including those who oversee financial aid budgets; comparable professional association structure and membership model.
• NASPA (Student Affairs Administrators in Higher Education): National association for student affairs professionals with overlapping institutional membership at colleges and universities; comparable membership/conference/training model for higher-ed administrators.
• AACRAO (American Association of Collegiate Registrars and Admissions Officers): National professional association serving registrars and admissions officers in higher education; serves an adjacent function and overlapping institutional members as financial aid administrators.

Direct peers

• WASFAA (Western Association of Student Financial Aid Administrators): Regional financial aid administrator association covering western U.S. states with overlapping membership, similar Summer Institute/conference programming, and a comparable Leadership Pipeline-style development model.
• MASFAA (Midwest Association of Student Financial Aid Administrators): Sister regional association for financial aid administrators across midwestern states; offers comparable membership dues structure, annual conference, and professional development programming.
• EASFAA (Eastern Association of Student Financial Aid Administrators): Eastern U.S. regional counterpart providing membership services, training, and conferences for financial aid administrators with a similar structural model to RMASFAA.
• SASFAA (Southern Association of Student Financial Aid Administrators): Regional association serving financial aid administrators across southern U.S. states; provides equivalent membership, conference, and training offerings under the same NASFAA umbrella.

Others

• MemberLeap: SaaS provider of the membership management platform RMASFAA uses for its portal, event registration, and directory; enables association operations across the regional association ecosystem.

Emerging players

• National College Attainment Network (NCAN): National nonprofit focused on college access and success; operates in adjacent space to financial aid administration and serves many of the same institutional members RMASFAA supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RMASFAA
• LinkedInlinkedin.com/company/rocky-mountain-association-of-student-financial-aid-administrato

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Assn of Student Financial Aid Administrators