Energy Balance

What Energy Balance does

Energy Balance LLC is a privately held, founder-owned business consultancy founded in 2007 and headquartered in Bellefontaine, Ohio. The firm operates with a small team of 1–10 employees and is led by Phil Morse, the founder and manager. Energy Balance provides consulting services targeted at three customer segments: start-up businesses seeking foundational guidance, growth-stage businesses managing operational overload, and mature businesses needing help executing stalled innovation projects. Its value proposition centers on a "Company Journey" framework—mapping internal deployment of time, energy, and resources—that complements the externally focused Buyers' Journey. Engagement models span short-term consulting injections and longer-term strategic partnerships, with no publicly disclosed pricing.

The firm operates a second, distinct revenue line as the exclusive North American agent for UK-based Ansible Design's automotive simulation software products. These include AeroLap, a vehicle performance simulation tool in continuous commercial use for over 20 years with 200+ analytical output channels used by professional motorsports teams (F1, IndyCar, IMSA, GP2, GP3) and OEMs, and AeroSusp, a 3D suspension kinematic modeling tool that integrates with AeroLap. Revenue from this line is generated through software sales commissions and support services.

Energy Balance is bootstrapped, has no venture capital or private equity backing, no disclosed funding rounds, no subsidiaries, and no parent company. Its go-to-market is sales-led and relationship-driven, relying on its website (eb-web.net), inquiry forms, and direct phone contact for lead capture. The company is privately held as an Ohio LLC, with no public listing, and operates primarily in the United States while serving North America through its software agency role. Compliance posture includes COPPA, CalOPPA, and GDPR provisions in its privacy policy.

Name

Energy Balance

Legal name

Energy Balance LLC

Website

https://eb-web.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Balance LLC is a small, founder-owned Ohio consultancy providing strategic, business development, and market-entry advisory to startups, growth-stage, and mature businesses, while also serving as the exclusive North American agent for Ansible Design's AeroLap and AeroSusp automotive simulation software.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellefontaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Consulting Services: Energy Balance provides consulting services for businesses of all types, sizes, and growth stages. They offer short-term consulting to inject life into backlogged projects, fill gaps, or help clients get unstuck. They also partner for longer periods to assist with business strategy, bolster sales in target territories, or build and sub-manage groups within client companies.
2. Software Sales and Support (Agency): As North American agent for UK-based Ansible Design, Energy Balance provides sales and support for AeroLap and AeroSusp automotive simulation software tools. Revenue comes from software sales commissions and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Energy Balance provides business development consulting services for businesses of all types, sizes, and growth stages, offering short-term consulting to inject life into backlogged projects, fill operational gaps, or help clients get unstuck, as well as longer-term strategic partnerships for business strategy, sales bolstering in target territories, or building/sub-managing internal groups. Additionally, the firm serves as the exclusive North American agent for UK-based Ansible Design's AeroLap vehicle simulation and AeroSusp 3D suspension kinematic modeling software tools used by professional motorsports teams and OEMs.

Product overview

Energy Balance is a business development consulting firm offering a portfolio of consulting services tailored to different business stages: startup, growth, and maturity phases. In addition to consulting, the company represents UK-based Ansible Design's automotive simulation software tools in North America as an agent. The product portfolio includes AeroLap (a professional vehicle simulation tool for motorsports and OEMs that calculates theoretical vehicle performance with 200+ output channels) and AeroSusp (a 3D suspension kinematic modeling tool that integrates with AeroLap). The core offering is consulting services, supplemented by software product representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Startup Consulting Services Business consulting services for entrepreneurs at the startup phase, helping translate business ideas into actionable plans and marketplace-ready assets. Targeted at new ventures, inventors, and hobbyists transitioning into business.
• Growth Consulting Services Business consulting services for companies in growth phase, helping manage the overwhelming demands of wearing multiple hats and chasing operational details. Aimed at established businesses facing operational complexity and need for additional expertise.
• Maturity Consulting Services Business consulting services for established businesses, helping fuel and guide new projects and overcome the challenges of business as usual. Targeted at solid and functional businesses or departments with limited space for creativity and accumulated dream projects.
• AeroLap Professional vehicle simulation tool used by motorsports teams and OEMs. Calculates maximum theoretical vehicle performance around a defined circuit with over 200 output channels for analyzing flying lap performance, race strategy, engine power, fuel consumption, vehicle setups, and gear ratios. Represented in North America by Energy Balance on behalf of UK-based Ansible Design.
• AeroSusp 3D suspension kinematic modeling tool that functions as a standalone product and also integrates seamlessly with AeroLap. Designed for suspension system designers and engineers who wish to create or tune suspension systems without over-complicated user interfaces common in other suspension design software. Represented in North America by Energy Balance on behalf of UK-based Ansible Design.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ansible DesigncoreChannel Partner/ Reseller/ DistributorUK-based Ansible Design is the developer of AeroLap and AeroSusp automotive simulation software tools. Energy Balance serves as the exclusive North American agent for Ansible Design, providing sales and support services for both AeroLap (vehicle performance simulation) and AeroSusp (3D suspension kinematic modeling) products. This relationship has been in place for over 20 years of AeroLap's commercial use.

Scale indicators2 records

Recent moves2 records

Expansion highlights1 record

Others

• Ansible Design: UK-based developer of AeroLap and AeroSusp automotive simulation software and Energy Balance's exclusive channel partner. Not a direct competitor but the closest ecosystem counterpart, as Energy Balance's motorsports/OEM software revenue depends on this relationship.

Broad incumbents

• Accenture: Global professional services firm with strategy, consulting, and digital operations capabilities. Overlaps with Energy Balance's business strategy and operational improvement offerings, but at a vastly larger scale and enterprise client base.
• Bain & Company: Top-tier management consulting firm focused on strategy, operations, and transformation. Comparable to Energy Balance in delivering business strategy and growth advisory, but Bain operates at significantly greater scale and serves enterprise and private equity clients.
• Altair Engineering: Engineering simulation and computational science software provider serving automotive OEMs and motorsports. Adjacent to Energy Balance's represented product line in providing vehicle performance and dynamics simulation tooling to motorsports customers.
• McKinsey & Company: Global management consulting giant offering strategy, operations, and organizational advisory. Energy Balance sits in the same management consulting category but operates as a small founder-led boutique serving SMBs rather than serving large enterprise transformation mandates.
• ANSYS: Global engineering simulation software provider widely used across automotive and motorsports for vehicle dynamics and structural analysis. Comparable to the represented AeroLap/AeroSusp product category in motorsport and OEM vehicle simulation tooling.
• Deloitte Consulting: Largest professional services network offering management consulting, technology, and operations advisory. Comparable as a management consulting services provider but with a much wider portfolio and enterprise focus rather than SMB founder-led engagements.
• Huron Consulting Group: Professional services firm delivering management and strategy consulting. Overlaps with Energy Balance's business advisory positioning but serves primarily larger enterprise and institutional clients across healthcare, education, and commercial sectors.
• Boston Consulting Group: Global management consultancy advising on strategy, digital transformation, and operations. BCG overlaps with Energy Balance's business development and growth advisory positioning but at enterprise scale and with proprietary research and methodologies.
• FTI Consulting: Global business advisory firm providing consulting across strategy, operations, and transformation. Comparable as a management/business advisory service provider but operating at significantly larger scale and with broader industry coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/energy-balance-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Balance