What Armagh GAA does

Armagh GAA (CLG Ard Mhacha) is a county board of the Gaelic Athletic Association (GAA), founded in 1890, that governs Gaelic football, hurling, Ladies Football, and Camogie across County Armagh in Northern Ireland. Operating from the Box-It Athletic Grounds on Dalton Road in Armagh city, the organization administers a grassroots network of more than 50 affiliated clubs fielding thousands of players across age groups from U8 to Senior, and fields county teams in Ulster and All-Ireland championships. It functions as an amateur, member-based non-profit within the broader GAA structure, which itself was founded in 1884 and is described as the largest amateur sporting organization in the world.

The organization's commercial technology stack centers on Armagh TV, a dedicated streaming platform delivering live and on-demand coverage of county and club matches via web and dedicated iOS and Android mobile applications, complemented by an online ticketing system and the Club Hub information portal that provides club contacts, forms, safeguarding documents, and referee resources. Its product portfolio spans Stadium Tours of the Box-It Athletic Grounds, Club Championship Season Tickets, online match ticketing, Momentum Ard Mhacha (a recurring bank-mandate donation program), Coaching & Games Workshops, Cúl Camps for youth, a Gaeltacht Bursary scholarship program, and an official merchandise line distributed through McKeever Sports.

Revenue is generated across six identifiable streams: match ticket sales (online-only with QR entry, no matchday cash sales), sponsorship and advertising from a portfolio of regional brands including Box-It, McKeever Sports, Keenan's Foods, Simplyfruit, Cormac Leonard, Shelbourne Motors, and Aseeltd, merchandise sales via McKeever Sports, Armagh TV subscription streaming, paid Stadium Tours, and recurring donation mandates. Distribution is hybrid — direct through the official website (armaghgaa.net), via Ticketmaster for ticketing, via McKeever Sports for merchandise, and via Armagh TV as a self-serve streaming channel — serving three primary segments: Gaelic games participants (players), club members and supporters, and corporate sponsors.

Name

Armagh GAA

Legal name

CLG Ard Mhacha

Website

https://armaghgaa.net

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

Amateur county board of the Gaelic Athletic Association governing Gaelic football, hurling, Ladies Football, and Camogie in County Armagh, Northern Ireland. Operates 50+ clubs and county teams, and runs Armagh TV streaming, online ticketing, merchandise, stadium tours, and recurring donation programs for players, supporters, and sponsors.

Ownership category

akta.pro rank

Product category

Amateur Sports Organization & Gaelic Games Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Amateur sports organization
• Gaelic football governance
• Match ticketing services
• Sports streaming platform
• Stadium tour experiences

Headquarters

HQ city

Armagh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Match Ticket Sales: Revenue from selling tickets for championship and league matches across football and hurling. Tickets sold online through the official website with no matchday cash sales.
2. Sponsorship and Advertising: County sponsorship partnerships with multiple brands including McKeever Sports, Box-It, Simplyfruit, Keenan's Foods, Cormac Leonard, Shelbourne Motors, and Aseeltd. Sponsors contribute to development of games within Armagh GAA.
3. Merchandise Sales: Sale of team merchandise including jerseys and apparel through McKeever Sports partnership.
4. Armagh TV Subscriptions: Streaming service offering live and on-demand access to county and club matches.
5. Stadium Tours: Revenue from stadium tours of the BOX-IT Athletic Grounds offering access-all-areas experiences and pitch access.
6. Season Tickets: Club Championship Season Tickets providing access to all club championship games in hurling and football including finals and underage finals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Armagh GAA (CLG Ard Mhacha) is the County Armagh board of the Gaelic Athletic Association that organizes and administers Gaelic football, hurling, Ladies Football, and Camogie competitions across club and county levels. It delivers live match entertainment through the Armagh TV streaming platform, sells match tickets and championship season passes online, offers stadium tours of the Box-It Athletic Grounds, runs coaching workshops and youth Cúl Camps, and distributes official merchandise through McKeever Sports.

Product overview

Armagh GAA (CLG Ard Mhacha) is a county-level Gaelic Athletic Association organization offering a portfolio of sports, entertainment, and community services. The core offerings include Armagh TV for match streaming, Club Championship ticketing and season passes, and Stadium Tours of the BOX-IT Athletic Grounds. Supporting services include Club Hub (an information portal for club management), Coaching & Games Workshops, Cúl Camps for youth development, and the Gaeltacht Bursary program. The organization also operates Momentum Ard Mhacha, a recurring donation program, and maintains a merchandise shop. The portfolio centers on Gaelic football and hurling competitions at senior, minor, and underage levels, with fixtures across numerous leagues and championships.

Differentiator

Problem solved

Functional benefit

Brands

• Momentum Ard Mhacha: Strategic plan initiative for county development and stakeholder engagement.
• Armagh TV

Products and services

• Armagh TV A subscription-based streaming platform for watching live and on-demand Armagh GAA county and club matches, accessible via web and mobile iOS/Android applications.
• Stadium Tours Access-all-areas tours of the Box-It Athletic Grounds offering insights into Armagh GAA history and the grassroots of Gaelic games, including entry to pitch and stadium areas.
• Club Hub A centralized digital platform providing club contacts, forms, policies, safeguarding documents, referee information, player transfer services, and other club management resources.
• Championship Season Tickets Season pass offering access to all 2026 Club Championship games in both hurling and football including finals and underage finals, priced at £100 for adults.
• Club Championship Ticketing Online match ticket sales for Armagh GAA club championship games. Tickets are purchased in advance online with QR code entry; no matchday cash sales are accepted.
• Momentum Ard Mhacha A recurring bank mandate program allowing supporters to make regular financial contributions to support Armagh GAA development.
• Coaching & Games Workshops Educational workshops for coaches featuring Game Sense Coaching methodology, including practical pitch sessions and analysis.
• Cúl Camps Summer camps for children providing Gaelic football and hurling coaching and activities.
• Gaeltacht Bursary Annual bursary program supporting registered Armagh GAA members attending Gaeltacht Irish language courses, featuring oral testing and subsidies.
• Merchandise Shop Online store for purchasing Armagh GAA merchandise including jerseys, apparel, and accessories through McKeever Sports.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• McKeever SportscoreGTM or Marketing PartnerOfficial merchandise partner for Armagh GAA. McKeever Sports sells official team jerseys, apparel, and merchandise both in-store and online, providing branded merchandise access to supporters and generating merchandise revenue.
• Box-ItcoreGTM or Marketing PartnerStadium naming rights sponsor for Box-It Athletic Grounds, the home of Armagh GAA. Box-It is a document management company providing sponsorship support for the county's primary venue.
• Keenan's FoodsminorGTM or Marketing PartnerClub league sponsor for Armagh GAA. Keenan's Foods sponsors club-level competitions within the Armagh GAA calendar.
• SimplyfruitminorGTM or Marketing PartnerCounty sponsor providing financial support to Armagh GAA operations and development.
• Cormac LeonardminorGTM or Marketing PartnerCounty sponsor providing financial support to Armagh GAA operations and development.
• Shelbourne MotorsminorGTM or Marketing PartnerCounty sponsor providing financial support to Armagh GAA operations and development.
• AseeltdminorGTM or Marketing PartnerCounty sponsor providing financial support to Armagh GAA operations and development.
• Ulster GAAcoreStrategic or Co-development PartnerProvincial governing body overseeing Gaelic games in Ulster. Armagh GAA operates under Ulster GAA governance for provincial championships and competitions.
• GAA (Gaelic Athletic Association)coreStrategic or Co-development PartnerNational governing body for Gaelic games in Ireland. Sets rules, organizes All-Ireland championships, and provides governance for all county boards including Armagh GAA.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Armagh GAA match tickets. Provides online ticket sales platform for championship and league fixtures.

Scale indicators2 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Antrim GAA: Ulster county board with both football and hurling programs, operating under the same Ulster GAA provincial framework. Comparable in club network scale and competition calendar.
• Cork GAA: One of the largest GAA county boards operating Gaelic games across multiple codes. Similar scale and revenue model centered on ticketing, sponsorship, and Páirc Uí Chaoimh stadium operations.
• Kerry GAA: Traditional Gaelic football powerhouse with the same county board structure governing clubs across football and hurling. Direct peer in competition scheduling, sponsorship model, and supporter-driven revenue streams.
• Mayo GAA: Large western county board with football-focused operations. Direct peer in managing elite inter-county teams, club leagues, ticketing, and sponsorship models.
• Galway GAA: County board governing Gaelic games in Galway with strong dual-code (football and hurling) presence. Directly comparable to Armagh GAA in club network structure and competition portfolio.
• Dublin GAA: Largest GAA county board, operating Gaelic football, hurling, camogie and Ladies football competitions across Dublin clubs. Direct peer in governance structure, competition format, ticketing, sponsorship, and streaming revenue model.
• Down GAA: Ulster county board and historic rival of Armagh in Ulster Senior Football Championship. Same provincial operating environment and GAA governance structure.
• Tyrone GAA: Neighboring Ulster county board and traditional rival. Operates the same GAA county board model with clubs, streaming, ticketing, and sponsorship, providing a directly comparable structural and geographic peer.

Broad incumbents

• Gaelic Athletic Association (GAA): National governing body for Gaelic games and parent organization of Armagh GAA. Comparable as the umbrella body managing All-Ireland championships, broadcast rights, and national sponsorship.

Regional players

• Ulster GAA: Provincial governing body overseeing all Ulster counties including Armagh. Comparable in governance and competition organization, though operates at provincial rather than county level.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Armagh_GAA
• Facebookfacebook.com/ArmaghGAA
• Instagraminstagram.com/clg_ardmhacha
• TikToktiktok.com/@officialarmaghgaa
• LinkedInlinkedin.com/company/official-armagh-gaa-website

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armagh GAA