Migros Industrie

What Migros Industrie does

Migros Industrie AG is the integrated manufacturing arm of the Federation of Migros Cooperatives (Migros Group), established as a distinct operational unit in 2021 and headquartered in Zürich. The company produces approximately 16,000 food and consumer products across meat, poultry, eggs and seafood (Micarna Group), dairy and cheese (Elsa Group), bread, baked goods, pasta, beverages, potato products, and convenience/ultra-fresh items (Fresh Food & Beverage Group / FFB-Group), and chocolate, coffee, biscuits, ice cream, and snacks (Delica AG). It operates 40+ production facilities in Switzerland with 11,000+ employees and 427 apprentices, generating 5.8 billion CHF in 2025 sales with 250 million CHF in annual capital investment.

The company's core competency is private label manufacturing for the Migros retail network (Migros supermarkets, Denner, Migrolino convenience stores), supplemented by third-party private label production for international retailers. Revenue is generated through B2B contract manufacturing at quote-based pricing on multi-year cycles. Distribution occurs via direct supply to Migros-owned retail channels and third-party retail customers (including EDEKA in Germany), with complementary channels through foodservice partnerships (Swiss Gastro Solutions), direct-to-consumer factory stores (Fabrikladen), and international export. Technology infrastructure includes SAP Ariba for procurement and the proprietary MIND-Spec supplier specification portal launched in February 2026 to consolidate raw material and product specification management across Delica, Elsa Group, and FFB-Group.

Migros Industrie has been actively restructuring since 2023, including the mergers that formed Elsa Group (from Estavayer Lait and Mifroma) and FFB-Group (from JOWA and Bischofszell Nahrungsmittel), the divestiture of Mibelle Group's South Korean subsidiary to L'Oréal (December 2024), and a leadership refresh across all segments through 2025–2026. The company is pursuing international expansion, particularly through the CoffeeB CoffeeBall coffee platform in partnership with illycaffè and Keurig Dr Pepper, achieving its first billion CHF in foreign sales. The organization sits within the cooperative Migros Group structure with no external shareholders or public listing.

Name

Migros Industrie

Legal name

Migros Industrie AG

Website

https://migrosindustrie.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Migros Industrie AG is the wholly-owned integrated manufacturer of the Migros Group, producing approximately 16,000 private label food and consumer products across meat, dairy, bakery, beverages, chocolate, and convenience categories for Migros supermarkets, Denner, Migrolino, and third-party retailers.

Ownership category

akta.pro rank

Product category

Private Label Food Manufacturing

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (31171), Other Food Manufacturing (3119), Cookie, Cracker, and Pasta Manufacturing (31182), Coffee and Tea Manufacturing (311920), Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Private label manufacturing
• Food production
• Dairy processing
• Bakery production
• Beverage manufacturing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Produces own brands for Migros supermarkets, Denner, and Migrolino. Generates revenue by manufacturing private label products for the Migros retail network and third-party customers. Products include meat, poultry, dairy, bakery, beverages, convenience foods, chocolate, coffee, ice cream, and snacks.
2. Third-Party Private Label Business: Produces for external customers beyond the Migros Group, serving international markets and other retailers with private label products.
3. Mineral Water and Beverages: Aproz Sources Minérales produces mineral water brands (Aproz, Valais), soft drinks, syrups, and licensed products (Orangina, Schweppes) generating revenue through retail distribution.
4. Foodservice and B2B Sales: Fresh Food & Beverage Group supplies foodservice companies, restaurants, and hospitality businesses through Swiss Gastro Solutions partnerships and direct sales relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Migros Industrie is the integrated private label food and beverage producer for the Migros Group, manufacturing approximately 16,000 products across meat, poultry, eggs, seafood (Micarna), dairy and cheese (Elsa), bread, baked goods, pasta, beverages, convenience and ultra-fresh foods (FFB-Group), and chocolate, coffee, biscuits, ice cream, and snacks (Delica). It supplies Migros supermarkets, Denner, and Migrolino, plus third-party retail and foodservice customers, operating 40+ production facilities in Switzerland.

Product overview

Migros Industrie is the integrated producer of the Migros Group and one of the world's largest private label food producers, manufacturing around 16,000 products. Its portfolio is organized into four core business segments: the Micarna Group (meat, poultry, eggs, seafood), the Elsa Group (dairy and cheese), the Fresh Food & Beverage Group (bread/baked goods, potato products, pasta, beverages, convenience/ultra-fresh products, including sub-brands Aproz mineral water and Sushi Mania), and Delica AG (chocolate, coffee, biscuits, ice cream, snacks, cooking/baking products). Former subsidiary Mibelle Group (personal care, home care, nutrition) was divested. Migros Industrie also produces for third-party customers in the private label business, serving Migros supermarkets, Denner, and Migrolino.

Differentiator

Problem solved

Functional benefit

Brands

• Aproz: Mineral water brand from Valais, Switzerland
• Valais
• Hug Bäckerei
• Ice Tea
• CoffeeB
• Café Royal
• Chocolat Frey
• V-Love
• Idhéa
• Sushi Mania
• FarmChips
• Hercules
• Leckerli
• Generoso
• I am
• Handy

Quantifiable outcome

• 5.8 billion CHF in annual sales (2025)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered significant, core, minor and strategic.

• L'Oréal S.A.significantStrategic or Co-development Partner · 23 December 2024L'Oréal acquired Gowoonsesang Cosmetics Co. Ltd, the South Korean subsidiary of Mibelle Group, including the Dr.G dermocosmetic brand. This represents Migros Group divesting a portion of its cosmetics business as part of focus on core food operations. Gowoonsesang employees joined L'Oréal following regulatory approval.
• illycaffècoreStrategic or Co-development Partner · 4 April 2024Delica expanded its CoffeeB portfolio with two new CoffeeBall varieties through partnership with illycaffè. The collaboration adds illy's premium coffee expertise to Delica's innovative CoffeeB single-serve system.
• SWISS International Air LinesminorChannel Partner/ Reseller/ Distributor · 1 April 2024Delica continues to supply Chocolat Frey chocolate products for in-flight service on SWISS flights. The partnership was renewed in April 2024.
• Keurig Dr Pepper Inc.strategicStrategic or Co-development Partner · 21 March 2024Delica AG entered a strategic partnership with the US beverage group Keurig Dr Pepper. The partnership focuses on coffee products and represents Delica's expansion into international beverage collaborations.
• EDEKAcoreChannel Partner/ Reseller/ Distributor · 12 January 2023EDEKA became the commercial partner for CoffeeB products in Germany following successful launches in Switzerland and France. This represents CoffeeB's expansion into the important German retail market.
• Too Good To GominorStrategic or Co-development Partner · 1 August 2022ELSA Group partnered with Too Good To Go to combat food waste. The Elsa production site in Estavayer-le-Lac celebrated 100 days of the partnership. Too Good To Go connects consumers with surplus food from businesses.
• AlantraminorImplementation/ SI/ Consulting PartnerAlantra served as M&A advisor supporting Migros Group in the transaction with L'Oréal for the Gowoonsesang acquisition.
• Walder WyssminorImplementation/ SI/ Consulting PartnerWalder Wyss served as legal advisor supporting Migros Group in the transaction with L'Oréal for the Gowoonsesang acquisition.
• Swiss Gastro SolutionscoreChannel Partner/ Reseller/ DistributorSwiss Gastro Solutions is the dedicated partner for foodservice in Switzerland, supporting restaurateurs in their daily operations. FFB-Group supplies products through this partnership channel.
• Migrolino AGcoreChannel Partner/ Reseller/ DistributorMigrolino convenience stores partner with Delica's Café Royal brand for a new takeaway coffee concept, combining Migrolino's retail presence with Delica's premium coffee products.
• Rowan AtkinsonminorGTM or Marketing PartnerChocolat Frey engaged actor Rowan Atkinson for a witty image campaign, representing a high-profile marketing partnership for brand visibility.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m-industrie-migros-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migros Industrie