Avtobusni promet Murska Sobota

What Avtobusni promet Murska Sobota does

Avtobusni promet Murska Sobota d.d. (AP MS) is a Slovenian joint-stock company headquartered at Bakovska 29/A, Murska Sobota, that operates scheduled intercity and urban bus transport services across the Pomurje region in northeastern Slovenia. The company runs the principal bus station in Murska Sobota and a secondary ticket office in Lendava, and is integrated into the national IJPP (integriran javni potniški promet) ticketing system coordinated by DUJPP, allowing it to sell unified tickets valid across multiple Slovenian operators at IJPP sales points, on its own premises, and directly on buses with cash. Its core product portfolio consists of scheduled regional/intercity bus services, urban city transport (Mestni promet) on the Sobočanec I and II lines within the Municipality of Murska Sobota, and occasional/charter services for closed groups via the wholly-owned Turistična agencija Klas subsidiary; ticket products include single and distance-based fares as well as subsidized monthly and annual subscriptions for students, retirees aged 65+, persons with disabilities, and the Vikend vozovnica weekend family ticket introduced in partnership with the Ministry of Infrastructure in July 2021.

The business model combines transaction-fee revenue from ticket sales with professional services revenue from three adjacent wholly-owned subsidiaries: Turistična agencija Klas (tourism and charter coordination across Europe), Šola vožnje BUSKO (driver training), and Servis vozil AS (vehicle maintenance for buses and external customers). AP MS generates the bulk of its operating revenue from public service obligation contracts and government-subsidized tickets for students, seniors, and disabled persons, with charter and ancillary services providing secondary income. Customer segments span general commuters, students (dijaki and študenti), senior citizens 65+, persons with disabilities holding the EU disability card, and charter/tourist groups; all segments are served through a direct-to-consumer go-to-market motion built around physical bus station ticket offices, telephone information service, the apms.si website, and on-bus cash sales. The company has no proprietary technology platform — operations run on a standard bus fleet — and shows no disclosed AI, software, or digital product capabilities beyond basic website and information-line functions.

Name

Avtobusni promet Murska Sobota

Legal name

Avtobusni promet Murska Sobota d.d.

Website

https://apms.si

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Avtobusni promet Murska Sobota d.d. is a Slovenian regional public bus operator providing scheduled intercity and urban (Mestni promet) services in the Pomurje region, integrated into the national IJPP ticketing system, and operating adjacent driving school (BUSKO), tourism (Klas), and vehicle maintenance (AS) subsidiaries.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (4852), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

akta.pro secondary industries

Fixed-Route Urban Bus Operators (Municipal/Regional) (TLAFAGAA), Municipal/City Public Bus Operators (THAIAEAA)

Keywords

• Public bus transport
• Intercity bus services
• Urban transit services
• Driving school services
• Vehicle maintenance services

Headquarters

HQ city

Murska Sobota

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Public Intercity Bus Transport: Scheduled intercity and regional bus services operated under public service obligation (javni potniški promet), with tickets sold at bus stations, IJPP sales points, and on vehicles.
2. City Transport (Mestni promet): Urban bus services within Murska Sobota municipality, operated as part of city public transport network.
3. Charter/Tourist Bus Services: Occasional (turistični) bus transport services for closed groups arranged through Turistična agencija Klas, including trips throughout Europe.
4. Driving School (Šola vožnje BUSKO): Driver training services offered through the BUSKO driving school subsidiary.
5. Vehicle Service (Servis vozil AS): Vehicle maintenance and repair services for external customers.
6. Tourist Agency (Turistična agencija Klas): Tourism services including trip organization and bus charter coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Avtobusni promet Murska Sobota d.d. (AP MS) operates scheduled intercity and urban public bus transport services in the Pomurje region of northeastern Slovenia under the national IJPP (integrirani javni potniški promet / integrated public passenger transport) system. The company also runs complementary subsidiaries: Turistična agencija Klas (tourist and charter services), Šola vožnje BUSKO (driving school), and Servis vozil AS (vehicle maintenance and repair).

Product overview

Avtobusni promet Murska Sobota (AP MS d.d.) is a diversified transportation company operating as a portfolio of complementary services. The core offering is public bus transportation including inter-city and urban (mestni promet) bus services throughout the Murska Sobota region. The company operates the main bus station in Murska Sobota and a secondary location in Lendava, selling tickets through its own box offices. Adjacent to transportation, AP MS offers affiliated services including Turistična agencija Klas (tourist agency), Šola vožnje BUSKO (driving school), and Servis vozil AS (vehicle service). Ticket products include standard IJPP tickets, subsidized tickets for students and pensioners, and weekend family tickets. Charter and occasional bus services for groups are available through the Klas agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Avtobusni prevozi (Intercity/Regional Bus Transport) Scheduled intercity and regional bus services operated under public service obligation (javni potniški promet) across the Pomurje region and connecting to major Slovenian cities such as Ljubljana and Maribor, with IJPP-integrated ticketing.
• Mestni promet Murska Sobota (City Transport Sobočanec) Urban bus services operating on city lines Sobočanec I and Sobočanec II within the Municipality of Murska Sobota.
• Subvencionirane IJPP vozovnice (Subsidized Tickets) Government-subsidized IJPP monthly and annual tickets for dijaki (pupils), študenti (university students), persons over 65, persons with disabilities (EU disability card holders), and war veterans, including student monthly ticket (25.00 EUR unlimited; 20.00 EUR for 10 rides) and annual ticket (200.00 EUR unlimited; 160.00 EUR for 10 rides/month).
• Vikend vozovnice (Weekend Family Tickets) Weekend family tickets for up to 5 or 10 persons (with at least one child under 14) offering unlimited rides on weekends and holidays over 4 consecutive days, introduced by the Ministry of Infrastructure from July 1, 2021.
• Občasni (turistični) avtobusni prevozi (Charter Bus Services) Occasional and charter bus transport services for closed groups arranged through Turistična agencija Klas, including trips throughout Europe with vehicles of various quality categories and sizes.
• Turistična agencija Klas (Tourist Agency) Wholly-owned subsidiary offering package tours, travel arrangements, and tourism-related services including charter bus coordination, contacted via [email protected].
• Šola vožnje BUSKO (Driving School) Wholly-owned driving school subsidiary offering driver training and licensing services under the BUSKO brand.
• Servis vozil AS (Vehicle Maintenance Service) Wholly-owned subsidiary providing vehicle maintenance and repair services for buses and other vehicles to external customers.
• Avtobusna postaja Murska Sobota (Bus Station Services) Bus station facilities at Murska Sobota and Lendava providing passenger services, ticket sales, and transit coordination, with ticket office hours weekdays 6:30-11:00 and 11:30-14:30 and reduced hours during summer holidays.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ministry of Infrastructure (Ministrstvo za infrastrukturo)coreStrategic or Co-development Partner · 1 July 2021The Ministry introduced weekend ticket programs (Vikend vozovnica) on July 1, 2021, providing discounted travel benefits for families and groups on weekends and holidays in intercity bus and domestic rail services.
• Zavod za zdravstveno zavarovanje Slovenije (Health Insurance Institute of Slovenia)minorStrategic or Co-development Partner · 1 January 2013Funded the 'Volan zdravja' workplace health promotion project for AP MS employees in 2013 and 2014, supporting driver training in business communication, emotional intelligence, and safe driving.
• Družba za upravljanje javnega potniškega prometa (DUJPP)coreStrategic or Co-development PartnerDUJPP is the national public passenger transport management company that coordinates integrated public transport ticketing across Slovenia. AP MS participates in the IJPP system, selling unified tickets valid across multiple operators.
• Javna agencija RS za varnost prometa (Slovenian Traffic Safety Agency)minorStrategic or Co-development PartnerCollaborated on the 'Varno z avtobusom' (Safe by Bus) initiative in partnership with DUJPP, promoting safety in bus transport.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FlixBus: Pan-European long-distance coach network operating in Slovenia through local partner carriers. Comparable as a competing intercity bus mode but operates commercially rather than under PSO concessions, and targets longer-distance routes than AP MS's regional network.
• Slovenske železnice (SŽ): Slovenian national rail operator and IJPP partner. Comparable as an integrated public transport operator competing for passengers on the same Ljubljana–Maribor–Murska Sobota corridor, but in a different mode with nationwide reach.

Regional players

• Integral Brežice: Slovenian intercity bus operator active in the Posavje and Dolenjska regions. Comparable as a smaller regional PSO concessionaire and IJPP participant, serving similar commuter and student segments to AP MS but in a different geography.
• Alpetour: Slovenian regional bus operator based in Škofja Loka serving Gorenjska. Comparable as a regionally anchored PSO bus concessionaire and IJPP partner, but operating in a different geographic catchment (northwestern Slovenia vs. AP MS's Pomurje).

Direct peers

• Nomago: Slovenian intercity and urban bus operator (successor to Veolia Transport Slovenija). Directly comparable as a PSO concessionaire operating scheduled bus services within IJPP, sharing the same regulatory framework and integrated ticketing regime as AP MS.
• Arriva Slovenija: One of Slovenia's largest intercity and regional bus operators, part of the international Arriva group. Directly comparable to AP MS in operating scheduled PSO bus routes and participating in the IJPP integrated ticketing system, but at materially larger national scale.
• Marprom: Municipal bus operator for the City of Maribor. Closely comparable to AP MS as a regional city/intercity operator in the same Štajerska/Pomurje corridor, also an IJPP participant operating under municipal PSO concessions.
• Avtobusni promet Ljubljana: Municipal public bus operator (LPP) for the City of Ljubljana. Comparable to AP MS's Mestni promet (Sobočanec I/II) urban bus operations in Murska Sobota, with a similar municipal-concession model and IJPP integration, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AvtobusniPrometMurskaSobota
• LinkedInlinkedin.com/company/avtobusni-promet-murska-sobota-d-d-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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