The Big Push
The Big Push is a Toronto-based, all-female led business accelerator founded in 2017 that prepares female founders for investment readiness through an equity-for-service model. It was co-founded by Jodi Echakowitz and Sharon Zohar.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Big Push does
The Big Push is a privately held, all-female led business accelerator headquartered in Toronto, Canada, founded in 2017. The firm is structured around an equity-for-service model in which it prepares female founders for investment readiness in exchange for equity stakes rather than cash fees. It was co-founded by Jodi Echakowitz (Founding Member and Active Contributor) and Sharon Zohar (Founding Partner), positioning the firm squarely within the niche of women-focused venture development. The firm identifies Canada as its primary operating geography, with no disclosed international footprint or subsidiary structure.
The accelerator's core value proposition is investment-readiness support for female founders, though the specific program mechanics — cohort size, curriculum, mentor network composition, duration, and selection criteria — are not disclosed in available source material. No headcount, funding history, M&A activity, regulatory actions, or partnership roster is publicly reported. The firm's operating status is recorded as active, and the website thebigpush.ca is live as of 2025, though the publicly scraped content on that domain currently reflects affiliate-style promotional material for third-party slot games (Push Gaming titles). This is a notable inconsistency with the firm's stated accelerator mission and may reflect a redirected domain, legacy content, or a data-disambiguation issue at the source level; it does not appear to be substantive information about the accelerator's service offering.
Information on scale, revenue mechanics, and unit economics is sparse. The equity-for-service model implies capital constraints typical of early-stage accelerators and reliance on the future success of portfolio companies for value realization rather than near-term fee revenue. Given the limited disclosures, any revenue or growth characterization must be treated as low-confidence.
The Big Push firmographics
Firmographics- Name
- The Big Push
- Legal name
- Push Gaming Slots
- Website
- https://thebigpush.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- The Big Push is a Toronto-based, all-female led business accelerator founded in 2017 that prepares female founders for investment readiness through an equity-for-service model. It was co-founded by Jodi Echakowitz and Sharon Zohar.
- Ownership category
- akta.pro rank
The Big Push industry classification
Industry- Product category
- iGaming Affiliate Marketing
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)
Keywords
Where The Big Push is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
The Big Push business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Game Licensing to Casinos: Push Gaming licenses their proprietary slot games to online casino operators. The casinos integrate Push Gaming titles into their platforms and share revenue generated from player wagers. This is a B2B licensing model where Push Gaming acts as a content provider to the gambling industry.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels1 record
The Big Push product offering
Product offeringCore offering
The Big Push (thebigpush.ca) operates as an online affiliate marketing site that curates and showcases Push Gaming slot games and aggregates bonus offers from partner online casinos. The site publishes individual slot game review pages with theme, RTP/volatility, reels/paylines, max win, and gameplay details, and provides casino-specific bonus pages with welcome offers, free spins, and minimum deposit information to drive player acquisition for partner casinos.
Product overview
The Big Push is an affiliate review site showcasing Push Gaming's portfolio of 13 distinct slot games. Push Gaming is described as a boutique slot studio that delivers slots engineered with discipline, featuring thoughtful mechanics, reliable math models, and a high-performance engine with a player-first philosophy. The slot portfolio includes high-volatility titles (Razor Shark, 10 Flaming Bisons, Fat Santa), medium-high volatility games (Big Bamboo, Boss Bear), and medium volatility offerings (Wild Swarm, Mystery Museum), spanning themes from Egyptian mythology (Blaze of Ra, Wheel of Wonders) to candy/food themes (Jammin' Jars, Retro Sweets, Candy Blast) and nature/adventure themes (Cats of Olympus).
Differentiator
Problem solved
Functional benefit
Products and services
- Fat Drac slot review Affiliate content page presenting the Fat Drac slot (5 reels, 40 paylines, high volatility, 50,000x max win, 96.39% RTP) with a Dracula-themed narrative and coin-bonus mechanics. Targeted at online slot players seeking themed, high-variance Push Gaming titles.
- Big Bamboo slot review Affiliate content page detailing the Big Bamboo slot (50 paylines, high volatility, 96.13% RTP, up to 50,000x max win) with a bamboo/panda theme and Golden Bamboo bonus feature. Targeted at online slot players looking for feature-rich, high-volatility games.
- Wild Swarm slot review Affiliate content page describing the Wild Swarm slot (5 reels, 20 paylines, 97.03% RTP) with a hive/bee theme and Swarm Mode free spins feature. Targeted at players who enjoy high-RTP, low-to-medium variance slots.
- Fat Banker slot review Affiliate content page presenting the Fat Banker slot (6 reels, 50 paylines, 96.43% RTP) with a 1920s banker theme and free-spins with sticky wilds. Targeted at slot players seeking feature-driven, medium-high variance titles.
- Wild Hound slot review Affiliate content page describing the Wild Hound slot (5 reels, 20 paylines, 96.39% RTP) with a dog racing theme and Reveal feature with reel modifiers. Targeted at players interested in animal-themed slots with medium-high volatility.
- Razor Shark slot review Affiliate content page detailing the Razor Shark slot (5 reels, 20 paylines, 96.70% RTP) with an underwater theme, Mystery Stacks, and Razor Reveal free games. Targeted at high-volatility slot enthusiasts.
- Partner casino bonus pages Aggregated affiliate landing pages for online casinos offering welcome bonuses and free spins (e.g., Party Casino, Casumo, William Hill, PlayOJO, BetMGM, Borgata, PartyPoker, Wheel of Wishes). Each page lists bonus type, free spin count, wagering terms, and minimum deposit. Targeted at online casino players seeking signup promotions.
Companies that use The Big Push
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The Big Push technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Big Push partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- 1XBETcore1XBET is a leading international casino and sportsbook platform that distributes Push Gaming slot games to their player base. The partnership provides Push Gaming with access to 1XBET's extensive global customer base and multi-currency platform.
- MelbetcoreMelbet is a popular online casino with mobile-first design, cryptocurrency payment support, and a comprehensive Push Gaming game library. The partnership enables Push Gaming to reach mobile-focused players and crypto-using customers.
- 1WINcore1WIN is a fast-growing casino platform featuring Push Gaming slots with instant withdrawal capabilities and VIP rewards programs. The partnership provides distribution through a rapidly expanding casino operator.
- MostbetcoreMostbet is a well-known online casino offering Push Gaming titles alongside daily promotions for loyal players. The partnership ensures consistent player access to Push Gaming games through a established casino brand.
- StakecoreStake is a cryptocurrency-focused casino with instant deposits, Push Gaming slots, and a community-driven rewards program. The partnership expands Push Gaming's reach into the crypto-casino segment.
- BitstarzcoreBitstarz is an award-winning cryptocurrency casino offering Push Gaming slots, fast payouts, and slot tournaments. The partnership provides access to an award-winning crypto casino brand with strong player retention features.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
The Big Push competitors and assessment
Company assessmentDirect peers
- BigWinBoard: Slot review and affiliate site providing detailed slot game reviews, free play options, and casino bonus listings. Comparable to The Big Push's slot review content hub model with affiliate links to casino operators.
- CasinoGuru: Casino review and affiliate site with extensive database of casinos, slot games, and bonus offers. Comparable to The Big Push's affiliate model and bonus aggregation, with broader game studio and casino coverage.
- SlotCatalog: Slot game database with affiliate links to casino operators across thousands of titles. Comparable to The Big Push in cataloging slot games and earning through casino affiliate commissions, though SlotCatalog covers vastly more titles versus Push Gaming's 13.
- Slotsia: Slots-focused casino affiliate site that reviews slot games and aggregates casino bonus offers across multiple game studios. Directly comparable to The Big Push's slot-focused affiliate model, though Slotsia covers a broader studio portfolio and operates at larger scale.
- Bojoko: Casino affiliate and review platform with user-generated casino listings and bonus offers. Comparable to The Big Push's casino review and bonus aggregation model, though operating with broader casino coverage and community features.
- CasinoMeister: Long-established casino review and community site with affiliate links to casino operators. Comparable to The Big Push in casino affiliate operations, with a longer operating history and broader community focus.
- Latest Casino Bonuses: Casino bonus and review aggregator with player community forums. Comparable to The Big Push in aggregating casino bonus offers and earning affiliate commissions, with a longer-running brand and broader casino coverage.
- VegasSlotsOnline: Large-scale slots-focused affiliate site providing free slot games, slot reviews, and casino bonus listings. Comparable to The Big Push's slot review and bonus aggregation model, with broader studio coverage and higher traffic scale.
- AskGamblers: One of the largest casino affiliate and review platforms, featuring casino ratings, bonus listings, and player complaints. Comparable to The Big Push's casino affiliate and bonus aggregation business model, though operating at much larger scale with general casino focus.
- ThePOGG: Casino review and affiliate site with detailed casino ratings, bonus terms analysis, and player complaint resolution. Comparable to The Big Push in casino affiliate and review content, with deeper analytical content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Big Push social profiles
Digital presenceThe Big Push compliance and trust
Trust signalCompliance4 records
The Big Push financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Big Push leadership team
Management profileNumber of profiles
Profiles2 records
The Big Push funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Big Push M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Big Push
What does The Big Push do?
The Big Push (thebigpush.ca) operates as an online affiliate marketing site that curates and showcases Push Gaming slot games and aggregates bonus offers from partner online casinos. The site publishes individual slot game review pages with theme, RTP/volatility, reels/paylines, max win, and gameplay details, and provides casino-specific bonus pages with welcome offers, free spins, and minimum deposit information to drive player acquisition for partner casinos.
Is The Big Push a public or private company?
The Big Push is a private company. It is classified as unknown and is currently operating.
When was The Big Push founded?
The Big Push was founded in 2017.
Where is The Big Push based?
The Big Push is headquartered in Toronto, Canada, in the North America region.
How does The Big Push make money?
One revenue line is on record: game Licensing to Casinos.
Who are The Big Push's main competitors?
Direct peers on record are BigWinBoard, CasinoGuru, SlotCatalog, Slotsia, Bojoko, CasinoMeister, Latest Casino Bonuses, VegasSlotsOnline, AskGamblers and ThePOGG.
Does The Big Push have an API?
No public API is recorded for The Big Push.
What industry is The Big Push in?
The Big Push's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEAMAD, Bonus/Promo Code & Deal Aggregators (Betting). Its SIC code is 7310.