Practice Managers and Administrators Association of New Zealand

What Practice Managers and Administrators Association of New Zealand does

PMAANZ (Practice Managers and Administrators Association of New Zealand) is a national professional membership association founded in 1996 that serves practice managers and administrators working in New Zealand's general practice (primary healthcare) sector. The organization is structured as a non-profit entity led by an elected executive committee, with administrative operations based in Rolleston near Christchurch and six regional branches covering Auckland/Northland, Canterbury, Nelson/Marlborough, Otago/Southland, Waikato, and Wellington. It is the only national body specifically representing this profession in NZ primary care, and holds formal representation on the General Practice Leaders Forum (GPLF) and the General Practice New Zealand (GPNZ) Executive Committee, with direct ministerial engagement on general practice sustainability.

The association's core product portfolio comprises the Knowledge and Skills Framework (KASF) assessment papers at Bronze and Silver levels (priced NZ$162-$346), a Biennial Remuneration Survey (NZ$309.60) that has run every two years since 2004, an annual conference series (PMAANZ23, PMAANZ24, PMAANZ26) drawing 300+ attendees, a members-only templates and resources library, monthly eMatters newsletters, educational scholarships (including a NZ$3,450 UNE Partnerships scholarship sponsored by GPNZ), a Roadshow program launched in 2024 across four cities, and the annual Practice Manager Specialist of the Year Award. PMAANZ does not operate proprietary technology products; its stack consists of Gecco-powered e-commerce for product sales, SurveyMonkey for the biennial survey, and standard website/social channels (Facebook, LinkedIn, Instagram).

PMAANZ's business model is community-led and member-funded, with revenue drawn from annual membership dues, conference registration fees and sponsorships (from PMS vendors such as Medtech, Indici, Manage my Health, and PHOs), product sales through the online shop, and in-kind scholarship sponsorship from partners. Distribution is exclusively single-country domestic (New Zealand) via direct website enrollment, regional branch meetings, the conference, and the Gecco online shop. The association maintains deep ecosystem integration with the NZ primary care sector through partnerships with GPNZ, Collaborative Aotearoa, Tū Ora Compass Health, Pegasus Health, Pinnacle, Procare, ACC, RNZCGP, Hauora Taiwhenua, the Health Quality & Safety Commission, and the National Public Health Service.

Name

Practice Managers and Administrators Association of New Zealand

Legal name

Practice Managers and Administrators Association of New Zealand

Website

https://pmaanz.org.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

PMAANZ is the only national professional membership association for practice managers and administrators in New Zealand's general practice sector, founded in 1996. It delivers professional development (KASF papers, biennial remuneration survey, conferences, roadshows), advocacy at sector forums like GPLF and GPNZ, and member resources across six regional branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for practice managers and administrators in the health sector. Membership provides access to resources, networking, advocacy, and educational opportunities.
2. Conference and Event Revenue: Revenue from annual conferences including registration fees, sponsorships from healthcare technology companies and PHOs.
3. Product Sales: Sale of KASF (Knowledge and Skills Framework) papers at various levels (Bronze, Silver) for members and non-members, plus the Biennial Remuneration Survey.
4. Scholarships and Education: Provides educational scholarships including KASF Bronze and Silver papers and UNE Partnerships scholarships sponsored by GPNZ.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PMAANZ is the national professional membership association for practice managers and administrators working in New Zealand's health sector. Its core offerings centre on annual membership (providing access to advocacy, networking, education, and resources), KASF (Knowledge and Skills Framework) educational papers at Bronze and Silver levels, an annual Practice Management Conference, and a biennial remuneration survey for market benchmarking. The association further delivers value through six regional branches, member-only templates and policy resources, scholarships, webinars, and representation on health sector bodies including GPLF and GPNZ.

Product overview

PMAANZ operates as a professional association offering a suite of membership services, educational programs, and resources for practice managers and administrators in New Zealand's health sector. The core portfolio includes biennial remuneration surveys, Knowledge and Skills Framework (KASF) educational papers, annual conferences with awards, templates and resources library, newsletters, scholarships, and branch networking. The association serves as an advocate for practice managers and connects members with health sector partners and industry updates.

Differentiator

Problem solved

Functional benefit

Products and services

• PMAANZ Membership Program Annual membership subscription granting access to resources, regional branch networking, education programmes, conferences, advocacy representation, peer support networks, templates, member-only booklets, and partner newsletter distribution. Targeted at practice managers and administrators working in New Zealand's general practice and primary healthcare sector.
• PMAANZ Biennial Remuneration Survey Comprehensive benchmarking survey conducted every two years since 2004 that gathers workplace and remuneration data on practice managers and administrators in the health sector. The 2024 edition is the 11th release and is sold to members and non-members for NZD $309.60.
• KASF Papers (Knowledge and Skills Framework) Standalone educational assessment papers available at two tiers — KASF Bronze (NZD $162.03 for members / $235.72 for non-members) and KASF Silver (NZD $281.82 for members / $345.87 for non-members). They provide structured professional development assessment for practice managers and administrators pursuing career pathways in healthcare practice management.
• Practice Management Conference Annual conference event for practice managers and administrators offering educational sessions, masterclasses, networking, exhibitions by healthcare IT sponsors (Medtech, Indici, Manage My Health, MPS, ACC, GenPro), and the Practice Manager of the Year award. Registration is sold via a dedicated conference website with early-bird and standard pricing.
• PMAANZ Customer Service Booklet Guidance booklet on customer service best practices for healthcare practice settings, available as a free download for members (priced NZD $0.00 in the shop) and accessible to non-members.
• PMAANZ Induction Booklet Onboarding resource booklet for new staff members joining medical practices, available free for members (priced NZD $0.00 in the shop) and used to standardise induction processes in healthcare practices.
• UNE Partnerships Scholarship Educational scholarship valued at NZD $3,450, sponsored by GPNZ and provided to PMAANZ members to support completion of UNE Partnerships practice management courses. It is part of the broader educational pathway available to members.

Quantifiable outcome

• Over 300 attendees at annual conferences
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

18 partnerships are on record, tiered platinum, gold, silver, core, major and minor.

• MedtechplatinumGTM or Marketing Partner · 1 September 2023Platinum sponsor of PMAANZ Conference 2023 in Christchurch. Major healthcare IT provider to general practice.
• IndicigoldGTM or Marketing Partner · 1 September 2023Gold sponsor of PMAANZ Conference 2023. Practice management system provider.
• Manage my healthgoldGTM or Marketing Partner · 1 September 2023Gold sponsor of PMAANZ Conference 2023. Patient portal provider.
• MPSgoldGTM or Marketing Partner · 1 September 2023Gold sponsor of PMAANZ Conference 2023. Medical protection society.
• ACCsilverGTM or Marketing Partner · 1 September 2023Silver sponsor and provider partner. Provides provider updates and Nymbl app information shared with members through newsletters.
• GenprosilverGTM or Marketing Partner · 1 September 2023Silver sponsor of PMAANZ Conference 2023. Represents primary health care general practice managers.
• General Practice New Zealand (GPNZ)coreStrategic or Co-development PartnerGPNZ is a membership organisation of 80% of PHOs in NZ. PMAANZ has representation on GPNZ Executive Committee. GPNZ also sponsors the UNE Partnerships Scholarship worth $3,450 for PMAANZ members.
• Collaborative AotearoacoreStrategic or Co-development PartnerMonthly collaboration on healthcare home resources and general practice support. Collaborative Aotearoa provides resources on telehealth, standardisation, patient portals, and workforce support.
• General Practice Leaders Forum (GPLF)coreStrategic or Co-development PartnerGPLF comprises representatives from RNZCGP, Hauora Taiwhenua, GenPro, GPNZ, NZCPHCN, and PMAANZ. The group has met with Minister Reti to endorse sustainability recommendations.
• Medical Assurance Society (MAS) - HealthyPracticemajorGTM or Marketing PartnerMAS provides HealthyPractice adviser services to PMAANZ members. Content includes articles on recruitment, 90-day trials, staff complaints, and employment guidance published in newsletters.
• UNE PartnershipsmajorStrategic or Co-development PartnerEducation partner providing practice management courses. PMAANZ hosts educational roadshows with UNE Partnerships advocate Gary Smith. Sponsors scholarships for members.
• Tū Ora Compass HealthmajorGTM or Marketing PartnerPHO that sponsored the Practice Manager Specialist of the Year Award. Also hosted Wellington roadshow meeting in their conference rooms.
• Pegasus HealthminorGTM or Marketing PartnerPinnacle Health PHO that co-sponsored the 2024 Roadshow educational event.
• PinnacleminorGTM or Marketing PartnerPHO that co-sponsored the 2024 Roadshow educational event.
• ProcareminorGTM or Marketing PartnerPHO that co-sponsored the 2024 Roadshow educational event.
• Hauora Taiwhenua Rural Health NetworkcoreStrategic or Co-development PartnerRural health network whose newsletters are shared with PMAANZ members through the partner newsletters section.
• Health Quality & Safety Commission (Te Tāhū Hauora)minorGTM or Marketing PartnerPartner newsletter provider sharing Quality Pānui updates and health quality news with PMAANZ members.
• National Public Health ServiceminorGTM or Marketing PartnerProvides immunisation updates and public health information shared through partner newsletters.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hauora Taiwhenua Rural Health Network: NZ rural health network that shares newsletters and partners with PMAANZ. Comparable as a NZ health-sector membership/advocacy body with overlapping constituency in primary care.
• GenPro (General Practice Owners Association of NZ): NZ association representing general practice owners. Operates in the same primary care advocacy space as PMAANZ and is part of GPLF alongside PMAANZ—highly comparable in mandate and member base.
• Australian Association of Practice Management (AAPM): Australian counterpart professional association specifically for practice managers. Most functionally analogous to PMAANZ—same customer persona (practice managers), same membership/education/conference model, just across the Tasman.
• General Practice New Zealand (GPNZ): Membership organisation representing 80% of NZ PHOs. Directly comparable as a NZ healthcare member association and a core PMAANZ partner with overlapping representation and advocacy functions.
• Royal New Zealand College of General Practitioners (RNZCGP): NZ's professional college for GPs. Directly comparable as a NZ-based healthcare professional membership body serving the same general practice ecosystem, with overlapping advocacy and education roles.

Broad incumbents

• New Zealand Medical Association (NZMA): NZ's pan-medical professional association. Broader incumbent in the same NZ healthcare professional advocacy space as PMAANZ, though covering all doctors rather than practice managers specifically.
• Medical Protection Society (MPS): International medical protection organization and Gold sponsor of PMAANZ23. Comparable as a global membership body serving the same healthcare professional ecosystem.
• Medical Assurance Society (MAS): NZ member-owned medical indemnity and insurance provider serving the same healthcare professional base. Comparable as a broader incumbent serving NZ health professionals, though its core function is financial services rather than professional development.

Emerging players

• Collaborative Aotearoa: NZ primary care collaborative providing resources on telehealth, standardization, and workforce. Functionally adjacent as a healthcare membership/community body that overlaps with PMAANZ on resources and audience.
• American Association of Medical Practice Management (AAMPM): US professional association for medical practice managers. Comparable as a same-persona professional membership body in a different geography; provides a reference for PMAANZ's potential operating model at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PracticeManagersandAdminisNewZealand
• LinkedInlinkedin.com/company/pmaanz1/?viewAsMember=true
• Instagraminstagram.com/pmaanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Managers and Administrators Association of New Zealand